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Author : Poorinma M. Charantimath
Publisher : Pearson Education India
ISBN 13 : 9788131732625
Total Pages : 612 pages
Book Rating : 4.7/5 (326 download)
Download or read book Total Quality Management written by Poorinma M. Charantimath and published by Pearson Education India. This book was released on 2011 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Total Quality Management (TQM) written by and published by . This book was released on 1993 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : G. Ungar
Publisher : Springer Science & Business Media
ISBN 13 : 9400915438
Total Pages : 286 pages
Book Rating : 4.4/5 (9 download)
Download or read book Total Quality Management in Action written by G. Ungar and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book award-winning organisations and experts from Europe and USA, including Brian Joiner (Deming medel), Hans Bajoria (ASQC Grant award), Texas Instruments Europe (1995 Quality Award winner) have contributed towards the learning and culture of world class best practice in Total Quality Management. The Proceedings of the Second Quality Conference in Sheffield, Total Quality Management in Action presents real experiences achieved by the leading multinational organisations in their quality journey. With over 40 articles this book will be a real asset to academics, researchers, senior managers, directors and quality practitioners from both public and private sectors.
Author : G. Kanji
Publisher : Springer Science & Business Media
ISBN 13 : 9401105391
Total Pages : 612 pages
Book Rating : 4.4/5 (11 download)
Download or read book Total Quality Management written by G. Kanji and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book leading experts including George Box, Noriaki Kano, Yoshio Kondo, John Oakland and James Harrington, analyse and document various aspects of Total Quality Management. Contributions range from discussions of the principles, strategy, culture, leadership, eduction and benchmarking to world class experience and achieving excellence both in the manufacturing and service industries. With over 100 contributions this book is an invaluable resource for the total quality managment journey. It will be of special interest to educationalists, academics, senior managers and directors, and quality practitioners from both the public and private sectors.
Author :
Publisher : Krishna Prakashan Media
ISBN 13 : 9788179331873
Total Pages : 420 pages
Book Rating : 4.3/5 (318 download)
Download or read book Krishna's Total Quality Management: (TQM) written by and published by Krishna Prakashan Media. This book was released on with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Walter J. Armbruster
Publisher : Springer Science & Business Media
ISBN 13 : 1461449308
Total Pages : 541 pages
Book Rating : 4.4/5 (614 download)
Download or read book US Programs Affecting Food and Agricultural Marketing written by Walter J. Armbruster and published by Springer Science & Business Media. This book was released on 2012-11-06 with total page 541 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the increased scope, complexity and globalization of markets, the changes in technology behind this, and the need for policy and program adjustments. Also discusses the development of supply chains both domestically and globally.
Author : James Seligman
Publisher : Lulu.com
ISBN 13 : 1291057463
Total Pages : 172 pages
Book Rating : 4.2/5 (91 download)
Download or read book Customer Experience in Modern Marketing written by James Seligman and published by Lulu.com. This book was released on 2012-11-01 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Experience Management in Modern Marketing is a dynamic approach to the co-creation of value through the relationship. The book, chapter by chapter provides information, examples of how to develop and create a lasting experience for your customers
Author : Manfred Bruhn
Publisher : Springer Nature
ISBN 13 : 3662670321
Total Pages : 645 pages
Book Rating : 4.6/5 (626 download)
Download or read book Quality Management for Services written by Manfred Bruhn and published by Springer Nature. This book was released on 2023 with total page 645 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides assistance for ensuring and increasing service quality. Manfred Bruhn presents a holistic, scientifically based approach to quality management for services, which is consistently oriented to the management process with the phases of analysis, planning, control, implementation and controlling of quality management. Core parts of the book are procedures for measuring service quality, instruments for controlling quality and expectation management, the implementation of quality management based on ISO 9000 ff. standards as well as the EFQM model, and comprehensive quality controlling to ensure effectiveness and efficiency. In the previous editions to date, the work has evolved into a handbook and can be used as a reference work for the various topics of quality management for services. Individual topics of quality management or the respective chapters can be worked through independently of each other. The contents Principles of quality management for services Analysis of service quality Planning and control of quality management for services Implementation of quality management for services Quality controlling for services The author Prof. Dr. Dr. h.c. mult. Manfred Bruhn is Professor of Business Administration, in particular Marketing and Corporate Management, at the Faculty of Business and Economics of the University of Basel (Switzerland) and Honorary Professor at the Technical University of Munich (Germany). The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.
Author : Tripathi, Purnendu
Publisher : IGI Global
ISBN 13 : 1466640154
Total Pages : 388 pages
Book Rating : 4.4/5 (666 download)
Download or read book Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices written by Tripathi, Purnendu and published by IGI Global. This book was released on 2013-05-31 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.
Author : British Library. Document Supply Centre
Publisher :
ISBN 13 :
Total Pages : 938 pages
Book Rating : 4.3/5 (91 download)
Download or read book Index of Conference Proceedings written by British Library. Document Supply Centre and published by . This book was released on 1997 with total page 938 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1799824705
Total Pages : 1214 pages
Book Rating : 4.7/5 (998 download)
Download or read book Destination Management and Marketing: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2020-03-06 with total page 1214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Highlighting a range of topics such as service quality, sustainable tourism, and competitiveness model, this publication is an ideal reference source for government officials, travel agencies, advertisers, marketers, tour directors, hotel managers, restaurateurs, industry professionals including those within the hotel, leisure, transportation, and theme park sectors, policymakers, practitioners, academicians, researchers, and students.
Author : Frank Voehl
Publisher : Routledge
ISBN 13 : 1351407864
Total Pages : 300 pages
Book Rating : 4.3/5 (514 download)
Download or read book Total Quality in Marketing written by Frank Voehl and published by Routledge. This book was released on 2017-10-06 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Total Quality in Marketing integrates the two areas of marketing and quality management and demonstrates how they are mutually compatible and complementary. Its primary focus is to assist managers in applying total quality principles to the overall marketing management process-preparing for a more highly competitive marketplace. Practical guidelines and processes are offered on how quality initiatives impact planning, organization, implementation, and quality control. This unique and valuable book presents a systems approach to quality-how to operationalize in the context of both the management and marketing cycles. It demonstrates how to establish effective team-based practices as well as describes the pitfalls of quality programs that are introduced as stand-alone programs without any linkage to overall strategy. This useful new book serves as a teaching tool and comprehensive reference source for integrating total quality. Case studies, exercises and chapter profiles also provide excellent support materials.
Author :
Publisher :
ISBN 13 :
Total Pages : 180 pages
Book Rating : 4.:/5 (3 download)
Download or read book Management written by and published by . This book was released on 1992 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Francis Buttle
Publisher : Routledge
ISBN 13 : 1136412565
Total Pages : 363 pages
Book Rating : 4.1/5 (364 download)
Download or read book Customer Relationship Management written by Francis Buttle and published by Routledge. This book was released on 2004-02-18 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Relationship Management: Concepts and Tools is a breakthrough book that makes transparent the complexities of customer relationship management. The book views customer relationship management as the core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to targeted customers at a profit. Customer relationship management is grounded on high quality customer data and enabled by information technology. The book is a comprehensive and fully developed textbook on customer relationship management . Although, it shows the roles of customer data and information technology in enabling customer relationship management implementation, it does not accept that customer relationship management is just about IT. Rather it is about an IT- and data-enabled approach to customer acquisition, customer retention and customer development. Because customer relationship management is a core business strategy the book demonstrates how it has influence across the entire business, in areas such as strategic, marketing, operations, human resource, and IT management. Customer relationship management 's influence also extends beyond the company to touch on partner and supplier relationships. An Instructor's PowerPoint pack is available to lecturers who adopt the book. Accredited lecturers can download this by going to http://books.elsevier.com/manuals'isbn=075065502X to request access.
Author :
Publisher :
ISBN 13 :
Total Pages : 180 pages
Book Rating : 4.M/5 ( download)
Download or read book Management, a Bibliography for NASA Managers written by and published by . This book was released on 1992 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jaime Gil-Lafuente
Publisher : Springer
ISBN 13 : 3030006778
Total Pages : 376 pages
Book Rating : 4.0/5 (3 download)
Download or read book Economy, Business and Uncertainty: New Ideas for a Euro-Mediterranean Industrial Policy written by Jaime Gil-Lafuente and published by Springer. This book was released on 2018-10-13 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents original research articles addressing various aspects of economics, management and optimization. The topics discussed include economics, finance, marketing, resource allocation strategies, fuzzy logic, and network-based techniques for the analysis of economics, management and mathematical optimization. Combining the input of contributing professors and researchers from various Spanish, Italian and Latin American universities, the book will be of interest to students, researchers and practitioners, as well as members of the general public interested in the world of Economics and Management.
Author : Robert F. Lusch
Publisher : Routledge
ISBN 13 : 1317454634
Total Pages : 676 pages
Book Rating : 4.3/5 (174 download)
Download or read book The Service-Dominant Logic of Marketing written by Robert F. Lusch and published by Routledge. This book was released on 2014-12-18 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. Service-dominant logic defines service as the application of competencies for the benefit of another entity and sees mutual service provision, rather than the exchange of goods, as the proper subject of marketing. It moves the orientation of marketing from a "market to" philosophy where customers are promoted to, targeted, and captured, to a "market with" philosophy where the customer and supply chain partners are collaborators in the entire marketing process. The editors elaborate on this model through an historical analysis, clarification, and extension of service-dominant logic, and distinguished marketing thinkers then provide further insight and commentary. The result is a more comprehensive and inclusive marketing theory that will challenge both current thinking and marketing practice.
