Event Management For The Tourism And Hospitality Industries

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Event Management for the Tourism and Hospitality Industries

Author : Bonita M. Kolb
Publisher : Routledge
ISBN 13 : 1000415279
Total Pages : 147 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Event Management for the Tourism and Hospitality Industries by : Bonita M. Kolb

Download or read book Event Management for the Tourism and Hospitality Industries written by Bonita M. Kolb and published by Routledge. This book was released on 2021-07-29 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Event Management for the Tourism and Hospitality Industries provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, managing and evaluating all types of events. Chapters cover skills such as visitor segmentation, product analysis, developing a budget, promotion and after-event assessment. Special emphasis is placed on critical issues now facing event managers such as environmental sustainability and awareness of cultural diversity, technology and community engagement. The reader will learn the necessity of connecting events with the community heritage and culture to provide the local, personalized experienced desired by visitors. Each chapter covers a unique step in the planning process and corresponds to a section of a detailed event plan outline found at the end of the book that can be submitted as a semester-long assignment. Making use of international case studies in every chapter, this book provides real-world examples to contextualize the information given. This will be essential reading for all Tourism and Hospitality students with an interest in Events Management and Design, and for practitioners employed in tour companies, cruise ships, destination management organizations and cultural festivals.

Service Excellence in Tourism and Hospitality

Author : K. Thirumaran
Publisher : Springer Nature
ISBN 13 : 3030576949
Total Pages : 222 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Service Excellence in Tourism and Hospitality by : K. Thirumaran

Download or read book Service Excellence in Tourism and Hospitality written by K. Thirumaran and published by Springer Nature. This book was released on 2021-01-20 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Service operations management in the tourism and hospitality industry requires a high level of coordination, communication and facilitation to satisfy visitors. In all of these activities, service excellence means a lot to visitors in terms of their experience, and to the business it means repeat customers and word-of-mouth marketing. Based on fresh empirical evidence from the field, this book captures the different approaches and challenges to service excellence in the Asian tourism and hospitality industry. Focusing on hotels, attractions, transport providers and other segments in tourism and hospitality, this book presents new case studies underlining and detailing global and local travel industry practices. The book is meant as a reference and supplementary reading for students, researchers and industry practitioners.

Marketing Research for the Tourism, Hospitality and Events Industries

Author : Bonita Kolb
Publisher : Routledge
ISBN 13 : 1351702211
Total Pages : 294 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Marketing Research for the Tourism, Hospitality and Events Industries by : Bonita Kolb

Download or read book Marketing Research for the Tourism, Hospitality and Events Industries written by Bonita Kolb and published by Routledge. This book was released on 2018-01-29 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research. The book contains essential information on how to conduct research on visitor trends, experiences, preferences and lifestyles, shedding light on customer preferences, product changes, promotional efforts and pricing differences to ensure the destination is successful. It offers guidance on how to write, conduct and analyze the results of surveys, or use qualitative methods such as focus groups, interviews, projective techniques and observation. It also illustrates how social media can be used as a new means to determine visitor preferences by analyzing online data and conversations. Other content includes suggestions and examples on turning research data into actionable recommendations as well as advice on writing and presenting the final report. Integrated with a wide range of case studies per chapter, this short and accessible textbook is essential reading for all students wishing to gain knowledge as to what visitors want from the travel, hospitality and/or event experience.

Strategic Management for Tourism, Hospitality and Events

Author : Nigel Evans
Publisher : Routledge
ISBN 13 : 1135038279
Total Pages : 729 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Strategic Management for Tourism, Hospitality and Events by : Nigel Evans

Download or read book Strategic Management for Tourism, Hospitality and Events written by Nigel Evans and published by Routledge. This book was released on 2015-01-30 with total page 729 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. Among the new features and topics included in this edition are: Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategy New international Tourism, Hospitality and Events case studies from both SME’s and large-scale businesses are integrated throughout to show applications of strategic management theory, such as objectives, products and markets and strategic implementation. Longer combined sector case studies are also included at the end of the book for seminar work. New content on emerging strategic issues affecting the tourism ,hospitality and events industries, such as innovation, employment, culture and sustainability Web Support for tutors and students providing explanation and guidelines for instructors on how to use the textbook and case studies, additional exercises, case studies and video links for students. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students’ learning and understanding. This book is an essential resource to Tourism, Hospitality and Events students.

Event Management in Leisure and Tourism

Author : David C. Watt
Publisher : Longman Group United Kingdom
ISBN 13 : 9780582357068
Total Pages : 200 pages
Book Rating : 4.3/5 (57 download)

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Book Synopsis Event Management in Leisure and Tourism by : David C. Watt

Download or read book Event Management in Leisure and Tourism written by David C. Watt and published by Longman Group United Kingdom. This book was released on 1998-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Event Management in Leisure and Tourism is the first text available to fully cover the event industry in one volume. It has been written by an experienced practitioner and author, and provides a comprehensive overview of event management and organisation. Practical real life examples are used throughout to demonstrate theory in practice and case studies of major projects in action are used as examples of good practice. Students are encouraged to test their knowledge and comprehension through end-of-chapter revision questions.

Event Management

Author : Lynn Van der Wagen
Publisher : Prentice Hall
ISBN 13 : 9780733988806
Total Pages : 424 pages
Book Rating : 4.9/5 (888 download)

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Book Synopsis Event Management by : Lynn Van der Wagen

Download or read book Event Management written by Lynn Van der Wagen and published by Prentice Hall. This book was released on 2007 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Event management for tourism, cultural, business and sporting events.

Strategic Business Models to Support Demand, Supply, and Destination Management in the Tourism and Hospitality Industry

Author : Carvalho, Luisa Cagica
Publisher : IGI Global
ISBN 13 : 152259938X
Total Pages : 358 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Strategic Business Models to Support Demand, Supply, and Destination Management in the Tourism and Hospitality Industry by : Carvalho, Luisa Cagica

Download or read book Strategic Business Models to Support Demand, Supply, and Destination Management in the Tourism and Hospitality Industry written by Carvalho, Luisa Cagica and published by IGI Global. This book was released on 2019-08-30 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: The international tourism industry has seen increased growth in the past few years as millions of individuals continue to travel worldwide. As one of the world’s largest economic sectors, creating jobs, driving exports, and generating prosperity worldwide, hospitality and tourism management needs to continually be explored in order to update best business models and practice. Strategic Business Models to Support Demand, Supply, and Destination Management in the Tourism and Hospitality Industry is an essential reference source that emphasizes emergent and innovative aspects and new challenges and issues within the industry with a particular focus on demand, supply, and destination management. Featuring research on topics such as circular economy, consumer behavior, and social networking, this book is ideally designed for business professionals, executives, hotel managers, event coordinators, restaurateurs, travel agents, tour directors, policymakers, government officials, industry professionals, researchers, students, and academicians.

Contemporary Management Approaches to the Global Hospitality and Tourism Industry

Author : Pius, Abraham
Publisher : IGI Global
ISBN 13 : 1799822060
Total Pages : 290 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Contemporary Management Approaches to the Global Hospitality and Tourism Industry by : Pius, Abraham

Download or read book Contemporary Management Approaches to the Global Hospitality and Tourism Industry written by Pius, Abraham and published by IGI Global. This book was released on 2020-03-27 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The hospitality, travel, and tourism industries play a major role in citizen wellbeing, socio-cultural integration, and the economic advancement of a nation. The industries are increasingly complex in operation, demanding excellence across a far-reaching and diverse set of capabilities and changes in management practices across the board. With growing expectations for a better service quality from the users and endless calls for value-added service, managers are under constant pressure to improve their services across all aspects while growing customer numbers to meet various stakeholder expectations. Contemporary Management Approaches to the Global Hospitality and Tourism Industry is a key reference source that provides crucial knowledge on the application of new management practices and trends in the tourism industry. While highlighting topics such as service quality, culture sensitivity, and brand marketing, this publication explores the influence of globalization and the methods of sustainable business practices. This book is ideally designed for managers, hotel directors, restaurateurs, researchers, industry professionals, professors, and students seeking cutting-edge hospitality and tourism management strategies.

Strategic Management for Tourism, Hospitality and Events

Author : Nigel Evans
Publisher : Routledge
ISBN 13 : 1135038260
Total Pages : 1527 pages
Book Rating : 4.1/5 (35 download)

DOWNLOAD NOW!

Book Synopsis Strategic Management for Tourism, Hospitality and Events by : Nigel Evans

Download or read book Strategic Management for Tourism, Hospitality and Events written by Nigel Evans and published by Routledge. This book was released on 2015-01-30 with total page 1527 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. Among the new features and topics included in this edition are: Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategy New international Tourism, Hospitality and Events case studies from both SME’s and large-scale businesses are integrated throughout to show applications of strategic management theory, such as objectives, products and markets and strategic implementation. Longer combined sector case studies are also included at the end of the book for seminar work. New content on emerging strategic issues affecting the tourism ,hospitality and events industries, such as innovation, employment, culture and sustainability Web Support for tutors and students providing explanation and guidelines for instructors on how to use the textbook and case studies, additional exercises, case studies and video links for students. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students’ learning and understanding. This book is an essential resource to Tourism, Hospitality and Events students.

Marketing in Food, Hospitality, Tourism and Events

Author : Richard Tresidder
Publisher : Goodfellow Pub Limited
ISBN 13 : 9781906884222
Total Pages : 224 pages
Book Rating : 4.8/5 (842 download)

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Book Synopsis Marketing in Food, Hospitality, Tourism and Events by : Richard Tresidder

Download or read book Marketing in Food, Hospitality, Tourism and Events written by Richard Tresidder and published by Goodfellow Pub Limited. This book was released on 2012 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in Food, Hospitality, Tourism and Events: A Critical Approach provides a unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries.Targeted at final year undergraduate students and master's level post-graduate, it takes the reader through a logical and critical examination of key marketing debates, theories and approaches and encourages readers to explore their own thoughts, ideas and opinions. It analyses areas such as consumer behaviour, power relations, sustainability, ethics, power, and semiotics and offers a contemporary examination of these industry sectors with experiential aspects of marketing and productive consumption playing an important role throughout.

Events Management

Author : Peter Robinson
Publisher : CABI
ISBN 13 : 1845936825
Total Pages : 270 pages
Book Rating : 4.8/5 (459 download)

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Book Synopsis Events Management by : Peter Robinson

Download or read book Events Management written by Peter Robinson and published by CABI. This book was released on 2010 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Event management studies are fast growing in popularity, covering a diverse range of activities such as music and film festivals, concerts, sporting events and conferences. This textbook gives a broad and practical coverage of the major themes in events. Outlining both the historical developments and current state of the industry, whilst also taking into account wider political and cultural issues, the book covers the different elements of planning, project management, health and safety, funding, operations, human resources, marketing and logistics that are vital for successful management. Critical issues such as impacts, sustainability and legacy of events are also discussed. Supported by international case studies and review questions, Events Management provides a current and up-to-date view of the industry in this field.

Event Management & Event Tourism

Author : Donald Getz
Publisher :
ISBN 13 :
Total Pages : 460 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Event Management & Event Tourism by : Donald Getz

Download or read book Event Management & Event Tourism written by Donald Getz and published by . This book was released on 2005 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides, both an overview of event studies and a foundation for professional event management.

Simplified Events Management

Author : Prof. Dc Vashishth
Publisher : OrangeBooks Publication
ISBN 13 :
Total Pages : 288 pages
Book Rating : 4./5 ( download)

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Book Synopsis Simplified Events Management by : Prof. Dc Vashishth

Download or read book Simplified Events Management written by Prof. Dc Vashishth and published by OrangeBooks Publication. This book was released on 2020-07-10 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book explores the key elements of Event management, beginning with an overview of event management operations, the book discusses in detail management of event planning, key concepts of event, advantages and disadvantages, elements and design, event infrastructure, objectives of the event, Event Feasibility, Legal Compliance, marketing, promotion, financial management, staffing, Operations, Logistics, Safety, Security Management and careers in event management.

Special Events

Author : Joe Goldblatt
Publisher : Wiley
ISBN 13 : 9780471396871
Total Pages : 0 pages
Book Rating : 4.3/5 (968 download)

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Book Synopsis Special Events by : Joe Goldblatt

Download or read book Special Events written by Joe Goldblatt and published by Wiley. This book was released on 2002-01-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE WILEY EVENT MANAGEMENT SERIES From the foremost authority on event management The only comprehensive guide to the research, design, coordination, evaluation, and marketing of all types of special events The future is bright for event managers equipped with the essential training and skills required to research, plan, schedule, organize, and market special events anywhere in the world. In this Third Edition of his definitive guide to the profession, Dr. Joe Goldblatt, CSEP, imparts the logistical know-how and the theoretical understanding needed to take advantage of the countless opportunities in this rapidly growing field. From developing the event vision to managing vendor contracts, from event advertising to the latest in event management technology, Dr. Goldblatt provides authoritative guidance on every aspect of this complex and demanding profession. This outstanding new edition: * Includes over 35 inspiring and helpful new photographs * Features real-world case studies in 21st-century event management * Emphasizes the growing globalization of the profession * Examines new technologies, including the Internet and new software packages * Prepares candidates to pass the Certified Special Events Professional (CSEP) exam The Wiley Event Management Series-Series Editor, Dr. Joe Goldblatt, CSEP The Wiley Event Management Series provides professionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods as well as specialized areas of event management.

The Tourism, Hospitality and Events Student's Guide to Study and Employability

Author : Sally Everett
Publisher : Sage Publications Limited
ISBN 13 : 9781526436450
Total Pages : 616 pages
Book Rating : 4.4/5 (364 download)

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Book Synopsis The Tourism, Hospitality and Events Student's Guide to Study and Employability by : Sally Everett

Download or read book The Tourism, Hospitality and Events Student's Guide to Study and Employability written by Sally Everett and published by Sage Publications Limited. This book was released on 2021-01-18 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new, 'one-stop-shop' textbook with everything needed for first year skills modules taken by tourism, events and hospitality students.

Case Based Research in Tourism, Travel, Hospitality and Events

Author : Marianna Sigala
Publisher : Springer Nature
ISBN 13 : 9811646716
Total Pages : 503 pages
Book Rating : 4.8/5 (116 download)

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Book Synopsis Case Based Research in Tourism, Travel, Hospitality and Events by : Marianna Sigala

Download or read book Case Based Research in Tourism, Travel, Hospitality and Events written by Marianna Sigala and published by Springer Nature. This book was released on 2022-01-05 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book consolidates international, contemporary and topical case study based research in tourism, travel, hospitality and events. Case studies can make learning more attractive and interesting as well as enable students to understand the theory better and develop their analytical and problem-solving skills. Using industry as an open living lab, case study based research infuses scholars into real-world industry challenges and inspires them to theorise and advance our knowledge frontiers. The book includes international case studies that can help tourism scholars build and advance (new) theories and enrich their educational practices. Case studies are accompanied with a teaching note guiding scholars to integrate case studies into instruction. Dr Kirsten Holmes, Chair, Council for Australasian Tourism and Hospitality Education (CAUTHE) There is a vital need for contemporary and well-structured case studies for use in tourism teaching. By including case studies from Australasia and key destination regions in Asia, Europe, and the Caribbean, the book is helpful for tertiary teachers globally. Professor Xander Lub, President, EuroCHRIE The book inspires educators and students. The cases provide context to students’ learning and demonstrate the richness and variation of the industry. The book also clearly demonstrates how research can inform our teaching. Professor Brian King, Chair, THE-ICE Assessment Panel The book includes cases under five themes: experiences, operations, technologies, strategy and marketing, and destinations. The book provides subject lecturers with a structure to guide students of applying theory into practice. Dr Paul Whitelaw, Academic Director, Southern Cross University This book marks a significant contribution to hospitality, tourism and events pedagogy at undergraduate and postgraduate level. At a time when the industry is demanding that our graduates have a strong grasp of “real world issues”, the case study approach provides an accessible, meaningful and relatable means by which students can engage in real world issues.

Tourist Destination Management

Author : Nazmi Kozak
Publisher : Springer
ISBN 13 : 3030169812
Total Pages : 323 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Tourist Destination Management by : Nazmi Kozak

Download or read book Tourist Destination Management written by Nazmi Kozak and published by Springer. This book was released on 2019-04-27 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management and marketing are discussed, and innovative practices with respect to both urban and rural destinations are described with the aid of many interesting case studies from across Europe and beyond. In addition, the volume addresses key issues such as governance, cooperation, the use of social media, and sustainability. A variety of influences on tourism development are examined, and efficient strategies for making destinations distinct are explored. The book will be a welcome addition and update to the existing literature and will be of interest to academics and practitioners alike.