Transmedia Directors

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Transmedia Directors

Author : Carol Vernallis
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501339281
Total Pages : 528 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis Transmedia Directors by : Carol Vernallis

Download or read book Transmedia Directors written by Carol Vernallis and published by Bloomsbury Publishing USA. This book was released on 2019-12-26 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transmedia Directors focuses on artist-practitioners who work across media, platforms and disciplines, including film, television, music video, commercials and the internet. Working in the age of media convergence, today's em/impresarios project a distinctive style that points toward a new contemporary aesthetics. The media they engage with enrich their practices through film and television (with its potential for world-building and sense of the past and future), music video (with its audiovisual aesthetics and rhythm), commercials (with their ability to project a message quickly) and the internet (with its refreshed concepts of audience and participation), to larger forms like restaurants and amusement parks (with their materiality alongside today's digital aesthetics). These directors encourage us to reassess concepts of authorship, assemblage, transmedia, audiovisual aesthetics and world-building. Providing a vital resource for scholars and practitioners, this collection weaves together insights about artist-practitioners' collaborative processes as well as strategies for composition, representation, subversion and resistance.

Transmedia Directors

Author : Carol Vernallis
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501339265
Total Pages : 529 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis Transmedia Directors by : Carol Vernallis

Download or read book Transmedia Directors written by Carol Vernallis and published by Bloomsbury Publishing USA. This book was released on 2019-12-26 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transmedia Directors focuses on artist-practitioners who work across media, platforms and disciplines, including film, television, music video, commercials and the internet. Working in the age of media convergence, today's em/impresarios project a distinctive style that points toward a new contemporary aesthetics. The media they engage with enrich their practices – through film and television (with its potential for world-building and sense of the past and future), music video (with its audiovisual aesthetics and rhythm), commercials (with their ability to project a message quickly) and the internet (with its refreshed concepts of audience and participation), to larger forms like restaurants and amusement parks (with their materiality alongside today's digital aesthetics). These directors encourage us to reassess concepts of authorship, assemblage, transmedia, audiovisual aesthetics and world-building. Providing a vital resource for scholars and practitioners, this collection weaves together insights about artist-practitioners' collaborative processes as well as strategies for composition, representation, subversion and resistance.

David Bowie and Transmedia Stardom

Author : Ana Cristina Mendes
Publisher : Routledge
ISBN 13 : 1000682412
Total Pages : 191 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis David Bowie and Transmedia Stardom by : Ana Cristina Mendes

Download or read book David Bowie and Transmedia Stardom written by Ana Cristina Mendes and published by Routledge. This book was released on 2020-05-21 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addressing the interart, intertextual, and intermedial dimensions of David Bowie’s sonic and visual legacy, this book considers more than five decades of a career invested with a star’s luminosity that shines well beyond the remit of pop music. The book approaches the idea of the star David Bowie as a medium in transit, undergoing constant movement and change. Within the context of celebrity studies, the concept of stardom provides an appropriate frame for an examination of Bowie’s transmedial activity, especially given his ongoing iconic signification within the celestial realm. While Bowie has traversed many mediums, he has also been described as a medium, which is consistent with the way he has described himself. With contributions from a wide range of disciplinary areas and countries, each chapter brings a fresh perspective on the concept of stardom and the conceptual significance of the terms ‘mediation’ and ‘navigation’ as they relate to Bowie and his career. Containing a multitude of different approaches to the stardom and mediation of David Bowie, this book will be of interest to those studying celebrity, audio and visual legacy, and the relationships between different forms of media. It was originally published as a special issue of Celebrity Studies.

Transmedia Marketing

Author : Anne Zeiser
Publisher : CRC Press
ISBN 13 : 1134746296
Total Pages : 582 pages
Book Rating : 4.1/5 (347 download)

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Book Synopsis Transmedia Marketing by : Anne Zeiser

Download or read book Transmedia Marketing written by Anne Zeiser and published by CRC Press. This book was released on 2015-06-19 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You’ll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you’ll learn first-hand how to execute your plan’s publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with: Hundreds of vibrant examples from across media platforms – The Hunger Games, Prometheus, The Dark Knight, Bachelorette, The Lord of the Rings, Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton Abbey, Game of Thrones, Top Chef, Pokémon, BioShock Infinite, Minecraft, Outlast, Titanfall, LEGO Marvel Super Heroes, Halo 4, Lonelygirl15, Annoying Orange Real-world advice from 45 leading industry writers, directors, producers, composers, distributors, marketers, publicists, critics, journalists, attorneys, and executives from markets, festivals, awards, and guilds Powerful in-depth case studies showcasing successful approaches – A.I. Artificial Intelligence, Mad Men, Lizzie Bennet Diaries, Here Comes Honey Boo Boo, and Martin Scorsese Presents the Blues Extensive Web content at www.transmediamarketing.com featuring a primer on transmedia platforms – film, broadcast, print, games, digital media, and experiential media; expanded case studies; sample marketing plans and materials; and exclusive interviews With Transmedia Marketing, you’ll be fully versed in the art of marketing film, TV, games, and digital media and primed to write and achieve the winning plan for your next media project.

Premediation: Affect and Mediality After 9/11

Author : R. Grusin
Publisher : Springer
ISBN 13 : 0230275273
Total Pages : 208 pages
Book Rating : 4.2/5 (32 download)

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Book Synopsis Premediation: Affect and Mediality After 9/11 by : R. Grusin

Download or read book Premediation: Affect and Mediality After 9/11 written by R. Grusin and published by Springer. This book was released on 2010-04-09 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an era of heightened securitization, print, televisual and networked media have become obsessed with the 'pre-mediation' of future events. In response to the shock of 9/11, socially networked US and global media worked to pre-mediate collective affects of anticipation and connectivity, while also perpetuating low levels of apprehension or fear.

The Bloomsbury Handbook to Sofia Coppola

Author : Suzanne Ferriss
Publisher : Bloomsbury Publishing
ISBN 13 : 1350244325
Total Pages : 481 pages
Book Rating : 4.3/5 (52 download)

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Book Synopsis The Bloomsbury Handbook to Sofia Coppola by : Suzanne Ferriss

Download or read book The Bloomsbury Handbook to Sofia Coppola written by Suzanne Ferriss and published by Bloomsbury Publishing. This book was released on 2023-01-12 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bloomsbury Handbook to Sofia Coppola offers the first comprehensive overview of the director's impressive oeuvre. It includes individual chapters on her films, including The Virgin Suicides (1999), Lost in Translation (2003), Marie Antoinette (2006), Somewhere (2010), The Bling Ring (2013), The Beguiled (2017), and On the Rocks (2020). While focused on her films, contributors also consider Coppola's shorter works for television, commercials and music videos, as well as explorations of the distinct elements of her signature style: cinematography, production/costume design, music, and editing. Additional chapters provide insights into the influences on her work, its popular and scholarly reception, and interpretations of key themes and issues. The international team of contributors includes leading scholars of film, music, fashion, celebrity and gender studies, visual and material culture, reception studies, as well as industry professionals. Their interdisciplinary insights capture the complexities of Coppola's work and its cultural significance.

A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms

Author : Andrea Phillips
Publisher : McGraw Hill Professional
ISBN 13 : 0071791531
Total Pages : 288 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms by : Andrea Phillips

Download or read book A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms written by Andrea Phillips and published by McGraw Hill Professional. This book was released on 2012-06-22 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The First How-To Strategy Guide to Transmedia Storytelling “Phillips’s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story." —David Gale, Executive Vice President, MTV Cross Media “Transmedia storytelling is a bold and exciting new arena for creativity and innovation. . . . Andrea Phillips provides a compelling, thoughtful, and clear guide to a next generation of creators in this medium. She demystifies the process and proves that you, too, can push the envelope and be part of the future of storytelling.” —Michelle Satter, Founding Director, Sundance Institute Feature Film Program “An excellent and fair-minded primer and survey of the underpinnings and fast-evolving techniques behind multiplatform narrative. Andrea Phillips is one of a small handful of writers capable of both practicing and clearly conveying the principles of transmedia storytelling. Highly recommended!” —Jeff Gomez, CEO, Starlight Runner Entertainment “A no-nonsense guide for the fun-filled and strangely awesome world of transmedia storytelling.” —C. C. Chapman, coauthor of Content Rules and Amazing Things Will Happen Includes Q&A sessions with the world’s leading experts in transmedia storytelling About the Book: What is transmedia storytelling and what can it do for you? It’s the buzzword for a new generation—a revolutionary technique for telling stories across multiple media platforms and formats—and it’s rapidly becoming the go-to strategy for a wide variety of businesses. If you work in marketing, entertaining, or advertising, transmedia storytelling is a must-have tool for pulling people into your world. Why do you need A Creator’s Guide to Transmedia Storytelling? If you want to attract, engage, and captivate your audience, you need this book. Written by an award-winning transmedia creator and renowned games designer, this book shows you how to utilize the same marketing tools used by heavy-hitters such as HBO, Disney, Ford, and Sony Pictures—at a fraction of the cost. You’ll learn how to: Choose the right platforms for your story Decide whether to DIY or outsource work Find and keep a strong core production team Make your audience a character in your story Get the funding you need—and even make a profit Forge your own successful transmedia career With these proven media-ready strategies, you’ll learn how to generate must-read content, must-see videos, and must-visit websites that will only grow bigger as viewers respond, contribute, and spread the word. You’ll create major buzz with structures such as alternate reality games and fictional character sites—or even “old-fashioned” platforms such as email and phone calls. The more you connect to your audience and the more you get them involved in the storytelling process, the more successful you will be. This isn’t the future. This is now. This is how you tell your story, touch your audience, and take your game to the next level—through transmedia storytelling.

David Bowie and the Art of Music Video

Author : Lisa Perrott
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501335162
Total Pages : 281 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis David Bowie and the Art of Music Video by : Lisa Perrott

Download or read book David Bowie and the Art of Music Video written by Lisa Perrott and published by Bloomsbury Publishing USA. This book was released on 2023-07-27 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first in-depth study of David Bowie's music videos across a sustained period takes on interweaving storyworlds of an iconic career. Remarkable for their capacity to conjure elaborate imagery, Bowie's videos provide fascinating exemplars of the artistry and remediation of music video. When their construction is examined across several years, they appear as time-travelling vessels, transporting kooky characters and strange story-world components across time and space. By charting Bowie's creative and collaborative process across five distinct phases, David Bowie and the Art of Music Video shows how he played a vital role in establishing music video as an artform. Filling a gap in the existing literature, this book shines a light on the significant contributions of directors such as Mick Rock, Stanley Dorfman and David Mallet, each of whom taught Bowie much about how to use the form. By examining Bowie's collaborative process, his use of surrealist strategies and his integration of avant-garde art with popular music and media, the book provides a history of music video in relation to the broader fields of audiovisual media, visual music and art.

David Lynch

Author : Reba Wissner
Publisher : Taylor & Francis
ISBN 13 : 1040095399
Total Pages : 125 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis David Lynch by : Reba Wissner

Download or read book David Lynch written by Reba Wissner and published by Taylor & Francis. This book was released on 2024-04-16 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: Director David Lynch is best known for films that channel the uncanny and the weird into a distinct "Lynchian" aesthetic, in which sound and music play a key role: Lynch not only writes his intended sounds into the script but also often takes on the role of creating the sounds himself. This concise study explores what makes Lynch’s sonic imprint distinct, breaking down three different sound styles that create Lynch’s sound aesthetic across his films. Showing how sound offers new insights into the aesthetic and narrative work of Lynch’s filmmaking, this book highlights new dimensions in the work of a key American auteur and deconstructs the process of building a unique sound world.

YouTube and Music

Author : Holly Rogers
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501387286
Total Pages : 329 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis YouTube and Music by : Holly Rogers

Download or read book YouTube and Music written by Holly Rogers and published by Bloomsbury Publishing USA. This book was released on 2023-02-23 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: YouTube has afforded new ways of documenting, performing and circulating musical creativity. This first sustained exploration of YouTube and music shows how record companies, musicians and amateur users have embraced YouTube's potential to promote artists, stage performances, build artistic (cyber)identity, initiate interactive composition, refresh music pedagogy, perform fandom, influence musical tourism and soundtrack our everyday lives. Speaking from a variety of perspectives, musicologists, film scholars, philosophers, new media theorists, cultural geographers and psychologists use case studies to situate YouTube as a vital component of contemporary musical culture. This book works together with its companion text Remediating Sound: Repeatable Culture, YouTube and Music. The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com. Open access was funded by Knowledge Unlatched.

Traveling Music Videos

Author : Tomá Jirsa
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501398016
Total Pages : 289 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis Traveling Music Videos by : Tomá Jirsa

Download or read book Traveling Music Videos written by Tomá Jirsa and published by Bloomsbury Publishing USA. This book was released on 2023-10-05 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traveling Music Videos offers a new interdisciplinary perspective on how contemporary music videos travel across, shape, and transform various media, online platforms, art institutions, and cultural industries worldwide. With the onset of digital technologies and the proliferation of global video-sharing websites at the beginning of the 21st century, music video migrated from TV screens to turn instead to the internet, galleries, concert stages, and social media. As a result, its aesthetics, technological groundings, and politics have been radically transformed. From the kinaesthetic experience of TikTok to the recent reimaginations of maps and navigation tools through music video cartographies, from the ecofeminist voices mediated by live-stream concerts to the transmedia logic of video games and VR, from the videos' role in contemporary art galleries to their political interventions -the chapters map the ways music video is continually reconfiguring itself. The volume tracks music video's audiovisual itineraries across different geographies, maps its transmedia routes, and tackles the cultural impact that it has on our current media ecosystem.

Transmedia Frictions

Author : Marsha Kinder
Publisher : Univ of California Press
ISBN 13 : 0520383028
Total Pages : 416 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis Transmedia Frictions by : Marsha Kinder

Download or read book Transmedia Frictions written by Marsha Kinder and published by Univ of California Press. This book was released on 2021-03-16 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Editors Marsha Kinder and Tara McPherson present an authoritative collection of essays on the continuing debates over medium specificity and the politics of the digital arts. Comparing the term “transmedia” with “transnational,” they show that the movement beyond specific media or nations does not invalidate those entities but makes us look more closely at the cultural specificity of each combination. In two parts, the book stages debates across essays, creating dialogues that give different narrative accounts of what is historically and ideologically at stake in medium specificity and digital politics. Each part includes a substantive introduction by one of the editors. Part 1 examines precursors, contemporary theorists, and artists who are protagonists in this discursive drama, focusing on how the transmedia frictions and continuities between old and new forms can be read most productively: N. Katherine Hayles and Lev Manovich redefine medium specificity, Edward Branigan and Yuri Tsivian explore nondigital precursors, Steve Anderson and Stephen Mamber assess contemporary archival histories, and Grahame Weinbren and Caroline Bassett defend the open-ended mobility of newly emergent media. In part 2, trios of essays address various ideologies of the digital: John Hess and Patricia R. Zimmerman, Herman Gray, and David Wade Crane redraw contours of race, space, and the margins; Eric Gordon, Cristina Venegas, and John T. Caldwell unearth database cities, portable homelands, and virtual fieldwork; and Mark B.N. Hansen, Holly Willis, and Rafael Lozano-Hemmer and Guillermo Gómez-Peña examine interactive bodies transformed by shock, gender, and color. An invaluable reference work in the field of visual media studies, Transmedia Frictions provides sound historical perspective on the social and political aspects of the interactive digital arts, demonstrating that they are never neutral or innocent.

Transmedia Storytelling

Author : Jennifer Camden
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527523411
Total Pages : 192 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis Transmedia Storytelling by : Jennifer Camden

Download or read book Transmedia Storytelling written by Jennifer Camden and published by Cambridge Scholars Publishing. This book was released on 2018-12-14 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume charts the evolution of Pemberley Digital’s transmedia adaptations of nineteenth-century novels in order to interrogate the uneasy relationship between transmedia storytelling and consumer culture. It first examines two Austen-centered films, Lost in Austen and Austenland, that present “immersive” Austen experiences that anticipate Pemberley Digital’s transmedia adaptations, bridging traditional film adaptations and transmedia’s participatory culture. Subsequent chapters turn to Pemberley Digital’s transmedia adaptations of Austen’s and Shelley’s novels to argue that, although such adaptations may appear feminist in their emphasis on female protagonists, their larger narratives expose a subtext of anxiety about unstable gender roles, financial vulnerability, and the undervaluation of career-specific skill sets, both for the characters and the production company itself. The study provides a robust theoretical framework within which to read transmedia adaptations of “classic literature,” illuminating both the potential of, and the challenges facing, digital and transmedia storytellers and participants.

Composing Audiovisually

Author : Louise Harris
Publisher : CRC Press
ISBN 13 : 1000407365
Total Pages : 228 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Composing Audiovisually by : Louise Harris

Download or read book Composing Audiovisually written by Louise Harris and published by CRC Press. This book was released on 2021-07-20 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does the Coen Brothers’ Barton Fink have in common with Norman McLaren’s Synchromy? Or with audiovisual sculpture? Or contemporary music video? Composing Audiovisually interrogates how the relationship between the audiovisual media in these works, and our interaction with them, might allow us to develop mechanisms for talking about and understanding our experience of audiovisual media across a broad range of modes. Presenting close readings of audiovisual artefacts, conversations with artists, consideration of contemporary pedagogy and a detailed conceptual and theoretical framework that considers the nature of contemporary audiovisual experience, this book attempts to address gaps in our discourse on audiovisual modes, and offer possible starting points for future, genuinely transdisciplinary thinking in the field.

Handbook of Research on Transmedia Storytelling and Narrative Strategies

Author : Y?lmaz, Recep
Publisher : IGI Global
ISBN 13 : 1522553584
Total Pages : 599 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Transmedia Storytelling and Narrative Strategies by : Y?lmaz, Recep

Download or read book Handbook of Research on Transmedia Storytelling and Narrative Strategies written by Y?lmaz, Recep and published by IGI Global. This book was released on 2018-07-06 with total page 599 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling. The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.

Transmedia Branding

Author : Burghardt Tenderich
Publisher :
ISBN 13 : 9783981633207
Total Pages : 45 pages
Book Rating : 4.6/5 (332 download)

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Book Synopsis Transmedia Branding by : Burghardt Tenderich

Download or read book Transmedia Branding written by Burghardt Tenderich and published by . This book was released on 2014 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Routledge Companion to Transmedia Studies

Author : Matthew Freeman
Publisher : Routledge
ISBN 13 : 1351054880
Total Pages : 492 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis The Routledge Companion to Transmedia Studies by : Matthew Freeman

Download or read book The Routledge Companion to Transmedia Studies written by Matthew Freeman and published by Routledge. This book was released on 2018-10-09 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: Around the globe, people now engage with media content across multiple platforms, following stories, characters, worlds, brands and other information across a spectrum of media channels. This transmedia phenomenon has led to the burgeoning of transmedia studies in media, cultural studies and communication departments across the academy. The Routledge Companion to Transmedia Studies is the definitive volume for scholars and students interested in comprehending all the various aspects of transmediality. This collection, which gathers together original articles by a global roster of contributors from a variety of disciplines, sets out to contextualize, problematize and scrutinize the current status and future directions of transmediality, exploring the industries, arts, practices, cultures, and methodologies of studying convergent media across multiple platforms.