Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Download Tourism Discourse Professional Promotional And Digital Voices full books in PDF, epub, and Kindle. Read online Tourism Discourse Professional Promotional And Digital Voices ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author : Stefania Maria Maci
Publisher :
ISBN 13 : 9788875442880
Total Pages : 356 pages
Book Rating : 4.4/5 (428 download)
Download or read book Tourism Discourse Professional, Promotional and Digital Voices written by Stefania Maria Maci and published by . This book was released on 2013 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bielenia-Grajewska, Magdalena
Publisher : IGI Global
ISBN 13 : 1522529314
Total Pages : 379 pages
Book Rating : 4.5/5 (225 download)
Download or read book Innovative Perspectives on Tourism Discourse written by Bielenia-Grajewska, Magdalena and published by IGI Global. This book was released on 2017-08-10 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: The application of linguistic optimization methods in the tourism, travel, and hospitality industry has improved customer service and business strategies within the field. It provides an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Innovative Perspectives on Tourism Discourse is a pivotal reference source for the latest research findings on the role of language and linguistics in the travel industry. Featuring extensive coverage on relevant areas such as intercultural communication, adventure travel, and tourism marketing, this publication is an ideal resource for linguists, managers, researchers, economists, and professionals interested in emerging developments in tourism and travel.
Author : Elena Manca
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443855588
Total Pages : 196 pages
Book Rating : 4.4/5 (438 download)
Download or read book Persuasion in Tourism Discourse written by Elena Manca and published by Cambridge Scholars Publishing. This book was released on 2016-12-14 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism is more than just a leisure or professional activity; it can be considered the representation and discovery of the cultural identity of a country. The concepts and the words which are selected to promote a tourist destination, as well as the accompanying images and the way these modes of communication are organized in a website, inevitably reflect more than just a promotional aim. They mainly represent those social and cultural choices which are peculiar to each country and to each culture, and which are, for this reason, particularly worth investigating. This book proposes an original approach to the study of tourism discourse by combining several methodologies and models: Halliday’s systemic functional grammar; Kress and van Leeuwen’s visual grammar; the AIDA model; the corpus linguistics approach; Hall and Hofstede’s models; and the theories of the universals of translation. The result of this new and complex methodological approach is a detailed linguistic and socio-cultural overview of the most common strategies of persuasion adopted in the tourism discourses of countries such as Italy, Great Britain and Australia. This book will be useful for academics working in the field of multimodal analysis, corpus linguistics, cross-cultural marketing, and cross-cultural studies, and for students of tourism, communication, and marketing studies.
Author : Stefania M. Maci
Publisher :
ISBN 13 : 9788820399429
Total Pages : 288 pages
Book Rating : 4.3/5 (994 download)
Download or read book English Tourism Discourse. Insights Into the Professional, Promotional and Digital Language of Tourism written by Stefania M. Maci and published by . This book was released on 2020 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marina Bondi
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527535959
Total Pages : 233 pages
Book Rating : 4.5/5 (275 download)
Download or read book Communicating Specialized Knowledge written by Marina Bondi and published by Cambridge Scholars Publishing. This book was released on 2019-06-13 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book was born out of the idea that domain-specific knowledge has two major dimensions, since, on the one hand, peer-to-peer communication is primarily intended to further research within specific disciplines, while, on the other, domain-external, asymmetric communication of ‘filtered’ knowledge caters to different types of lay-audiences. Collectively, the chapters in the volume take the reader on a journey through knowledge communication and knowledge (re)presentation strategies that are able to successfully disseminate and communicate. The domains under scrutiny are medicine and health, corporate communication, cultural heritage and tourism. A number of issues are addressed at the interface of corpus linguistics, genre studies and multimodal analysis. The variety of questions posed and methods used to explore corpus data will contribute to further debate among scholars in applied linguistics, sociolinguistics, multimodality, media studies and computer-mediated communication.
Author : Michael Ennis
Publisher : Routledge
ISBN 13 : 042962865X
Total Pages : 256 pages
Book Rating : 4.4/5 (296 download)
Download or read book Teaching English for Tourism written by Michael Ennis and published by Routledge. This book was released on 2019-07-04 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teaching English for Tourism initiates a sustained academic discussion on the teaching and learning of English to tourism professionals, or to students who aspire to build a career in the tourism industry. Responding to a gap in the field, this is the first book of its kind to explore the implications of research in English for tourism (EfT) within the field of English for specific purposes. This edited volume brings together teachers and researchers of EfT from diverse national and institutional contexts, focusing on connecting current research in EfT contexts to classroom implications. It considers a wide range of themes related to the teaching of EfT, including theoretical concepts, methodological frameworks, and specific teaching methods. The book explores topics relating to the impact of changing technologies, the need for cultural understanding, and support for writing development, among others. Teaching English for Tourism explores this growing area of English for specific purposes and allows for researchers and practitioners to share their findings in an academic context. This unique book is ideal reading for researchers, post-graduate students, and professionals working in the fields of English language teaching and learning.
Author : Gudrun Held
Publisher : BRILL
ISBN 13 : 9004359575
Total Pages : 329 pages
Book Rating : 4.0/5 (43 download)
Download or read book Strategies of Adaptation in Tourist Communication written by Gudrun Held and published by BRILL. This book was released on 2018-01-29 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: The papers in this volume study the relationship between language use and the concept of the “tourist gaze” through a range of communicative practices from different cultures and languages. From a pragmatic perspective, the authors investigate how language constantly adapts to contextual constraints which affect tourism discourse as a strategic meaning-making process that turns insignificant places into desirable tourist destinations. The case studies draw on both, in situ interactions with visitors, such as guided tours and counter information, old and new mediatized genres, i.e. guide books, travelogues, print advertising as well as TV-commercials, service web-sites and apps. Despite the diversity of data, one of the common findings in the volume is that staging the sensory ‘lived’ tourist experience is the lynchpin of all communicative practices. Hence, the use of tourism language reveals itself as the mirror of how ‘people on the move’ continuously enact as ‘tourists’ and ‘places’ are constructed as must-see ‘sights’.
Author : Cinzia Spinzi
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527525600
Total Pages : 193 pages
Book Rating : 4.5/5 (275 download)
Download or read book Translation or Transcreation? Discourses, Texts and Visuals written by Cinzia Spinzi and published by Cambridge Scholars Publishing. This book was released on 2019-01-15 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: This wide-ranging collection brings together essays on a recent approach to translation known as transcreation. Together with new modes of translation, such as fansubbing, fandubbing, and crowdsourcing, transcreation has challenged the traditional structure of the translation market, the agency and ethics of the discipline, and encouraged new research in translation studies. A debate has emerged around the two concepts of translation and transcreation, mostly in terms of differences between the two practices and issues such as creativity, abusive translation and appropriation. Mainly applied to commercial translation, transcreation is now gaining momentum among translation scholars in broader areas of application, going beyond the early focus of promotional and advertising products where it was initially practised. In the specific context of this volume, transcreation is discussed in relation to a variety of textual and visual genres that range from poetry, prose, theatre, film and television to tourism and highly specialised legal texts.
Author : Veronica Bonsignori
Publisher : Vernon Press
ISBN 13 : 1648893996
Total Pages : 200 pages
Book Rating : 4.6/5 (488 download)
Download or read book Analyzing Multimodality in Specialized Discourse Settings written by Veronica Bonsignori and published by Vernon Press. This book was released on 2022-03-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary society has witnessed radical changes in the field of communications in terms of how messages and meanings are disseminated. Digitalization and the Internet have signalled an exponential rise in the circulation of multimodal texts in which different semiotic resources are orchestrated together to construct meaning in all areas of social life, across languages and cultures, and in diverse specialized discourse domains. This has foregrounded the need to examine the semiotic functions, affordances, and issues at stake in a range of multimodal discourse forms, while simultaneously highlighting the importance of critical multimodal literacy in audiences and learners. This volume develops and extends pioneering research on the intersection between multimodality and specialized discourse. Eight newly commissioned studies offer innovative perspectives on multimodal research methodologies and applications in a variety of ESP (English for Specific Purposes) contexts for practitioners and scholars alike. The volume offers a glimpse at future directions in this dynamic and ever-evolving area of investigation focusing on the synergy between verbal and non-verbal modes of communication in the digital age. Each chapter explores an original area of application: academic, economic, scientific, marketing, legal, medical, political, and tourism. The contributors approach multimodality from a range of theoretical and methodological viewpoints including synchronic and diachronic corpus-based and corpus-aided studies, critical discourse analysis, and systemic functional linguistics. Analytical tools such as multimodal (critical) discourse analysis, multimodal transcription, and multimodal annotation software capable of representing the interplay of different semiotic modes - speech, intonation, direction of gaze, facial expressions, gesturing, and spatial positioning of interlocutors - are employed. The diversity of research strands contained in the volume illustrates just some of the vast areas of multimodal knowledge dissemination that are still unmapped. As a cornerstone of communication, multimodality needs exploring in all its facets. These contributions aim to further that cause.
Author : Raffaella Picello
Publisher : libreriauniversitaria.it Edizioni
ISBN 13 : 8833590496
Total Pages : 194 pages
Book Rating : 4.8/5 (335 download)
Download or read book Key Concepts of English Language and Linguistics written by Raffaella Picello and published by libreriauniversitaria.it Edizioni. This book was released on 2018-10-01 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dolcini Donatella
Publisher : LED Edizioni Universitarie
ISBN 13 : 8879167510
Total Pages : 179 pages
Book Rating : 4.8/5 (791 download)
Download or read book LCM Journal - Languages Cultures Mediation . Vol. 2, No. 1 (2015) written by Dolcini Donatella and published by LED Edizioni Universitarie. This book was released on 2015-10-14 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: TABLE of CONTENTS: Premessa / Foreword. Turismo e interculturalità, D. Dolcini - R.P.B. Singh - Da incredibile a credibile: strategie nazionali di promozione turistica in India, M. Angelillo - “Blockbuster movie, blockbuster location”: cineturismo e costruzione dell’immagine dell’Italia per il pubblico indiano, S. Cavaliere - L. Barletta - Gazing at Italy from the East: A Multimodal Analysis of Malaysian Tourist Blogs, O. Denti - Russo e italiano nei contatti linguistici: immagini riflesse, L. L'vovna Fedorova - M. Bolognani - “The Past Is a Foreign Country”: History as Representation in the Writings of William Darlymple, D.E. Gibbons - ‘Please Do not Stand over the Buddha’s Head (Pay Respect)’: Mediations of Tourist and Researcher Experience in Thailand, A. Jocuns – I. de Saint-Georges – N. Chonmahatrakul, J. Angkapanichkit - ‘For Your Eyes Only’: How Museum Walltexts Communicate East and West. The Case of the Peggy Guggenheim Foundation, S.M. Maci - Word-formation in the Arabic Language of Tourism, C. Solimando
Author : Giuliana Diani
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443883999
Total Pages : 350 pages
Book Rating : 4.4/5 (438 download)
Download or read book English for Academic Purposes written by Giuliana Diani and published by Cambridge Scholars Publishing. This book was released on 2015-10-05 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: The analysis of academic genres and the use of corpus resources, methods and analytical tools are now central to a great deal of research into English for Academic Purposes (EAP). Both genre analysis and corpus investigations have revealed the patterning of academic texts, at the levels of lexicogrammar and discourse, and have led to richer understandings of the variations in such patterning between genres and between disciplines. The thirteen contributions included in this volume address issues in academic discourse studies from a range of perspectives: namely, corpus-based research into EAP at the lexicogrammatical and genre levels (Section 1); intercultural EAP research (Section 2); English as a Lingua Franca in academic communication (Section 3); and the relationships between corpus, genre and pedagogy in EAP, with an emphasis on implications and applications (Section 4). The collection is aimed primarily at teachers, students and researchers of EAP and applied corpus linguistics, but will also interest applied linguists in general. The emphasis of the contributions varies from studies with predominantly linguistic orientations to those focussing on practical applications.
Author : Federico Marco Federici
Publisher : Springer Nature
ISBN 13 : 3030878171
Total Pages : 351 pages
Book Rating : 4.0/5 (38 download)
Download or read book Language as a Social Determinant of Health written by Federico Marco Federici and published by Springer Nature. This book was released on 2022-02-22 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume demonstrates the fundamental role translation and interpreting play in multilingual crises. During the COVID-19 pandemic, limited language proficiency of the main language(s) in which information is disseminated exposed people to additional risks, and the contributors analyse risk communication plans and strategies used throughout the world to communicate measures through translation and interpreting. They show that a political willingness to understand the role of language in public health could lead local and national measures to success, sampling approaches from across four continents. The book will be of interest to students and scholars of healthcare translation and interpreting, sociolinguistics and crisis communication, as well as practitioners of risk and crisis communication and professional translators and interpreters.
Author : Vanessa Ratten
Publisher : Springer Nature
ISBN 13 : 3030262456
Total Pages : 138 pages
Book Rating : 4.0/5 (32 download)
Download or read book Technological Progress, Inequality and Entrepreneurship written by Vanessa Ratten and published by Springer Nature. This book was released on 2019-08-29 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although there have been considerable technological advances over the past decade, particularly in terms of mobile applications, much remains unknown about their effect on societal progress. This book focuses on how inequality and entrepreneurship are both by-products of technological change. The book provides insights into how society has shifted from consumer division to human centricity, and helps readers gain a better understanding of the positive and negative effects of entrepreneurship.
Author : Stefania Maci
Publisher : Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
ISBN 13 : 9783034330312
Total Pages : 0 pages
Book Rating : 4.3/5 (33 download)
Download or read book Ways of Seeing, Ways of Being written by Stefania Maci and published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this volume is to give voice to the various and different perspectives in the investigation of tourism discourse in its written, spoken, and visual aspects. The chapters particularly focus on the interaction between the participants involved in the tourism practices, that is the promoters of tourist destinations, on the one hand, and tourists or prospective tourists on the other. In this dialogic interaction, tourism discourse, while representing and producing tourism as a global cultural industry, shows it to be on the move. Language movement in the tourism experience is here highlighted in the various methodological approaches and viewpoints offered by the investigations gathered in this volume.
Author : Graham Dann
Publisher : Cabi
ISBN 13 :
Total Pages : 320 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Language of Tourism written by Graham Dann and published by Cabi. This book was released on 1996 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this work, it is shown that tourism, in the act of promotion, as well as in the accounts of its practitioners and clients, has a discourse of its own. The text draws on both semiotic analyses of tourism and on the content of promotional material produce
Author : Sabrina Francesconi
Publisher : Channel View Publications
ISBN 13 : 1845414292
Total Pages : 185 pages
Book Rating : 4.8/5 (454 download)
Download or read book Reading Tourism Texts written by Sabrina Francesconi and published by Channel View Publications. This book was released on 2014-02-24 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores the relationship between tourism and travel texts and contemporary society, and how each is shaped by the other. A multimodal analysis is used to consider a variety of texts including novels, brochures, blogs, websites, radio commercials, videos, postcards and authentic tourist pictures and their meaning-making dynamics within the tourism discourse. The book looks at the ways in which these different texts have influenced how tourists and travellers have been viewed over time and how we envision ourselves as tourists or travellers. It puts forward multimodal analysis as the best framework for exploring the semiotic potential of these texts. Including examples from the UK, Malta, Canada, New Zealand, India, Jamaica and South Africa, this volume will be useful for researchers and students in tourism studies, communication and media studies and applied linguistics.
