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Author : English Tourist Board
Publisher :
ISBN 13 :
Total Pages : 24 pages
Book Rating : 4.:/5 (266 download)
Download or read book Towards a National Tourism Marketing and Development Strategy written by English Tourist Board and published by . This book was released on 197? with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 22 pages
Book Rating : 4.:/5 (641 download)
Download or read book Towards a National Tourism Marketing and Development Strategy written by and published by . This book was released on 1971 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ray, Nilanjan
Publisher : IGI Global
ISBN 13 : 1466687002
Total Pages : 448 pages
Book Rating : 4.4/5 (666 download)
Download or read book Emerging Innovative Marketing Strategies in the Tourism Industry written by Ray, Nilanjan and published by IGI Global. This book was released on 2015-08-03 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: The continuous growth and expansion of the travel sector has brought about a greater need to understand and improve its various promotional tactics. Effectively employing these methods will benefit all manner of travel destinations and attract a larger number of tourists to these locations. Emerging Innovative Marketing Strategies in the Tourism Industry is an authoritative title comprised of the latest scholarly research on effective promotional tools and practices within the tourism sector. Featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations, this publication is an essential reference source for students, researchers, and practitioners seeking research on the latest applications, models, and approaches for promotion in the travel industry. This publication features valuable, research-based chapters across a broad range of relevant topics including, but not limited to, consumer search behavior, customer relationship management, smart technologies, experiential tourist products, leisure services, national brand images, and employment generation.
Author : Nilanjan Ray
Publisher : CRC Press
ISBN 13 : 1771884711
Total Pages : 330 pages
Book Rating : 4.7/5 (718 download)
Download or read book Tourism Marketing written by Nilanjan Ray and published by CRC Press. This book was released on 2017-09-01 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure in discussing the efficiency of good strategies and practices and their impact on business and economic growth. Tourism is one of the fastest growing industries, and in the next few decades, it will play a role in many fields, such human resources, national economic growth, and more.
Author : A. K. Raina
Publisher : Sarup & Sons
ISBN 13 : 9788176255271
Total Pages : 436 pages
Book Rating : 4.2/5 (552 download)
Download or read book The Essence of Tourism Development written by A. K. Raina and published by Sarup & Sons. This book was released on 2004 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Study with reference to India.
Author : David Jeffries
Publisher : Routledge
ISBN 13 : 1136400397
Total Pages : 310 pages
Book Rating : 4.1/5 (364 download)
Download or read book Governments and Tourism written by David Jeffries and published by Routledge. This book was released on 2007-06-07 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Governments and Tourism' is a unique text that studies the general and specific tourism policies from central to local government. Through case studies from around the world, including the UK, USA and France, the role and function of Official Tourism Administrations (OTAs) are evaluated. Governments and Tourism is essential reading for busy practitioners,who wish to know: * How different countries and communities have coped with the opportunities and threats posed by tourism * How they plan to address future opportunities and thresats posed by tourism * What lessons can be applied elsewhere * What should be the complementary functions of the public and private sectors
Author : Steven Pike
Publisher : Routledge
ISBN 13 : 1136002650
Total Pages : 424 pages
Book Rating : 4.1/5 (36 download)
Download or read book Destination Marketing written by Steven Pike and published by Routledge. This book was released on 2012-08-06 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only a handful of countries account for 75% of the world’s visitor arrivals. The other 200 or so are left to fight for a share of the remaining 25%. Therefore, destination marketers at city, state and national levels have arguably, a far more challenging role than other services or consumer goods marketers. Destination Marketing: an integrated marketing communication approach focuses on the five core tenets of integrated marketing communications. These embody both the opportunities and challenges facing Destination Marketing Organisations (DMOs), and are: 1. Profitable customer relationships; 2. Enhancing stakeholder relationships; 3. Cross-functional processes; 4. Stimulating purposeful dialogue with customers; and 5. Generating message synergy The author seeks to provide a rationale for DMOs; to develop a structure, roles and goals of DMOs; to examine the key challenges and constraints facing DMOs; to impart a destination branding process; to develop a philosophy of integrated marketing communications; to lead the emergence of visitor and stakeholder relationship management; and to set forth options for performance measurement.
Author : World Tourism Organization
Publisher : WTO
ISBN 13 :
Total Pages : 168 pages
Book Rating : 4.:/5 (319 download)
Download or read book Tourism's Potential as a Sustainable Development Strategy written by World Tourism Organization and published by WTO. This book was released on 2005 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proceedings from the 2004 WTO Tourism Policy Forum held at George Washington University, Washington D.C. on 18-20 October 2004
Author : David L Edgell
Publisher : Routledge
ISBN 13 : 1136352937
Total Pages : 441 pages
Book Rating : 4.1/5 (363 download)
Download or read book Tourism Policy and Planning written by David L Edgell and published by Routledge. This book was released on 2008-09-10 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: For many communities and countries throughout the world tourism is the most valuable industry. Economic changes taking place in China, India, and the United States (with almost 3 billion people, half the world's population), for example, will have major impacts on the global tourism markets of tomorrow. Social-cultural changes in Europe, with borderless tourism crossings and a common currency, are increasing opportunities for tourism growth. East Asia and the Pacific Rim are experiencing unprecedented growth and change in tourism. From the perspective of economic policy, tourism for local communities is a vital economic development tool producing income, creating jobs, spawning new businesses, spurring economic development, promoting economic diversification, developing new products, and contributing to economic integration. If local and national governments are committed to broad based tourism policies, then tourism will provide its citizens with a higher quality of life while it generates sustained economic, environmental, and social benefits. The wellspring to future growth for tourism throughout the world is a commitment toward good policy. Governments, the private sector, and not-for-profit agencies must be the leaders in a sustainable tourism policy that transcends the economic benefits and embraces environmental and cultural interests as well. Tourism Policy and Planning: Yesterday, Today, and Tomorrow addresses key ingredients for positive tourism policies and planning that will lead this generation and the next toward a greater quality of life resulting from tourism growth. The aim of this book is to provide government policy-makers (at all levels), business leaders, not-for-profit executives, university professors, students, tourism industry managers, and the general public with an introduction and examination of important policy and planning issues in tourism.
Author : Kerry Godfrey
Publisher : Burns & Oates
ISBN 13 :
Total Pages : 252 pages
Book Rating : 4.0/5 ( download)
Download or read book The Tourism Development Handbook written by Kerry Godfrey and published by Burns & Oates. This book was released on 2000 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes steps and activities relevant to places either just beginning to develop tourism, or seeking to enhance their tourism product. It examines the changing nature of tourism and its impact, showing how planning and marketing can maximize revenue without destroying the destination.
Author : Larry Dwyer
Publisher : Springer
ISBN 13 : 3319422464
Total Pages : 312 pages
Book Rating : 4.3/5 (194 download)
Download or read book Evolution of Destination Planning and Strategy written by Larry Dwyer and published by Springer. This book was released on 2016-11-24 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book deals broadly with tourism planning and development from the perspective of Croatia, a major Adriatic tourism destination which is fast becoming one of the most popular vacation spots in the European Union. With the recent accession of Croatia to the EU, Croatia is undergoing a rapid political and economic transition and generating scholarly interest in the country’s primary, secondary, and tertiary industries. This book examines the country’s long history and thriving success in the tourism industry through issues of destination image and identity, management challenges, economic impact, and how to attract tourists in the midst of extreme political changes. The book explores the implications of policy decisions on product development and takes a theoretically sound approach to destination planning and problem-solving in Croatia. Its timely view of Croatian national tourism policy and the broader Adriatic/Mediterranean region makes this book of interest to all scholars, students, and practitioners engaged in various aspects of destination development planning and management.
Author : David Gerard Simmons
Publisher :
ISBN 13 :
Total Pages : 26 pages
Book Rating : 4.:/5 (22 download)
Download or read book Towards a National Tourism Strategy written by David Gerard Simmons and published by . This book was released on 1991 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : M. Mariani
Publisher : Springer
ISBN 13 : 1137354356
Total Pages : 266 pages
Book Rating : 4.1/5 (373 download)
Download or read book Tourism Management, Marketing, and Development written by M. Mariani and published by Springer. This book was released on 2014-09-04 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism Management, Marketing, and Development revolves around the implementation of ICT applications in the tourism sector: technology is engendering a major shift both in the performance of individuals and companies involved in the tourism sector and having an impact on the way individuals consume services and enjoy experiences in space and time.
Author : Anukrati Sharma
Publisher : CABI
ISBN 13 : 1786394286
Total Pages : 260 pages
Book Rating : 4.7/5 (863 download)
Download or read book Sustainable Destination Branding and Marketing written by Anukrati Sharma and published by CABI. This book was released on 2019-12-21 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development.
Author : Anukrati Sharma
Publisher : Emerald Group Publishing
ISBN 13 : 1835490174
Total Pages : 242 pages
Book Rating : 4.8/5 (354 download)
Download or read book Strategic Tourism Planning for Communities written by Anukrati Sharma and published by Emerald Group Publishing. This book was released on 2024-06-12 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: From developed to developing nations, the utilization of tourism as a development strategy has been a prevalent practice at both national and local levels. In this compelling read, the authors explore an understanding of how countries envision the future of their tourism sectors and chart a course towards that vision.
Author : Jeamok Kwon
Publisher : ProQuest
ISBN 13 : 9780549618973
Total Pages : 354 pages
Book Rating : 4.6/5 (189 download)
Download or read book Factors Influencing Residents' Attitudes Toward Tourism Marketing as a Development Strategy written by Jeamok Kwon and published by ProQuest. This book was released on 2008 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data were collected using a mail questionnaire across several destination areas (i.e., Emmet, Saginaw and Tuscola counties in Michigan, USA) at different levels of tourism development. The questionnaire was developed from a literature review of existing studies addressing residents' attitudes toward tourism development and marketing and later modified based on input obtained from university researchers and officials in two of the three counties. A total of 3,008 households constituted the population and twenty-eight percent (28%) of the surveys were returned. A non-response survey was sent out following the main data collection period to assess any biases in the dataset. Eighteen percent (18%) of this sample (n=300) returned the non-response survey, and the results from non-respondents were found to be relatively indistinct from the main study results. The study model was tested utilizing a series of multiple regression analyses, the major analysis of this study.
Author : Ishmael Mensah
Publisher : Springer Nature
ISBN 13 : 3030837114
Total Pages : 315 pages
Book Rating : 4.0/5 (38 download)
Download or read book Marketing Tourist Destinations in Emerging Economies written by Ishmael Mensah and published by Springer Nature. This book was released on 2021-11-27 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with. The potential for terrorism, political unrest, natural disasters, accidents – not to mention epidemics – have the potential to derail tourism in emerging economies. To mitigate these risks, emerging destinations need well-coordinated management and marketing strategies. However, most texts on tourism destination marketing reflect destinations in more advanced countries. This book acknowledges the fact that emerging tourist destinations have unique characteristics and challenges, which have implications for destination marketing. Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others. Providing up to date knowledge on an otherwise under-explored topic, this collection is ideal reading for upper-level students, researchers and policymakers.
