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To Sponsor Or Not To Sponsor
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Book Synopsis The Sponsorship Seeker's Toolkit by : Anne-Marie Grey
Download or read book The Sponsorship Seeker's Toolkit written by Anne-Marie Grey and published by McGraw-Hill Companies. This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide is designed to equip new sponsorship practitioners with the basic theory skills and tools needed to sell, implement and manage sponsorships. It contains checklists, templates and tips to help form a solid foundation on which to build innovative and lasting partnerships.
Book Synopsis Twelve Step Sponsorship by : Hamilton B.
Download or read book Twelve Step Sponsorship written by Hamilton B. and published by Simon and Schuster. This book was released on 2009-09-29 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twelve Step Sponsorship is the first truly comprehensive look at sponsorship, a role recovering people benefit from both as sponsees and ultimately as sponsors. Sponsorship is a rich and enduring part of tradition of Alcoholics Anonymous. Twelve Step Sponsorship delivers both the theory and practice--how to do it and why--in a clear, step-by-step presentation. Written by the author of Getting Started in AA, a widely acclaimed guide for the newcomer to the program of AA, Twelve Step Sponsorship is the first truly comprehensive look at sponsorship, a role recovering people benefit from both as sponsees and ultimately as sponsors. Twelve Step Sponsorship includes informative sections that deal with: finding a sponsor and being a sponsor. Twelve Step Sponsorship offers a welcome reinforcement to the tradition of "passing it on" from one generation of sponsors to the next.
Download or read book Power Ties written by Dan Beaudry and published by Power Ties: Dan Beaudry. This book was released on 2009 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studying in America is a powerful first step towards making employment in the U.S. a reality. But each year, thousands of international students are surprised to discover that it takes more than an American degree to get a job in the United States.In this revealing book, Dan Beaudry, former head of campus recruiting at Monster.com, and former Associate Director of Corporate Recruiting at the Boston University School of Management, shares the potent job search system he's used to help many international students find U.S. employment. What you'll discover in these pages will surprise and empower you.
Book Synopsis Forget a Mentor, Find a Sponsor by : Sylvia Ann Hewlett
Download or read book Forget a Mentor, Find a Sponsor written by Sylvia Ann Hewlett and published by Harvard Business Review Press. This book was released on 2013-09-10 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who’s pulling for you? Who’s got your back? Who’s putting your hat in the ring? Odds are this person is not a mentor but a sponsor. Mentors can build your self-esteem and provide a sounding board—but they’re not your ticket to the top. If you’re interested in fast-tracking your career, what you need is a sponsor—a senior-level champion who believes in your potential and is willing to advocate for you as you pursue that next raise or promotion. In this powerful yet practical book, economist and thought leader Sylvia Ann Hewlett—author of ten critically acclaimed books, including the groundbreaking Off-Ramps and On-Ramps—shows why sponsors are your proven link to success. Mixing solid data with vivid real-life narratives, Hewlett reveals the “two-way street” that makes sponsorship such a strong and mutually beneficial alliance. The seven-step map at the heart of this book allows you to chart your course toward your greatest goals. Whether you’re looking to lead a company or drive a community campaign, Forget a Mentor, Find a Sponsor will help you forge the relationships that truly have the power to deliver you to your destination.
Book Synopsis The Sponsor Effect by : Sylvia Ann Hewlett
Download or read book The Sponsor Effect written by Sylvia Ann Hewlett and published by Harvard Business Press. This book was released on 2019-05-28 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you investing in the right people? Many people know the benefit of finding a sponsor--someone who goes beyond traditional mentorship to partner with a junior-level employee to help build their skills, advocate for them when opportunities arise, and open doors. But few realize that being a sponsor is just as important to career growth as finding one. According to new research from economist and thought leader Sylvia Ann Hewlett, senior executives who sponsor rising talent are 53 percent more likely to be promoted than those who don't. Similarly, middle-level managers who have proteges are 167 percent more likely to be given stretch assignments. Well-chosen proteges contribute stellar performance, steadfast loyalty, and capabilities that you, the sponsor, may lack, thus increasing how fast and how far you can go. But how do you find standout proteges, let alone develop them so that they're able to come through for you and your organization? This book has the answers you need. Combining powerful new data and rich examples drawn from in-depth interviews with leaders from companies such as Unilever, Aetna, Blizzard Entertainment, and EY, The Sponsor Effect provides a seven-step playbook for how you can become a successful sponsor. You'll learn to: Identify the right mix of proteges Include those with differing perspectives Inspire your proteges and ignite their ambition Instruct them to develop key skill sets Inspect your picks for performance and loyalty Instigate a deal, detailing the terms of a relationship Invest three ways and reap the rewards Along the way, you'll discover the enormous benefits of investing in these valuable relationships.
Book Synopsis The Sponsorship Handbook by : Pippa Collett
Download or read book The Sponsorship Handbook written by Pippa Collett and published by John Wiley & Sons. This book was released on 2011-03-28 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, techniques, advice and best practice advocated in this book both sponsors and sponsor seekers will benefit from better servicing and activation once a sponsorship is implemented, with metrics that enable data-based accountability rather than hearsay. "Everyone in the sponsorship industry, from the biggest events and properties to the smallest, are benefitting from the increasing knowledge, data availability, metrics and professionalism in using sponsorship. The Sponsorship Handbook is a part of that process which we hope will bring future success and proven sound results to all in the complex and exciting world of sponsorship." —Luis Vicente, Head of Partnerships, Manchester City Football Club "An indispensable reference for any marketer who is keen to build his/her brand using sponsorship; the new ascending way to empower brands." —Faisal Al-Dail, Saudi Post
Book Synopsis Event Sponsorship by : Ian McDonnell
Download or read book Event Sponsorship written by Ian McDonnell and published by Routledge. This book was released on 2013-12-04 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an investigation of the origins of sponsorship and then considers all important elements of Events sponsorship management. It considers what sponsorship is, its history and evolution, what its marketing uses are, how it can used efficiently; the benefits it can bring to an event; and how its results can be measured. It also considers other funding sources for events including government grants, crowd source funding and merchandising. To reflect changes in the way firms communicate with their customers, there is a strong focus on the use of social media, e – marketing and technology in sponsorship. The text uniquely considers topics of sponsorship from perspective of both the sponsor and the sponsee (the event) to provide a holistic view of the sponsorship process. Case Studies are integrated throughout to show how both small and large scale events have successfully gained and used sponsorship as well as potential pitfalls to avoid. Learning outcomes, discussion questions and further reading suggestions are included to aid navigation throughout the book, spur critical thinking and further students’ knowledge. This is essential reading for all students studying Events Management.
Book Synopsis Fiscal Sponsorship by : Gregory L. Colvin
Download or read book Fiscal Sponsorship written by Gregory L. Colvin and published by Study Center Press. This book was released on 2005 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considers earlier efforts to finance nonprofit organizations by means of "fiscal agency," the legal problems which ensued, and efforts to correct them through "fiscal sponsorship."
Book Synopsis Lead Generation For Dummies by : Dayna Rothman
Download or read book Lead Generation For Dummies written by Dayna Rothman and published by John Wiley & Sons. This book was released on 2014-03-07 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to get your message heard above the online noise The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It's packed with effective strategies for inbound and outbound marketing tactics that will generate leads in today's market. You'll learn the basics of lead generation, inbound and outbound marketing, lead nurturing, ways to track ROI, and how to score leads to know when one is "hot". Follow the steps to create your own personalized lead generation plan and learn how to sidestep common pitfalls. Lead generation involves a strategy for generating consumer interest and inquiry into your product as well as a process for nurturing those leads until each is ready to buy Techniques include content marketing through websites, blogs, social media, and SEO as well as outbound marketing strategies such as e-mail, PPC ads, content syndication, direct mail, and events This book explores the basics of lead generation, inbound and outbound marketing, lead nurturing, tracking ROI on campaigns, lead scoring techniques, and ways to avoid many common pitfalls Provides steps you can follow to create your own personalized lead generation plan Lead Generation For Dummies is the extra edge you need to compete in today's technologically enhanced marketplace.
Book Synopsis How To Get Sponsors To Say Yes To Your Business Or Nonprofit Organization by : Pharaoh Mitchell
Download or read book How To Get Sponsors To Say Yes To Your Business Or Nonprofit Organization written by Pharaoh Mitchell and published by . This book was released on 2019-12-30 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sponsors are important to whatever you want to do, be it projects, businesses, events, and so on. You see, it's quite understandable that you are first responsible for whatever your project needs, come to think of it, it is basically your own project. However, you can't just do it alone, especially the financial aspects. Hence, you need to get funds from sponsors for your project. Kindly note that seeking sponsorship does not mean you're incapable of handling your project, neither does it mean you're not the man for the job. Rather, it means you care so much about the success of your project and you'd stop at nothing to see your project succeed even if it means you'll be seeking funds from the relevant people. As easy as it may sound, sponsorship from sponsors is not so easy to come by. However, with the appropriate strategy, it is quite easy. Of course, you would come across lots of people, say investors, private organizations and individuals who are actually interested in you. They allow you to express yourself and get to know what your aim is, but at the end, they cannot offer you the help you need due to various reasons. This can be probably because your project doesn't interest them or your approach isn't good enough. Sometimes, there are other key reasons why sponsors do not deem it fit to attest to proposals. Whatever the reason for sponsors turning down your proposals and your projects, you do not need to be deterred. In this book, we will be seeing ways to get sponsors to always say yes to your proposals. Join me as we look at what these ways are.
Book Synopsis The Politics of Promotion by : Bonnie Marcus
Download or read book The Politics of Promotion written by Bonnie Marcus and published by John Wiley & Sons. This book was released on 2015-03-23 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Break into the power circle and build relationships that advance careers The Politics of Promotion offers women the tools and guidance they need to successfully navigate the realities of their organization, emphasizing the need to understand office politics to get the promotions and recognition they deserve. Written by Bonnie Marcus, a professional coach who focuses on helping women advance their careers, this book demonstrates the impact of relationships and sponsorship on career trajectory. Readers will learn why excellence and achievement aren't propulsion enough to get ahead, and how networking with power and intention can make all the difference in perception, reputation, and promotion. Far beyond the typical advice of "be assertive" and "embrace ambition," this book provides a unique and proven method for becoming a bigger player in the workplace and avoiding unexpected trip-ups that can add years to the climb—or end it for good. Many women focus on performance, thinking that good work garners promotion. Too often, they're left outside of the circles of power and influence where decisions are made that affect their careers. The Politics of Promotion provides a framework for breaking into that circle, and taking control of one's own career path, specifically showing how to: Navigate office politics successfully Build and nurture key relationships Get comfortable with self-promotion Avoid potentially disastrous "blindsides" Women who want to advance cannot afford to view politics as "dirty." It's the reality of the workplace, one that differs between organizations and fluctuates over time. Although being savvy about office politics is important for both genders, unconscious bias and stereotypes create special challenges for women. Learning to navigate these complex rules and customs is the key to professional recognition for women, fostering relationships that reach far beyond the next evaluation. Women looking to get ahead will find that the insights in The Politics of Promotion can help smooth the way.
Book Synopsis Cause Marketing For Dummies by : Joe Waters
Download or read book Cause Marketing For Dummies written by Joe Waters and published by John Wiley & Sons. This book was released on 2011-07-13 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create a mutually beneficial partnership between nonprofit and for-profit enterprises Cause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog, SelfishGiving.com, is a key resource on the subject, this friendly guide shows both business owners and marketers for nonprofits how to build and sustain such a partnership using social media such as Facebook and Twitter. It covers new online tools, how to identify potential partners, tips on engaging your fans, and how to model a campaign on proven successes. Cause marketing is not marketing a cause, but a partnership between business and nonprofit that benefits both This guide offers an easy-to-understand blueprint for finding appropriate partners, planning and setting up a campaign using Facebook, Twitter, and blogs, measuring campaign success, and more Explains online tools such as Quick Response Codes, services like Causon and The Point, and location marketing services including Foursquare, Whrrl, and Gowalla Features case studies that illustrate successful campaign techniques Cause Marketing For Dummies helps both businesses and nonprofits reap the benefits of effective cause marketing.
Download or read book Adcult USA written by James B. Twitchell and published by Columbia University Press. This book was released on 1996 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why advertising has become the dominant meaning-making system in American culture and satisfies our desires in fundamental ways.
Book Synopsis How To Be An Effective Sponsor In AA by : Anonymous Guest
Download or read book How To Be An Effective Sponsor In AA written by Anonymous Guest and published by Anonymous Guest. This book was released on 2020-03-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Make no mistake, sponsorship is a scary proposition. Anyone who tells you otherwise doesn’t understand what real sponsorship is. Even offering an honest guide for others to use will be criticized. I’ve listened to these people says this is a “dangerous” topic for discussion and then they sit on their butts by doing nothing to help. This has been going on for years! Well I’ll take the heat gladly. I’ve seen too many die from this disease so I will tell you what turned me around and helped me become an more effective sponsor for those who asked for help. I don’t speak for Alcoholics Anonymous. No one does. What I will be doing here is sharing the effective method pointed out in the Big Book and the experiences learned from 12 Step calls over a 30 year period. This is a guide to prepare a person in recovery for the job of helping another by following the path laid out by our Big Book of Recovery and depending on a Higher Power.
Book Synopsis The Athlete's Guide to Sponsorship by : Jennifer E. Drury
Download or read book The Athlete's Guide to Sponsorship written by Jennifer E. Drury and published by . This book was released on 1998 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: An informative, step-by-step guide for anyone considering pursing sponsorship, "The Athlete's Guide to Sponsorship" includes worksheets and simple management contracts that will help the reader untangle the complicated contractual webs that professional sponsorships can often weave. 40 photos.
Book Synopsis Magic of Sponsorship by : Nar-Anon FGH, Inc.
Download or read book Magic of Sponsorship written by Nar-Anon FGH, Inc. and published by Nar-Anon Family Groups, Inc.. This book was released on 2022-01-03 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt: This booklet offers insight into the special relationship we call sponsorship.
Book Synopsis Sponsorship: Should it Not be Optional Rather Than Compulsory?. by : Henry Percy Smith
Download or read book Sponsorship: Should it Not be Optional Rather Than Compulsory?. written by Henry Percy Smith and published by . This book was released on 1875 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
