Timing Strategies Of Innovations In The Video Game Industry

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Timing strategies of innovations in the video game industry

Author : Michael Beu
Publisher : GRIN Verlag
ISBN 13 : 3346085309
Total Pages : 24 pages
Book Rating : 4.3/5 (46 download)

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Book Synopsis Timing strategies of innovations in the video game industry by : Michael Beu

Download or read book Timing strategies of innovations in the video game industry written by Michael Beu and published by GRIN Verlag. This book was released on 2019-12-18 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2013 in the subject Computer Science - Games Engineering, grade: 1,0, The FOM University of Applied Sciences, Hamburg, language: English, abstract: The intention of this assignment is to figure out if timing strategies are relevant for the innovation process. In case to do this the author took the example of the video game industry to deflect several timing strategies. The choice for the video game industry depended on the high innovation ratio in this industry. Since 1977 at least every year was a new console released which was in handling, performance, or technology different from the ancestor products. The target is the evaluation of timing strategies as a success driver for this industry. The focus lay on the time-to-market timing and the market-entry timing. To come to a result at first the term innovation will be defined. The second step is a description of the innovation process. Out of the innovation process the author will deflect different timing strategies. The next part of the assignment will be a short overview of the video game industry. After that a case study will follow which reflects the release of video game consoles of the last 20 years beyond the aspect of time-to-market and market entry timing. In the end the author will give a conclusion of the treatment of timing strategies in combination with innovations.

Innovation and Marketing in the Video Game Industry

Author : David Wesley
Publisher : CRC Press
ISBN 13 : 1317116496
Total Pages : 238 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Innovation and Marketing in the Video Game Industry by : David Wesley

Download or read book Innovation and Marketing in the Video Game Industry written by David Wesley and published by CRC Press. This book was released on 2016-05-23 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Video games have had a greater impact on our society than almost any other leisure activity. They not only consume a large portion of our free time, they influence cultural trends, drive microprocessor development, and help train pilots and soldiers. Now, with the Nintendo Wii and DS, they are helping people stay fit, facilitating rehabilitation, and creating new learning opportunities. Innovation has played a major role in the long term success of the video game industry, as software developers and hardware engineers attempt to design products that meet the needs of ever widening segments of the population. At the same time, companies with the most advanced products are often proving to be less successful than their competitors. Innovation and Marketing in the Video Game Industry identifies patterns that will help engineers, developers, and marketing executives to formulate better business strategies and successfully bring new products to market. Readers will also discover how some video game companies are challenging normal industry rules by using radical innovations to attract new customers. Finally, this revealing book sheds light on why some innovations have attracted legions of followers among populations that have never before been viewed as gamers, including parents and senior citizens and how video games have come to be used in a variety of socially beneficial ways. David Wesley and Gloria Barczak's comparison of product features, marketing strategies, and the supply chain will appeal to marketing professionals, business managers, and product design engineers in technology intensive industries, to government officials who are under increasing pressure to understand and regulate video games, and to anyone who wants to understand the inner workings of one of the most important industries to emerge in modern times. In addition, as video games become an ever more pervasive aspect of media entertainment, managers from companies of all stripes need to understand video gaming as a way to reach potential customers.

Ebook: Strategic Management of Technological Innovation

Author : SCHILLING
Publisher : McGraw Hill
ISBN 13 : 0077170040
Total Pages : 332 pages
Book Rating : 4.0/5 (771 download)

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Book Synopsis Ebook: Strategic Management of Technological Innovation by : SCHILLING

Download or read book Ebook: Strategic Management of Technological Innovation written by SCHILLING and published by McGraw Hill. This book was released on 2014-07-16 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ebook: Strategic Management of Technological Innovation

Handbook of Research on Innovative Management Using AI in Industry 5.0

Author : Garg, Vikas
Publisher : IGI Global
ISBN 13 : 1799884996
Total Pages : 351 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Innovative Management Using AI in Industry 5.0 by : Garg, Vikas

Download or read book Handbook of Research on Innovative Management Using AI in Industry 5.0 written by Garg, Vikas and published by IGI Global. This book was released on 2021-11-19 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is no industry left where artificial intelligence is not used in some capacity. The application of this technology has already stretched across a multitude of domains including law and policy; it will soon permeate areas beyond anyone’s imagination. Technology giants such as Google, Apple, and Facebook are already investing their money, effort, and time toward integrating artificial intelligence. As this technology continues to develop and expand, it is critical for everyone to understand the various applications of artificial intelligence and its full potential. The Handbook of Research on Innovative Management Using AI in Industry 5.0 uncovers new and innovative features of artificial intelligence and how it can help in raising economic efficiency at both micro and macro levels and provides a deeper understanding of the relevant aspects of artificial intelligence impacting efficacy for better output. Covering topics such as consumer behavior, information technology, and personalized banking, it is an ideal resource for researchers, academicians, policymakers, business professionals, companies, and students.

Innovation and Strategy of Online Games

Author : H. Wi Jong
Publisher : Imperial College Press
ISBN 13 : 1848163576
Total Pages : 241 pages
Book Rating : 4.8/5 (481 download)

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Book Synopsis Innovation and Strategy of Online Games by : H. Wi Jong

Download or read book Innovation and Strategy of Online Games written by H. Wi Jong and published by Imperial College Press. This book was released on 2009 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first study to survey, over a ten-year period, innovations and the industrial formation process of online game business, and global strategies of major Korean online game companies. It focuses on the innovative factors which made the Korean online game industry grow tremendously and successfully to gain competitiveness in the global game industry. These include: the main factors stimulating online game business; virtual business created by online games as well as an examination of the role of the Korean government at the beginning and developmental period of the online gaming business.

Innovative and Creative Industries in Hong Kong

Author : Grace L K Leung
Publisher : Routledge
ISBN 13 : 1351655019
Total Pages : 226 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis Innovative and Creative Industries in Hong Kong by : Grace L K Leung

Download or read book Innovative and Creative Industries in Hong Kong written by Grace L K Leung and published by Routledge. This book was released on 2018-10-29 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The experience of Hong Kong’s innovative and creative industries and the challenges they face serves as an important case study for other Chinese and Asian cities that are actively developing their innovative and creative industries in the era of globalization. The return of sovereignty over Hong Kong back to China in 1997 has led to both collaboration and competition between the two places in innovative and creative sectors for the Greater China and Asian Regions. Hong Kong has remained unique in spite of the integration, but she has to strike a delicate balance between being simultaneously a Chinese and an international city. This book looks at different innovative and creative industries, such as international art and culture exhibition, innovative technology, digital entertainment, TV and movies, as well as government policy for innovative and creative industries, particularly the changing competitive landscape brought about by the latest Great Bay Area development. Drawing insights from cultural history, innovation economics, cultural policy studies, and cultural geography, this book explores the opportunities and challenges of Hong Kong's innovative and creative industries, in particular after the change of sovereignty in 1997. It demonstrates that the city’s legacy, and heavy government input in capital, do not guarantee their sustainable development. This is a book not only for policymakers or academics interested in innovative and creative industries but also to students contemplating a career in these areas in Hong Kong, the Greater China and the Asian Region.

Encyclopedia of Information Science and Technology, Third Edition

Author : Khosrow-Pour, Mehdi
Publisher : IGI Global
ISBN 13 : 1466658894
Total Pages : 10384 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Encyclopedia of Information Science and Technology, Third Edition by : Khosrow-Pour, Mehdi

Download or read book Encyclopedia of Information Science and Technology, Third Edition written by Khosrow-Pour, Mehdi and published by IGI Global. This book was released on 2014-07-31 with total page 10384 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This 10-volume compilation of authoritative, research-based articles contributed by thousands of researchers and experts from all over the world emphasized modern issues and the presentation of potential opportunities, prospective solutions, and future directions in the field of information science and technology"--Provided by publisher.

Management of Technology and Innovation in Japan

Author : Cornelius Herstatt
Publisher : Springer Science & Business Media
ISBN 13 : 354031248X
Total Pages : 413 pages
Book Rating : 4.5/5 (43 download)

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Book Synopsis Management of Technology and Innovation in Japan by : Cornelius Herstatt

Download or read book Management of Technology and Innovation in Japan written by Cornelius Herstatt and published by Springer Science & Business Media. This book was released on 2006-02-23 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: What Makes this Book Unique? No crystal ball is required to safely predict, that in the future – even more than in the past – mastered innovativeness will be a primary criterion distinguishing s- cessful from unsuccessful companies. At the latest since Michael Porter’s study on the competitiveness of nations, the same criterion holds even for the evaluation of entire countries and national economies. Despite the innumerable number of p- lications and recommendations on innovation, competitive innovativeness is still a rare competency. The latest publication of UNICE – the European Industry - ganization representing 20 million large, midsize and small companies – speaks a clear language: Europe qualifies to roughly 60% (70%) of the innovation strength of the US (Japan). The record unemployment in many EU countries does not c- tradict this message. A main reason may be given by the fact that becoming an innovative organi- tion means increased openness towards the new and more tolerance towards risks and failures, both challenging the inherently difficult management art of cultural change. Further, lacking innovativeness is often related to legal and fiscal barriers which rather hinder than foster innovative activities. Yet another reason to explain Europe’s notorious innovation gap refers to insufficient financial R&D resources on the company as well as on the national level. As a result, for example, hi- ranking decisions on the level of the European Commission are taken to increase R&D expenditures in the European Union from roughly 2% to 3% of GNP.

Innovation and Strategy of Online Games

Author : Jong H Wi
Publisher : World Scientific
ISBN 13 : 1908978503
Total Pages : 240 pages
Book Rating : 4.9/5 (89 download)

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Book Synopsis Innovation and Strategy of Online Games by : Jong H Wi

Download or read book Innovation and Strategy of Online Games written by Jong H Wi and published by World Scientific. This book was released on 2009-02-18 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first study to survey, over a ten-year period, innovations and the industrial formation process of online game business, and global strategies of major Korean online game companies. It focuses on the innovative factors which made the Korean online game industry grow tremendously and successfully to gain competitiveness in the global game industry. These include: the main factors stimulating online game business; virtual business created by online games as well as an examination of the role of the Korean government at the beginning and developmental period of the online gaming business. This book also contains authentic and accumulated research conducted over five years in the international domain of the online game industry. This research unveils diverse strategies of game companies and presents cognitive differences toward the online game business where various convergences will occur between the online game and other Internet businesses. Contents:Innovations in the Game Industry: Online Games Versus Offline GamesBusiness Models and Corporate StrategyVirtual Societies and Economies of Online GamesThe Formation Process of the Korean Online Game IndustryFactors Promoting Growth of the Online Game IndustryGlobal Development and Marketing Strategies of Korean Online GamesInternational Comparison of Online Game Users Readership: Advanced undergraduates and graduate students in technology management; experts and researchers engaged in game and online game industry. Keywords:Innovation;Online Game Industry;Formation Process of New Industry;Contents Strategy;National Industrial Policy;Cyber Economy;Cyber Culture;Online Business;Console Game;PC GameKey Features:Explains how to nurture the Internet business and online contents industry, and how to gain competitiveness in the online contents businessDescribes how the online game will evolve in the futureDiscusses how to form and manage the global user community, and the differences among diverse business strategies of online game developers

Co-Creation, Innovation and New Service Development

Author : Jedrzej Czarnota
Publisher : Routledge
ISBN 13 : 1351795414
Total Pages : 359 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Co-Creation, Innovation and New Service Development by : Jedrzej Czarnota

Download or read book Co-Creation, Innovation and New Service Development written by Jedrzej Czarnota and published by Routledge. This book was released on 2017-12-22 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Involving customers in the development and production of new services becomes a powerful force across many creative industries. Customers can directly supply the firm with innovative ideas, provide skilled labour, and act as a powerful force in marketing. Firms across the world, as they seek to innovate and to better respond to market needs, begin to recognize the benefits stemming from customers’ involvement in their operations. Co-creation also becomes more prevalent as customers begin to expect it from firms – seeking to influence their favourite services or products, and to have them better tailored to their needs. Nevertheless, empowering the customers and involving them in the internal affairs of a firm is both difficult and risky. Despite co-creation becoming increasingly important to firms, very few accounts of it exist and many firms fail. Therefore, to navigate those straits, and to reap the benefits of co-creation, requires knowledge and more complete understanding of socio-cultural forces underpinning it. By studying a wide array of videogames firms in the USA and Europe, this book provides a unique insight into co-creation. It builds on the existing theories to provide unified framework for understanding co-creation in creative industries and other sectors. It combines insights from the dynamics of customer communities, with firm’s perspective on innovation management and organizational transformation. The book offers highly detailed insights into the industry, which is at the forefront of co-creation. Furthermore, it sheds new light on the videogames firms and their operations and is therefore ideally designed for researchers, educators, and students alike in the fields of knowledge management, innovation management, firm strategy, organization studies and creativity management.

MGMT3

Author : Chuck Williams
Publisher : Cengage AU
ISBN 13 : 0170369455
Total Pages : 416 pages
Book Rating : 4.1/5 (73 download)

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Book Synopsis MGMT3 by : Chuck Williams

Download or read book MGMT3 written by Chuck Williams and published by Cengage AU. This book was released on 2017-01-01 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new approach to learning the principles of management, MGMT 3 is the third Asia–Pacific edition of a proven, innovative solution to enhance the learning experience. Concise yet complete coverage supported by a suite of online learning aids equips students with the tools required to successfully undertake an introductory management course. Paving a new way to both teach and learn, MGMT 3 is designed to truly connect with today's busy, tech-savvy student. Students have access to online interactive quizzing, videos, podcasts, flashcards, case studies, games and more. An accessible, easy-to-read text along with tear out review cards completes a package which helps students to learn important concepts faster. MGMT 3 delivers a fresh approach to give students what they need and want in a text.

Innovation and Marketing in the Video Game Industry

Author : David Wesley
Publisher : CRC Press
ISBN 13 : 131711650X
Total Pages : 280 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Innovation and Marketing in the Video Game Industry by : David Wesley

Download or read book Innovation and Marketing in the Video Game Industry written by David Wesley and published by CRC Press. This book was released on 2016-05-23 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Video games have had a greater impact on our society than almost any other leisure activity. They not only consume a large portion of our free time, they influence cultural trends, drive microprocessor development, and help train pilots and soldiers. Now, with the Nintendo Wii and DS, they are helping people stay fit, facilitating rehabilitation, and creating new learning opportunities. Innovation has played a major role in the long term success of the video game industry, as software developers and hardware engineers attempt to design products that meet the needs of ever widening segments of the population. At the same time, companies with the most advanced products are often proving to be less successful than their competitors. Innovation and Marketing in the Video Game Industry identifies patterns that will help engineers, developers, and marketing executives to formulate better business strategies and successfully bring new products to market. Readers will also discover how some video game companies are challenging normal industry rules by using radical innovations to attract new customers. Finally, this revealing book sheds light on why some innovations have attracted legions of followers among populations that have never before been viewed as gamers, including parents and senior citizens and how video games have come to be used in a variety of socially beneficial ways. David Wesley and Gloria Barczak's comparison of product features, marketing strategies, and the supply chain will appeal to marketing professionals, business managers, and product design engineers in technology intensive industries, to government officials who are under increasing pressure to understand and regulate video games, and to anyone who wants to understand the inner workings of one of the most important industries to emerge in modern times. In addition, as video games become an ever more pervasive aspect of media entertainment, managers from companies of all stripes need to understand video gaming as a way to reach potential customers.

Strategic Management

Author : Richard Lynch
Publisher : Pearson UK
ISBN 13 : 1292211431
Total Pages : 789 pages
Book Rating : 4.2/5 (922 download)

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Book Synopsis Strategic Management by : Richard Lynch

Download or read book Strategic Management written by Richard Lynch and published by Pearson UK. This book was released on 2018-05-09 with total page 789 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management is a core strategy textbook, covering all the major topics particularly from a global perspective. It delivers comprehensive coverage of the subject in an easy-to-read style with extensive examples and a range of free support material that will help you learn actively and effectively. This eighth edition of Strategic Management builds on proven strengths ... · over 70 short case studies to provide easily accessible illustrations of strategy in practice and additional cases available online to provide more in-depth examples of recent strategic decisions involving Sony, Apple and industry sectors · a continuous contrast between prescriptive and emergent views of strategy to highlight the key debates within the discipline · emphasis on practice throughout with features to help you turn theory into practice · major international strategy cases from Europe, Africa, China, India, Middle East and the Americas · clear exploration of the key concepts · comprehensive, logical structure to guide you through this complex subject · Specialist chapters on public/third sector strategy, green strategy and sustainability, entrepreneurial strategy and international and global strategy New for the eighth edition: - Dynamic capabilities and resource renewal explored in a revised and updated chapter - Emergent strategy completely revised in two new chapters, one focusing on innovation, and technology and the other exploring knowledge and learning - New material on innovation and strategy in uncertain environments - Case studies from large and small organisations from Google, Spotify and Cadbury to Snapchat, Uber and green energy companies with 14 new cases and many cases updated This new edition also includes a wealth of free, online, open-access learning resources. Use these materials to enhance and test your knowledge to improve your grades. Online resources include web based cases with indicative answers, chapter based support material, long cases and multiple-choice questions. Richard Lynch is Emeritus Professor of Strategic Management at Middlesex University, London. He is an active researcher, lecturer and consultant, particularly in the area of global strategy and sustainable strategy.

The Video Game Industry

Author : Peter Zackariasson
Publisher : Routledge
ISBN 13 : 0415896525
Total Pages : 272 pages
Book Rating : 4.4/5 (158 download)

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Book Synopsis The Video Game Industry by : Peter Zackariasson

Download or read book The Video Game Industry written by Peter Zackariasson and published by Routledge. This book was released on 2012 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The Video Game Industry' provides a platform for the research on the video game industry to draw a coherent and informative picture of this industry. This book describes and defines video games as their own special medium.

Wii Innovate. How Nintendo created a New Market through the Strategic Innovation Wii

Author : Jörg Ziesak
Publisher : GRIN Verlag
ISBN 13 : 3640498038
Total Pages : 128 pages
Book Rating : 4.6/5 (44 download)

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Book Synopsis Wii Innovate. How Nintendo created a New Market through the Strategic Innovation Wii by : Jörg Ziesak

Download or read book Wii Innovate. How Nintendo created a New Market through the Strategic Innovation Wii written by Jörg Ziesak and published by GRIN Verlag. This book was released on 2009-12-21 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Bielefeld, language: English, abstract: In the year 2009, Nintendo was placed fifth in the BusinessWeek’s ranking of the world’s most innovative companies. This confirms Nintendo’s significant rearrangement into an innovative design powerhouse that redefined the predominant business value factors of the video game industry. However, a few years ago no analyst would have anticipated that Nintendo would develop in this direction. Until the mid-1990s, the global home video game console industry was dominated by Nintendo, a Japanese video game hardware and software manufacturer. Rivalry in this industry only marginally existed. This changed when Sony entered the market in 1994. By offering a console that was technologically superior, Sony outperformed the then-Nintendo console. Thereby new challenges arose for the Japanese company. Nintendo lost its long lasting market leadership to the new entrant. Despite several trails to recapture market leadership during the end-1990s, Nintendo was stuck in second place. Instead of regaining market share, the opposite was the case when Microsoft, a computer software giant, joined the market in 2001. Nintendo’s market share slipped dramatically because they were not able to keep up the technological progress of its competitors. The former market leader fell back to the third place of the industry. Analysts of the video game entertainment industry even recommended that Nintendo withdraw completely from the highly competitive console market in order to concentrate on developing software.4 However, Nintendo refused to surrender, but they were in biggest need to recover market share. Nintendo had a very different approach to strategy than Sony or Microsoft. Instead of competing for core gamers, Nintendo tried to expand the market and to win new customers. For Satoru Iwata, the president of Nintendo, the industry had been following a wrong path by only concentrating on core gamers, because the number of overall users was getting smaller and decreased its spending patterns. "You must know when not to follow the traditional way of thinking", Iwata argued. “For some time, we have believed the game industry is ready for disruption. Not just from Nintendo, but from all game developers. It is what we all need to expand our audience. It is what we all need to expand our imaginations.” Their new strategy was called 'Blue Ocean Strategy'.

Innovation in the Cultural and Creative Industries

Author : Estelle Pellegrin-Boucher
Publisher : John Wiley & Sons
ISBN 13 : 1786303795
Total Pages : 214 pages
Book Rating : 4.7/5 (863 download)

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Book Synopsis Innovation in the Cultural and Creative Industries by : Estelle Pellegrin-Boucher

Download or read book Innovation in the Cultural and Creative Industries written by Estelle Pellegrin-Boucher and published by John Wiley & Sons. This book was released on 2020-01-02 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technological innovations, sociological and consumer trends, and growing internationalization are transforming the cultural and creative industries (CCIs). These changes present new challenges for CCIs that require original and inventive answers. Innovation in the Cultural and Creative Industries analyzes the powerful strategies put in place by CCI organizations such as Nintendo, the Lascaux Cave and Daft Punk. The case studies presented in this book cover video games, books, music, museums, fashion, film and architecture. Each chapter is organized around five key points: a theoretical framework that focuses on a specific concept, a description of the methodological mechanism mobilized, a presentation of the industry concerned, the analysis of the innovative strategy and a recap of the lessons and best practices demonstrated by the case.

Case Studies in Service Innovation

Author : Linda A. Macaulay
Publisher : Springer Science & Business Media
ISBN 13 : 1461419727
Total Pages : 220 pages
Book Rating : 4.4/5 (614 download)

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Book Synopsis Case Studies in Service Innovation by : Linda A. Macaulay

Download or read book Case Studies in Service Innovation written by Linda A. Macaulay and published by Springer Science & Business Media. This book was released on 2012-05-02 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Case Studies in Service Innovation provides the reader fresh insight into how innovation occurs in practice, and stimulates learning from one context to another. The volume brings together contributions from researchers and practitioners in a celebration of achievements with the intention of adding to the wider understanding of how service innovation develops. Each case presents a brief description of the context in which the innovation occurred, the opportunity that led to the innovation and an overview of the innovation itself, also addressing how success was measured, what success has been achieved to date and providing links to further information. The book is organized around five major themes, each reflecting recognized sources of service innovation: Business Model Innovation: new ways of creating, delivering or capturing economic, social, environmental and other types of value; The Organization in its Environment: an organization engaging beyond its own boundaries, with public private partnerships, sourcing knowledge externally, innovation networks, and open or distributed innovation; Innovation Management within an Organization: an organization actively encouraging innovation within its own boundaries using project teams, internal governance of innovation, and methods or tools that stimulate innovation; Process Innovation: changes in service design and delivery processes, such as consumer led innovation or consumers as part of the innovation process, service operations management, and educational processes; Technology Innovation: the use of technology, including ICT enabled innovation, ICTs that are themselves innovative and support the delivery of new services, new ICT services, new ways of delivering services associated with ICT products, and technology other than ICT. The final part of the book is given to four extended cases allowing for a more in-depth treatment of innovation within a complex service system. The extended cases also illustrate two important and growing trends, firstly the need for, and benefits of, a more customer centric approach to service innovation and secondly the need for better understanding of public services and the role of public-private partnerships in identifying and achieving innovation.