Transforming The B2b Buyer Journey

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Transforming the B2B Buyer Journey

Author : Antonia Wade
Publisher : Kogan Page Publishers
ISBN 13 : 1398606812
Total Pages : 233 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis Transforming the B2B Buyer Journey by : Antonia Wade

Download or read book Transforming the B2B Buyer Journey written by Antonia Wade and published by Kogan Page Publishers. This book was released on 2023-03-03 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boost lead generation, improve pipeline conversion and build loyalty with clients using this guide to designing a successful end-to-end B2B marketing buyer journey. Changes in B2B buying have heralded a new age of B2B marketing. Transforming the B2B Buyer Journey offers a new way of thinking that accommodates the many nuances in buyer behaviour. It provides a step-by-step guide to mapping the buyer journey, aligning channels, metrics and tactics according to their needs at each stage. The framework shows how to get more value out of brand investments, choosing and using technology and how to gauge return on investment. It also shows how to develop marketing as a real lever for business growth and how to reengineer marketing's relationship with sales. Written by a highly experienced and award-winning Chief Marketing Officer, as well as containing case studies and examples from organizations including PwC, Accenture, EY, Salesforce, ServiceNow and NCR, it features tips and templates as well as common pitfalls to avoid. This is an essential resource for ambitious B2B marketing professionals looking to achieve the competitive edge and change the traditional marketing relationship with buyers.

Transforming the B2B Buyer Journey

Author : Mason Aston
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.3/5 (883 download)

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Book Synopsis Transforming the B2B Buyer Journey by : Mason Aston

Download or read book Transforming the B2B Buyer Journey written by Mason Aston and published by Independently Published. This book was released on 2023-03-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising, the amount of exercises associated with coordinating the progression of labor and products from makers to shoppers. Showcasing's chief capability is to advance and work with trade. Through promoting, people and gatherings get what they need and need by trading items and administrations with different gatherings. Such a cycle can happen just when there are no less than two gatherings, every one of whom brings something to the table. Likewise, trade can't happen except if the gatherings can impart about and to convey what they offer.

Driving Demand

Author : Carlos Hidalgo
Publisher : Springer
ISBN 13 : 1137526807
Total Pages : 266 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Driving Demand by : Carlos Hidalgo

Download or read book Driving Demand written by Carlos Hidalgo and published by Springer. This book was released on 2015-11-16 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.

Driving Demand

Author : Carlos Hidalgo
Publisher : Springer
ISBN 13 : 1137526807
Total Pages : 204 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Driving Demand by : Carlos Hidalgo

Download or read book Driving Demand written by Carlos Hidalgo and published by Springer. This book was released on 2015-11-16 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.

The Big Data-Driven Business

Author : Russell Glass
Publisher : John Wiley & Sons
ISBN 13 : 1118889800
Total Pages : 228 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis The Big Data-Driven Business by : Russell Glass

Download or read book The Big Data-Driven Business written by Russell Glass and published by John Wiley & Sons. This book was released on 2014-11-24 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples—from Nate Silver to Copernicus, and Apple to Blackberry—to demonstrate how the winners of the future will use big data to seek the truth. Written by a marketing journalist and the CEO of a multi-million-dollar B2B marketing platform that reaches more than 90% of the U.S. business population, this book is a comprehensive and accessible guide on how to win customers, beat competitors, and boost the bottom line with big data. The marketplace has entered an era where the customer holds all the cards. With unprecedented choice in both the consumer world and the B2B world, it's imperative that businesses gain a greater understanding of their customers and prospects. Big data is the key to this insight, because it provides a comprehensive view of a company's customers—who they are, and who they may be tomorrow. The Big Data-Driven Business is a complete guide to the future of business as seen through the lens of big data, with expert advice on real-world applications. Learn what big data is, and how it will transform the enterprise Explore why major corporations are betting their companies on marketing technology Read case studies of big data winners and losers Discover how to change privacy and security, and remodel marketing Better information allows for better decisions, better targeting, and better reach. Big data has become an indispensable tool for the most effective marketers in the business, and it's becoming less of a competitive advantage and more like an industry standard. Remaining relevant as the marketplace evolves requires a full understanding and application of big data, and The Big Data-Driven Business provides the practical guidance businesses need.

Jobs to Be Done

Author : Anthony W. Ulwick
Publisher :
ISBN 13 : 9780990576747
Total Pages : pages
Book Rating : 4.5/5 (767 download)

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Book Synopsis Jobs to Be Done by : Anthony W. Ulwick

Download or read book Jobs to Be Done written by Anthony W. Ulwick and published by . This book was released on 2016-10-25 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do some innovation projects succeed where others fail? The book reveals the business implications of Jobs Theory and explains how to put Jobs Theory into practice using Outcome-Driven Innovation.

NAVIGATING B2B SALES (E-BOOK)

Author : Roland Kümin
Publisher : tredition
ISBN 13 : 3384023730
Total Pages : 236 pages
Book Rating : 4.3/5 (84 download)

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Book Synopsis NAVIGATING B2B SALES (E-BOOK) by : Roland Kümin

Download or read book NAVIGATING B2B SALES (E-BOOK) written by Roland Kümin and published by tredition. This book was released on 2023-09-18 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dive into the exciting and often surprising world of B2B sales with «Navigating B2B Sales: The Digital Age Unpacked». This guidebook, curated from the best articles on B2BModernSelling.com, is more than a reference - it's an engaging narrative that is both informative and entertaining. Through sixteen distinct chapters, this book from Roland Kümin peels back the curtain on the current state of B2B sales, serving as an indispensable roadmap for entrepreneurs, accomplished sales and revenue individuals, and anyone keen to gain the upper hand in the digitally-driven marketplace of today. From the art of building an elite sales team to the intriguing rise of AI and MACH technology, we traverse a myriad of topics that sit at the heart of modern B2B sales. We'll delve into the significance of data, the simplification of the purchase process, the redefinition of customer value, and the fresh mindset required of today's B2B marketers. We discuss the role of authentic events, the importance of active listening, the innovative approaches to customer targeting, and the growing impact of video email communication. We conclude with a comprehensive overview of future B2B sales trends and a handy guide to the latest sales technologies. «Navigating B2B Sales: The Digital Age Unpacked» is your go-to resource for mastering the waves of the B2B sales ocean, making it a fun, insightful, and ultimately rewarding journey. Hop on board, and let's conquer the digital age of sales together!

THE DEFINITIVE GUIDE TO B2B DIGITAL TRANSFORMATION

Author : Fred Geyer
Publisher : Frederick Geyer
ISBN 13 : 1734296925
Total Pages : 281 pages
Book Rating : 4.7/5 (342 download)

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Book Synopsis THE DEFINITIVE GUIDE TO B2B DIGITAL TRANSFORMATION by : Fred Geyer

Download or read book THE DEFINITIVE GUIDE TO B2B DIGITAL TRANSFORMATION written by Fred Geyer and published by Frederick Geyer. This book was released on 2020-05-26 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book guides B2B leaders along a step by step path to uncommon growth through three transformative shifts: The Digital Selling Shift to digital demand generation, The Digital Customer Experience Makeover to digital customer engagement, The Digital Proposition Pivot to data-powered, digital solutions. The Definitive Guide is informed by the work of Fred Geyer at Prophet, a leading digital transformation consultancy, and Joerg Niessing at INSEAD, a global standard-bearer for business education. Rich case studies from Maersk, Michelin, Adobe, and Air Liquide with best practices from IBM, Salesforce.com, Thyssenkrupp, and scores of leading B2B companies illustrate how putting customers at the heart of digital transformation drives uncommon growth. Fred and Joerg map the route from customer insight to in-market implementation for each transformational shift in four steps: Where to Play - Identify top customer growth opportunities, How to Win - Build the strategy to win customer preference, What to Do - Effectively deliver the strategy, Who is Needed - Assemble the team to make it happen. The two biggest barriers to successful digital transformation, effectively using customer data and enabling employees, are addressed by outlining a clear path to navigate forward based on best practices from other leading companies. The guide has won rave reviews from B2B leaders: "This book illuminates the secret sauce of digital transformation in the B2B space" – David Aaker, renowned brand strategist and bestselling author. "A thought-provoking exploration of three crucial transformational shifts for B2B companies" – Vincent Clerc, CEO, Maersk Ocean & Logistics "This is a great guide to applying best practices to the formidable challenge of digital transformation in complex markets and supply chains." – Dr. Lars Brzoska, Chairman of the Board of Management, Jungheinrich AG. "By providing case examples and step by step assistance in determining where to play, how to win, what to do and who to win, this book fulfilled my need for inspiring and pragmatic transformation guidance" – Lindy Hood, Chief Customer Experience Officer, Zurich Financial North America

The Complete Guide to B2B Marketing

Author : Kim Ann King
Publisher : Pearson Education
ISBN 13 : 0134084640
Total Pages : 256 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis The Complete Guide to B2B Marketing by : Kim Ann King

Download or read book The Complete Guide to B2B Marketing written by Kim Ann King and published by Pearson Education. This book was released on 2015-03-23 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: To succeed at B2B marketing today, you must excel across all areas: from getting your message out, to generating demand, to enabling sales teams. New technologies and new techniques make excellence possible. Now, top B2B marketer Kim Ann King brings together all the best practices and tools you need to make excellence real. In The Complete Guide to B2B Marketing, King helps you succeed by focusing on the three pillars of cutting-edge B2B marketing: automation, personalization, and experimentation. Drawing on her pioneering experience at companies like Akamai and Open Market, King shows how to: Systematically assess your context and customer, via personas, profiles, and other powerful techniques Choose among today's panoply of marketing options, tools, and techniques Build a more agile B2B marketing organization, and link its goals more tightly to strategy More accurately estimate marketing spend and ROI Systematically optimize demand generation and many other key functions Leverage higher-value approaches to web/mobile, SEO, and customer community-building Gain more value from corporate standards and your creative services vendors Discover what worked and what didn't, and use this knowledge to improve more quickly You'll find comprehensive, actionable resources, including best-practices checklists for every tactic, vendor checklists for evaluating new marketing technologies, a complete corporate marketing plan outline, and a start-to-finish marketing communications case study. If you're a B2B marketer, you'll find The Complete Guide to B2B Marketing invaluable – whatever your company's size, product, service, or industry.

Driving Demand

Author : Carlos Hidalgo
Publisher : Palgrave Macmillan
ISBN 13 : 9781349559060
Total Pages : 204 pages
Book Rating : 4.5/5 (59 download)

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Book Synopsis Driving Demand by : Carlos Hidalgo

Download or read book Driving Demand written by Carlos Hidalgo and published by Palgrave Macmillan. This book was released on 2016-04-24 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.

Humanizing B2B

Author : Paul Cash
Publisher : Practical Inspiration Publishing
ISBN 13 : 1788602501
Total Pages : 172 pages
Book Rating : 4.7/5 (886 download)

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Book Synopsis Humanizing B2B by : Paul Cash

Download or read book Humanizing B2B written by Paul Cash and published by Practical Inspiration Publishing. This book was released on 2021-04-26 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to move products, you need to move people. And if you want to move people, you need to move minds. This is what modern B2B marketing is all about. It’s time to wake up to the power of branding, purpose, stories, emotion, people and culture to drive growth. There is something incredibly exciting happening in B2B land. Freed from a narrow focus on performance marketing, brands are becoming more interesting and more relevant. This book brings together the latest thinking on humanized B2B marketing, to help leaders and their businesses grow, dominate their categories, and become meaningful in today’s demanding world. PAUL CASH is a creative entrepreneur and storyteller on a personal mission to humanize B2B marketing. Recognized as one of the Top 20 most influential B2B marketers, he is the founder of Rooster Punk, the go-to agency for B2B storytelling. JAMES TREZONA is a strategist, marketeer and MD of Rooster Punk. He uses the power of storytelling to empower businesses to reap the rewards of putting purpose at the heart of their business.

Unleash Possible

Author : Samantha Stone
Publisher :
ISBN 13 : 9781937985882
Total Pages : 244 pages
Book Rating : 4.9/5 (858 download)

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Book Synopsis Unleash Possible by : Samantha Stone

Download or read book Unleash Possible written by Samantha Stone and published by . This book was released on 2016-10-03 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash Possible is a how-to guide for high-growth marketing in complex selling environments. Author Samantha Stone, the revenue catalyst, shows you how to initiate growth, and how to partner with sales to get the right results.

Boss - Business Outcome Selling Strategies

Author : Jason Eatmon
Publisher :
ISBN 13 : 9781119584889
Total Pages : 256 pages
Book Rating : 4.5/5 (848 download)

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Book Synopsis Boss - Business Outcome Selling Strategies by : Jason Eatmon

Download or read book Boss - Business Outcome Selling Strategies written by Jason Eatmon and published by . This book was released on 2020-05-20 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Rise of the Revenue Marketer

Author : Debbie Qaqish
Publisher : BookLogix
ISBN 13 : 1610054091
Total Pages : 160 pages
Book Rating : 4.6/5 (1 download)

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Book Synopsis Rise of the Revenue Marketer by : Debbie Qaqish

Download or read book Rise of the Revenue Marketer written by Debbie Qaqish and published by BookLogix. This book was released on 2013-10-21 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is written for the B2B marketing executive who is responsible for answering the question "What are you going to do about revenue?" This one question begins the transformation of marketing from a cost center to a revenue center, a journey for which most executives are not fully prepared. To describe this transformation, Debbie Qaqish and The Pedowitz Group coined the term Revenue Marketing in 2010. This book was written as a Playbook for the executive responsible for leading this change. Marketing executives reading this book will: gain insight from the Revenue Marketing practices of twenty-four marketing executives interviewed for this book; learn about a new discipline called Revenue Marketing and how it transforms marketing from a cost center to a revenue center; find out how to move Revenue Marketing from a strategy to an executable plan; discover how to manage the key areas of change required on this journey; and understand and be able to apply the key plays for building a repeatable, predictable, and scalable Revenue Marketing practice.

Revenue Disruption

Author : Phil Fernandez
Publisher : John Wiley & Sons
ISBN 13 : 1118299299
Total Pages : 240 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Revenue Disruption by : Phil Fernandez

Download or read book Revenue Disruption written by Phil Fernandez and published by John Wiley & Sons. This book was released on 2012-05-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategies for any company to transform its sales and marketing efforts in a way that truly accelerates revenue growth Revenue Disruption delivers bold new strategies to transform corporate revenue performance and ignite outsized revenue growth. Today's predominant sales and marketing model is at best obsolete and at worst totally dysfunctional. This book offers a completely new operating methodology based on a sales and marketing approach that recognizes the global technological, cultural, and media changes that have forever transformed the process of buying and selling. The dysfunctional state of today's corporate revenue creation model results in trillions of dollars in lost growth opportunities. Revenue Disruption examines the problems of the current model and offers real-world solutions for fixing them. It lays out a detailed plan that businesspeople and companies can use to fundamentally transform their sales and marketing performance to win this century's revenue battle.

Smash the Funnel

Author : Eric Keiles
Publisher : Greenleaf Book Group
ISBN 13 : 1732510202
Total Pages : 241 pages
Book Rating : 4.7/5 (325 download)

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Book Synopsis Smash the Funnel by : Eric Keiles

Download or read book Smash the Funnel written by Eric Keiles and published by Greenleaf Book Group. This book was released on 2019-04-02 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your Sales Funnel Has a Fatal Flaw The sales funnel was invented over a century ago. No wonder it’s not working like it used to! How can you drive company revenue in an age when customers hold all the power, the lines between sales and marketing have blurred, and business disruption is the norm? From the authors of Fire Your Sales Team Today! comes another industry redefining guide to business success in the 21st century: Smash the Funnel. Discover how to create an entirely new revenue strategy, whether your buyer is a corporation or consumer, an enterprise or entrepreneur.

Selling Is Hard. Buying Is Harder.

Author : Garin Hess
Publisher : Greenleaf Book Group
ISBN 13 : 1632992957
Total Pages : 298 pages
Book Rating : 4.6/5 (329 download)

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Book Synopsis Selling Is Hard. Buying Is Harder. by : Garin Hess

Download or read book Selling Is Hard. Buying Is Harder. written by Garin Hess and published by Greenleaf Book Group. This book was released on 2020-06-16 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enable Your Buyers for Faster B2B Sales What drives B2B sales most effectively—focusing on what you do as a salesperson or on what your champion and the buying group does behind the scenes? The latest research makes it clear that the B2B buying process has become too complex and difficult and buyers today crave companies and experienced guides who make the process easier. Focus on making buying easier and your prospects will buy from you faster and more often. Sales teams can shorten the sales cycle by as much as 68% when they learn to equip their champion—the people promoting their solution inside the target account—using the DEEP-C™ buyer enablement framework: Discover, Engage, Equip, Personalize, and Coach. This book guides sales leaders and professionals through the process of moving from a sales-focused approach to a buyer enablement model that reduces buying friction and accelerates the purchase.