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Twisdom Twitter Wisdom
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Book Synopsis Twisdom (Twitter Wisdom) by : Tom V. Morris
Download or read book Twisdom (Twitter Wisdom) written by Tom V. Morris and published by CreateSpace. This book was released on 2009 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens when a modern philosopher gets on Twitter? Twisdom! This is the first book of wisdom to arise out of the amazing social media website Twitter. It's a collection of tweets by one of the world's most active and positive public philosophers, Tom Morris, known on Twitter as TomVMorris. It's been called "the first true book of twenty-first century philosophy." It's as deep and practical as it is fun to read, and will set your mind working in new directions. Topics include courage, patience, love, work, play, and personal possibility. This wide-ranging book also takes on such universal challenges as how to deal with difficulty and anger, the importance of self-confidence in times of change, the ups and downs of our relationships, the challenge of inner peace, and how to find meaning and fulfillment in our lives. The tweets are small but the insights are big. Jump-start your brain with Twisdom! Forewords by Mariel Hemingway and Kathy Ireland.
Download or read book twisdom 2.0 written by John Roberts and published by Mindwarm Incorporated. This book was released on 2015-05-01 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twitter wisdom can be hard to find. twisdom 2.0 is accumulated musings from Swami Roberts who is on Twitter as @swamiroberts. Swami Roberts is a character, a mystic, a seer, a pontificator, an inspirer and a jokester. When you look at life through the lens of the Swami, you’re seeing a little further and underneath the veneer we all take for granted. The 140 character limit of an utterance on Twitter imposes a brevity that makes the tweeter get right to the point. The Swami lives within this harsh constraint and began tweeting in 2010 when something became important enough to comment about. While the Swami offers up opinions on many topics, most can be classified into the categories: Work, Wise, Love, Cash, Soul, Joke, Tech, Twitter and Food. These are the chapters of the book with insights onto each. Language is a fascination of the Swami. Recently the phrase "throwing sheep" came to mean offering up a pointless or senseless comment. The Swami strives to avoid throwing sheep, but on occasion will refrain from seriousness. Often there is a serious side to the Swami and a truth inside the funny comment. The Love and Soul chapters are more serious than the other sections, although fans of Dilbert or Office Space will find the truths in the Work chapter familiar. The world around us is the inspiration for the Swami. A new trend has been to sell craft beer in refillable bottles called “growlers”. This term dates from the late 1800s when such bottles were capped and said to growl as carbonation escaped. Ever watchful on new trends, the Swami commented on this word re-entering our vocabulary: “A Growler is an animal that emits a menacing low frequency noise, a container for holding beer or an empty stomach awaiting fulfillment.” In the past it was only the court jester that could speak the truth safely to the king. Of course even the jester had to be cautious and was careful to conceal his insight with humor. Take the Swami in the same vein. There be truth in these tweets. twisdom 2.0 has an entire chapter on Twitter that considers the very nature of the social network and what activities on it mean. What is mentioned for Twitter can also apply to Facebook, Google+, LinkedIn, Instagram or other social networks too. There are a few quotes in this book. Paul Bingman was a close personal friend who died in 2011. I really wish he was here to read this book, although he did read some of the Swami's early tweets and had fun feedback. Paul said "All you really have is your time and your attention." That was the philosophy of at least his later years, where Paul always strove to help others and do the good he could while also having some fun. You might take the Swami in small doses. You might gorge your eyes and mind with a long good read. I find myself reading the Swami when I'm feeling lost or down and the Swami always picks me up a bit. Here's hoping the Swami lifts you to a higher self too.
Book Synopsis The Zen of Social Media Marketing by : Shama Hyder Kabani
Download or read book The Zen of Social Media Marketing written by Shama Hyder Kabani and published by BenBella Books. This book was released on 2013 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Shama Kabani, president of the web marketing firm Marketing Zen, comes an essential guide for using social media tools to help business succeed.
Book Synopsis The Zen of Social Media Marketing by : Shama Hyder
Download or read book The Zen of Social Media Marketing written by Shama Hyder and published by BenBella Books, Inc.. This book was released on 2016-08-16 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Essential How-To Guide for Social Media Marketing by Leading Expert Shama Hyder, Named "Social media’s zen master of marketing" by Entrepreneur magazine and One of LinkedIn's "Top Voices" in Marketing & Social in 2015 In 2001, at the dawn of the millennium—and the digital marketing age—the first edition of The Zen of Social Media Marketing became a global hit. In the ensuing years, updated editions helped even more marketers, entrepreneurs, students, and professionals of all types navigate the sometimes-stressful world of social media. Now, this new, fully updated edition offers timely insight to the ways social media marketing has changed and specific steps to show you exactly how to thrive and profit with ease and efficiency. Whether you’re a novice, struggler, or mastery-seeker, you already know that engaging in social media is no longer optional. People are talking about your company online and you need to be part of those conversations. However, social media marketing isn’t like traditional marketing—and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Hyder, social media expert and president of The Marketing Zen Group, teaches you the “Zen” of using social media tools to find your own marketing nirvana. The newest edition of The Zen of Social Media Marketing gives you: - A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page - A proven process to attract followers and fans and convert them into customers and clients - The latest social media trends and step-by-step guidelines for sites and apps such as Instagram, Pinterest, Snapchat, and more - Innovative tips for mobile design - Essential advice on content marketing, email marketing, video, and targeted tactics to enhance your SEO - All-new information on why, when, and how to use online advertising - Why self-expression is the true driver of social media use and how to leverage it for your business - Insights from dozens of leading online marketers and entrepreneurs, with strategies for success
Book Synopsis Mobile Tech Report 2015 by : John R. Roberts
Download or read book Mobile Tech Report 2015 written by John R. Roberts and published by Mindwarm Incorporated. This book was released on 2015-02-23 with total page 1039 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you read technology news, you’ll notice it’s not just a story of amazing new product introductions, or even that plus copycat product introductions. All the usual aspects of business are there: fierce competition, new contenders, old survivors, great ideas but business failures, mediocre ideas that somehow seem to succeed and prosper. As a reporter, commentator and blogger on mobile technology, I’ve collected what happened in the industry in 2014 and make predictions on what will and won’t happen in 2015. You can read what did happen in the mobile technology in 2014. Often I deliver a comment with the news item and usually there is a link to the web page of the original announcement. This way you can dive into any detail level you desire, read my news feed for the overview or follow the related web link to the longer article. History is moving so fast now that it is all recorded electronically, but I’m surprised no one else has collected it and presented it for consideration. Here is 2013 from the mobile technology industry for your consideration along with my own observations and opinions about where things are headed. It’s often overlooked that the technology industry is an industry. By that I mean its main concerns are profit and growth. As consumers we love the new products and unique abilities we are gaining from technology, but it is a business akin to any other, trying to seduce us to pry money out of our wallets. So I cover the horse race aspect of the business, who’s up, who’s down. Is that changing? Is that likely to change? The longer implications of what the technology industry is doing are vast and social. We are moving to an always on, always connected society where we can communicate with someone instantly and find an answer to any question quickly. The entire database of human knowledge is now available in the palm of your hand whenever you desire it. Everything is there, the good, the bad, right and wrong, hate and love, music and noise. We are obsessed with technology, not in and of itself, but as a means to an end. Technology is the means to satisfy our curiosity or even our desire for self-expression. We are taking photos machine gun-style with our smartphones and choose the few to share. As humans we are gathering ever more data about ourselves and sharing more about ourselves than we probably thought possible. Bill Gates was once asked why the computer industry had generated so much improvement in its products over a relatively few years. He gave some boring answer about Moore’s Law, but the real answer is that computers are in their teenage years. They are growing and growing. They will not always do so. So too the technology industry is in a state of rapid change. I see the shift to smaller devices as a new paradigm, smashing some businesses and growing others into giants. Their stories are here in the news. In short here are predictions for what won’t and will happen in 2015 for the mobile technology industry, breakdowns of marketshare figures on the horse race aspect of the business, chapters on Apple, Samsung, Google, Microsoft, Nokia, Blackberry, Amazon, Yahoo, news about social media giants Facebook, Twitter, Google+, LinkedIn, Foursquare, SnapChat and the carriers themselves Verizon, AT&T, Sprint andT-Mobile. You can also review my 2014 mobile predictions and see my track record on predictions. Finally there are some essays on how all this mobile tech is figuring into our lives. I’ve divided the news into the subjects it covers, but also put in the appendix all the news as it came out in chronological ordering. You can read the firehose of events in the appendix, or just read about one topic at a time in the earlier chapters.
Book Synopsis Mobile Tech Report 2014 by : John R. Roberts
Download or read book Mobile Tech Report 2014 written by John R. Roberts and published by Mindwarm Incorporated. This book was released on 2014-01-10 with total page 1077 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you read technology news, you’ll notice it’s not just a story of amazing new product introductions, or even that plus copycat product introductions. All the usual aspects of business are there: fierce competition, new contenders, old survivors, great ideas but business failures, mediocre ideas that somehow seem to succeed and prosper. As a reporter, commentator and blogger on mobile technology, I’ve collected what happened in the industry in 2013 and make predictions on what will and won’t happen in 2014. You can read what did happen in the mobile technology in 2013. Often I deliver a comment with the news item and usually there is a link to the web page of the original announcement. This way you can dive into any detail level you desire, read my news feed for the overview or follow the related web link to the longer article. History is moving so fast now that it is all recorded electronically, but I’m surprised no one else has collected it and presented it for consideration. Here is 2013 from the mobile technology industry for your consideration along with my own observations and opinions about where things are headed. It’s often overlooked that the technology industry is an industry. By that I mean its main concerns are profit and growth. As consumers we love the new products and unique abilities we are gaining from technology, but it is a business akin to any other, trying to seduce us to pry money out of our wallets. So I cover the horse race aspect of the business, who’s up, who’s down. Is that changing? Is that likely to change? The longer implications of what the technology industry is doing are vast and social. We are moving to an always on, always connected society where we can communicate with someone instantly and find an answer to any question quickly. The entire database of human knowledge is now available in the palm of your hand whenever you desire it. Everything is there, the good, the bad, right and wrong, hate and love, music and noise. We are obsessed with technology, not in and of itself, but as a means to an end. Technology is the means to satisfy our curiosity or even our desire for self-expression. We are taking photos machine gun-style with our smartphones and choose the few to share. As humans we are gathering ever more data about ourselves and sharing more about ourselves than we probably thought possible. Bill Gates was once asked why the computer industry had generated so much improvement in its products over a relatively few years. He gave some boring answer about Moore’s Law, but the real answer is that computers are in their teenage years. They are growing and growing. They will not always do so. So too the technology industry is in a state of rapid change. I see the shift to smaller devices as a new paradigm, smashing some businesses and growing others into giants. Their stories are here in the news. In short here are predictions for what won’t and will happen in 2014 for the mobile technology industry, breakdowns of marketshare figures on the horse race aspect of the business, chapters on Apple, Samsung, Google, Microsoft, Nokia, Blackberry, Amazon, Yahoo, news about social media giants Facebook, Twitter, Google+, LinkedIn, Foursquare, SnapChat and the carriers themselves Verizon, AT&T, Sprint andT-Mobile. You can also review my 2013 mobile predictions and see my track record on predictions. Finally there are some essays on how all this mobile tech is figuring into our lives. I’ve divided the news into the subjects it covers, but also put in the appendix all the news as it came out in chronological ordering. You can read the firehose of events in the appendix, or just read about one topic at a time in the earlier chapters. Table of Contents Preface Introduction Chapter 1: 2014 Predictions Chapter 2: Mobile Marketshare Chapter 3: Apple Chapter 4: Samsung Chapter 5: Google Chapter 6: Microsoft Chapter 7: Nokia Chapter 8: Blackberry Chapter 9: Amazon Chapter 10: Social Media Chapter 11: Yahoo Chapter 12: Carriers Chapter 13: 2013 Predictions Chapter 14: Essays Appendix
Download or read book twisdom written by John R. Roberts and published by Mindwarm Incorporated. This book was released on 2013-10-04 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twitter wisdom can be hard to find. The 140 character limit of an utterance imposes a brevity that makes the tweeter get right to the point. Living within this harsh constraint you'll find SwamiRoberts or @swamiroberts on Twitter. The Swami began tweeting in 2010 when something became important enough to comment about. While the Swami offers up opinions on many topics, most can be classified into the categories: Work, Wise, Love, Cash, Soul, Joke, Tech, Twitter and Food. These are the chapters of the book with insights onto each. Language is a fascination of the Swami. Recently the phrase "throwing sheep" came to mean offering up a pointless or senseless comment. The Swami strives to avoid throwing sheep, but on occasion will refrain from seriousness. Often there is a serious side to the Swami and a truth inside the funny comment. The Love and Soul chapters are more serious than the other sections, although fans of Dilbert or Office Space will find the truths in the Work chapter familiar. The world around us is the inspiration for the Swami. Here in Portland, Oregon food carts have exploded all over town. I just don't recall seeing very many before 2009, but now they are everywhere. One such food cart sold mini (small) sandwiches. Eating one such sandwich inspired the Swami tweet: "When you are very hungry eat a mini-sandwich and you will only be hungry." 2012 was the year that the ancient Mayans predicted as the end of the world, or at least some kind of apocalypse happening. In the chapter Wise there are eleven apocalypse survival tips the Swami gives you. My favorite is tip number one: "Do not warn others about the coming apocalypse." In the past it was only the court jester that could speak the truth safely to the king. Of course even the jester had to be cautious and was careful to conceal his insight with humor. Take the Swami in the same vein. There be truth in these tweets. twisdom has an entire chapter on Twitter and while it's not exactly a course in manners, there are dos and don'ts -- not just for Twitter, but also for Facebook, LinkedIn, FourSquare, Google+ and any other social network. The Swami also has some thoughts on the differences between these social networks. There are a few quotes in this book. Paul Bingman was a close personal friend who died in 2011. I really wish he was here to read this book, although he did read the Swami's tweets and had fun feedback. Paul's quote is "All you really have is your time and your attention." That was the philosophy of at least his later years, where Paul always strove to help others and do the good he could while also having some fun. You might take the Swami in small doses. You might gorge your eyes and mind with a long good read. I find myself reading the Swami when I'm feeling lost or down and the Swami always picks me up a bit. Here's hoping the Swami lifts you to a higher self too.
Book Synopsis The Tweeter's Handbook by : Mike Murdock
Download or read book The Tweeter's Handbook written by Mike Murdock and published by Wisdom International Inc. This book was released on 2012-09 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: Life is full of exciting firsts!This is the first volume of The Tweeter's Handbook. These books will be filled with many of the "Tweets" from my "Twitter" account... I never know when the Holy Spirit will bring these inspirational thoughts to my mind... Twisdom Keys are constantly coming to my mind and I share them right from my heart unrehearsed... with my friends and partners. ... I know you are going to be inspired and mentored ... as you allow these Twisdom Keys to enter your mind and life.
Book Synopsis Wisdom of Solomon 10 by : Andrew T. Glicksman
Download or read book Wisdom of Solomon 10 written by Andrew T. Glicksman and published by Walter de Gruyter. This book was released on 2011-09-29 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Wisdom of Solomon 10 is a unique passage among Jewish sapiential texts since it both presents Lady Wisdom as God's acting agent in early Israelite history and explicitly categorizes key biblical figures as either righteous or unrighteous. Structurally, Wisdom 10 is a pivotal text that binds the two halves of the book together through its vocabulary and themes. Although chapter 10 is such a unique passage that is central to the work, no full-scale study of this chapter has been attempted. Recent scholarship on the Wisdom of Solomon has focused on the identification of genres in the book’s subsections and the author’s reinterpretation of Scripture. Through the use of historical and literary criticism, this study especially focuses on the genre and hermeneutical method of Wisdom 10 in comparison to other passages in the book and similar types of literature inside and outside the Bible. Chapter One establishes the purpose and methodology of the study, Chapter Two sets the literary and historical contexts for the Wisdom of Solomon, and Chapters Three to Six analyze the text poetically, form-critically, exegetically, and hermeneutically. This study concludes that Pseudo-Solomon, the book’s author, composed and used Wisdom 10 in order to bind the two halves of the book together. Its genre is that of a Beispielreihe, or example list, and its form is an alternation of positive and negative examples that are linked by the repetition of a keyword. The passage also reflects elements of aretalogy, synkrisis, and midrash. Because of the first two of these elements, chapter 10 may be seen as supplementing the encomiastic genre in chapters 6–9. Furthermore, the aretalogical flavor of the text depicts Lady Wisdom in ways similar to the popular Hellenistic Egyptian goddess Isis in order to show Wisdom’s superiority to the pagan deity. Lastly, chapter 10 exhibits six primary hermeneutical principles used by the author throughout the book, albeit with differing degrees of focus. Since the Wisdom of Solomon is a late composition, this study illuminates one facet of the Jewish Hellenistic reinterpretation of Scripture and will elucidate similar modes of exegesis in the early rabbinical and early Christian eras.
Book Synopsis What Would Susie Say? by : Susie Essman
Download or read book What Would Susie Say? written by Susie Essman and published by Simon and Schuster. This book was released on 2009-10-13 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: IN WHAT WOULD SUSIE SAY?, Susie Essman sheds the crasser layers to reveal how she went from an anxiety-ridden, struggling stand-up comic to being one of the funniest women on television, playing Susie Greene on HBO's Curb Your Enthusiasm. Emerging as one of the most successful performers in her field, Essman goes behind the scenes of a life in comedy with her funny cohorts, including Joy Behar, Rodney Dangerfield, and, of course, Jeff Garlin and Larry David, while also providing sidesplittingly funny wisdom on a range of topics that she's highly unqualified to expound upon, including men, sports, hypochondria, and stepparenthood. WHAT WOULD SUSIE SAY ABOUT... MARRIAGE? "It took me a long time to find the man I was willing to commit myself to. Even the word commit is troublesome. One is committed to a mental institution." MEN WITH DOGS? "As a dog lover, I've researched many different breeds and I've begun to realize that you can tell a lot about a person by what breed of dog they choose to associate with. A bit self-conscious about your cellulite? A guy with a shar-pei is for you. They're hard to find, but cheaper than lipo." THE BEAUTY OF MENOPAUSE? "I guess I just have to accept the fact that I'm going to end up a bald, fat, sweaty, irritable woman with a dry vagina and a full beard who never sleeps and has memory loss so I won't even be able to remember how hot I used to look!" STEPPARENTHOOD? "My mother used to tell me 'you can't buy your kids' love.' Bullshit. You can, and it's exponential. They're like Russian mail-order brides -- the more you spend, the more they love you." WHAT WOULD SUSIE SAY? is Essman's irreverent, refreshingly candid, and hilarious retort to the dubious facts of life that we all face.
Book Synopsis Wisdom from Babylon by : Gordon T. Smith
Download or read book Wisdom from Babylon written by Gordon T. Smith and published by InterVarsity Press. This book was released on 2020-10-13 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it mean to provide leadership for the church in an increasingly secular context? When religion is privatized and secularism reigns in the public square, Christians are often drawn toward either individualist escapism or constant cultural warfare. But might this context instead offer a fresh invitation for the church to adapt and thrive? Gordon Smith is passionate about the need for capable, mature leaders to navigate and respond to a changing society. In this book, he draws on his extensive experience as a university president, pastor, and international speaker to open a multidisciplinary conversation about the competencies and capacities essential for today's leaders. After analyzing the phenomenon of secularization in the West and charting common Christian responses, Smith introduces four sources of wisdom to help guide us through this new terrain: the people and prophets of Judah during the Babylonian exile, the early church in its pagan environment, contemporary churches across the Global South, and Christian thinkers in post-Christian Europe. From these resources he identifies practices and strategies—from liturgy and catechesis to mission and hospitality—that can give shape to faithful, alternative communities in such a time as this. In cultures fraught with fear and division, Smith calls for leaders who can effect change from the margins, promote unity and maturity among Christians, and provide a non-anxious presence grounded in the presence of Christ. Educators, church leaders, and those seeking to understand the times will find this book to be an indispensable resource for cultivating distinctively Christian leadership.
Book Synopsis Kubernetes Patterns by : Bilgin Ibryam
Download or read book Kubernetes Patterns written by Bilgin Ibryam and published by O'Reilly Media. This book was released on 2019-04-09 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: The way developers design, build, and run software has changed significantly with the evolution of microservices and containers. These modern architectures use new primitives that require a different set of practices than most developers, tech leads, and architects are accustomed to. With this focused guide, Bilgin Ibryam and Roland Huß from Red Hat provide common reusable elements, patterns, principles, and practices for designing and implementing cloud-native applications on Kubernetes. Each pattern includes a description of the problem and a proposed solution with Kubernetes specifics. Many patterns are also backed by concrete code examples. This book is ideal for developers already familiar with basic Kubernetes concepts who want to learn common cloud native patterns. You’ll learn about the following pattern categories: Foundational patterns cover the core principles and practices for building container-based cloud-native applications. Behavioral patterns explore finer-grained concepts for managing various types of container and platform interactions. Structural patterns help you organize containers within a pod, the atom of the Kubernetes platform. Configuration patterns provide insight into how application configurations can be handled in Kubernetes. Advanced patterns covers more advanced topics such as extending the platform with operators.
Book Synopsis The Wisdom of the Shire by : Noble Smith
Download or read book The Wisdom of the Shire written by Noble Smith and published by Macmillan. This book was released on 2012-10-30 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Wisdom of the Shire, Noble Smith sheds a light on the life-changing ideas tucked away inside the classic works of J. R. R. Tolkien and his most beloved creation—the stouthearted Hobbits. How can simple pleasures such as gardening, taking long walks, and eating delicious meals with friends make you significantly happier? Why is the act of giving presents on your birthday instead of getting them such a revolutionary idea? What should you do when dealing with the Gollum in your life? And how can we carry the burden of our own "magic ring of power" without becoming devoured by it? The Wisdom of the Shire holds the answers to these and more of life's essential questions.
Book Synopsis Live Long And . . . by : William Shatner
Download or read book Live Long And . . . written by William Shatner and published by Thomas Dunne Books. This book was released on 2018-09-04 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Star Trek legend and veteran author William Shatner discusses the meaning of life, finding value in work, and living well whatever your age. "I have always felt," William Shatner says early in his newest memoir, that "like the great comedian George Burns, who lived to 100, I couldn’t die as long as I was booked." And Shatner is always booked. Still, a brief health scare in 2016 forced him to take stock. After mulling over the lessons he's learned, the places he's been, and all the miracles and strange occurrences he's witnessed over the course of an enduring career in Hollywood and on the stage, he arrived at one simple rule for living a long and good life: don't die. It's the only one-size-fits-all advice, Shatner argues in Live Long and..:What I Learned Along the Way, because everyone has a unique life—but, to help us all out, he's more than willing to share stories from his unique life. With a combination of pithy humor and thoughtful vulnerability, Shatner lays out his journey from childhood to peak stardom and all the bumps in the road. (Sometimes the literal road, as in the case of his 2,400-mile motorcycle trip across the country with a bike that didn't function.) William Shatner is one of our most beloved entertainers, and he intends never to stop entertaining. His funny, provocative, and poignant reflections offer an unforgettable read about a remarkable man.
Book Synopsis Where Shall Wisdom be Found? by : Harold Bloom
Download or read book Where Shall Wisdom be Found? written by Harold Bloom and published by . This book was released on 2004 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this inspiring book, a preeminent literary critic, takes readers from the Bible to 20th-century writing, searching for the ways in which literature can inform our lives.
Book Synopsis Friends with Benefits by : Darren Barefoot
Download or read book Friends with Benefits written by Darren Barefoot and published by No Starch Press. This book was released on 2010 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rules of marketing have changed. With viral YouTube videos racking up millions of views, popular bloggers reaching more readers than their traditional media counterparts, and Facebook mavens influencing thousands of their friends, marketing professionals simply cannot ignore the web's new communication channels. But this new brand of marketing can be intimidating to those unfamiliar with the new tools, the evolving culture, and the unwritten rules surrounding them. Friends with Benefits is a tactical guide, filled with tricks, tips, and real-world case studies that show marketers how to reach out to the new online influencers to increase their companies' online visibility and bring more visitors to their websites. Readers learn how to create viral campaigns, craft a compelling social media pitch, and market effectively inside intimidating social media channels, where honesty and connections are far more important than the size of their marketing budget. The power of social media is huge: 65 million Americans read blogs every day; Facebook has over 150 million users; and the most popular YouTube videos receive over 10 million views, often in less than a week. Nearly 80 percent of consumers trust recommendations from family, friends, and "influential" persons over any kind of advertising or marketing. Businesses need to reach these influencers.
Book Synopsis The Wisdom of Psychopaths by : Kevin Dutton
Download or read book The Wisdom of Psychopaths written by Kevin Dutton and published by Doubleday Canada. This book was released on 2012-10-16 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychopath. The word conjurs up images of serial killers, rapists, suicide bombers, gangsters. But think again: you could probably benefit from being a little more psychopathic yourself. Psychologist Kevin Dutton has made a speciality of psychopathy, and is on first-name terms with many notorious killers. But unlike those incarcerated psychopaths, and all those depicted in movies and crime fiction, most are not violent, he explains. In fact, says Prof Dutton, they have a lot of good things going for them. Psychopaths are fearless, confident, charismatic and focused--qualities tailor-made for success in today's society. The Wisdom of Psychopaths is an intellectual rollercoaster ride that combines lightning-hot science with unprecedented access to secret monasteries, Special Forces training camps, and high-security hospitals. In it, you will meet serial killers, war heroes, financiers, movie stars and attorneys--and discover that beneath the hype and popular characterization, psychopaths have something to teach us. Like the knobs on a mixing deck, psychopathy is graded. And finding the right combination of psychopathic traits, sampled and mixed at carefully calibrated volumes, can put us ahead of the game.
