Tit For Tat Media

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Tit-For-Tat Media

Author : Katrien Jacobs
Publisher : Routledge
ISBN 13 : 1000597946
Total Pages : 110 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Tit-For-Tat Media by : Katrien Jacobs

Download or read book Tit-For-Tat Media written by Katrien Jacobs and published by Routledge. This book was released on 2022-06-24 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the visual-sexual turn in social media discourses in the field of online activism with a particular focus on the extraordinary protest years of 2018–2020. Presenting a socially engaged theory of "tit-for-tat media" and including case-studies on activist movements such as the Euro-American alt-right, the pro-democracy movement in Hong Kong, and revolutionary artists in China, this study reveals how visual cultures, including gendered or sexualized imagery, are utilized to influence public perception. By presenting in-depth explorations of online ethnography, interviews with activists and studies of the political histories and urban protests-environments, the volume uncovers how local artists, netizens and citizens are using media and digital imagery in contemporary activism. Covering a broad spectrum of social media content, from hyper-cute manga and cartoons to satirical pornography and sexualized hate-speech, it will be of huge interest to students and scholars of media and communication studies, political communication, sexuality and gender studies.

Media Selling

Author : Charles Warner
Publisher : John Wiley & Sons
ISBN 13 : 1119477468
Total Pages : 576 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Media Selling by : Charles Warner

Download or read book Media Selling written by Charles Warner and published by John Wiley & Sons. This book was released on 2020-07-16 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically Reveals how to conduct research on Google Analytics Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects’ advertising and marketing challenge Includes insights into selling and distribution of podcasts Includes links to downloadable case studies, presentations, and planners on the Media Selling website Includes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.

Social Media Marketing

Author : Eric Anderson
Publisher : Springer Science & Business Media
ISBN 13 : 3642132995
Total Pages : 196 pages
Book Rating : 4.6/5 (421 download)

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Book Synopsis Social Media Marketing by : Eric Anderson

Download or read book Social Media Marketing written by Eric Anderson and published by Springer Science & Business Media. This book was released on 2010-07-24 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Preface Social media marking has been heralded as a sea change in the market- consumer relationship, but its rapid growth and rabid following among m- keters has also produced a sea of confusion. Lacking any durable framework for understanding how, why, and on what terms the consumer relationship has changed under social media, marketers pursue new venues for their newness alone – with decidedly mixed results. This book finds a theoretical framework for social media marketing in the science of game theory, with its focus on adversarial but mutually dependent relationships. Originally developed to guide nuclear brinksmanship policy during the Cold War, game theory provides the foundation for an evoluti- ary view of social media marketing. Through fascinating game theory c- cepts like the Prisoner’s Dilemma, the Stag Hunt, Self-Command, and Job Market Signaling, this study uncovers the cooperative trends that brought marketing to its present state and points the way toward marketing’s future course. I. Der Drehbuchautor und seine Rechte VII VII Vorwort Contents Chapter 1: Surviving the Customer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 1. 1 The Origins of Game Theory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 1. 2 Game Theory, the New Media, and the NEW New Media . . . . . . . . . 7 1. 3 The Payoff Matrix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Chapter 2: Zero-Sum Games in Traditional Marketing . . . . . . . . . . . . 13 2. 1 Zero-Sum Games and the Problem of Transparency . . . . . . . . . . . . . 14 2. 2 The Zero-Sum of Pricing Strategies. . . . . . . . . . . . . . . . . . . . . . . . . . 16 2. 3 The Wisdom of Randomization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 2. 4 Randomization and A/B Testing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 2. 5 The Hazards of Entrenchment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Tracking the Media

Author : Subarno Chattarji
Publisher : Routledge
ISBN 13 : 1136705058
Total Pages : 336 pages
Book Rating : 4.1/5 (367 download)

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Book Synopsis Tracking the Media by : Subarno Chattarji

Download or read book Tracking the Media written by Subarno Chattarji and published by Routledge. This book was released on 2009-03-09 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about media content analysis in the English language print media in South Asia, with reference to certain contemporary issues. It is written from the perspective of the need to analyze media discourses and the ways in which their circulation creates a ‘common sense’ view of the world. The focus is on English language papers and news magazines; additionally, some Hindi, Urdu, and Sindhi newspapers are examined. The highlight is on the ways in which English language publications contribute to and function within middle class matrices of modernity, consumption, conflict, and conservatism in India.

Media Wars

Author : Danny Schechter
Publisher : Rowman & Littlefield
ISBN 13 : 9780742531093
Total Pages : 286 pages
Book Rating : 4.5/5 (31 download)

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Book Synopsis Media Wars by : Danny Schechter

Download or read book Media Wars written by Danny Schechter and published by Rowman & Littlefield. This book was released on 2003 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author critically examines media coverage since September 11th. He analyzes what has been covered and left out in news coverage of the terrorist attacks and their aftermath. The result is a scathing account of how the media has become a megaphone forthe US military ant its war on terror.

Media Economics

Author : Colin Hoskins
Publisher : SAGE
ISBN 13 : 0761930957
Total Pages : 369 pages
Book Rating : 4.7/5 (619 download)

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Book Synopsis Media Economics by : Colin Hoskins

Download or read book Media Economics written by Colin Hoskins and published by SAGE. This book was released on 2004-06-21 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 'Media Economics' the authors discuss the marketplace realities of the media industry, including the process of convergence & consolidation that has been a hallmark for some time. The text is concept driven, to offer a lasting utility as technologies, structures & revenues change.

User Centric Media

Author : Petros Daras
Publisher : Springer Science & Business Media
ISBN 13 : 3642126294
Total Pages : 364 pages
Book Rating : 4.6/5 (421 download)

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Book Synopsis User Centric Media by : Petros Daras

Download or read book User Centric Media written by Petros Daras and published by Springer Science & Business Media. This book was released on 2013-01-02 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the thoroughly refereed post-conference proceedings of the First International Conference, UCMedia 2009, which was held on 9-11 December 2009 at Hotel Novotel Venezia Mestre Castellana in Venice, Italy. The conference`s focus was on forms and production, delivery, access, discovery and consumption of user centric media. After a thorough review process of the papers received, 23 were accepted from open call for the main conference and 20 papers for the workshops.

Media Studies

Author : Sue Thornham
Publisher : NYU Press
ISBN 13 : 0814796265
Total Pages : 913 pages
Book Rating : 4.8/5 (147 download)

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Book Synopsis Media Studies by : Sue Thornham

Download or read book Media Studies written by Sue Thornham and published by NYU Press. This book was released on 2009 with total page 913 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are some people more capable than others? What are the reasons for someone gaining unusual abilities or special expertise, or being especially creative? What has to happen in order for a young person to become a child prodigy or genius? How can we help today's children to reach high levels of ability, and to shine in the arts or the sciences, in sports or games, or to excel in other fields of expertise? The Psychology of High Abilities explains how, when, and why people acquire such special expertise, and illuminates ways to make it possible for larger numbers of young people to extend their capabilities. Examining how and why people differ in their capabilities, it investigates the actual causes underlying impressive accomplishments and achievements. The volume reveals the kinds of influences that contribute to high abilities and provides practical insights into the most effective ways for extending the abilities of young people and creating higher levels of expertise.

Active Media Technology

Author : Ning Zhong
Publisher : Springer Science & Business Media
ISBN 13 : 3642236197
Total Pages : 369 pages
Book Rating : 4.6/5 (422 download)

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Book Synopsis Active Media Technology by : Ning Zhong

Download or read book Active Media Technology written by Ning Zhong and published by Springer Science & Business Media. This book was released on 2011-08-19 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 7th International Conference on Active Media Technology, AMT 2011, held in Lanzhou, China, in September 2011. The 30 revised full papers and 6 keynote talks were carefully reviewed and selected for inclusion in the book. They are grouped in topcial sections on data mining and pattern analysis in active media; active human-Web interaction and social media; active Web intelligence applications; active multi-agent and network systems; as well as technology intelligence.

The Appropriation of Media in Everyday Life

Author : Ruth Ayass
Publisher : John Benjamins Publishing
ISBN 13 : 9027256292
Total Pages : 317 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis The Appropriation of Media in Everyday Life by : Ruth Ayass

Download or read book The Appropriation of Media in Everyday Life written by Ruth Ayass and published by John Benjamins Publishing. This book was released on 2012 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focuses on how people appropriate media in their daily lives. This book contributes to the burgeoning field of interactional linguistic media studies. It analyses the minutiae of the moment when people actively appropriate media for their own purposes in different fashions.

Complex Automated Negotiations: Theories, Models, and Software Competitions

Author : Takayuki Ito
Publisher : Springer
ISBN 13 : 364230737X
Total Pages : 239 pages
Book Rating : 4.6/5 (423 download)

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Book Synopsis Complex Automated Negotiations: Theories, Models, and Software Competitions by : Takayuki Ito

Download or read book Complex Automated Negotiations: Theories, Models, and Software Competitions written by Takayuki Ito and published by Springer. This book was released on 2012-09-13 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complex Automated Negotiations are a widely studied, emerging area in the field of Autonomous Agents and Multi-Agent Systems. In general, automated negotiations can be complex, since there are a lot of factors that characterize such negotiations. For this book, we solicited papers on all aspects of such complex automated negotiations, which are studied in the field of Autonomous Agents and Multi-Agent Systems. This book includes two parts, which are Part I: Agent-based Complex Automated Negotiations and Part II: Automated Negotiation Agents Competition. Each chapter in Part I is an extended version of ACAN 2011 papers after peer reviews by three PC members. Part II includes ANAC 2011 (The Second Automated Negotiating Agents Competition), in which automated agents who have different negotiation strategies and implemented by different developers are automatically negotiate in the several negotiation domains. ANAC is an international competition in which automated negotiation strategies, submitted by a number of universities and research institutes across the world, are evaluated in a tournament style. The purpose of the competition is to steer the research in the area of bilateral multi-issue, closed negotiation. This book includes rules, results, agents and domains descriptions for ANAC2011 submitted by organizers and finalists.

The Lebanese Media

Author : Sarah El-Richani
Publisher : Springer
ISBN 13 : 1137601833
Total Pages : 240 pages
Book Rating : 4.1/5 (376 download)

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Book Synopsis The Lebanese Media by : Sarah El-Richani

Download or read book The Lebanese Media written by Sarah El-Richani and published by Springer. This book was released on 2016-12-24 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an analysis of the current Lebanese media system. From a theoretical angle, it discusses the extent to which this system can be analyzed using the ideal types put forth by Hallin and Mancini in their seminal work Comparing Media Systems. Sarah El-Richani assesses the complex dimensions developed by the two scholars and utilizes their work as inspiration for a process of remodeling, amending the sub-indicators to identify salient factors and suggesting a new model. Featuring the views of over 60 stakeholders, this book gives a rare, critical, and concise account of the Lebanese media system.

Encyclopedia of Media Violence

Author : Matthew S. Eastin
Publisher : SAGE Publications
ISBN 13 : 1483340112
Total Pages : 457 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis Encyclopedia of Media Violence by : Matthew S. Eastin

Download or read book Encyclopedia of Media Violence written by Matthew S. Eastin and published by SAGE Publications. This book was released on 2013-10-01 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Via 134 signed entries, this encyclopedia provides students, researchers, and the general public with an accessible, comprehensive, and well-balanced eviddence-based examination of theory, research and debates related to media violence. Entries conclude with Cross-References and Suggestions for Further Readings to guide users to related entries and resources for further research, and a thematic Reader’s Guide in the front matter groups related entries by topic to make it easier for users to locate related entries of interest.

Constructivism Reconsidered in the Age of Social Media

Author : Chris Stabile
Publisher : John Wiley & Sons
ISBN 13 : 1119216141
Total Pages : 136 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Constructivism Reconsidered in the Age of Social Media by : Chris Stabile

Download or read book Constructivism Reconsidered in the Age of Social Media written by Chris Stabile and published by John Wiley & Sons. This book was released on 2016-01-05 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: No longer relegated to just the classroom, learning has become universal through the use of social media. Social media embodies constructivism itself as the users engage in the development of their own meaning. And, constructivism is relevant to education, and learning theory and technological advance can be better understood in the light of one another. This volume explores: particular areas influenced by constructivist thinking and social media, such as student learning, faculty development, and pedagogical practices, practical and useful ways to engage in social media, and dialogue and discussions regarding the nature of learning in relation to the technology that has changed how both faculty and students experience their educational landscape. This is the 144th volume of this Jossey-Bass higher education series. It offers a comprehensive range of ideas and techniques for improving college teaching based on the experience of seasoned instructors and the latest findings of educational and psychological researchers.

Doing Ethics in Media

Author : Jay Black
Publisher : Taylor & Francis
ISBN 13 : 1136815864
Total Pages : 457 pages
Book Rating : 4.1/5 (368 download)

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Book Synopsis Doing Ethics in Media by : Jay Black

Download or read book Doing Ethics in Media written by Jay Black and published by Taylor & Francis. This book was released on 2011-04-19 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doing Ethics in Media: Theories and Practical Applications is an accessible, comprehensive introduction to media ethics. Its theoretical framework and grounded discussions engage students to think clearly and systematically about dilemmas in the rapidly changing media environment. The 13-chapter text is organized around six decision-making questions— the "5Ws and H" of media ethics. The questions encourage students to articulate the issues; apply codes, policies or laws; consider the needs of stakeholders; sift and sort through conflicting values; integrate philosophic principles; and pose a "test of publicity." Specifically, the questions ask: • What’s your problem? • Why not follow the rules? • Who wins, who loses? • What’s it worth? • Who’s whispering in your ear? • How’s your decision going to look? As they progress through the text, students are encouraged to resolve dozens of practical applications and increasingly complex case studies relating to journalism, new media, advertising, public relations, and entertainment. Other distinctive features include: • Comprehensive materials on classic moral theory and current issues such as truth telling and deception, values, persuasion and propaganda, privacy, diversity, and loyalty. • A user-friendly approach that challenges students to think for themselves rather than imposing answers on them. • Consistent connections between theories and the decision-making challenges posed in the practical applications and case studies. • A companion website with online resources for students, including additional readings and chapter overviews, as well as instructor materials with a test bank, instructor’s manual, sample syllabi and more. www.routledge.com/textbooks/black • A second website with continuously updated examples, case studies, and student writing – www.doingmediaethics.com. Doing Ethics in Media is aimed at undergraduates and graduate students studying media ethics in mass media, journalism, and media studies. It also serves students in rhetoric, popular culture, communication studies, and interdisciplinary social sciences.

Doing Ethics in Media

Author : Chris Roberts
Publisher : Routledge
ISBN 13 : 1351704400
Total Pages : 546 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Doing Ethics in Media by : Chris Roberts

Download or read book Doing Ethics in Media written by Chris Roberts and published by Routledge. This book was released on 2021-11-29 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Doing Ethics in Media continues its mission of providing an accessible but comprehensive introduction to media ethics, with a grounding in moral philosophy, to help students think clearly and systematically about dilemmas in the rapidly changing media environment. Each chapter highlights specific considerations, cases, and practical applications for the fields of journalism, advertising, digital media, entertainment, public relations, and social media. Six fundamental decision-making questions—the "5Ws and H" around which the book is organized—provide a path for students to articulate the issues, understand applicable law and ethics codes, consider the needs of stakeholders, work through conflicting values, integrate philosophic principles, and pose a "test of publicity." Students are challenged to be active ethical thinkers through the authors’ reader-friendly style and use of critical early-career examples. While most people will change careers several times during their lives, all of us are life-long media consumers, and Doing Ethics in Media prepares readers for that task. Doing Ethics in Media is aimed at undergraduate and graduate students studying media ethics in mass media, journalism, and media studies. It also serves students in rhetoric, popular culture, communication studies, and interdisciplinary social sciences. The book’s companion website—doingethicsin.media, or www.doingmediaethics.com—provides continuously updated real-world media ethics examples and collections of essays from experts and students. The site also hosts ancillary materials for students and for instructors, including a test bank and instructor’s manual.

Digital Media Integration for Participatory Democracy

Author : Luppicini, Rocci
Publisher : IGI Global
ISBN 13 : 1522524649
Total Pages : 280 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Digital Media Integration for Participatory Democracy by : Luppicini, Rocci

Download or read book Digital Media Integration for Participatory Democracy written by Luppicini, Rocci and published by IGI Global. This book was released on 2017-02-27 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital technology has revitalized the landscape of political affairs. As e-government continues to become more prominent in society, conducting further research in this realm is vital to promoting democratic advancements. Digital Media Integration for Participatory Democracy provides a comprehensive examination of the latest methods and trends used to engage citizens with the political world through new information and communication technologies. Highlighting innovative practices and applications across a variety of areas such as technoethics, civic literacy, virtual reality, and social networking, this book is an ideal reference source for government officials, academicians, students, and researchers interested in the enhancement of citizen engagement in modern democracies.