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Book Synopsis Handbook of Research on Global Hospitality and Tourism Management by : Camillo, Angelo A.
Download or read book Handbook of Research on Global Hospitality and Tourism Management written by Camillo, Angelo A. and published by IGI Global. This book was released on 2015-08-17 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tourism industry is a multi-billion dollar enterprise, with more people from all cultures and nationalities choosing to spend their leisure time traveling and visiting new locations. To exploit this burgeoning market, tourism agencies must carefully consider the desires and goals of travelers from around the world. The Handbook of Research on Global Hospitality and Tourism Management contributes to the body of knowledge on travel and tourism by presenting a global view of the hospitality industry, including theoretical research into industry trends as well as case studies from around the world. This handbook provides travel agents, owner-operators, and students and researchers in the hospitality industry with the latest research, findings, and developments in the field. Within this handbook of cutting-edge research, readers will find chapters and cases on topics such as travel and tourism in a global economy; local, glocal, and international hospitality; challenges in environmental management; cultural cuisine; and destination management, among others.
Book Synopsis Sustainable Hospitality and Tourism Management by : Margaret Ann MacLean
Download or read book Sustainable Hospitality and Tourism Management written by Margaret Ann MacLean and published by . This book was released on 2018-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 21st century, firms are increasingly being challenged to get involved in the sustainable development initiatives. This is because the world has woken up to the reality that the survival of the human race depends on our ability to conserve and preserve our environmental resources. The hospitality and tourism sector is both a victim and a perpetrator of the problem. In particular mass tourism and a failure to create appropriate facilities have led to the depletion of resources. The attitudes and behaviors of the stakeholders are also retrogressive in the sustainability course. At the same time, the actions taken by people in other sectors are likely to cause harm to other industries. Therefore amicable solutions must be found. Adoption of environmental management functions such as planning, coordination, control and directing of resources is likely to assist firms, nongovernmental organizations, and consumers in the hospitality and tourism industry to achieve sustainability goals. This cannot be achieved if the environmental issues in the contemporary world are not fully defined. Indeed, it is by comprehending the impact of issues such as climate change that sustainability goals can be developed. This book covers a range of issues that must be addressed to achieve sustainable hospitality and tourism management. It starts by highlighting the current environmental issues and possible solutions. Information on sustainable food systems, green building designs, waste management, certification, eco-labeling, and sustainable travel is then discussed. Finally, strategies for training employees on how to better understand and introduce sustainability are discussed. Case studies are included to demonstrate that sustainable development is achievable. This book demonstrates that everyone must take responsibility for making the necessary changes in dealing with the negative impact of climate change. Accordingly, the detail of the role of the consumer in the tourism sector is included, for instance, opting for green products and services when traveling is one of the recommendations made. The government's position regarding creating a mandate for sustainable tourism including policies and incentives is also addressed. Firms in this sector will also find information on corporate social responsibility measures and initiatives that could transform society. The book further suggests that other then playing individual or specific roles, the element of collaboration and partnerships amongst the governmental agencies, nongovernmental organizations, and consumers in achieving sustainable development is critical. After reading this book, firms and individuals will have been challenged enough to become agents of change in the society. From the students to managers, policymakers, and researchers, this book is relevant. Constructive feedback and criticism are welcome. Book jacket.
Book Synopsis Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries by : Santos, José Duarte
Download or read book Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries written by Santos, José Duarte and published by IGI Global. This book was released on 2019-08-30 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.
Book Synopsis Strategic Management for Tourism, Hospitality and Events by : Nigel Evans
Download or read book Strategic Management for Tourism, Hospitality and Events written by Nigel Evans and published by Routledge. This book was released on 2015-01-30 with total page 729 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. Among the new features and topics included in this edition are: Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategy New international Tourism, Hospitality and Events case studies from both SME’s and large-scale businesses are integrated throughout to show applications of strategic management theory, such as objectives, products and markets and strategic implementation. Longer combined sector case studies are also included at the end of the book for seminar work. New content on emerging strategic issues affecting the tourism ,hospitality and events industries, such as innovation, employment, culture and sustainability Web Support for tutors and students providing explanation and guidelines for instructors on how to use the textbook and case studies, additional exercises, case studies and video links for students. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students’ learning and understanding. This book is an essential resource to Tourism, Hospitality and Events students.
Book Synopsis Marketing for Tourism, Hospitality & Events by : Simon Hudson
Download or read book Marketing for Tourism, Hospitality & Events written by Simon Hudson and published by SAGE. This book was released on 2017-05-27 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today′s consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text. ′Lessons from a Marketing Guru′ feature personal insights from real world practitioners, and ′Digital Spotlights′ highlight the ways in which social media and the Internet have transformed tourism, hospitality and events the world over. These features are further enhanced by ′Marketing in Action′ case-studies in each chapter that highlight the international realities of tourism, hospitality and events marketing in practice. These include: Spiritual Tourism in Tamil Nadu, India Social media listening at Marriott’s headquarters in Hong Kong The Deer Hunt Festival in Winneba, Ghana Music-themed hotels in Prague, Amsterdam, Berlin and Mexico The promotion of Hawaii through film and television Dark Tourism in Vietnam The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an instructor manual, a test bank of multiple choice questions and author-curated video links to make the examples in each chapter come to life. Ideal for undergraduate and postgraduate students looking for an introductory text to marketing for tourism, hospitality and events.
Book Synopsis Revenue Management for Hospitality and Tourism by : Alan Fyall
Download or read book Revenue Management for Hospitality and Tourism written by Alan Fyall and published by Goodfellow Publishers Ltd. This book was released on 2013-05-31 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by leading academic and industry experts actively engaged in revenue management, research and teaching this is a new and original treatment of the whole field for students and professionals.
Book Synopsis Tourism and Hospitality Marketing by : Simon Hudson
Download or read book Tourism and Hospitality Marketing written by Simon Hudson and published by SAGE. This book was released on 2009-05-12 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
Book Synopsis Field Guide to Case Study Research in Tourism, Hospitality and Leisure by : Kenneth F. Hyde
Download or read book Field Guide to Case Study Research in Tourism, Hospitality and Leisure written by Kenneth F. Hyde and published by Emerald Group Publishing. This book was released on 2012-06-26 with total page 583 pages. Available in PDF, EPUB and Kindle. Book excerpt: This international field guide provides methods and studies on how-to-do case study research in natural settings. This text is ideal for those studying and conducting case study research in tourism, hospitality and leisure disciplines. It provides a comprehensive and practical account of how to describe, explain and predict case behavior.
Book Synopsis Event Management for the Tourism and Hospitality Industries by : Bonita M. Kolb
Download or read book Event Management for the Tourism and Hospitality Industries written by Bonita M. Kolb and published by Routledge. This book was released on 2021-07-29 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Event Management for the Tourism and Hospitality Industries provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, managing and evaluating all types of events. Chapters cover skills such as visitor segmentation, product analysis, developing a budget, promotion and after-event assessment. Special emphasis is placed on critical issues now facing event managers such as environmental sustainability and awareness of cultural diversity, technology and community engagement. The reader will learn the necessity of connecting events with the community heritage and culture to provide the local, personalized experienced desired by visitors. Each chapter covers a unique step in the planning process and corresponds to a section of a detailed event plan outline found at the end of the book that can be submitted as a semester-long assignment. Making use of international case studies in every chapter, this book provides real-world examples to contextualize the information given. This will be essential reading for all Tourism and Hospitality students with an interest in Events Management and Design, and for practitioners employed in tour companies, cruise ships, destination management organizations and cultural festivals.
Book Synopsis Emerging Transformations in Tourism and Hospitality by : Anna Farmaki
Download or read book Emerging Transformations in Tourism and Hospitality written by Anna Farmaki and published by Taylor & Francis. This book was released on 2021-12-19 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This significant and timely book critically discusses the effects of emerging trends and shifting dynamics on the tourism and hospitality industry at local, regional, national, and international levels in a holistic manner. This book offers a multi-disciplinary and inter-disciplinary approach and examines emerging topics such as technology and disruptive economies as well as the Covid-19 pandemic that are likely to change the future of the industry, either positively or negatively. The book thus advances the knowledge surrounding emergent controversies pertaining to tourism and hospitality including the growth of alternative business models (e.g., sharing economy business models), travel in light of climate change, and human resource ethics given the increasing adoption of artificial intelligence (AI), data, and algorithms. Offering a platform for the critical discussion of pertinent transformations and, as such, providing theoretical and practical insights, this book will be of great value to destination planners, policymakers, industry practitioners, educators, and upper-level students of tourism and hospitality.
Book Synopsis Researching Hospitality and Tourism by : Bob Brotherton
Download or read book Researching Hospitality and Tourism written by Bob Brotherton and published by SAGE. This book was released on 2008-03-11 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This textbook will be used to support undergraduate dissertation supervision. The book clearly sets out the research philosophies, principles and practices relevant to conduct of fieldwork. A useful and informative text to aid the research design and process." - Nazia Ali, Bedfordshire University "A key text for students studying research methods or undertaking a research project in the hospitality and tourism industries." - Lisa Wyld, Westminster Kingsway College "An excellent overview of primary research itself and its application in Hospitality and Tourism." - Jane Warren, SHRM College Hospitality and tourism is the fourth biggest industry in the world. What are the key research issues in the field? What methods are particularly useful to answer questions of management, policy, strategy and general understanding? This is the first comprehensive guide to research methods and issues for students engaged in hospitality and tourism studies. Jargon-free, incisive and relevant, the book offers an uncluttered guide to key concepts and essential research techniques. It is grounded in a real world approach that concentrates upon the issues that students will encounter in their studies and work experience. It fills an enormous gap in the field providing students with the first dedicated introduction to research methods for hospitality and tourism students.
Book Synopsis Planning Research in Hospitality and Tourism by : Levent Altinay
Download or read book Planning Research in Hospitality and Tourism written by Levent Altinay and published by Routledge. This book was released on 2015-10-23 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Planning Research in Hospitality and Tourism provides an accessible, concise and practical guide to planning, conducting and analysing research in tourism and hospitality. The authors skilfully introduce the basic principles and techniques of research in the international hospitality and tourism sectors, and provide detailed guidance on both quantitative and qualitative methods of research. It includes a variety of features throughout to aid students’ understanding and offers practical tips to help students overcome any potential research issues. Building on the success of the first edition, the volume has been fully revised and updated, and contains new chapters on mixed methods and how to make best use of recent technology in research practices. The second edition also benefits from: • increased coverage of research design strategies including sampling, ethnography and experimental design • inclusion of computer-mediated data collection techniques, such as online interviews, online focus groups and online observation (netnographic research) • new and updated international case studies and extracts, with a more even spread of tourism and hospitality examples of research • online student and lecturer resources, including PowerPoint slides and a test bank of multiple choice and true/false questions for each chapter. Written by three leading scholars with experience of both the industry and university courses globally, this insightful text is an essential resource for all tourism and hospitality research students and early career research professionals around the world.
Book Synopsis Global Dynamics in Travel, Tourism, and Hospitality by : Pappas, Nikolaos
Download or read book Global Dynamics in Travel, Tourism, and Hospitality written by Pappas, Nikolaos and published by IGI Global. This book was released on 2016-06-16 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Worldwide, tourism is the third largest economic activity in direct earnings after petroleum and automobile industries, and by far the largest one if indirect earnings are also taken into consideration. Taking into account the profound economic impact the tourism and hospitality industries can have on regions and cities around the world, further research in this area is critical. Global Dynamics in Travel, Tourism, and Hospitality takes a holistic approach to tourism and hospitality operations, education, and research. Highlighting the latest research in the field, real-world examples of how these industries are shaping economic development as well as future outlooks and opportunities for growth, this publication is an essential reference source for researchers, professionals, and graduate-level students.
Book Synopsis Facilities Management and Development for Tourism, Hospitality and Events by : Ahmed Hassanien
Download or read book Facilities Management and Development for Tourism, Hospitality and Events written by Ahmed Hassanien and published by CABI. This book was released on 2013 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facilities planning for tourism, hospitality and events (THE) is an important subject from both theoretical and applied perspectives, as land, property and resources represent major components of the foundation of the industry. As future managers, it is imperative that students have a sound basic knowledge of property and the various resources, systems and services associated with it. Covering important contemporary subjects such as sustainable planning and environmental management, this book considers the planning, development and management of facilities operations from several key perspectives, drawing upon the expertise of complementary experts in the design, management and development of THE facilities.
Book Synopsis Research Methods in Tourism, Hospitality and Events Management by : Paul Brunt
Download or read book Research Methods in Tourism, Hospitality and Events Management written by Paul Brunt and published by SAGE. This book was released on 2017-09-27 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Research Methods in Tourism, Hospitality and Events Management, the authors use a step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings. Coverage of the Internet and the digital environment as a space to carry out research has been included, and the use of technology in analysis such as SPSS, NVivo and Qualtrics is covered alongside the more traditional ‘by-hand’ methods. Hints, tips, exercises as well as end-of-chapter case studies demonstrate real challenges and practical examples from a variety of settings to help students understand how to manage and present their own research. The book is complemented by examples of tourism destinations from Spain, Switzerland, Italy and India, and a selection of PowerPoint slides for lecturers. Suitable for undergraduate and foundation degree students undertaking a research project in Tourism, Hospitality or Events Management.
Book Synopsis Marketing Research for the Tourism, Hospitality and Events Industries by : Bonita Kolb
Download or read book Marketing Research for the Tourism, Hospitality and Events Industries written by Bonita Kolb and published by Routledge. This book was released on 2018-01-29 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research. The book contains essential information on how to conduct research on visitor trends, experiences, preferences and lifestyles, shedding light on customer preferences, product changes, promotional efforts and pricing differences to ensure the destination is successful. It offers guidance on how to write, conduct and analyze the results of surveys, or use qualitative methods such as focus groups, interviews, projective techniques and observation. It also illustrates how social media can be used as a new means to determine visitor preferences by analyzing online data and conversations. Other content includes suggestions and examples on turning research data into actionable recommendations as well as advice on writing and presenting the final report. Integrated with a wide range of case studies per chapter, this short and accessible textbook is essential reading for all students wishing to gain knowledge as to what visitors want from the travel, hospitality and/or event experience.
Book Synopsis Strategic Management for Hospitality and Tourism by : Fevzi Okumus
Download or read book Strategic Management for Hospitality and Tourism written by Fevzi Okumus and published by Routledge. This book was released on 2019-10-30 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to the theories and perspectives on the topic. The book provides critical and analytical insights on contemporary theoretical models and management practices while enhancing the learning process through worked examples and cases applied to the hospitality and tourism setting. This new edition highlights the rapidly changing socio-economic and political global landscape and addresses the cultural and socio-economic complexities of hospitality and tourism organizations in the new era. It has been fully updated to include: A new chapter on finance, business ethics, corporate social responsibility, and leadership as well as new content on globalisation, experience economy, crisis management, consumer power, developing service quality, innovation and implementation of principles. New features to aid understanding of the application of theory, and spur critical thinking and decision making. New international case studies with reflective questions throughout the book from both SME’s and large-scale businesses. Updated online resources including PowerPoint presentations, additional case studies and exercises, and web links to aid both teaching and learning. Highly illustrated and in full colour design, this book is essential reading for all future hospitality and tourism managers.
