Time Management For Event Planners

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Time Management for Event Planners

Author : Judy Allen
Publisher : John Wiley & Sons
ISBN 13 : 0470739002
Total Pages : 217 pages
Book Rating : 4.4/5 (77 download)

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Book Synopsis Time Management for Event Planners by : Judy Allen

Download or read book Time Management for Event Planners written by Judy Allen and published by John Wiley & Sons. This book was released on 2009-12-09 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Event planning never stops. This industry goes 24/7, 365 days a year. Planners work evenings, weekends, and holidays, often far away from their home base, organizing and running events that simply must go on, and go smoothly. Missing a critical deadline is not an option in the event planning field. Time management errors can cost a company a potential sale, lose them an existing customer, and damage their professional reputation. Burnout and chaos are real risks in this hectic world of deadlines and multiple projects. Planners often find themselves working down to the wire against crushing deadlines and a mountain of obstacles that impede their progress. Too frequently, there is not enough time to get the job done properly, let alone to spend on personal or professional pursuits. And for many involved in the event planning field, there is the extra dimension of travel to factor in, juggling multiple projects on a daily basis across a multitude of time zones. For smooth event implementation, and for business success, it is essential that planners know how to manage their own time as well as they manage an event. Time Management for Event Planners teaches readers how to successfully manage their workload, and do what matters most, when it matters most: Analyze and prioritize tasks. Structure your workload and your day for maximum performance. Identify red-flag activities that hinder productivity. Reduce stress-producing time crunches. Identify when extra help is needed, as well as how to delegate, outsource, and even partner with suppliers in crunch periods. Work with rather than against deadlines. Save time using technology. Manage multiple projects, even in multiple time zones. Balance your personal and professional life. Whether you are an event planner, a hospitality professional, in public relations or other related fields, Time Management for Event Planners offers time-saving tips, techniques, examples, and expert insight that will help you get time on your side.

Event Planning

Author : Judy Allen
Publisher : John Wiley & Sons
ISBN 13 : 047015618X
Total Pages : 447 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Event Planning by : Judy Allen

Download or read book Event Planning written by Judy Allen and published by John Wiley & Sons. This book was released on 2009-04-16 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: This bestselling all-in-one guide to the event planning business is back and better than ever, fully updated and revised to reflect the very latest trends and best practices in the industry. This handy, comprehensive guide includes forms, checklists, and tips for managing events, as well as examples and case studies of both successful and unsuccessful events. Judy Allen (Toronto, ON, Canada) is founder and President of Judy Allen Productions, a full-service event planning production company.

The Event Planning Toolkit

Author : Linda Joyce Jones
Publisher : Rowman & Littlefield
ISBN 13 : 153814106X
Total Pages : 337 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis The Event Planning Toolkit by : Linda Joyce Jones

Download or read book The Event Planning Toolkit written by Linda Joyce Jones and published by Rowman & Littlefield. This book was released on 2020-11-12 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Event Planning Toolkit will help you rise to the occasion to plan and execute extraordinary meetings and events by getting organized, reducing time-wasting mistakes, and inspiring creativity. The Event Planning Toolkit provides the information you need to prepare and execute each aspect of your event with precision and enjoy the big day with less stress and fewer unpleasant surprises. It provides the assistance you need to make your event a real hit. Many people find the thought of planning an event to be an intimidating prospect. They think they’re not organized enough, or they don’t have the experience required to pull it off. But whatever the occasion, the path to success is straightforward; it’s a matter of thinking through the details and using a proven strategy to create an action plan and execute that plan on time and on budget. In this book, you will not only learn how to manage your scope, time, and resources, but also identify goals, create a budget, find the right venue, assemble an effective team, and much more. Use The Event Planning Toolkit to uncover some juicy nuggets of information that you can apply to your next event and give you the courage and confidence take on any new project or assignment that comes your way.

Confessions of an Event Planner

Author : Judy Allen
Publisher : John Wiley & Sons
ISBN 13 : 0470736895
Total Pages : 288 pages
Book Rating : 4.4/5 (77 download)

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Book Synopsis Confessions of an Event Planner by : Judy Allen

Download or read book Confessions of an Event Planner written by Judy Allen and published by John Wiley & Sons. This book was released on 2009-08-26 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: For anyone planning events—student, novice, or experienced professional—Confessions of an Event Planner is an "apprenticeship in a book." This insider’s guide takes you on a narrative journey, following a fictional event planning company that stages various types of events around the world for many different clients. While other books, college courses, and training programs give you the theory and how-to of the profession, Confessions of an Event Planner reveals the real world of event planning and what can happen—usually the unexpected—on an event program when actual participants are added to the event planning design and execution mix. In a climate of media scrutiny and corporate scandals, event planners must be masters of discretion, knowing how to avoid and deal with everything from sexual romps to financial shenanigans, to chainsaw wielding salesmen dead set on “re-landscaping” the grounds of the resort they’re staying at. From an event planner who’s seen it all and knows how to deal with it all, comes practical first-hand advice delivered in an entertaining and accessible format. Each chapter is set in a unique location, with a cast of characters, and a host of challenges and problems to overcome—from the boardroom to the resort guest bedrooms. Readers learn what they can come up against, how to problem solve creatively on the fly, get ideas for staging spectacular events, and see the principles of event planning in action. The scenario in each chapter is introduced by an outline of what will be covered in the chapter, and each chapter concludes with a series of review questions to explore key issues and stimulate reflection or discussion for individuals or groups. Ideal as a companion to Judy Allen’s six other event planning books, as a textbook in event planning courses, or as a professional training tool Confessions of an Event Planner prepares planners for what they can expect once they start working in the world of corporate and social event planning, and will help decision-makers set company policies, procedures and protocol and promote discussion about codes of conduct in the office and offsite.

Marketing Your Event Planning Business

Author : Judy Allen
Publisher : John Wiley & Sons
ISBN 13 : 0470963824
Total Pages : 277 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Marketing Your Event Planning Business by : Judy Allen

Download or read book Marketing Your Event Planning Business written by Judy Allen and published by John Wiley & Sons. This book was released on 2010-05-20 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business. There are fewer corporate dollars dedicated to travel budgets and special events, creating even more pressure on businesses in an already highly competitive industry. This book tells you all you need to know to market your business and build your client base in good times and bad. Marketing Your Event Planning Business shows you how to gain a competitive advantage by setting yourself apart from the competition, pursuing new markets, and soliciting sales. It covers all the vital topics in event planning marketing, including how to diversify your client base, develop niche markets, improve your customer service, establish emergency business plans, and much more. Ideal for event planners, marketing managers in the industry, and professionals in the hospitality, culinary, or travel industries Includes actionable advice on successfully marketing an event planning business Features illustrative examples, practical tips, and useful checklists and other resources Marketing Your Event Planning Business is packed with practical tips and examples, giving you creative new ways to showcase your talents, build your business, and bring added value to your clients.

Event Planning and Management

Author : Ruth Dowson
Publisher : Kogan Page Publishers
ISBN 13 : 0749471409
Total Pages : 328 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Event Planning and Management by : Ruth Dowson

Download or read book Event Planning and Management written by Ruth Dowson and published by Kogan Page Publishers. This book was released on 2015-09-03 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: The events industry is an exciting, innovative, diverse and highly challenging environment in which to work. Event Planning and Management offers a structured, practical approach to all types of events, from the initial planning, to final evaluating stages. It introduces the key models and theories but focuses on the practical side of building and working with a team, choosing a location, creating a programme, dealing with stakeholders and sponsors, promoting the event, essential financial and procurement considerations and finally evaluating the event. Each stage of the process is fully supported with online resources including templates and discussion questions to make up a complete event planner's toolkit. Balancing coverage of the key theory and models with essential practical guidance, tools and case studies from organizations such as London 2012 and the Prince's Trust, Event Planning and Management is an ideal handbook for students and practitioners alike. About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series comprises accessible, practical introductions to day-to-day issues of public relations practice and management. The series' action-oriented approach keeps knowledge and skills up to date.

Event Planning and Management

Author : Ruth Dowson
Publisher : Kogan Page Publishers
ISBN 13 : 1398607118
Total Pages : 361 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis Event Planning and Management by : Ruth Dowson

Download or read book Event Planning and Management written by Ruth Dowson and published by Kogan Page Publishers. This book was released on 2022-12-03 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to plan, deliver and evaluate successful events with this clear and comprehensive textbook which explores the latest developments in this challenging and fast-paced environment. Written by authors with extensive industry experience of working on a wide spectrum of events, this is an essential step-by-step resource for students and the next generation of event planners. Offering a well-rounded approach which introduces key models and theories as well as practical real-life insights throughout, Event Planning and Management offers a structured formula for all types of events, from their initial planning to final evaluation. Without assuming prior subject knowledge or experience, this fully updated third edition of Event Planning and Management provides a renewed focus on virtual and hybrid events, which is lacking from many other texts. Featuring real-world examples including The 2022 Commonwealth Games, Expo 2020 Dubai and The American Heart Association (AHA) conferences, accompanying online resources include lecture slides, activities, self-test questions and web links. This is an indispensable resource for students studying events-related modules, as well as early-stage practitioners and aspiring events managers.

Event Planning 2Nd Edition

Author : Laurence Carter
Publisher : AuthorHouse
ISBN 13 : 1481701622
Total Pages : 195 pages
Book Rating : 4.4/5 (817 download)

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Book Synopsis Event Planning 2Nd Edition by : Laurence Carter

Download or read book Event Planning 2Nd Edition written by Laurence Carter and published by AuthorHouse. This book was released on 2013-01-15 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Event Planning is an exciting option for individuals who desire to work as event managers. Individuals can work as an organisations primary event planner or they can freelance as an event planning entrepreneur. Their primary responsibility in either case would be to successfully plan and organise events. Event planning can involve time consuming, detailed work that will require dedication on the part of the event planner to plan and execute the staging of an event. It can be rewarding and satisfying to see the results of your planning efforts, coming together in a successful event. This book is dedicated to explaining the practical skills required for event planning in a simple format. The goal is to allow readers to have a greater understanding of what is takes to successfully plan and manage an event and to help them put their knowledge into practical use.

How to Start a Event Planning Business

Author : AS
Publisher : Authors Society
ISBN 13 :
Total Pages : 208 pages
Book Rating : 4./5 ( download)

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Book Synopsis How to Start a Event Planning Business by : AS

Download or read book How to Start a Event Planning Business written by AS and published by Authors Society. This book was released on 2024-08-01 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Start a XXXX Business About the Book Unlock the essential steps to launching and managing a successful business with How to Start a XXXX Business. Part of the acclaimed How to Start a Business series, this volume provides tailored insights and expert advice specific to the XXX industry, helping you navigate the unique challenges and seize the opportunities within this field. What You'll Learn Industry Insights: Understand the market, including key trends, consumer demands, and competitive dynamics. Learn how to conduct market research, analyze data, and identify emerging opportunities for growth that can set your business apart from the competition. Startup Essentials: Develop a comprehensive business plan that outlines your vision, mission, and strategic goals. Learn how to secure the necessary financing through loans, investors, or crowdfunding, and discover best practices for effectively setting up your operation, including choosing the right location, procuring equipment, and hiring a skilled team. Operational Strategies: Master the day-to-day management of your business by implementing efficient processes and systems. Learn techniques for inventory management, staff training, and customer service excellence. Discover effective marketing strategies to attract and retain customers, including digital marketing, social media engagement, and local advertising. Gain insights into financial management, including budgeting, cost control, and pricing strategies to optimize profitability and ensure long-term sustainability. Legal and Compliance: Navigate regulatory requirements and ensure compliance with industry laws through the ideas presented. Why Choose How to Start a XXXX Business? Whether you're wondering how to start a business in the industry or looking to enhance your current operations, How to Start a XXX Business is your ultimate resource. This book equips you with the knowledge and tools to overcome challenges and achieve long-term success, making it an invaluable part of the How to Start a Business collection. Who Should Read This Book? Aspiring Entrepreneurs: Individuals looking to start their own business. This book offers step-by-step guidance from idea conception to the grand opening, providing the confidence and know-how to get started. Current Business Owners: Entrepreneurs seeking to refine their strategies and expand their presence in the sector. Gain new insights and innovative approaches to enhance your current operations and drive growth. Industry Professionals: Professionals wanting to deepen their understanding of trends and best practices in the business field. Stay ahead in your career by mastering the latest industry developments and operational techniques. Side Income Seekers: Individuals looking for the knowledge to make extra income through a business venture. Learn how to efficiently manage a part-time business that complements your primary source of income and leverages your skills and interests. Start Your Journey Today! Empower yourself with the insights and strategies needed to build and sustain a thriving business. Whether driven by passion or opportunity, How to Start a XXXX Business offers the roadmap to turning your entrepreneurial dreams into reality. Download your copy now and take the first step towards becoming a successful entrepreneur! Discover more titles in the How to Start a Business series: Explore our other volumes, each focusing on different fields, to gain comprehensive knowledge and succeed in your chosen industry.

Managing Sport Events

Author : T. Christopher Greenwell
Publisher : Human Kinetics
ISBN 13 : 1718217633
Total Pages : 402 pages
Book Rating : 4.7/5 (182 download)

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Book Synopsis Managing Sport Events by : T. Christopher Greenwell

Download or read book Managing Sport Events written by T. Christopher Greenwell and published by Human Kinetics. This book was released on 2024-06-26 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Running a sport event—whether it’s an international competition or local youth tournament—requires acute knowledge and the ability to plan, organize, promote, lead, and communicate effectively. And no other text prepares students for the task as effectively as Managing Sport Events, Third Edition With HKPropel Access. While other texts in this space stray into the area of facility management, Managing Sport Events keeps its focus where it should be by providing a thorough grounding of the entire event management process. Beginning with an overview of event conception and development, the text then moves into the principal planning areas of budgeting, marketing, promotion, sponsorships, and legal and risk management. Later chapters focus on key operational areas such as staffing, event services and logistics, and event-day management, and it closes with postevent details and evaluation. The third edition includes new and updated content that incorporates plenty of contemporary real-life examples: Insights into how event management has been affected by COVID-19 and by the emergence of social media, sustainability efforts, and diversity, equity, and inclusion (DEI) initiatives All-new content addressing the role of brand ambassadors, social media influencers, and nontraditional media in promoting events and encouraging fan engagement An updated discussion of event sponsorships and how sport organizations are implementing creative activation strategies, pre-event and game-day deliverables, and the latest technologies to maximize exposure and measure effectiveness An expanded discussion of contracts and other legal considerations such as compliance with the Americans with Disabilities Act (ADA) An expanded section outlining how principles of project management can be used to effectively plan events New industry profiles that provide insights into key players and noteworthy happenings in event management Related online activities, delivered through HKPropel, provide robust learning opportunities for students: A brand-new semester-long project in which students plan, prepare, produce, and evaluate a fictional pickleball tournament as well as compile a formal event management plan handbook Scenario-based activities in which students make a decision and then see the implications of their choice Mini case studies for each chapter with questions to test comprehension Sample contracts that represent common agreements encountered in event management Practicing and aspiring professionals working in parks and recreation, tourism, hospitality, and sport organizations at all levels—youth, high school, college, amateur, minor league, professional, and international—will find this book a valuable reference in their roles as event managers. Blending traditional business tenets of sport management with the distinct aspects of event management, Managing Sport Events, Third Edition, prepares readers to manage events with efficiency and ease so that fans and participants alike have lasting game-day memories. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.

How to Start a Home-Based Event Planning Business

Author : Jill S. Moran
Publisher : Rowman & Littlefield
ISBN 13 : 0762766239
Total Pages : 241 pages
Book Rating : 4.7/5 (627 download)

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Book Synopsis How to Start a Home-Based Event Planning Business by : Jill S. Moran

Download or read book How to Start a Home-Based Event Planning Business written by Jill S. Moran and published by Rowman & Littlefield. This book was released on 2010-07-13 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you passionate about planning events? Have you ever wanted to be your own boss and set your own schedule while pursuing something you enjoy? Now you can make your dreams a reality. This comprehensive guide--now updated in its third edition--contains all the necessary tools and strategies you need to successfully launch and grow an event-planning business. Using plain language and easy-to-follow worksheets, Jill Moran takes you through every aspect of setting up and running a thriving home-based event planning business. She shares her professional experience and expert advice on everything from estimating start-up costs and finding clients to planning and executing weddings, parties, corporate events, fund-raisers, and more! Whether you''re just starting to explore your options or are an event planning wizard looking to be your own boss, this guide can help you establish and build your own successful home-based business.

Developments in Information & Knowledge Management for Business Applications

Author : Natalia Kryvinska
Publisher : Springer Nature
ISBN 13 : 3030779165
Total Pages : 809 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Developments in Information & Knowledge Management for Business Applications by : Natalia Kryvinska

Download or read book Developments in Information & Knowledge Management for Business Applications written by Natalia Kryvinska and published by Springer Nature. This book was released on 2021-08-15 with total page 809 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides practical knowledge on different aspects of information and knowledge management in businesses. In contemporary unstable time, enterprises/businesses deal with various challenges—such as large-scale competitions, high levels of uncertainty and risk, rush technological advancements, while increasing customer requirements. Thus, businesses work continually on improving efficiency of their operations and resources towards enabling sustainable solutions based on the knowledge and information accumulated previously. Consequently, this third volume of our subline persists to highlight different approaches of handling enterprise knowledge/information management directing to the importance of unceasing progress of structural management for the steady growth. We look forward that the works of this volume can encourage and initiate further research on this topic.

Meeting and Event Planning For Dummies

Author : Susan Friedmann
Publisher : John Wiley & Sons
ISBN 13 : 1118053249
Total Pages : 389 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Meeting and Event Planning For Dummies by : Susan Friedmann

Download or read book Meeting and Event Planning For Dummies written by Susan Friedmann and published by John Wiley & Sons. This book was released on 2011-03-21 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expert advice on how to stage the perfect event every time "A terrific resource of information for anyone in the event-planning business." --James Spellos, CMP, President, Meeting U. Meeting & Event Planning For Dummies is a practical step-by-step guide to the strategies and techniques event-planning professionals use to bring people together. This comprehensive resource covers all the angles from the little details to the big picture to make sure your business meetings and special events come off without a hitch! Praise for Meeting & Event Planning For Dummies "Packed with valuable information in an easy-to-use format. [It] covers all the basics for the meeting planning novice." --Diane Silberstein, President, Diane Silberstein & Associates "A great resource book every event professional should have.... Checklist heaven! We all love our checklists, and this book is full of them!" --Cathy Breden, CAE, CMP

Managing and Developing Community Sport

Author : Rob Wilson
Publisher : Routledge
ISBN 13 : 1317201094
Total Pages : 446 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Managing and Developing Community Sport by : Rob Wilson

Download or read book Managing and Developing Community Sport written by Rob Wilson and published by Routledge. This book was released on 2018-02-07 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can sport and physical activity (PA) be used to improve the communities we live in? How do community groups manage facilities that provide sport and PA? How can managers ensure the services they deliver meet the needs of their community? What role should community sport schemes play in society? Answer these questions and more in this, the first textbook to focus on the theory and practice of community-level sport management and development. Bringing together academics and practitioners with expertise in sport management, sport development, the sociology of sport, PA programming and community coaching, this book outlines best practice and explores contemporary issues relating to: Community enhancement through sport and PA Leadership, enterprise and innovation Budgeting and decision making Event and facility management Corporate social responsibility (CSR) Monitoring and evaluation. The book is divided into three sections: Part I provides an introduction to developing and managing community sport; Part II outlines the key issues and challenges that face those working in the sector; and Part III examines the leadership and management qualities needed to effectively manage and develop community sport. Insightful and user-friendly, Managing and Developing Community Sport is written in an easy to read style and is a vital resource for sport management practitioners or students hoping to work in community-level sport.

Going Live

Author : Darren W. Johnson
Publisher :
ISBN 13 : 9780983138334
Total Pages : 170 pages
Book Rating : 4.1/5 (383 download)

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Book Synopsis Going Live by : Darren W. Johnson

Download or read book Going Live written by Darren W. Johnson and published by . This book was released on 2013-04-01 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: "How to minimize risks, avoid hidden disasters, and run a smooth, successful event ... every time!"

Event Planning Toolkit

Author : Amoo O. Olaleye
Publisher : Amoley Publishing
ISBN 13 : 1685220185
Total Pages : 164 pages
Book Rating : 4.6/5 (852 download)

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Book Synopsis Event Planning Toolkit by : Amoo O. Olaleye

Download or read book Event Planning Toolkit written by Amoo O. Olaleye and published by Amoley Publishing. This book was released on 2023-10-06 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating exceptional events is a challenging yet rewarding endeavor. To decorate a room, it's not enough anymore: it's time to learn how to make a lasting impact for your company, your attendees, and most importantly, your professional identity. Let's face reality. Most events are boring. But they don't have to be. This highly actionable, fast-reading guide is chock-full of unconventional, un-borrifying tools, ideas, and strategies to help you design more captivating and unmissable events for less money and in less time. Discover how to effectively put on a successful event series that can generate revenue and become your main business or generate leads and exposure to your main business. Gain valuable insights from interviews with practicing event planners, and stay on track with checklists, worksheets, and other resources. Successful events do not just fall together; they result from hard work, creativity, awareness, and careful attention to detail - every detail. Whether you're a veteran, newbie, or "accidental" event planner, you'll learn fresh strategies to smartly select speakers, manage logistics, set a content road map, as well as plan and execute rave-worthy events of all types. Inspired by decades of delivering everything from large-scale corporate events to multiple TEDx gatherings, this fun, practical book will transform how you plan your next event, no matter how large or small.

Event Planning and Management

Author : Ruth Dowson
Publisher : Kogan Page Publishers
ISBN 13 : 0749483326
Total Pages : 369 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Event Planning and Management by : Ruth Dowson

Download or read book Event Planning and Management written by Ruth Dowson and published by Kogan Page Publishers. This book was released on 2018-11-03 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Event Planning and Management, second edition, is an ideal resource for those seeking a step by step formula to plan and deliver a successful event. With the vital balance of professional experience behind them, the authors teach the next generation of event planners with unrivalled knowledge, ensuring an effective event process from start to finish. This book delivers practical understanding of the theory and practice needed to activate each stage of planning, from initial venue selection, budgeting and programme content, to managing stakeholders and sponsors, promotion, risk assessment, safety and post-event evaluation. Fully revised, the second edition of Event Planning and Management expands on managing events on the day, and explores the PR and experiential marketing boom for live brand experiences. Including updated real-world case studies from around the globe, it also features an invaluable toolkit of templates, planning checklists and budget sheets. Accompanied by a host of downloadable resources, this book is the ideal end to end resource for both event planning modules and certifications, plus busy marketing and PR professionals facing the new wave of live brand and customer experiences.