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Author :
Publisher :
ISBN 13 :
Total Pages : 204 pages
Book Rating : 4.3/5 (555 download)
Download or read book Travel Market Report written by and published by . This book was released on 1993 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paul Brunt
Publisher : Routledge
ISBN 13 : 9780750630825
Total Pages : 0 pages
Book Rating : 4.6/5 (38 download)
Download or read book Market Research in Travel and Tourism written by Paul Brunt and published by Routledge. This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market Research in Travel and Tourism is a practical guide to using survey research in the tourism industry. Market Research in Travel and Tourism examines the processes and techniques involved in survey research. From this detailed examination of the theory behind the research the author provides an accessible and practical guide to undertaking your own survey. Through exercises and case studies Market Research in Travel and Tourism takes you step by step through the stages of creating your own survey. It shows you how to:* plan your own survey * decide on a sample * design a questionnaire * collect the data * analyse the results * write up and present the results. Aimed primarily at students of tourism, this book will also be of interest to practitioners embarking on a market research project. Paul Brunt is Principal Lecture in Tourism Management at the University of Plymouth. Targeted directly to tourism students Gives precise guidelines for doing research Thorough use of exercises and case studies
Author : Alastair M. Morrison
Publisher : Taylor & Francis
ISBN 13 : 1000655717
Total Pages : 864 pages
Book Rating : 4.0/5 (6 download)
Download or read book Hospitality and Travel Marketing written by Alastair M. Morrison and published by Taylor & Francis. This book was released on 2022-10-27 with total page 864 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully revised and updated for its fifth edition, Hospitality and Travel Marketing provides students with an international and systematic approach to hospitality and travel marketing structured around planning, research, implementation, control, and evaluation. Written in a user-friendly style and structured in a logical and organized manner to aid learning, students benefit from the ease of communication, practical nature, and excellent use of relevant and up-to-date cases. The author's global experience in the industry is emphasized through content on hospitality and travel marketing and other parts of tourism, along with a plethora of timely and relevant ‘real-life’ case examples from around the world. This new fifth edition is positioned as a post-COVID-19 text, reflecting the new realities of marketing after the pandemic, and has been updated to reflect these current trends in the field, including e-marketing, mobile marketing, societal marketing, and destination branding. It specifically has been updated by: • Including three new technology chapters on e-marketing, marketing on social media platforms, electronic customer relationship management (eCRM), and customer co-creation in marketing • A new chapter on social responsibility, societal and social marketing • New content on the new realities of the post-COVID era and the increasing competitiveness in hospitality and travel, greater emphasis on branding, disruptive technologies, consumer control, marketing and generations, uses of user-generated content, and globalization • New global case studies throughout with reflective questions to use in class or for self-study • New marketing and e-marketing mini cases throughout the book • New and updated additional resources to aid understanding and teaching, including PowerPoint slides This international, accessible, and comprehensive whole-industry textbook, written by a world-renowned author and industry expert, is an invaluable study companion for students of hospitality and travel marketing.
Author : World Tourism Organization (Unwto)
Publisher : World Tourism Organization
ISBN 13 : 9789284420124
Total Pages : 266 pages
Book Rating : 4.4/5 (21 download)
Download or read book The Gulf Cooperation Council (GCC) Outbound Travel Market written by World Tourism Organization (Unwto) and published by World Tourism Organization. This book was released on 2018 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This ETC/UNWTO publication provides an analysis on the current performance of the GCC outbound travel market and an in-depth insight into the 3 main markets, Saudi Arabia, UAE and Kuwait, through the consumer and travel trade. The report concludes with recommendations on how to position and market Europe to GCC tourists.
Author : United States Travel Service
Publisher :
ISBN 13 :
Total Pages : 96 pages
Book Rating : 4.3/5 (91 download)
Download or read book Program Report of the United States Travel Service written by United States Travel Service and published by . This book was released on 1973 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Linda L. Lowry
Publisher : SAGE Publications
ISBN 13 : 1483368939
Total Pages : 1593 pages
Book Rating : 4.4/5 (833 download)
Download or read book The SAGE International Encyclopedia of Travel and Tourism written by Linda L. Lowry and published by SAGE Publications. This book was released on 2016-09 with total page 1593 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a global and multidisciplinary approach, The SAGE International Encyclopedia of Travel and Tourism examines the world travel and tourism industry, which is expected to grow at an annual rate of four percent for the next decade.
Author : Ruth T. Blond
Publisher :
ISBN 13 :
Total Pages : 12 pages
Book Rating : 4.0/5 ( download)
Download or read book Surveys and Statistical Studies on International Travel written by Ruth T. Blond and published by . This book was released on 1961 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert Christie Mill
Publisher : Kendall Hunt
ISBN 13 : 9780787281335
Total Pages : 474 pages
Book Rating : 4.2/5 (813 download)
Download or read book The Tourism System written by Robert Christie Mill and published by Kendall Hunt. This book was released on 2002 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: This undergraduate text introduces the tourism industry, with sections on planning, developing, and controlling tourism destinations, tourism marketing and promotion, factors influencing the tourism market, and the characteristics of travel. Learning features include objectives, chapter overviews, and summaries, plus a glossary. Mill teaches in the
Author : Kaye Sung Chon
Publisher : Routledge
ISBN 13 : 1136382712
Total Pages : 552 pages
Book Rating : 4.1/5 (363 download)
Download or read book Consumer Behavior in Travel and Tourism written by Kaye Sung Chon and published by Routledge. This book was released on 2012-10-12 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality business arena. A great resource for educators, this book is complete with learning objectives, concept definitions, and even review questions at the end of each chapter. From this book, readers will understand and learn the needs and preferences of tourists and how to investigate the process of destination and product selection to help provide customers with products and services that will best meet their needs. In today's highly competitive business environment, understanding travel behavior is imperative to success. Consumer Behavior in Travel and Tourism brings together several studies in one volume, representing the first attempt to explore, define, analyze, and evaluate the consumption of tourist and travel products. This guide offers essential research strategies and methods that enables readers to determine the wants and needs of tourists, including: discussing and evaluating the main factors that affect consumer behavior in travel and tourism, such as travel motivation, destination choice, and the consequent travel behavior exploring the various decision-making processes of consumers that leads to consequent destination choices through case study analysis and marketing suggestions determining customer expectations of products through a variety of research techniques in order to find ways of improving satisfaction examining selected research tools, such as product positioning and repositioning and using perceptual maps, to evaluate the market implications of using qualitative and/or quantitative research techniques detecting and analyzing the relative roles individual, environmental, socioeconomic, and demographic factors play in choosing travel destinations Full of detailed charts and graphs, Consumer Behavior in Travel and Tourism illustrates key points to give you a better understanding of important facts and findings in the field.
Author : C.M. Hall
Publisher : Springer Science & Business Media
ISBN 13 : 9401735549
Total Pages : 297 pages
Book Rating : 4.4/5 (17 download)
Download or read book Tourism and Migration written by C.M. Hall and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book makes an innovative contribution to understanding the relationships between tourism and migration. It explores the many different forms of tourism-migration relationships, paying attention to both the global processes of change and the contingencies of place and space. The book provides an extensive guide to the relevant literature as well as case studies from a diverse range of countries and discusses the significance of the Caribbean, Chinese, and Vietnamese diasporas.
Author : Alastair M. Morrison
Publisher : Taylor & Francis
ISBN 13 : 1000876160
Total Pages : 898 pages
Book Rating : 4.0/5 (8 download)
Download or read book Marketing and Managing Tourism Destinations written by Alastair M. Morrison and published by Taylor & Francis. This book was released on 2023-07-31 with total page 898 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.
Author : Dimitri Ioannides
Publisher : Routledge
ISBN 13 : 1135241317
Total Pages : 241 pages
Book Rating : 4.1/5 (352 download)
Download or read book Tourism in the USA: written by Dimitri Ioannides and published by Routledge. This book was released on 2011-01-25 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to offer students a comprehensive overview of both tourism and travel in this region, paying specific attention to the disciplines of Geography, Tourism Studies and, more generally, Social Science.
Author : Klaus Weiermair
Publisher : Erich Schmidt Verlag GmbH & Co KG
ISBN 13 : 9783503097463
Total Pages : 392 pages
Book Rating : 4.0/5 (974 download)
Download or read book Time Shift, Leisure and Tourism written by Klaus Weiermair and published by Erich Schmidt Verlag GmbH & Co KG. This book was released on 2006 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David A. Fennell
Publisher : Channel View Publications
ISBN 13 : 1845410378
Total Pages : 132 pages
Book Rating : 4.8/5 (454 download)
Download or read book North America written by David A. Fennell and published by Channel View Publications. This book was released on 2006-01-01 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the demand, supply, key features and events that take place across the regions of Canada, the United States and Mexico. The diversity of socio-cultural, natural, and economic features within these regions has enabled them to become top international tourism destinations.
Author : United States. Department of Commerce
Publisher :
ISBN 13 :
Total Pages : 92 pages
Book Rating : 4.X/5 (3 download)
Download or read book Reports of the Department of Commerce. Report of the Secretary of Commerce and Reports of Bureaus written by United States. Department of Commerce and published by . This book was released on with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Roberta E. Winter
Publisher : Rowman & Littlefield Publishers
ISBN 13 : 1442222980
Total Pages : 303 pages
Book Rating : 4.4/5 (422 download)
Download or read book Unraveling U.S. Health Care written by Roberta E. Winter and published by Rowman & Littlefield Publishers. This book was released on 2013-07-18 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unraveling U.S. Health Care is a guidebook to the health care system that provides a timely and thorough explanation of U.S. health care, written in readable laymen’s terms. Roberta Winter educates and informs general readers about useful information that will empower their health care decision making. She makes sense of important health care issues, which are often filtered with political and financial stakeholder bias, confusing the health care consumer. Useful tips, explanatory charts, and statewide scorecards are included throughout to assist readers in choosing the best care they can receive. More than ever, patients must act as consumers of health care, balancing informed decisions with available resources. Keeping this in mind, Winter also explores other options available to patients, including seeking health care outside the United States, and provides a roadmap for medical tourists to the U.S. In addition, she includes Medicare enrollment tips, and a summary of the 2010 health care reforms and implementation guidelines. Bringing all this data together, this book will serve as a resource and guide for anyone who seeks to receive better care for both everyday issues and major health concerns alike.
Author : Haemoon Oh
Publisher : Routledge
ISBN 13 : 1136399968
Total Pages : 566 pages
Book Rating : 4.1/5 (363 download)
Download or read book Handbook of Hospitality Marketing Management written by Haemoon Oh and published by Routledge. This book was released on 2009-11-04 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.
