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Strategies Of Adaptation In Tourist Communication
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Book Synopsis Strategies of Adaptation in Tourist Communication by : Gudrun Held
Download or read book Strategies of Adaptation in Tourist Communication written by Gudrun Held and published by BRILL. This book was released on 2018-01-29 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: The papers in this volume study how all language levels are constantly involved in promoting insignificant places as desirable tourist destinations. Drawing on different communicative practices from various cultures, the case studies show that language use and the concept of the ‘tourist gaze’ are in a permanent strategic interplay.
Book Synopsis Marketing Communications in Tourism and Hospitality by : Scott McCabe
Download or read book Marketing Communications in Tourism and Hospitality written by Scott McCabe and published by Routledge. This book was released on 2010-08-31 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies. How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company’s competitive edge? Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the practice and theory in relation to this industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context. This systematic and cohesive text is essential reading for hospitality management students, and an invaluable resource for marketing practitioners in this growing area.
Book Synopsis The Routledge Handbook of Translation and Globalization by : Esperança Bielsa
Download or read book The Routledge Handbook of Translation and Globalization written by Esperança Bielsa and published by Routledge. This book was released on 2020-12-30 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first handbook to provide a comprehensive coverage of the main approaches that theorize translation and globalization, offering a wide-ranging selection of chapters dealing with substantive areas of research. The handbook investigates the many ways in which translation both enables globalization and is inevitably transformed by it. Taking a genuinely interdisciplinary approach, the authors are leading researchers drawn from the social sciences, as well as from translation studies. The chapters cover major areas of current interdisciplinary interest, including climate change, migration, borders, democracy and human rights, as well as key topics in the discipline of translation studies. This handbook also highlights the increasing significance of translation in the most pressing social, economic and political issues of our time, while accounting for the new technologies and practices that are currently deployed to cope with growing translation demands. With five sections covering key concepts, people, culture, economics and politics, and a substantial introduction and conclusion, this handbook is an indispensable resource for students and researchers of translation and globalization within translation and interpreting studies, comparative literature, sociology, global studies, cultural studies and related areas.
Book Synopsis Innovative Perspectives on Tourism Discourse by : Bielenia-Grajewska, Magdalena
Download or read book Innovative Perspectives on Tourism Discourse written by Bielenia-Grajewska, Magdalena and published by IGI Global. This book was released on 2017-08-10 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: The application of linguistic optimization methods in the tourism, travel, and hospitality industry has improved customer service and business strategies within the field. It provides an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Innovative Perspectives on Tourism Discourse is a pivotal reference source for the latest research findings on the role of language and linguistics in the travel industry. Featuring extensive coverage on relevant areas such as intercultural communication, adventure travel, and tourism marketing, this publication is an ideal resource for linguists, managers, researchers, economists, and professionals interested in emerging developments in tourism and travel.
Book Synopsis Pandemic and Crisis Discourse by : Andreas Musolff
Download or read book Pandemic and Crisis Discourse written by Andreas Musolff and published by Bloomsbury Publishing. This book was released on 2022-02-10 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic has led to a host of critical reflections about discourse practises dealing with public health issues. Situating crisis communication at the centre of societal and political debates about responses to the pandemic, this volume analyses the discursive strategies used in a variety of settings. Exploring how crisis discourse has become a part of managing the public health crisis itself, this book focuses on the communicative tasks and challenges for both speakers and their public audiences in seven areas: - establishment of discursive and political authority - official governmental and expert communication to the public - public understanding of government communication - legitimation of public health management as a 'war' - judging and blaming a collective other - cross-national comparison and rivalry - empathy and encouragement Covering global discourses from Asia, Europe, the Middle East, North and South America, and New Zealand, chapters use corpus-based data to cast light on these issues from a variety of languages. With crisis discourse already the object of fierce national and international debates about the appropriateness of specific communicative styles, information management and 'verbal hygiene', Pandemic and Crisis Discourse offers an authoritative intervention from language experts.
Book Synopsis Language and Culture in the Intercultural World by : Vesna Mikolič
Download or read book Language and Culture in the Intercultural World written by Vesna Mikolič and published by Cambridge Scholars Publishing. This book was released on 2020-12-09 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: The intensification of contacts between cultures and languages has a major impact on all social spheres today. Multiculturalism and multilingualism are important elements of the local, regional, national and global community. Much of the world’s conflict stems from the contrast between globalization and nationalism, fuelled by religions, racial divisions, traditions and other cultural particularities. Focusing mainly on the situation in Central and South-eastern Europe, this book addresses how cultural identities develop through tourism, education, literature and other social fields, and how language and literature teaching should be planned in this context. It consists of the following sections: Language, Culture and Tourism; Interculturalism, Multilingualism and Approaches to Language Learning; and Culture in Literature and Translation. The volume will be of interest to teachers and researchers of cultural and tourism studies, linguistics and language learning, literary studies and translation, while also addressing wider readers interested in contemporary intercultural society.
Book Synopsis Research Companion to Language and Country Branding by : Irene Theodoropoulou
Download or read book Research Companion to Language and Country Branding written by Irene Theodoropoulou and published by Routledge. This book was released on 2020-11-16 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Companion to Language and Country Branding brings together entirely new interdisciplinary research conducted by scholars working on various sociolinguistic, semiotic, anthropological and discursive analytical aspects of country branding all over the world. Branding is a process of identity construction, whereby countries gain visibility and put themselves on the world map as distinctive entities by drawing on their history, culture, economy, society, geography, and their people. Through branding, countries aim not only at establishing their uniqueness but also, and perhaps most importantly, at attracting tourism, investments, high quality human capital, as well as at forging financial, military, political and social alliances. Against this backdrop, this volume explores how countries and regions imagine and portray others and themselves in terms of gender, ethnicity, and diversity today as well as the past. In this respect, the book examines how branding differs from other, related policies and practices, such as nation building, banal nationalism, and populism. This volume is an essential reference for students, researchers, and practitioners with an interest in country, nation, and place branding processes.
Book Synopsis Marketing Communications in Tourism and Hospitality by : Scott McCabe
Download or read book Marketing Communications in Tourism and Hospitality written by Scott McCabe and published by Routledge. This book was released on 2010-08-31 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies. How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company’s competitive edge? Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the practice and theory in relation to this industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context. This systematic and cohesive text is essential reading for hospitality management students, and an invaluable resource for marketing practitioners in this growing area.
Book Synopsis On the Discursive Deconstruction and Reconstruction of Europe by : Sabine Heinemann
Download or read book On the Discursive Deconstruction and Reconstruction of Europe written by Sabine Heinemann and published by Springer Nature. This book was released on 2022-04-11 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Europe is the name for a scintillating variety of historically emerged concepts, constantly developed and discussed over time. Its complexity and fuzziness is reflected in a multitude of myths, topoi, symbols and boundaries, which all constitute shared knowledge of the concept of EUROPE and which continue to influence attempts to (de- and re-)construct European identity. The case studies collected in this volume investigate the competing concepts of Europe in political and public discourses from a wide range of perspectives (e.g. frame semantics, discourse linguistics, multimodal analysis), focusing on the following aspects: How is EUROPE conceptualised, (re-)negotiated and legitimised by different political actors, political bodies and institutions? How does “the European idea” change throughout history and how is the re-emerging idea of nationality evaluated?
Book Synopsis Social Media Strategies for Tourism Interactivity by : Ramos, Célia M.Q.
Download or read book Social Media Strategies for Tourism Interactivity written by Ramos, Célia M.Q. and published by IGI Global. This book was released on 2024-04-15 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global tourism industry stands at a crossroads, facing unprecedented challenges that demand immediate attention. Despite its undeniable economic significance, the sector has weathered various crises, prompting a critical reevaluation of its traditional modus operandi. Decision-makers grapple with the urgent need for a transformative approach, questioning how best to navigate the complex web of issues threatening the industry's stability. The convergence of evolving tourist behaviors, uncertainties related to new trends, and the escalating pressure for sustainability creates a pressing need for collaborative, tech-driven strategies to reshape the future of tourism management. Social Media Strategies for Tourism Interactivity emerges as a pivotal resource in this tumultuous landscape. Within the pages of this book, a strategic guide unfolds for decision-makers seeking to thrive in the face of challenges. By delving into the current trends of cooperative competition among traditional micro, small, and medium-sized enterprises (TSMEs), the book advocates for a transformative approach that leverages technological advancements and digitalization. It explores how these strategies can lead to more efficient resource utilization, rapid adaptation to changing tourism demands, and a sustainable balance that aligns with contemporary concerns. In the context of rapid change, this book becomes an essential tool, offering practical and visionary solutions for the substantial challenges of the tourism industry.
Book Synopsis Communication and Channel Systems in Tourism Marketing by : Muzaffer Uysal
Download or read book Communication and Channel Systems in Tourism Marketing written by Muzaffer Uysal and published by Routledge. This book was released on 2012-11-12 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: What sources of information do tourists consult when choosing a travel destination? How can communication channels be used to reach the tourist market for a specific region? This resource provides new insight into these important questions and more on developing tourism marketing strategies using the key factors of communication and channel systems. Communication and Channel Systems in Tourism Marketing features both conceptual and applied research which provides an excellent base for tourism marketers and destination planners to evaluate and improve their overall tourism marketing programs. Tourism and hospitality scholars discuss communication distribution channels, media selection, information needs and sources, importance of travel brochures and slogans, brochure design, and the effectiveness of communication messages in tourism marketing. The advantages and disadvantages of a wide variety of communication channels are explored including word-of-mouth, brochures/pamphlets, travel agents, magazines, radio, television, and slogans. Some of the topics covered in this book that demonstrate the use of communication and channel systems in tourism marketing are: building repeat visitor relationships image formation distribution channels communication messages and their effectiveness design of destination- and attraction-specific brochures communicating unique selling propositions in slogans This groundbreaking book presents original, empirical research that incorporates communications and channels systems as integral components of tourism marketing. The diversity and originality of these tourism research cases will be helpful to destination promoters, tourism decisionmakers, and tourism planners worldwide. Communication and Channel Systems in Tourism Marketing is also a valuable supplementary text for students in courses on leisure, recreation, hospitality, tourism, and marketing.
Book Synopsis Future Tourism Trends Volume 1 by : Canan Tanrisever
Download or read book Future Tourism Trends Volume 1 written by Canan Tanrisever and published by Emerald Group Publishing. This book was released on 2024-01-22 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is entering the Third Millennium in which great changes are expected in all areas of human interest, life, and activity. These changes have been brought on by past and present man-made events, which have had both positive and negative consequences. The coming millennium will be marked by significant social, political, demographic, and technological changes, and will definitely differ from the last century. The future will bring more leisure time, a higher standard of living, and a better quality of life for us all. Future Tourism Trends examines recent and the most probable changes and answers questions such as: Who is ‘the new tourist’ – if there is one – and what is she looking for? Is the new post-technological era transforming the very essence of travelling? The authors present a wide range of visionary insights, as well as operational takeaways.
Book Synopsis Tourism and Climate Change by : Daniel Scott
Download or read book Tourism and Climate Change written by Daniel Scott and published by Routledge. This book was released on 2012 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Tourism and Climate Change: Impacts, Adaptation and Mitigation' is provides a comprehensive overview of the theory and practice of climate change and tourism at the tourist, enterprise, destination and global scales.
Book Synopsis Information and Communication Technologies in Tourism 2022 by : Jason L. Stienmetz
Download or read book Information and Communication Technologies in Tourism 2022 written by Jason L. Stienmetz and published by Springer Nature. This book was released on 2022 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book presents the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 29th Annual International eTourism Conference, which assembles the latest research presented at the ENTER2022 conference, which will be held on January 11–14, 2022. The book provides an extensive overview of how information and communication technologies can be used to develop tourism and hospitality. It covers the latest research on various topics within the field, including augmented and virtual reality, website development, social media use, e-learning, big data, analytics, and recommendation systems. The readers will gain insights and ideas on how information and communication technologies can be used in tourism and hospitality. Academics working in the eTourism field, as well as students and practitioners, will find up-to-date information on the status of research.
Book Synopsis Strategic Place Branding Methodologies and Theory for Tourist Attraction by : Bayraktar, Ahmet
Download or read book Strategic Place Branding Methodologies and Theory for Tourist Attraction written by Bayraktar, Ahmet and published by IGI Global. This book was released on 2016-08-15 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.
Book Synopsis Strategic Business Models to Support Demand, Supply, and Destination Management in the Tourism and Hospitality Industry by : Carvalho, Luisa Cagica
Download or read book Strategic Business Models to Support Demand, Supply, and Destination Management in the Tourism and Hospitality Industry written by Carvalho, Luisa Cagica and published by IGI Global. This book was released on 2019-08-30 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: The international tourism industry has seen increased growth in the past few years as millions of individuals continue to travel worldwide. As one of the world’s largest economic sectors, creating jobs, driving exports, and generating prosperity worldwide, hospitality and tourism management needs to continually be explored in order to update best business models and practice. Strategic Business Models to Support Demand, Supply, and Destination Management in the Tourism and Hospitality Industry is an essential reference source that emphasizes emergent and innovative aspects and new challenges and issues within the industry with a particular focus on demand, supply, and destination management. Featuring research on topics such as circular economy, consumer behavior, and social networking, this book is ideally designed for business professionals, executives, hotel managers, event coordinators, restaurateurs, travel agents, tour directors, policymakers, government officials, industry professionals, researchers, students, and academicians.
Book Synopsis Tourism in the Green Economy by : Maharaj Vijay Reddy
Download or read book Tourism in the Green Economy written by Maharaj Vijay Reddy and published by Routledge. This book was released on 2015-06-05 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of the green economy has now entered mainstream policy debates and been endorsed by a range of United Nations and other organizations. The Rio+20 UN conference specifically drew attention to the green economy approach in the context of sustainable development to move away from business-as-usual practices, act to end poverty, address environmental destruction and build a bridge to the sustainable future. It is increasingly recognized that the tourism sector can make a major contribution to the green economy through more sustainable practices, climate change mitigation and ecotourism. The role of tourism sector will continue to be crucial in the post-2015 sustainable development agenda too. However, there are ambiguities about how tourism and allied industries can maximize their contribution to human well-being and ensure environmentally sustainability, embracing issues of political economy, geography and business ethics. In this context, this book provides consensus about what the green economy entails, what role tourism can play in a green economy, early responses from many countries, on-going and emerging research initiatives that will enable tourism’s transition to a green economy. The chapters address three key themes: understanding the Green Economy concept and the role of tourism; responses and initiatives in greening tourism; and emerging techniques and research implications. A wide range of case studies from around the world and in different contexts is included to demonstrate the extent of the challenge and range of opportunities for the tourism industry.
