Tools to Save Our Home Planet

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Publisher :
ISBN 13 : 9781952338168
Total Pages : 0 pages
Book Rating : 4.3/5 (381 download)

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Book Synopsis Tools to Save Our Home Planet by : Nick Mucha

Download or read book Tools to Save Our Home Planet written by Nick Mucha and published by . This book was released on 2023-10-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Global Guidebook for Activism in the Age of Climate Chaos and Social Justice In 1994, Patagonia invited representatives from 75 grassroots nonprofit organizations to gather and learn from active experts how to be more effective at what they do. Through this ongoing conference as well as years of funding these organizations, Patagonia has helped thousands of activists make the changes they envision for the world. In 2016, Patagonia published Tools for Grassroots Activists, a compilation of presentations from the Tools conferences, accompanied by case studies and inspiring essays from environmental leaders. The world since then has changed in profound ways, and this new edition reflects the world we now occupy. Completely revised, Tools to Save Our Home Planet: A Changemaker's Guidebook, captures the wisdom and best advice from activists in the field, creating a resource for any organization hoping to hone core skills. The lessons and examples it shares are as current, diverse, and global as the changemakers working around the world. At a high level, the book's structure echos an activist's journey. It begins with self-reflection, essays prompting readers to identify their purpose and clarify their cause. The focus shifts to the inner workings of an organization or campaign--how to create a communications strategy, organize people, and fundraise--before taking an outward look at creating momentum through mobilizing and events, using political tools, collaborating with other people and organizations, and taking legal action. The book culminates with a chapter all about movements: How combining purpose, effective organizations, and momentum can create a tidal wave that can change the world. A go-to resource for driving change, offering anyone who is passionate about environmental and social justice a timely and relevant resource to support their mission-aligned work, this book is intended for both those who are new to taking action and seasoned activists and community organizers who want to learn how others are finding success. The hope is that, like its predecessor, it will become dog-eared and scribbled in -- a reassuring and resourceful companion to the environmental and environmental justice movements.

How To Save Our Planet

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Publisher : Penguin UK
ISBN 13 : 0241472539
Total Pages : 256 pages
Book Rating : 4.2/5 (414 download)

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Book Synopsis How To Save Our Planet by : Mark A. Maslin

Download or read book How To Save Our Planet written by Mark A. Maslin and published by Penguin UK. This book was released on 2021-05-06 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Punchy and to the point. No beating around the bush. This brilliant book contains all the information we need to have in our back pocket in order to move forward' Christiana Figueres, Former Executive Secretary UN Climate Change Convention 'Amazing book' Chris Evans, Virgin Radio Breakfast Show 'Everyone should have this book' Rick Edwards, BBC Radio 5 Live 'A timely and important book, not only laying out the facts...but suggesting real solutions to the challenges facing us' Professor Alice Roberts, Anatomist, Professor of Public Engagement in Science, University of Birmingham _________________________ How can we save our planet and survive the 21st century? How can you argue with deniers? How can we create positive change in the midst of the climate crisis? Professor Mark Maslin has the key facts that we need to protect our future. Global awareness of climate change is growing rapidly. Science has proven that our planet and species are facing a massive environmental crisis. How to Save Our Planet is a call to action, guaranteed to equip everyone with the knowledge needed to make change. Be under no illusion the challenges of the twenty-first century are immense. We need to deal with: climate change, environmental destruction, global poverty and ensure everyone's security. We have the technology. We have the resources. We have the money. We have the scientists, the entrepreneurs and the innovators. We lack the politics and policies to make your vision of a better world happen. So we need a plan to save our planet... How to Save Our Planet is your handbook of how we together can save our precious planet. From the history of our planet and species, to the potential of individuals and our power to create a better future, Maslin inspires optimism in these bleak times. We stand at the precipice. The future of our planet is in our hands. It's time to face the facts and save our planet from, and for, ourselves. _________________________ 'A handbook of clearly established, authoritative facts and figures about the terrible toll we as humans have taken of our planet, plus ways in which we can lessen the impact. For laypeople like me, who can see what is happening but haven't always got the precise statistics to hand, it's hugely valuable' John Simpson CBE, BBC World Affairs Editor, Broadcaster, Author & Columnist 'Saving the world is no small thing, but picking up this book's a good start' Paris Lees, Contributing Editor at British Vogue, campaigner 'I love it. My kids love it' Chris Evans, Virgin Radio Breakfast Show 'A no-nonsense crib sheet on the state of the world and how to help it' The I Newspaper

How to Avoid a Climate Disaster

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Publisher : Vintage
ISBN 13 : 0385546149
Total Pages : 201 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis How to Avoid a Climate Disaster by : Bill Gates

Download or read book How to Avoid a Climate Disaster written by Bill Gates and published by Vintage. This book was released on 2021-02-16 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BEST SELLER • In this urgent, authoritative book, Bill Gates sets out a wide-ranging, practical—and accessible—plan for how the world can get to zero greenhouse gas emissions in time to avoid a climate catastrophe. Bill Gates has spent a decade investigating the causes and effects of climate change. With the help of experts in the fields of physics, chemistry, biology, engineering, political science, and finance, he has focused on what must be done in order to stop the planet's slide to certain environmental disaster. In this book, he not only explains why we need to work toward net-zero emissions of greenhouse gases, but also details what we need to do to achieve this profoundly important goal. He gives us a clear-eyed description of the challenges we face. Drawing on his understanding of innovation and what it takes to get new ideas into the market, he describes the areas in which technology is already helping to reduce emissions, where and how the current technology can be made to function more effectively, where breakthrough technologies are needed, and who is working on these essential innovations. Finally, he lays out a concrete, practical plan for achieving the goal of zero emissions—suggesting not only policies that governments should adopt, but what we as individuals can do to keep our government, our employers, and ourselves accountable in this crucial enterprise. As Bill Gates makes clear, achieving zero emissions will not be simple or easy to do, but if we follow the plan he sets out here, it is a goal firmly within our reach.

Stop Saving the Planet!: An Environmentalist Manifesto

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Publisher : W. W. Norton & Company
ISBN 13 : 039354088X
Total Pages : 144 pages
Book Rating : 4.3/5 (935 download)

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Book Synopsis Stop Saving the Planet!: An Environmentalist Manifesto by : Jenny Price

Download or read book Stop Saving the Planet!: An Environmentalist Manifesto written by Jenny Price and published by W. W. Norton & Company. This book was released on 2021-04-20 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Pithy, funny, exasperated, and informed…You cannot read a more important hundred pages than Stop Saving the Planet!" —Richard White, author of The Republic for Which It Stands We’ve been "saving the planet" for decades!…And environmental crises just get worse. All this hybrid driving and LEED building and carbon trading seems to accomplish little to nothing—and low-income communities continue to suffer the worst consequences. Why aren’t we cleaning up the toxic messes and rolling back climate change? And why do so many Americans hate environmentalists? Jenny Price says Enough already! with this short, fun, fierce manifesto for an environmentalism that is hugely more effective, a whole lot fairer, and infinitely less righteous. She challenges you, corporate sustainability officers, and the EPA to think and act completely anew—and to start right now—to ensure a truly habitable future.

The Invincible Company

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Publisher : John Wiley & Sons
ISBN 13 : 1119523982
Total Pages : 400 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis The Invincible Company by : Alexander Osterwalder

Download or read book The Invincible Company written by Alexander Osterwalder and published by John Wiley & Sons. This book was released on 2020-04-06 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design Alex Osterwalder and Yves Pigneurs’ Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities. After years of researching how the world’s best companies develop, test, and scale new business models, the authors have produced their definitive work. The Invincible Company explains what every organization can learn from the business models of the world’s most exciting companies. The book explains how companies such as Amazon, IKEA, Airbnb, Microsoft, and Logitech, have been able to create immensely successful businesses and disrupt entire industries. At the core of these successes are not just great products and services, but profitable, innovative business models--and the ability to improve existing business models while consistently launching new ones. The Invincible Company presents practical new tools for measuring, managing, and accelerating innovation, and strategies for reducing risk when launching new business models. Serving as a blueprint for your growth strategy, The Invincible Company explains how to constantly stay ahead of your competition. In-depth chapters explain how to create new growth engines, change how products and services are created and delivered, extract maximum profit from each type of business model, and much more. New tools—such as the Business Model Portfolio Map, Innovation Metrics, Innovation Strategy Framework, and the Culture Map—enable readers to understand how to design invincible companies. The Invincible Company: ● Helps large and small companies build their growth strategy and manage their core simultaneously ● Explains the world's best modern and historic business models ● Provides tools to assess your business model, innovation readiness, and all of your innovation projects Presented in striking 4-color, and packed with practical visuals and tools, The Invincible Company is a must-have book for business leaders, entrepreneurs, and innovation professionals.

Making Sense of Change Management

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Publisher : Kogan Page Publishers
ISBN 13 : 0749496983
Total Pages : 545 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Making Sense of Change Management by : Esther Cameron

Download or read book Making Sense of Change Management written by Esther Cameron and published by Kogan Page Publishers. This book was released on 2019-11-03 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: This definitive, bestselling text in the field of change management provides comprehensive guidance of everything needed to successfully navigate times of change. Making Sense of Change Management provides a thorough and accessible overview for students and practitioners alike. Without relying on assumed knowledge, it comprehensively covers the theories and models of change management and connects them to workable approaches and techniques that organizations of all types and sizes can use to adapt to tough market conditions and succeed by changing their strategies, structures, mindsets, leadership behaviours and expectations of staff and managers. This completely revised and updated fifth edition contains new chapters on digital transformation and becoming a sustainable business, new material on resilience, well-being and effective leadership, and new examples from organizations including Google, Burberry and Volvo. Supported by "food for thought" and "stop and think" features to aid critical thinking and understanding, as well as checklists, tips and helpful summaries, Making Sense of Change Management remains essential reading for anyone who is currently part of, or leading, a change initiative. New and updated accompanying online resources include international case study question packs for lecturers and lecture slides with reflective questions.

Drawdown

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Publisher : Penguin
ISBN 13 : 1524704652
Total Pages : 258 pages
Book Rating : 4.5/5 (247 download)

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Book Synopsis Drawdown by : Paul Hawken

Download or read book Drawdown written by Paul Hawken and published by Penguin. This book was released on 2017-04-18 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: • New York Times bestseller • The 100 most substantive solutions to reverse global warming, based on meticulous research by leading scientists and policymakers around the world “At this point in time, the Drawdown book is exactly what is needed; a credible, conservative solution-by-solution narrative that we can do it. Reading it is an effective inoculation against the widespread perception of doom that humanity cannot and will not solve the climate crisis. Reported by-effects include increased determination and a sense of grounded hope.” —Per Espen Stoknes, Author, What We Think About When We Try Not To Think About Global Warming “There’s been no real way for ordinary people to get an understanding of what they can do and what impact it can have. There remains no single, comprehensive, reliable compendium of carbon-reduction solutions across sectors. At least until now. . . . The public is hungry for this kind of practical wisdom.” —David Roberts, Vox “This is the ideal environmental sciences textbook—only it is too interesting and inspiring to be called a textbook.” —Peter Kareiva, Director of the Institute of the Environment and Sustainability, UCLA In the face of widespread fear and apathy, an international coalition of researchers, professionals, and scientists have come together to offer a set of realistic and bold solutions to climate change. One hundred techniques and practices are described here—some are well known; some you may have never heard of. They range from clean energy to educating girls in lower-income countries to land use practices that pull carbon out of the air. The solutions exist, are economically viable, and communities throughout the world are currently enacting them with skill and determination. If deployed collectively on a global scale over the next thirty years, they represent a credible path forward, not just to slow the earth’s warming but to reach drawdown, that point in time when greenhouse gases in the atmosphere peak and begin to decline. These measures promise cascading benefits to human health, security, prosperity, and well-being—giving us every reason to see this planetary crisis as an opportunity to create a just and livable world.

All We Can Save

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Publisher : One World
ISBN 13 : 0593237080
Total Pages : 449 pages
Book Rating : 4.5/5 (932 download)

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Book Synopsis All We Can Save by : Ayana Elizabeth Johnson

Download or read book All We Can Save written by Ayana Elizabeth Johnson and published by One World. This book was released on 2021-07-20 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER • Provocative and illuminating essays from women at the forefront of the climate movement who are harnessing truth, courage, and solutions to lead humanity forward. “A powerful read that fills one with, dare I say . . . hope?”—The New York Times NAMED ONE OF THE BEST BOOKS OF THE YEAR BY SMITHSONIAN MAGAZINE There is a renaissance blooming in the climate movement: leadership that is more characteristically feminine and more faithfully feminist, rooted in compassion, connection, creativity, and collaboration. While it’s clear that women and girls are vital voices and agents of change for this planet, they are too often missing from the proverbial table. More than a problem of bias, it’s a dynamic that sets us up for failure. To change everything, we need everyone. All We Can Save illuminates the expertise and insights of dozens of diverse women leading on climate in the United States—scientists, journalists, farmers, lawyers, teachers, activists, innovators, wonks, and designers, across generations, geographies, and race—and aims to advance a more representative, nuanced, and solution-oriented public conversation on the climate crisis. These women offer a spectrum of ideas and insights for how we can rapidly, radically reshape society. Intermixing essays with poetry and art, this book is both a balm and a guide for knowing and holding what has been done to the world, while bolstering our resolve never to give up on one another or our collective future. We must summon truth, courage, and solutions to turn away from the brink and toward life-giving possibility. Curated by two climate leaders, the book is a collection and celebration of visionaries who are leading us on a path toward all we can save. With essays and poems by: Emily Atkin • Xiye Bastida • Ellen Bass • Colette Pichon Battle • Jainey K. Bavishi • Janine Benyus • adrienne maree brown • Régine Clément • Abigail Dillen • Camille T. Dungy • Rhiana Gunn-Wright • Joy Harjo • Katharine Hayhoe • Mary Annaïse Heglar • Jane Hirshfield • Mary Anne Hitt • Ailish Hopper • Tara Houska, Zhaabowekwe • Emily N. Johnston • Joan Naviyuk Kane • Naomi Klein • Kate Knuth • Ada Limón • Louise Maher-Johnson • Kate Marvel • Gina McCarthy • Anne Haven McDonnell • Sarah Miller • Sherri Mitchell, Weh’na Ha’mu Kwasset • Susanne C. Moser • Lynna Odel • Sharon Olds • Mary Oliver • Kate Orff • Jacqui Patterson • Leah Penniman • Catherine Pierce • Marge Piercy • Kendra Pierre-Louis • Varshini • Prakash • Janisse Ray • Christine E. Nieves Rodriguez • Favianna Rodriguez • Cameron Russell • Ash Sanders • Judith D. Schwartz • Patricia Smith • Emily Stengel • Sarah Stillman • Leah Cardamore Stokes • Amanda Sturgeon • Maggie Thomas • Heather McTeer Toney • Alexandria Villaseñor • Alice Walker • Amy Westervelt • Jane Zelikova

This Book Will Save the Planet

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Publisher : Frances Lincoln Children's Books
ISBN 13 : 0711268886
Total Pages : 162 pages
Book Rating : 4.7/5 (112 download)

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Book Synopsis This Book Will Save the Planet by : Dany Sigwalt

Download or read book This Book Will Save the Planet written by Dany Sigwalt and published by Frances Lincoln Children's Books. This book was released on 2022-07-19 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: *INTERNATIONAL LITERACY ASSOCIATION AWARD-WINNER - 2023 Social Justice Literature Award Honor Book - Nonfiction Book Category* A rousing and radical investigation into the climate crisis, its causes, and how to fight for the most vulnerable people affected by it, This Book Will Save the Planet is a vibrantly illustrated study of one of humanity’s most significant threats. With this third title in the New York Times #1 best-selling Empower the Future series, you’ll gain a deeper understanding of climate change and climate justice. Our planet is in crisis. The ice caps are melting, sea levels are rising, wildfires are raging… and those most affected by global warming are marginalized communities across the globe. But all is not lost—there’s still time for each and every one of us to make a difference. Through the lens of intersectionality, author Dany Sigwalt lays out the framework for how we can come together to fight climate change, and how we can work to put people over profit. The planet is not protected if all its inhabitants are not; the people are not protected if the planet they inhabit is not. In this book, you will: Discover the core principles of climate justice Learn how solidarity, community, and mutual aid can change the world Find out how to use your privilege to stand-up for other people At the end of each chapter, there are activities and calls to action to get you thinking and to grow your knowledge. All you need is a pen and a piece of paper. With kaleidoscopic and vibrant illustrations by artist Aurélia Durand, this book is written for everyone who lives on planet Earth. By the end, you’ll have the tools you need to go out and make a difference. The Empower the Future series is a collection of vital and urgent books about how we can all build a better world. Other titles in the list include This Book is Feminist and This Book is Anti-Racist.

Old Enough to Save the Planet

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Author :
Publisher : Abrams
ISBN 13 : 1647000831
Total Pages : 32 pages
Book Rating : 4.6/5 (47 download)

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Book Synopsis Old Enough to Save the Planet by : Loll Kirby

Download or read book Old Enough to Save the Planet written by Loll Kirby and published by Abrams. This book was released on 2021-02-09 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inspiring look at young climate change activists who are changing the world The world is facing a climate crisis like we’ve never seen before. And kids around the world are stepping up to raise awareness and try to save the planet. As people saw in the youth climate strike in September 2019, kids will not stay silent about this subject—they’re going to make a change. Meet 12 young activists from around the world who are speaking out and taking action against climate change. Learn about the work they do and the challenges they face, and discover how the future of our planet starts with each and every one of us.

House & Garden

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Publisher :
ISBN 13 :
Total Pages : 446 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis House & Garden by :

Download or read book House & Garden written by and published by . This book was released on 1918 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Brave Green World

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Publisher : MIT Press
ISBN 13 : 0262044463
Total Pages : 257 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Brave Green World by : Chris Forman

Download or read book Brave Green World written by Chris Forman and published by MIT Press. This book was released on 2021-03-30 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: How we can harness cutting-edge biology and manufacturing to fight waste and pollution. In Nature, there is little chemical waste; nearly every atom is a resource to be utilized by organisms, ensuring that all the available matter remains in a perpetual cycle. By contrast, human systems of energy production and manufacturing are linear; the end product is waste. In Brave Green World, Chris Forman and Claire Asher show what our linear systems can learn from the efficient circularity of ecosystems. They offer an unblinkered yet realistic and positive vision of a future in which we can combine biology and manufacturing to solve our central problems of waste and pollution.

Confessions of a Recovering Environmentalist and Other Essays

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Publisher : Graywolf Press
ISBN 13 : 1555979726
Total Pages : 208 pages
Book Rating : 4.5/5 (559 download)

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Book Synopsis Confessions of a Recovering Environmentalist and Other Essays by : Paul Kingsnorth

Download or read book Confessions of a Recovering Environmentalist and Other Essays written by Paul Kingsnorth and published by Graywolf Press. This book was released on 2017-08-01 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: A provocative and urgent essay collection that asks how we can live with hope in “an age of ecocide” Paul Kingsnorth was once an activist—an ardent environmentalist. He fought against rampant development and the depredations of a corporate world that seemed hell-bent on ignoring a looming climate crisis in its relentless pursuit of profit. But as the environmental movement began to focus on “sustainability” rather than the defense of wild places for their own sake and as global conditions worsened, he grew disenchanted with the movement that he once embraced. He gave up what he saw as the false hope that residents of the First World would ever make the kind of sacrifices that might avert the severe consequences of climate change. Full of grief and fury as well as passionate, lyrical evocations of nature and the wild, Confessions of a Recovering Environmentalist gathers the wave-making essays that have charted the change in Kingsnorth’s thinking. In them he articulates a new vision that he calls “dark ecology,” which stands firmly in opposition to the belief that technology can save us, and he argues for a renewed balance between the human and nonhuman worlds. This iconoclastic, fearless, and ultimately hopeful book, which includes the much-discussed “Uncivilization” manifesto, asks hard questions about how we’ve lived and how we should live.

There Is No Planet B

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Publisher : Cambridge University Press
ISBN 13 : 1108335942
Total Pages : 303 pages
Book Rating : 4.1/5 (83 download)

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Book Synopsis There Is No Planet B by : Mike Berners-Lee

Download or read book There Is No Planet B written by Mike Berners-Lee and published by Cambridge University Press. This book was released on 2019-02-28 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Feeding the world, climate change, biodiversity, antibiotics, plastics - the list of concerns seems endless. But what is most pressing, what are the knock-on effects of our actions, and what should we do first? Do we all need to become vegetarian? How can we fly in a low-carbon world? Should we frack? How can we take control of technology? Does it all come down to population? And, given the global nature of the challenges we now face, what on Earth can any of us do? Fortunately, Mike Berners-Lee has crunched the numbers and plotted a course of action that is practical and even enjoyable. There is No Planet B maps it out in an accessible and entertaining way, filled with astonishing facts and analysis. For the first time you'll find big-picture perspective on the environmental and economic challenges of the day laid out in one place, and traced through to the underlying roots - questions of how we live and think. This book will shock you, surprise you - and then make you laugh. And you'll find practical and even inspiring ideas for what you can actually do to help humanity thrive on this – our only – planet.

Activate Brand Purpose

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Publisher : Kogan Page Publishers
ISBN 13 : 1789668255
Total Pages : 257 pages
Book Rating : 4.7/5 (896 download)

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Book Synopsis Activate Brand Purpose by : Scott Goodson

Download or read book Activate Brand Purpose written by Scott Goodson and published by Kogan Page Publishers. This book was released on 2021-03-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: SHORTLISTED: Business Book Awards 2022 - International Business Book category CATEGORY SILVER WINNER: Axiom Awards 2022 - Business Commentary Category The greatest challenge facing leaders is activating and actioning purpose based brands to the people who matter inside the company and out. Recent statistics prove that more than 87% of consumers would purchase a product because a company advocated for an issue they cared about, and more than two-thirds would refuse to do so if the company supported an issue contrary to their beliefs. We live in an age of activism - the conscious consumer is more socially aware than ever before, and this is reflected in their buying habits. Yet, activism on behalf of brands is lagging. While many claim to be 'purpose driven', far too often this purpose is relegated to a plaque above the CEO's desk, and never goes any further. Or, worse, the 'purpose' is transparently used as a marketing ploy, but never acted upon in any real way. Activate Brand Purpose shows readers how to transform their brand's purpose into meaningful action by sparking a company wide cultural movement, beginning internally and permeating externally. Regardless of whether your purpose is lofty and socially conscious, or all business, focus on galvanizing people, and they will respond if you can prove that you care about that purpose, and that you're working to realize it, rather than simply chasing the next dollar. This book contains a clearly explained, proven framework that will make this happen.

Introduction to Business

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Publisher : SAGE Publications
ISBN 13 : 1071858092
Total Pages : 497 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Introduction to Business by : Heidi M. Neck

Download or read book Introduction to Business written by Heidi M. Neck and published by SAGE Publications. This book was released on 2023-03-21 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by bestselling authors Heidi M. Neck, Christopher P. Neck, and Emma L. Murray, Introduction to Business explores the fundamental building blocks of modern business while addressing social impact, ethics, and the power of innovation throughout. Cases on startups, small businesses, and corporations will ignite student interest as they learn from today’s most forward-looking organizations. Regardless of your students’ career aspirations, they will develop the mindset and skillset they need to succeed in their professional journeys.

The Power of Trust

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Publisher : PublicAffairs
ISBN 13 : 1541756665
Total Pages : 304 pages
Book Rating : 4.5/5 (417 download)

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Book Synopsis The Power of Trust by : Sandra J. Sucher

Download or read book The Power of Trust written by Sandra J. Sucher and published by PublicAffairs. This book was released on 2021-07-06 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A ground-breaking exploration of the changing nature of trust and how to bridge the gap from where you are to where you need to be. Trust is the most powerful force underlying the success of every business. Yet it can be shattered in an instant, with a devastating impact on a company’s market cap and reputation. How to build and sustain trust requires fresh insight into why customers, employees, community members, and investors decide whether an organization can be trusted. Based on two decades of research and illustrated through vivid storytelling, Sandra J. Sucher and Shalene Gupta examine the economic impact of trust and the science behind it, and conclusively prove that trust is built from the inside out. Trust emerges from a company being the “real deal”: creating products and services that work, having good intentions, treating people fairly, and taking responsibility for all the impacts an organization creates, whether intended or not. When trust is in the room, great things can happen. Sucher and Gupta’s innovative foundation for executing the elements of trust—competence, motives, means, impact—explains how trust can be woven into the day-to-day and the long term. Most importantly, even when lost, trust can be regained, as illustrated through their accounts of companies across the globe that pull themselves out of scandal and corruption by rebuilding the vital elements of trust.