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Travel And Hospitality Online
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Book Synopsis Big Data and Innovation in Tourism, Travel, and Hospitality by : Marianna Sigala
Download or read book Big Data and Innovation in Tourism, Travel, and Hospitality written by Marianna Sigala and published by Springer. This book was released on 2019-02-26 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation. The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation.
Book Synopsis Travel and Hospitality Online by : Gary Holleman
Download or read book Travel and Hospitality Online written by Gary Holleman and published by Wiley. This book was released on 1995-10-01 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the inside scoop on the many online hospitality services and bulletin boards. For first-time information highway travelers, the author explains clearly and simply how to get online, choose a service, and navigate the Net. Services and bulletin boards are each rated and are conveniently listed by subject. 25 illus.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1466665440 Total Pages :1600 pages Book Rating :4.4/5 (666 download)
Book Synopsis Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2014-10-31 with total page 1600 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over generations, human society has woven a rich tapestry of culture, art, architecture, and history, personified in artifacts, monuments, and landmarks arrayed across the globe. Individual communities are looking to exploit these local treasures for the benefit of the travelers who come to see them. Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications considers the effect of cultural heritage and destinations of interest on the global economy from the viewpoints of both visitor and host. This broadly-focused, multi-volume reference will provide unique insights for travelers, business leaders, sightseers, cultural preservationists, and others interested in the unique variety of human ingenuity and innovation around the world.
Book Synopsis Advances in Social Media for Travel, Tourism and Hospitality by : Marianna Sigala
Download or read book Advances in Social Media for Travel, Tourism and Hospitality written by Marianna Sigala and published by Routledge. This book was released on 2017-07-20 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tourism and hospitality. The first section addresses topical issues related to how social media influence the operations and strategies of tourism firms and help them enhance tourism experiences: open innovation, crowdsourcing, service-dominant logic, value co-creation, value co-destruction and augmented reality. The second section of the book looks at new applications of social media for marketing purposes in a variety of tourism-related sectors, addressing crowd-sourced campaigns, customer engagement and influencer marketing. The third section uses case studies and new methodologies to analyze travel review posting and consumption behaviors as well as the impact of social media on traveller perceptions and attitudes, with a focus on collaborative consumption and sharing economy accommodation. Finally, the fourth section focuses on hot topics and issues related to the analysis, interpretation and use of online information and user-generated content for deriving business intelligence and enhancing business decision-making. Written by an international body of well-known researchers, this book uses fresh theoretical lenses, perspectives and methodological approaches to look at the practical implications of social media for tourism suppliers, destinations, tourism policy makers and researchers alike. For these reasons, it will be a valuable resource for students, managers and academics with an interest in information and communication technologies, marketing for tourism and hospitality, and travel and transportation management.
Book Synopsis COVID-19 and the Hospitality and Tourism Industry by : Gursoy, Dogan
Download or read book COVID-19 and the Hospitality and Tourism Industry written by Gursoy, Dogan and published by Edward Elgar Publishing. This book was released on 2021-09-14 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering a comprehensive understanding of the implications of the COVID-19 pandemic for the tourism and hospitality industry, this book discusses the topic from economic, sociological and psychological perspectives. Critical case studies are used to explore both micro impacts on individuals involved in the industry and governmental and international responses to issues posed by the pandemic more broadly.
Book Synopsis The Tourism, Hospitality and Events Student's Guide to Study and Employability by : Sally Everett
Download or read book The Tourism, Hospitality and Events Student's Guide to Study and Employability written by Sally Everett and published by Sage Publications Limited. This book was released on 2021-01-18 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new, 'one-stop-shop' textbook with everything needed for first year skills modules taken by tourism, events and hospitality students.
Book Synopsis Hospitality Services by : Johnny Sue Reynolds Ph. D.
Download or read book Hospitality Services written by Johnny Sue Reynolds Ph. D. and published by Goodheart-Wilcox Publisher. This book was released on 2016-06-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Food, lodging, travel, tourism, recreation."
Download or read book Lodging Management Program written by and published by . This book was released on 2000 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Careers in Hospitality & Tourism by : Michael Shally-Jensen
Download or read book Careers in Hospitality & Tourism written by Michael Shally-Jensen and published by Salem Press. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for high school and undergraduate students, this series will help students explore their futures, and set goals in these exciting and growing fields. This title examines 20 occupations in hospitality and tourism. Chapters provide an inside-look at the career options within a particular profession.
Book Synopsis Global Dynamics in Travel, Tourism, and Hospitality by : Pappas, Nikolaos
Download or read book Global Dynamics in Travel, Tourism, and Hospitality written by Pappas, Nikolaos and published by IGI Global. This book was released on 2016-06-16 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Worldwide, tourism is the third largest economic activity in direct earnings after petroleum and automobile industries, and by far the largest one if indirect earnings are also taken into consideration. Taking into account the profound economic impact the tourism and hospitality industries can have on regions and cities around the world, further research in this area is critical. Global Dynamics in Travel, Tourism, and Hospitality takes a holistic approach to tourism and hospitality operations, education, and research. Highlighting the latest research in the field, real-world examples of how these industries are shaping economic development as well as future outlooks and opportunities for growth, this publication is an essential reference source for researchers, professionals, and graduate-level students.
Book Synopsis Career Opportunities in Travel and Hospitality by : Jennifer Bobrow Burns
Download or read book Career Opportunities in Travel and Hospitality written by Jennifer Bobrow Burns and published by Infobase Publishing. This book was released on 2010 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you want to spend your days outside leading tours or in the kitchen preparing delicious meals for customers, the travel and hospitality industries offer a diverse array of career opportunities.
Book Synopsis Health and Wellness Tourism by : Melanie K. Smith
Download or read book Health and Wellness Tourism written by Melanie K. Smith and published by Routledge. This book was released on 2009 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health and Wellness Tourism takes an innovative look at this rapidly growing sector of today¿s thriving tourism industry. This book examines the range of motivations that drive this diverse sector of tourists, the products that are being developed to meet their needs and the management implications of these developments. A wide range of international case studies illustrate the multiple aspects of the industry and new and emerging trends including spas, medical wellness, life-coaching, meditation, festivals, pilgrimage and yoga retreats. The authors also evaluate marketing and promotional strategies and assess operational and management issues in the context of health and wellness tourism. This text includes a number of features to reinforce theory for advanced students of hospitality, leisure and tourism and related disciplines.
Book Synopsis Digital Media Marketing Hotels by : Ian R. Clayton
Download or read book Digital Media Marketing Hotels written by Ian R. Clayton and published by Tourism Online. This book was released on 2018-04-05 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the digital revolution has dominated the modern business world, successful online marketing is made a necessity, not a luxury.If you're determined to embark on digital marketing for your hotel or tourism company, but you 're deterred by the complexity of the task, we have news! If you're set on giving your business THAT upward trend, with most efficient digital marketing strategies, this book is exactly what you need! Get Your Hands On A Rich Collection Of Marketing Wisdom!A pioneer in Digital Media and Technology, founder of Barbados.org, most popular Caribbean travel site for Barbados, best-selling author of Website and winner of the Atlantic Canada Award for Innovation in Technology, featuring in New York Times (NYT 2011 nytimes.com/2011/04/19/business/19hotels.html) & The Financial Post, on Canadian TV and countless media...... Ian R. Clayton, author of Marketing Hotels & Tourism Online needs no further recommendation! And he is sharing with all ambitious hotel & tourism business owners a wide range of life-changing tools, tips and techniques to expand your customer base through the smart use of the social and digital media.Get On The Map, Ensure High Ranking & Skyrocket Your Bookings!If you think it's time to save time and tons on money on poor or zero result marketing strategies, you're definitely in the right place!No more theories! Get the first-hand knowledge you need to embark on successful online marketing through tried, tested and proven marketing techniques, precious tools and sound promotion advice:- turbocharge your business digital potential with the high traffic it deserves- get highly ranked and easier to find - build a stellar reputation- get featured in the press- get in charge of the marketing game and ahead of the pack! Walk Your Path To Success With Confidence!Easy-to-follow and comprehensive, this book is a real gem for practical guidance with the last trends in digital marketing, which will help all hotel and tourism professionals feel inspired, supported and empowered to start their own success story!Order Yours NOW & Turn Over A New Leaf On Your Hotel Or Tourism Business! ### Authors Notes The Marketing Hotels and Tourism Online Series are three books, WEBSITE, DIGITAL MEDIA & TECHNOLOGY, that provide simple but powerful, practical and actionable advice and know-how for hotel and tourism professionals, owners and marketers. These books will get you inspired, focused and ready to take direct control of your online marketing, reputation management, and public relations. All Books include actual case studies, illustrations and examples from tourism. The strategies, tools and resources apply to any business and the book is especially reliant to small business owners, manager and industry professionals. Book 1 is for digital novices are requires little or no knowledge of the internet. It explains how to perfect your website for the digital age. Book 2 digital media is still at the introduction level but it introduces more advanced topics featuring what you need to do to drive traffic to your website and build your brand online. All at a easy to follow level. Book 3 is the most advanced level and build on book 1 and book 2. It looks at Artificial Intelligence and technology to Build your brand, market, engage, inspire and close business.
Book Synopsis Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries by : Santos, José Duarte
Download or read book Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries written by Santos, José Duarte and published by IGI Global. This book was released on 2019-08-30 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.
Book Synopsis Marketing Tourism and Hospitality by : Richard George
Download or read book Marketing Tourism and Hospitality written by Richard George and published by Springer Nature. This book was released on 2021-05-08 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. Chapters contain in-depth case studies, including companies like Marine Dynamics Shark Tours (South Africa), Reality Tours & Travel (Mumbai, India), and Makeover Tours (Turkey). Thematic case studies include ‘Halal Tourism in Southeast Asia’, and ‘Marketing and Branding Rwanda’. These illustrate key concepts and theory, with definitions, key summaries, and discussion questions providing further insights. This textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation.
Book Synopsis Tourism, Travel, and Blogging by : Deepti Ruth Azariah
Download or read book Tourism, Travel, and Blogging written by Deepti Ruth Azariah and published by Routledge. This book was released on 2016-11-10 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Travel often inspires the creation of narratives about journeys and destinations, more so with the increasing availability of online platforms, applications for smartphones and tablets, and various other social media technologies. This book examines travel blogs and their associated social media as a form of self-presentation that negotiates the tensions between discourses of travel and tourism. As such, it addresses how contemporary travellers use online platforms to communicate their experiences of journeys and destinations, and how the traveller/tourist dichotomy finds expression in these narratives. Addressing the need for more in-depth analysis through a study of blogs, this exploration of networked narratives of an individual’s travel experience considers personal motivations, self-promotion, and self-presentation as key factors in the creation of both personal and commercial travel blogs. As this text applies concepts such as self-presentation and heteroglossia, it will be of interest to both students and scholars of tourism, new media, sociology, cultural studies, and discourse studies.
Download or read book Travel by Design written by Peter Sallick and published by Assouline Publishing. This book was released on 2020-10-01 with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt: Showcasing travel photographs by more than 150 of America’s top architects and designers, Travel by Design is an inspiring guide to the power of travel to shape and expand our world. Travel by Design reminds us of the beauty and importance of travel, with images of more than 100 locations in 60 countries, from exotic destinations and global cities to adventure travels and all-American escapes. More than 350 photographs take readers on a global journey through cityscapes, ancient civilizations, luxurious resorts, and stunning natural wonders, all seen through the discerning and artistic eyes of today’s leading creative talents. The images are sure to inspire dreams of escape, and the 40 pages of insider resources—from favorite hotels and restaurants to secret shopping sources and must-see monuments—will make planning future trips reassuring and easy.
