To Sell Is Human

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To Sell Is Human

Author : Daniel H. Pink
Publisher : Penguin
ISBN 13 : 1101597070
Total Pages : 274 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis To Sell Is Human by : Daniel H. Pink

Download or read book To Sell Is Human written by Daniel H. Pink and published by Penguin. This book was released on 2012-12-31 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Look out for Daniel Pink’s new book, When: The Scientific Secrets of Perfect Timing #1 New York Times Business Bestseller #1 Wall Street Journal Business Bestseller #1 Washington Post bestseller From the bestselling author of Drive and A Whole New Mind, and teacher of the popular MasterClass on Sales and Persuasion, comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now. To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds. Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.

Drive

Author : Daniel H. Pink
Publisher : Penguin
ISBN 13 : 1101524383
Total Pages : 275 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis Drive by : Daniel H. Pink

Download or read book Drive written by Daniel H. Pink and published by Penguin. This book was released on 2011-04-05 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestseller that gives readers a paradigm-shattering new way to think about motivation from the author of When: The Scientific Secrets of Perfect Timing Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of life. He examines the three elements of true motivation—autonomy, mastery, and purpose-and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.

A Whole New Mind

Author : Daniel H. Pink
Publisher : Penguin
ISBN 13 : 1101157909
Total Pages : 305 pages
Book Rating : 4.1/5 (11 download)

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Book Synopsis A Whole New Mind by : Daniel H. Pink

Download or read book A Whole New Mind written by Daniel H. Pink and published by Penguin. This book was released on 2006-03-07 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times Bestseller An exciting--and encouraging--exploration of creativity from the author of When: The Scientific Secrets of Perfect Timing The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't. Drawing on research from around the world, Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others) outlines the six fundamentally human abilities that are absolute essentials for professional success and personal fulfillment--and reveals how to master them. A Whole New Mind takes readers to a daring new place, and a provocative and necessary new way of thinking about a future that's already here.

When: The Scientific Secrets of Perfect Timing

Author : Daniel H. Pink
Publisher : Penguin
ISBN 13 : 0735210640
Total Pages : 290 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis When: The Scientific Secrets of Perfect Timing by : Daniel H. Pink

Download or read book When: The Scientific Secrets of Perfect Timing written by Daniel H. Pink and published by Penguin. This book was released on 2018-01-09 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The instant New York Times Bestseller #1 Wall Street Journal Business Bestseller Instant Washington Post Bestseller "Brims with a surprising amount of insight and practical advice." --The Wall Street Journal Daniel H. Pink, the #1 bestselling author of Drive and To Sell Is Human, unlocks the scientific secrets to good timing to help you flourish at work, at school, and at home. Everyone knows that timing is everything. But we don't know much about timing itself. Our lives are a never-ending stream of "when" decisions: when to start a business, schedule a class, get serious about a person. Yet we make those decisions based on intuition and guesswork. Timing, it's often assumed, is an art. In When: The Scientific Secrets of Perfect Timing, Pink shows that timing is really a science. Drawing on a rich trove of research from psychology, biology, and economics, Pink reveals how best to live, work, and succeed. How can we use the hidden patterns of the day to build the ideal schedule? Why do certain breaks dramatically improve student test scores? How can we turn a stumbling beginning into a fresh start? Why should we avoid going to the hospital in the afternoon? Why is singing in time with other people as good for you as exercise? And what is the ideal time to quit a job, switch careers, or get married? In When, Pink distills cutting-edge research and data on timing and synthesizes them into a fascinating, readable narrative packed with irresistible stories and practical takeaways that give readers compelling insights into how we can live richer, more engaged lives.

The Power of Regret

Author : Daniel H. Pink
Publisher : Penguin
ISBN 13 : 0735210675
Total Pages : 256 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis The Power of Regret by : Daniel H. Pink

Download or read book The Power of Regret written by Daniel H. Pink and published by Penguin. This book was released on 2022-02-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: “The world needs this book.” —Brené Brown, Ph.D., New York Times bestselling author of Dare to Lead and Atlas of the Heart An instant New York Times bestseller As featured in The Wall Street Journal and The Washington Post Named a Must Read of 2022 by Forbes, Newsweek, and Goodreads From the #1 New York Times–bestselling author of When and Drive, a new book about the transforming power of our most misunderstood yet potentially most valuable emotion: regret. Everybody has regrets, Daniel H. Pink explains in The Power of Regret. They’re a universal and healthy part of being human. And understanding how regret works can help us make smarter decisions, perform better at work and school, and bring greater meaning to our lives. Drawing on research in social psychology, neuroscience, and biology, Pink debunks the myth of the “no regrets” philosophy of life. And using the largest sampling of American attitudes about regret ever conducted as well as his own World Regret Survey—which has collected regrets from more than 15,000 people in 105 countries—he lays out the four core regrets that each of us has. These deep regrets offer compelling insights into how we live and how we can find a better path forward. As he did in his bestsellers Drive, When, and A Whole New Mind, Pink lays out a dynamic new way of thinking about regret and frames his ideas in ways that are clear, accessible, and pragmatic. Packed with true stories of people's regrets as well as practical takeaways for reimagining regret as a positive force, The Power of Regret shows how we can live richer, more engaged lives.

Your One Word

Author : Evan Carmichael
Publisher : Penguin
ISBN 13 : 014310909X
Total Pages : 274 pages
Book Rating : 4.1/5 (431 download)

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Book Synopsis Your One Word by : Evan Carmichael

Download or read book Your One Word written by Evan Carmichael and published by Penguin. This book was released on 2016-12-06 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Evan consumes so much content and then knows how to DJ it to inspire people.” —Gary Vaynerchuk, New York Times bestselling author of #AskGaryVee and Jab, Jab, Jab, Right Hook In this bold and empowering guide, entrepreneur and social media sensation Evan Carmichael shares the secret to turbo-charging your path to success on your own terms. With thought-provoking questions and inspiring, instructive examples, Your One Word will help you nail down your personal mottos - the word that captures your purpose and passion. With this operating philosophy in hand, you will then learn how to leverage this powerful tool to create the business and future of your dreams. Aimed at entrepreneurs as well as intrapreneurs, managers, and anyone else who wants to achieve success in a powerfully meaningful way, Your One Word more than just a useful tool. It's also an inspiring and enlightening read.

The Adventures of Johnny Bunko

Author : Daniel H. Pink
Publisher : National Geographic Books
ISBN 13 : 1594482918
Total Pages : 0 pages
Book Rating : 4.5/5 (944 download)

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Book Synopsis The Adventures of Johnny Bunko by : Daniel H. Pink

Download or read book The Adventures of Johnny Bunko written by Daniel H. Pink and published by National Geographic Books. This book was released on 2008-04-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Look out for Daniel Pink’s new book, When: The Scientific Secrets of Perfect Timing From Daniel H. Pink, the #1 bestselling author of Drive and To Sell Is Human, comes an illustrated guide to landing your first job in The Adventures of Johnny Bunko: The Last Career Guide You’ll Ever Need. There’s never been a career guide like The Adventures of Johnny Bunko by Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). Told in manga—the Japanese comic book format that’s an international sensation—it’s the fully illustrated story of a young Everyman just out of college who lands his first job. Johnny Bunko is new to the Boggs Corp., and he stumbles through his early months as a working stiff until a crisis prompts him to rethink his approach. Step by step he builds a career, illustrating as he does the six core lessons of finding, keeping, and flourishing in satisfying work. A groundbreaking guide to surviving and flourishing in any career, The Adventures of Johnny Bunko is smart, engaging and insightful, and offers practical advice for anyone looking for a life of rewarding work.

Human to Human Selling

Author : Adrian Davis
Publisher : Morgan James Publishing
ISBN 13 : 163047195X
Total Pages : 208 pages
Book Rating : 4.6/5 (34 download)

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Book Synopsis Human to Human Selling by : Adrian Davis

Download or read book Human to Human Selling written by Adrian Davis and published by Morgan James Publishing. This book was released on 2014-04-08 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: In our increasingly digitized and fast-paced world, human relationships are often strained—sales relationships even more so. Today’s buyers are better informed, more sophisticated, and more transactional. As a result, sales professionals must navigate new challenges as they seek to develop meaningful relationships with these sometimes elusive buyers. In Human To Human Selling, sales strategist Adrian Davis details how sales professionals and the people who manage them can increase sales performance while developing strategic relationships with their customers. Bringing sales professionals out of the Industrial Age adversarial model of sales into the “Age of Business Reformation,” Human To Human Selling presents a step-by-step process for building symbiotic relationships with buyers—connections that are both mutually rewarding and emotionally fulfilling and lead to the “right-fit” customer. Human To Human Selling -Provides a fresh perspective on sales and customer relationship management -Bridges the gap between sales techniques and corporate strategy, enabling salespeople to sell higher -Provides practical techniques for strategic selling The results will speak for themselves: sales professionals that are a strategic asset to their buyers as well as their employers.

Stop Acting Like a Seller and Start Thinking Like a Buyer

Author : Jerry Acuff
Publisher : John Wiley & Sons
ISBN 13 : 1118044835
Total Pages : 276 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Stop Acting Like a Seller and Start Thinking Like a Buyer by : Jerry Acuff

Download or read book Stop Acting Like a Seller and Start Thinking Like a Buyer written by Jerry Acuff and published by John Wiley & Sons. This book was released on 2010-12-28 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for stop acting like a seller and Start Thinking Like a Buyer "Stop Acting Like a Seller and Start Thinking Like a Buyer is a book that teaches you emphatically that 'words matter.' If you want to set yourself apart from others, whether you're selling a product or a concept, this is a book to read. Not only will you learn how to prepare for sales success, you will learn how to be far more effective by thinking like a buyer." —Theresa Martinez, Brand Director, Roche Laboratories "This book shares a great commonsense approach to developing a new sales attitude and mindset that will work no matter what you're selling. Jerry has successfully articulated a powerful and unique formula for sales greatness." —Duggar Baucom, head basketball coach, Virginia Military Institute "This is a book for people who truly want to have incredible success in sales. Thinking like a buyer is the most powerful way to help customers and prospects think differently about you and your product. This book shows you exactly how to make that happen in a step-by-step way. If you want to learn how to guarantee your success in selling or influencing, this is a book you must read." —Dan C. Weilbaker, PhD, McKesson Professor of Sales, Northern Illinois University "A mind shift takes place when you read Acuff's book and realize 'it's all about them.' The book helps you understand human psychology and behavior and gives you the practical tips, encouragement, and examples to help you stand out and be valued by your customers regardless of what you're selling." —Charlene Prounis, Managing Partner, Flashpoint Medica

Backable

Author : Suneel Gupta
Publisher : Little, Brown
ISBN 13 : 031649450X
Total Pages : 194 pages
Book Rating : 4.3/5 (164 download)

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Book Synopsis Backable by : Suneel Gupta

Download or read book Backable written by Suneel Gupta and published by Little, Brown. This book was released on 2021-02-23 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: A groundbreaking book that boldly claims the key to success is not talent, connections, or ideas, but the ability to persuade people to take a chance on your potential. "The most exceptional people aren't just brilliant...they're backable." —Daniel Pink, #1 New York Times bestselling author of When, Drive and To Sell is Human No one makes it alone. But there’s a reason some people can get investors or bosses to believe in them while others cannot. And that reason has little to do with experience, pedigree, or a polished business plan. Backable people seem to have a hidden quality that inspires others to take action. We often chalk this up to natural talent or charisma...either you have “it” or you don’t. After getting rejected by every investor he pitched, Suneel Gupta had a burning question: Could “it” be learned? Drawing lessons from hundreds of the world’s biggest thinkers, Gupta discovered how to pitch new ideas in a way that has raised millions of dollars, influenced large-scale change inside massive corporations, and even convinced his eight-year-old daughter to clean her room. Inside Backable are long-held secrets from producers of Oscar-winning films, members of Congress, military leaders, culinary stars, venture capitalists, founders of unicorn-status startups, and executives at iconic companies like Lego, Method, and Pixar. Backable reveals how the key to success is not charisma, connections, or even your résumé, but rather your ability to persuade others to take a chance on you. This original book will show you how.

The Sell

Author : Fredrik Eklund
Publisher : Penguin
ISBN 13 : 0698191609
Total Pages : 251 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis The Sell by : Fredrik Eklund

Download or read book The Sell written by Fredrik Eklund and published by Penguin. This book was released on 2015-04-14 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: The nation’s #1 real estate broker and star of Bravo’s Million Dollar Listing New York shares his secrets for superstar success and getting what you want out of life—no matter who you are or what you do. Ten years ago, Fredrik Eklund moved to New York City from his native Sweden with nothing but a pair of worn-out sneakers and a dream: to make it big in the city that never sleeps. Since then, he’s become the top seller in the most competitive real estate market on the planet, brokering multimillion-dollar deals for celebrities, selling out properties all over the city, and charming audiences around the world as one of the stars of the hit Bravo series Million Dollar Listing New York. Now, for the first time, Fredrik shares his secrets so that anyone can find success doing what they love. According to Fredrik, even if you don’t consider yourself a salesperson, you’ve been in sales your whole life because every day you are selling your most important asset: yourself. Whenever you influence, persuade or convince someone to give you something in exchange for what you’ve got—whether it’s a luxury home, a great idea at work, or your profile on Match.com—you are selling. And if you know how to sell the right way, you can live your dream. That is what The Sell is all about. Blending personal stories, hilarious anecdotes, and the expertise he’s gained from his meteoric rise, Fredrik has written the modern guide on becoming successful, a book that tells you how to recognize and cultivate your true talents and make the ultimate sell. From the importance of being your most authentic self to looking like a million bucks even if you don’t have a million bucks (yet!), he shows how intangible factors like personality and charm can get you noticed and make you shine. He also shares his tips and tricks for preparing, persuading, and negotiating so that in any of life’s dealings, you’ll come out a winner. Whether you work on Wall Street or at Wal-Mart, aim to become the top seller at your company or want to impress a first date, The Sell will help you have more personal and professional success, lead a rich and fulfilling life, and have fun along the way.

How I Raised Myself From Failure to Success in Selling

Author : Frank Bettger
Publisher : Simon and Schuster
ISBN 13 : 1439188637
Total Pages : 220 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis How I Raised Myself From Failure to Success in Selling by : Frank Bettger

Download or read book How I Raised Myself From Failure to Success in Selling written by Frank Bettger and published by Simon and Schuster. This book was released on 2009-11-24 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: A business classic endorsed by Dale Carnegie, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, advertisements or ideas—or anything else—this book is for you. When Frank Bettger was twenty-nine he was a failed insurance salesman. By the time he was forty he owned a country estate and could have retired. What are the selling secrets that turned Bettger’s life around from defeat to unparalleled success and fame as one of the highest paid salesmen in America? The answer is inside How I Raised Myself from Failure to Success in Selling. Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitable—and more valuable to your company—when you apply Bettger’s keen insights on: • The power of enthusiasm • How to conquer fear • The key word for turning a skeptical client into an enthusiastic buyer • The quickest way to win confidence • Seven golden rules for closing a sale

Free Agent Nation

Author : Daniel H. Pink
Publisher : Business Plus
ISBN 13 : 0759522316
Total Pages : 195 pages
Book Rating : 4.7/5 (595 download)

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Book Synopsis Free Agent Nation by : Daniel H. Pink

Download or read book Free Agent Nation written by Daniel H. Pink and published by Business Plus. This book was released on 2001-04-26 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Widely acclaimed for its engaging style and provocative perspective, this book has helped thousands transform their working lives -- Now including a 30-page resource guide that explains the basics of working for oneself. It's about fulfillment. A revolution is sweeping America. On its front lines are people fed up with unfulfilling jobs, dysfunctional workplaces, and dead-end careers. Meet today's new economic icon: the free agent-men and women who are working for themselves. And meet your future. It's about freedom. Free agents are the marketing consultant down the street, the home-based "mompreneur," the footloose technology contractor. Already 30 million strong, these 21st-century pioneers are creating lives with more meaning-and often more money. Free Agent Nation is your ticket to this world. It's about time. Now, you can discover: The kind of free agent you can be-"soloist," "temp," or "microbusiness"-and how to launch your new career. How to get the perks you once received from your boss: health insurance, office space, training, workplace togetherness, even water cooler gossip. Why the free agent economy is increasingly a woman's world-and how women are flourishing in it. The transformation of retirement-how older workers are creating successful new businesses (and whole new lives) through the Internet.

Leading from Anywhere

Author : David Burkus
Publisher : Houghton Mifflin
ISBN 13 : 0358533279
Total Pages : 255 pages
Book Rating : 4.3/5 (585 download)

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Book Synopsis Leading from Anywhere by : David Burkus

Download or read book Leading from Anywhere written by David Burkus and published by Houghton Mifflin. This book was released on 2021-01-05 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to leading remote employees and teams, tackling the key challenges that managers face-from hiring and onboarding new members to building culture remotely, tracking productivity, communicating speedily, and retaining star employees

The Science of Selling

Author : David Hoffeld
Publisher : Penguin
ISBN 13 : 0143129333
Total Pages : 289 pages
Book Rating : 4.1/5 (431 download)

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Book Synopsis The Science of Selling by : David Hoffeld

Download or read book The Science of Selling written by David Hoffeld and published by Penguin. This book was released on 2022-02-08 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and unproven advice, Hoffeld’s evidence-based approach connects the dots between science and situations salespeople and business leaders face every day to help you consistently succeed, including proven ways to: - Engage buyers’ emotions to increase their receptiveness to you and your ideas - Ask questions that line up with how the brain discloses information - Lock in the incremental commitments that lead to a sale - Create positive influence and reduce the sway of competitors - Discover the underlying causes of objections and neutralize them - Guide buyers through the necessary mental steps to make purchasing decisions Packed with advice and anecdotes, The Science of Selling is an essential resource for anyone looking to succeed in today's cutthroat selling environment, advance their business goals, or boost their ability to influence others. **Named one of The 20 Most Highly-Rated Sales Books of All Time by HubSpot

Great at Work

Author : Morten T. Hansen
Publisher : Simon & Schuster
ISBN 13 : 1476765820
Total Pages : 320 pages
Book Rating : 4.4/5 (767 download)

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Book Synopsis Great at Work by : Morten T. Hansen

Download or read book Great at Work written by Morten T. Hansen and published by Simon & Schuster. This book was released on 2019-09-03 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Wall Street Journal bestseller—a Financial Times Business Book of the Month and named by The Washington Post as “One of the 11 Leadership Books to Read in 2018”—is “a refreshingly data-based, clearheaded guide” (Publishers Weekly) to individual performance, based on a groundbreaking study. Why do some people perform better at work than others? This deceptively simple question continues to confound professionals in all sectors of the workforce. Now, after a unique, five-year study of more than 5,000 managers and employees, Morten Hansen reveals the answers in his “Seven Work Smarter Practices” that can be applied by anyone looking to maximize their time and performance. Each of Hansen’s seven practices is highlighted by inspiring stories from individuals in his comprehensive study. You’ll meet a high school principal who engineered a dramatic turnaround of his failing high school; a rural Indian farmer determined to establish a better way of life for women in his village; and a sushi chef, whose simple preparation has led to his unassuming restaurant being awarded the maximum of three Michelin stars. Hansen also explains how the way Alfred Hitchcock filmed Psycho and the 1911 race to become the first explorer to reach the South Pole both illustrate the use of his seven practices. Each chapter “is intended to inspire people to be better workers…and improve their own work performance” (Booklist) with questions and key insights to allow you to assess your own performance and figure out your work strengths, as well as your weaknesses. Once you understand your individual style, there are mini-quizzes, questionnaires, and clear tips to assist you focus on a strategy to become a more productive worker. Extensive, accessible, and friendly, Great at Work will help us “reengineer our work lives, reduce burnout, and improve performance and job satisfaction” (Psychology Today).

Sell the Way You Buy

Author : David Priemer
Publisher : Page Two
ISBN 13 : 1989603203
Total Pages : 0 pages
Book Rating : 4.9/5 (896 download)

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Book Synopsis Sell the Way You Buy by : David Priemer

Download or read book Sell the Way You Buy written by David Priemer and published by Page Two. This book was released on 2020-04-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: While a Vice President at Salesforce, David Priemer had an epiphany during one of the company's high-pressure selling periods: the very sales tactics they were using were not working on him. Yes, the numbers still showed results, but through brute force rather than elegance and efficiency. Priemer also discovered that his sales colleagues were spending far more time on leads that did not convert to sales than on those that did. His company--and his entire profession--was acting with more than enough gusto, but without enough awareness and empathy. They were not selling the way they buy. Sell the Way You Buy is about much more than putting yourself in the customer's shoes. Customers don't always know what they want or need, or they may be seeking a solution for something that isn't their core problem. They suffer from status quo bias, from recency bias, from confirmation bias. And meanwhile, the state of overwhelming choice has most products and solution providers adrift in the "Sea of Sameness." In today's world, almost everyone is in sales, but as Priemer realized, we don't teach it. Sell the Way You Buy will show you how to ask questions, how to listen, how to tell a compelling brand story, and how to talk to customers (how to talk to people). Priemer reveals scientifically supported methods to understand the customer, identify their needs, and move them toward the right solution--all the while teaching you to avoid all the reasons why the average person doesn't like salespeople. In short, to sell the way you buy.