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Trends In Retail Marketing In India
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Book Synopsis Trends in Retail Marketing in India by : Marri Sreenivasulu
Download or read book Trends in Retail Marketing in India written by Marri Sreenivasulu and published by diplom.de. This book was released on 2017-07-20 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retail is the sale of goods to end users, not for resale, but for use and consumption by the purchaser. This excludes direct interface between the manufacturers and institutional buyers such as the government and other bulk customers. Retailing is the last link that connects the individual consumers with the manufacturing and distribution chain. Retail is the fastest growing sector in the Indian economy. Traditional markets are making way for new formats, such as departmental stores, hypermarkets, supermarkets and specialty stores. Western style malls have begun appearing in metros and second-rung cities alike, introducing the Indian consumer to an unparalleled shopping experience. This comparative study focuses on the costumers of Reliance Mart and Big Bazaar with regard to their buying tactics, shopping behavior, expectations, perceptions, satisfaction and brand loyalty.
Book Synopsis FDI in Retail Sector, India by : Arpita Mukherjee
Download or read book FDI in Retail Sector, India written by Arpita Mukherjee and published by Academic Foundation. This book was released on 2005 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Survey-Based Study Analyses The Current Retail Scenario In India, Investigates The Growth Across Different Segments Of Retailing And Evaluates The Likely Impact Of Allowing Fdi (Foreign Direct Investment) On Various State Holders In Different Retail Segments.
Book Synopsis Emerging Trends of Retailing in Rayalaseema Region of Andhra Pradesh by : Dr. G. Somasekhar
Download or read book Emerging Trends of Retailing in Rayalaseema Region of Andhra Pradesh written by Dr. G. Somasekhar and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Retail Sector in India by : Ashish Kumar
Download or read book Retail Sector in India written by Ashish Kumar and published by Lulu.com. This book was released on with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Retailing in the 21st Century by : Manfred Krafft
Download or read book Retailing in the 21st Century written by Manfred Krafft and published by Springer Science & Business Media. This book was released on 2009-12-17 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.
Book Synopsis RETAILING: TRENDS IN THE NEW MILLENNIUM by : R. Shanthi, M. Rafeeque Ahmed, S. Gurusamy, P. Murari
Download or read book RETAILING: TRENDS IN THE NEW MILLENNIUM written by R. Shanthi, M. Rafeeque Ahmed, S. Gurusamy, P. Murari and published by MJP Publisher. This book was released on 2019-06-03 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: The origins of retail are old as trade itself. Barter was the oldest form of trade. For centuries, most merchandise was sold in market place or by peddlers. Medieval markets were dependent on local sources for supplies of perishable food because Journey was far too slow to allow for long distance transportation. However, customer did travel considerable distance for specialty items. The peddler, who provided people with the basic goods and necessities that they could not be self sufficient in, followed one of the earliest forms of retail trade. Even in prehistoric time, the peddler traveled long distances to bring products to locations which were in short supply. “They could be termed as early entrepreneurs who saw the opportunity in serving the needs of the consumers at a profit” Later retailers opened small shops, stocking them with such produce. As towns and cities grew, these retail stores began stocking a mix of convenience merchandise, enabling the formation of high-street bazaars that become the hub retail activity in every city. In the great sweep of social and retail history, the ‘modern’ shopping experience can be said to have commenced with the appearance of the department store in the middle of the 19th century.
Book Synopsis Emerging Trends in Retail Management by : R. Gnanaguru
Download or read book Emerging Trends in Retail Management written by R. Gnanaguru and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retailing is interlinking the individual consumer with the manufacturing and distribution chain. The retail industry in India is growing up and there are lot of employment opportunities for the educated youth in all parts of the country. The book speaks on retailing from the marketing, finance, management, information technology, global scene, human resource and issues related to retail trade in rural and urban areas. The marketing aspects include retail marketing, product display, food retailing, mall culture, super market, store diode and value and private labeling. Retailing is highly consumer driven with customers being exposed to new retail formats frequently. If well planned and organised, retail business would ensure that the consumers will benefit not only by way of quality products but also in prices due to the bulk buying capacity of big retailers. The foreign direct investment and financial challenges argue about the prospects of the industry to gain importance in conducting organized retailing in India. Retail management has become a special subject of importance in Indian educational institutions. The various issues in retail management have been addressed in detail. The need for organized retail trade and strategies gives lot of insight for the industry to grow. The automation and e-commerce in retail gives lot of scope for employment and does effective service to consumers. Technology assumes importance for the business. Internet is growing in usage and influence over product preference and purchase behaviour is changing lifestyles. The increasing ratio of women in employment and rising disposable income are driving the growth of the Indian retail industry. Foreign direct investments, global issues and international giants entering into our nation speak volumes of Indian retail in the global arena. Human resource management issues like recruitment and training assume importance for effective employment. The book discusses the broader business trends and general issues like communication, competitiveness, rural retailing and logistics. The various topics in retailing adopt both empirical and non-empirical approach and come from various authors across the country. The authors' insights, experience, research and their consultancy have enabled the editors to bring out a text which will be useful for academicians, students, research scholars and for the corporate managers. The editors have combined a rigorous analytical approach with a style that is interesting and easy to read.
Author :Deepak Ashok Kumar Dr. Hari Sundar G.Ram Arun Krishnadas Publisher :Archers & Elevators Publishing House ISBN 13 :9383241608 Total Pages : pages Book Rating :4.3/5 (832 download)
Book Synopsis Trends and Challenges in Indian Business Management by : Deepak Ashok Kumar Dr. Hari Sundar G.Ram Arun Krishnadas
Download or read book Trends and Challenges in Indian Business Management written by Deepak Ashok Kumar Dr. Hari Sundar G.Ram Arun Krishnadas and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The World of Retailing: An Overview of Retailing & Indian Retail by : Shadma Shahid
Download or read book The World of Retailing: An Overview of Retailing & Indian Retail written by Shadma Shahid and published by Anchor Academic Publishing. This book was released on 2015-08-14 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retailing has been practiced from the early years of mankind in the form of barter to the current technologically sophisticated e-tailing in the 21st century. In any format, retailing involves the sale of goods and services to the final consumer. The forms of retailing are bricks-and-mortar stores, non-store bases, or a combination of a store and a non-store base. The assortment of goods in these businesses is planned, purchased, and presented by the retailer for the convenience of the consumer. The objective was to gain a deeper understanding into the world of retailing, its formats, store image and current trends occurring in the retailing sector and we visualized that this exercise would provide credible insights into business metrics and processes that run the industry today. We looked further to rediscover Indian retail, an industry that has burgeoned at high velocity. It will help in identify improvement opportunities for tomorrow and lead us towards future excellence in the growing retailing sector.
Author :Dr. Rajesh Gupta, Dr. D.D. Bedia Publisher :Academic Guru Publishing House ISBN 13 :819532780X Total Pages :373 pages Book Rating :4.1/5 (953 download)
Book Synopsis FOOD RETAIL MARKETING ORGANISED OR UNORGANISED by : Dr. Rajesh Gupta, Dr. D.D. Bedia
Download or read book FOOD RETAIL MARKETING ORGANISED OR UNORGANISED written by Dr. Rajesh Gupta, Dr. D.D. Bedia and published by Academic Guru Publishing House. This book was released on 2021-12-20 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aimed to discuss various factors associated with retail food marketing along with its constituents. The prospect of food retailers is also attempted to observe and study. The book also described different approaches of retail food marketing from economical point of view.
Book Synopsis The world of retailing: An overview of retailing & Indian Retail by : Shadma Shahid
Download or read book The world of retailing: An overview of retailing & Indian Retail written by Shadma Shahid and published by Anchor Academic Publishing. This book was released on 2015-09 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retailing has been practiced from the early years of mankind in the form of barter to the current technologically sophisticated e-tailing in the 21st century. In any format, retailing involves the sale of goods and services to the final consumer. The form
Book Synopsis Indian Business Scenario Opportunities & Challenges by : M.Ganesh Babu Dr.Bandaru Srinivasa Rao G.Vani Dr.SivakumarDeene R.Rajkumar
Download or read book Indian Business Scenario Opportunities & Challenges written by M.Ganesh Babu Dr.Bandaru Srinivasa Rao G.Vani Dr.SivakumarDeene R.Rajkumar and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Info Institute of Engineering Publisher :Archers & Elevators Publishing House ISBN 13 :9383241012 Total Pages : pages Book Rating :4.3/5 (832 download)
Book Synopsis Innovative Management Practices for Sustainable Development by : Info Institute of Engineering
Download or read book Innovative Management Practices for Sustainable Development written by Info Institute of Engineering and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis New Trends in Business Management by : Dr M Sandra Kirthy
Download or read book New Trends in Business Management written by Dr M Sandra Kirthy and published by Zenon Academic Publishing. This book was released on 2018-07-25 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: An International conference on New Trends in Business Management was organized by Immanuel Business School with overseas partners Seattle Pacific University, Spring Harbor University and many others, which provided an opportunity to compile a book with collection of conference research papers related to new trends in business management. The conference helped in creating knowledge based outcomes through robust interaction between corporate delegates, academicians, practitioners, research scholars and management Students. The research papers on new trends in business management with sub-topics Online Marketing, Trends in Training and Development, Legal aspects of Business, Good Service Tax, Demonetization, Green Marketing, Digital Marketing, Consumer Behavior, E-Commerce, Corporate Social Responsibility, Organizational Development and Change were presented by authors in lucent way. Highly learned, eminent faculty from different esteemed educational institutions across the globe, experienced persons from industries and management students have contributed more than 40 papers on different management areas. We hope that readers of this book will gain insights of current fluctuations and upcoming trends in Business Management.
Book Synopsis Retailing in India by : Euromonitor PLC.
Download or read book Retailing in India written by Euromonitor PLC. and published by . This book was released on 1998-01 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report seeks to quantify the stage of development of the retail trade in India, to establish current trends and developments to assess the future potential for growth up to 2001. Specifically the report reviews characteristics, trends and developments over the past five years in the retail market in India, and gives forecasts of market performance to 2001. The emphasis is on retail sales, but there is also information on the major retailers. India is the world's largest democracy and the second most populous country after China, with an estimated population of 920 million in 1996. About 16 per cent of the world's population live in India.
Book Synopsis Problems And Prospects Of Indian Retailing by : Dr.V.V.Devi Prasad Kotni
Download or read book Problems And Prospects Of Indian Retailing written by Dr.V.V.Devi Prasad Kotni and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis RETAIL MANAGEMENT by : Giri, Arunangshu
Download or read book RETAIL MANAGEMENT written by Giri, Arunangshu and published by PHI Learning Pvt. Ltd.. This book was released on 2020-12-01 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book discusses the whole gamut of retail management emphasizing the changing retail environment in Indian and International context for conceptual clarity and mastery of retailing by the modern readers. It offers experiential learning through contextual case studies to render a better understanding of each functional area of retail management. Various aspects of retail management at the introductory level have been covered and explained lucidly, supported with examples, illustration and photographs to enable students to comprehend the subject matter with ease. The objective of the book is to give hands-on experience and learning of global retail practices to the students of management studies. Key Features • Thorough coverage of retailing in modern context, including e-retailing • Case-studies, caselets and examples to make students industry-ready • Bullet-point approach for key topics to highlight important information • Graphics to generate students’ interest and make learning easy Target Audience • MBA, PGDM and PGPBA • Marketing professionals and trainers
