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Author : Jean Praninskas
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3111357481
Total Pages : 116 pages
Book Rating : 4.1/5 (113 download)
Download or read book Trade name creation written by Jean Praninskas and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-12-04 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rob Meyerson
Publisher : Business Expert Press
ISBN 13 : 1637421567
Total Pages : 233 pages
Book Rating : 4.6/5 (374 download)
Download or read book Brand Naming written by Rob Meyerson and published by Business Expert Press. This book was released on 2021-12-14 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.
Author : Adrian Room
Publisher : Routledge
ISBN 13 : 9780710201744
Total Pages : 217 pages
Book Rating : 4.2/5 (17 download)
Download or read book Dictionary of Trade Name Origins written by Adrian Room and published by Routledge. This book was released on 1982 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Fred Barrett
Publisher :
ISBN 13 :
Total Pages : 228 pages
Book Rating : 4.3/5 ( download)
Download or read book Names that Sell written by Fred Barrett and published by . This book was released on 1995 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating a great business name is one of the last investments you will ever make. NAMES THAT SELL is a do-it-yourself manual that will: give you all of the tools you need to create distinctive, appropriate busines names; shows 25 naming techniques.
Author : ARX Reads
Publisher : ARX Brand International LLC
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4./5 ( download)
Download or read book How to Create a Brand Name written by ARX Reads and published by ARX Brand International LLC. This book was released on with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you stuck on naming something? Whether it’s for your business, a product, a service, your method - or anything else in your business - naming is incredibly important. It creates your first impression and tells your audience who you are. In this book, I’m sharing my best tips, tricks, and techniques for naming anything in - or related to - your brand. I give you a quick review of traditional advice. Then I go a little deeper to help you connect names to the deeper messages and values of your brand. So grab a pen and paper, and watch this one. It’s packed with practical ideas you need to name that thing you need to name!
Author : Jacky Tai
Publisher : Marshall Cavendish International Asia Pte Ltd
ISBN 13 : 9814435333
Total Pages : 322 pages
Book Rating : 4.8/5 (144 download)
Download or read book Get a Name! written by Jacky Tai and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2010-09-30 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: So many companies and brands out there in the market, it will be impossible to stand out without a great name. Just imagine, there are already more than 150,000 companies operating in a small country like Singapore. How will your brand stand out if it doesn't have a great name? Finding a great name is also no longer easy because of the proliferation of companies and brands in our society. Chances are, the name you think of has already been registered and trademarked by someone else. So, what do you do? The 10 Rules Of Naming will show you how to create a powerful brand name in a simple, straightforward and jargon-free manner. Besides explaining the 10 rules of naming in detail, the book also covers the pitfalls of naming to avoid, binding everything together through vivid examples of how companies with great names went about creating those names.
Author :
Publisher :
ISBN 13 :
Total Pages : 70 pages
Book Rating : 4.:/5 (136 download)
Download or read book Trademarks and Trade Names written by and published by . This book was released on 1982* with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4.:/5 (319 download)
Download or read book Basic Facts about Trademarks written by and published by . This book was released on 1988-08 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alexandra Watkins
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1626561885
Total Pages : 96 pages
Book Rating : 4.6/5 (265 download)
Download or read book Hello, My Name Is Awesome written by Alexandra Watkins and published by Berrett-Koehler Publishers. This book was released on 2014-09-15 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.
Author : Naseem Javed
Publisher : Linkbridge Publishing, Incorporated
ISBN 13 :
Total Pages : 266 pages
Book Rating : 4.3/5 ( download)
Download or read book Naming for Power written by Naseem Javed and published by Linkbridge Publishing, Incorporated. This book was released on 1993 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers timely advice on corporate naming for business, products, services and technologies. This essential business book deals with an often overlooked aspect of success in our global economy: the power and effect of a name. If a company wants to create an image, be profitable and SURVIVE, choosing a name is critical.
Author :
Publisher :
ISBN 13 :
Total Pages : 734 pages
Book Rating : 4.0/5 ( download)
Download or read book Official Gazette of the United States Patent and Trademark Office written by and published by . This book was released on 2001 with total page 734 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 736 pages
Book Rating : 4.:/5 (334 download)
Download or read book The Trade-mark Reporter written by and published by . This book was released on 1917 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rob Fitzpatrick
Publisher : Robfitz Ltd
ISBN 13 : 1492180742
Total Pages : 130 pages
Book Rating : 4.4/5 (921 download)
Download or read book The Mom Test written by Rob Fitzpatrick and published by Robfitz Ltd. This book was released on 2013-10-09 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
Author : Ivo Stefano
Publisher :
ISBN 13 : 9781795312585
Total Pages : 99 pages
Book Rating : 4.3/5 (125 download)
Download or read book Create a Great Brand Name, Business Name, Company Name written by Ivo Stefano and published by . This book was released on 2019-01-28 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: ➠"Learn step by step how to choose an awesome name for your product or business." Construct a name, so that it "feels" right for your product or business! This book explains the "naming process" in detail. Yes, there is a science behind it! Start right now and learn the secrets of creating a great brand name. You will learn in this book, among other things: ✔ How to choose the correct type of name. ✔ How to create names that "feel right" for your product or business. ✔ How to choose the right colors. ✔ How to create the right logo. ✔ How to compose a list of potential names? ✔ How to choose the best name in the list? ✔ ... and many more about "Brand names". For whom this book is nothing: ✘ People who don't care about their branding. ✘ People who don't want a creative and awesome brand name. How can you read this book? * With the free Kindle app, you can read this eBook even without Kindle Reader on your PC, smartphone or tablet. * As paperback with over 99 pages (color print!). ★100% money back guarantee★ → If you are dissatisfied with the book, you can return it to amazon within 7 days and get back the full purchase price. → Your risk is zero! ,,Your brand is what other people say about you when you're not in the room." -Jeff Bezos-
Author : Wolf Paprotté
Publisher : John Benjamins Publishing
ISBN 13 : 902728637X
Total Pages : 658 pages
Book Rating : 4.0/5 (272 download)
Download or read book The Ubiquity of Metaphor written by Wolf Paprotté and published by John Benjamins Publishing. This book was released on 1985-01-01 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume brings together a number of articles representative of the present outlook on the importance of metaphors, and of the work done on metaphors in several domains of (psycho)linguistics. The first part of the volume deals with metaphor and the system of language. The second part offers papers on metaphor and language use. In the third part psychological and psycholinguistic aspects of metaphor are discussed.
Author : Peter Ganea
Publisher : Kluwer Law International B.V.
ISBN 13 : 9041123407
Total Pages : 407 pages
Book Rating : 4.0/5 (411 download)
Download or read book Intellectual Property Law in China written by Peter Ganea and published by Kluwer Law International B.V.. This book was released on 2005-01-01 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is one in a series of country reports on the intellectual property systems of Asia. The authors and editors note the difficulty of obtaining authentic source material, but nevertheless provide as comprehensive a view of China's intellectual property protection as possible.
Author : Max Nänny
Publisher : John Benjamins Publishing
ISBN 13 : 902729934X
Total Pages : 481 pages
Book Rating : 4.0/5 (272 download)
Download or read book Form Miming Meaning written by Max Nänny and published by John Benjamins Publishing. This book was released on 1999-03-15 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: The recent past has seen an increasing interest in iconicity especially among linguists. This collection puts the interdisciplinary study of iconic dimensions (comprising what has been termed ‘imagic iconicity’, as well as ‘diagrammatic iconicity’, i.e. iconicity of a more abstract and less semiotic type) on the map, paying special attention to the use of iconicity in literary texts. The studies presented here explore iconicity from two different angles. A first group of authors brings into focus how far the primary code, the code of grammar is influenced by iconic motivation (with contributions on rules involved in discourse; rules in word formation; and phonological rules), and how originally iconic models have become conventionalized. Others go one step further in exploring how, for instance, the presence of iconicity can tell us more about the structure of human cognition, or how the “iconicist desire for symmetry” can be related to the symmetry of the human body. A second group of contributors is more interested in the presence of iconicity as part of the secondary code, i.e. in how speakers and writers remotivate or play with the primary code; how they concretise what has become conventional or how they use form to add to meaning in literary texts, commercial language and in the new electronic use of texts.
