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Tiktok 2020
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Book Synopsis These Violent Delights by : Chloe Gong
Download or read book These Violent Delights written by Chloe Gong and published by Simon and Schuster. This book was released on 2023-05-30 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1926 Shanghai, eighteen-year-old Juliette Cai, heir of the Scarlet Gang, and her first love-turned-rival Roma Montagov, leader of the White Flowers, must work together when mysterious deaths threaten their city.
Book Synopsis The Mean Orange Man by : Loren Gardner
Download or read book The Mean Orange Man written by Loren Gardner and published by . This book was released on 2020-09-19 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In this satirical picture book, television host, Heather Gardner, and author, Loren Gardner, bring to life the story of how President Donald Trump (the Mean Orange Man) is destroying America.This parody follows the story of the Mean Orange Man making excuses while bumbling through endless scandals as he tries to get re-elected.The book pokes fun (but also provides facts and sass) at President Trump and everything he has done - the good, the bad, and the ugly. But let's be real here: There is no good. The Mean Orange Man is designed for adults but can be enjoyed by all ages!
Book Synopsis TikTok by : D. Bondy Valdovinos Kaye
Download or read book TikTok written by D. Bondy Valdovinos Kaye and published by John Wiley & Sons. This book was released on 2022-06-16 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its acquisition and rebranding in 2018, TikTok has become one of the fastest growing platforms in the world. Moreover, it's the first Chinese-developed platform to find mainstream international success, carving its own niche in the global short video industry. In the first comprehensive exploration of TikTok, Kaye, Zeng, and Wikström provide a history of the emergent genre of short video and situate the platform within the cultures and controversies that have accompanied its dramatic growth. They provide an extensive overview of TikTok's functions and uses, the diverse markets in which the platform operates, and the issues of governance that have impacted its expansion. Once thought to be 'just for kids', the authors illustrate how TikTok is further transforming platform cultures and the dynamics of broader creative industries. TikTok, the authors argue, represents an evolutionary step in the way culture is produced and consumed on digital platforms. This timely book is essential reading for students and scholars in media and communication studies and for anyone who has been captivated by the global growth of TikTok and short video.
Book Synopsis Wanghong as Social Media Entertainment in China by : David Craig
Download or read book Wanghong as Social Media Entertainment in China written by David Craig and published by Springer Nature. This book was released on 2021-02-25 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities. Wanghong also refers to an emerging media ecology in which these creators cultivate online communities for cultural and commercial value by harnessing Chinese social media platforms, like Weibo, WeChat, Douyu, Huya, Bilibili, Douyin, and Kuaishuo. Framed by the concepts of cultural, creative, and social industries, the book maps the development of wanghong policies and platforms, labor and management, content and culture, as they operate in contrast to its non-Chinese counterpart, social media entertainment, driven by platforms like YouTube, Facebook, Instagram, and Twitch. As evidenced by the backlash to TikTok, the threat of competition from global wanghong signals advancing platform nationalism.
Book Synopsis Public Relations and Online Engagement by : Amber L. Hutchins
Download or read book Public Relations and Online Engagement written by Amber L. Hutchins and published by Routledge. This book was released on 2021-06-24 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: As media continues to evolve, social media has become even more integral to public relations activities, presenting new opportunities and challenges for practitioners. Relationships between publics and organizations continue to be first and foremost, but the process and possibilities for mutually beneficial relationships are being rewritten in situ. This volume aims to explore and understand highly engaged publics in a variety of social media contexts and across networks. The hope is the expansion and extension of public relations theories and models in this book helps move the discipline forward to keep up with the practice and the media environment. Contributors analyzed a range of organizations and industries, including corporate, entertainment, government, and political movements, to consider how public relations practitioners can facilitate ethical and effective communication between parties. A consistent thread was the need for organizations and practitioners to better understand the diverse backgrounds of publics, including age, ethnicity, gender, and sexual orientation, beyond surface-level demographic stereotypes and assumptions. This book will be of interest to researchers, academics, and students in the field of public relations and communication, especially those with a particular interest in online engagement and social media as a PR tool.
Book Synopsis Lightlark (The Lightlark Saga Book 1) by : Alex Aster
Download or read book Lightlark (The Lightlark Saga Book 1) written by Alex Aster and published by Abrams. This book was released on 2022-08-23 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: A gripping, propulsive YA fantasy novel from award-winning author and social media superstar Alex Aster, “Lightlark is an ebullient, fast-paced fantasy with a beautifully rendered world that seethes with intrigue, romance and tension. I couldn't turn the pages fast enough” (#1 New York Times bestselling author Sabaa Tahir) An Instant #1 New York Times Bestseller Welcome to the Centennial. Every hundred years, the island of Lightlark appears for only 100 days to host a deadly game, where the rulers of six realms fight to break their curses and win unparalleled power. Each ruler has something to hide. Each curse is uniquely wicked. To break them—and save themselves and their realms—one ruler must die. To survive, Isla Crown must lie, cheat, and betray. Even as love complicates everything . . . Includes Select Exclusive Excerpts from Nightbane, the Second Book in the Lightlark Saga
Book Synopsis Strategic Management During a Pandemic by : Vikas Kumar
Download or read book Strategic Management During a Pandemic written by Vikas Kumar and published by Routledge. This book was released on 2021-08-26 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic changed world dynamics, working scenarios, as well as professional and emotional dimensions. The virus has emerged as a significant threat for the continuity of business. Keeping the gravity of the problem in mind, companies must understand the need for change and must now update their strategy to account for pandemics. The next pandemic may be more severe than the current one, meaning that organizations need to devise mechanisms and business models to fight with these situations and maintain business continuity. They should not only look forward to saving plants, machinery and infrastructure, but also concentrate on employee welfare, customer engagement and satisfaction during this crisis time. The book will not only present the evidence of various effective solutions to run a business in the time of a pandemic, but also put forward the new models and practices of business being followed by people at the time of crisis. It aims to create a bridge between existing business models and proposed business solutions, focusing on existing theories and most importantly case studies from recent happenings. This rich collection of chapters will provide insights regarding the business challenges, opportunities and practices during pandemic situations like COVID-19, making it particularly valuable to researchers, academics and students in the fields of strategic management, leadership and disaster management.
Book Synopsis The SAGE Handbook of Social Media Research Methods by : Anabel Quan-Haase
Download or read book The SAGE Handbook of Social Media Research Methods written by Anabel Quan-Haase and published by SAGE. This book was released on 2022-09-02 with total page 860 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Social Media Research Methods spans the entire research process, from data collection to analysis and interpretation. This second edition has been comprehensively updated and expanded, from 39 to 49 chapters. In addition to a new section of chapters focussing on ethics, privacy and the politics of social media data, the new edition provides broader coverage of topics such as: Data sources Scraping and spidering data Locative data, video data and linked data Platform-specific analysis Analytical tools Critical social media analysis Written by leading scholars from across the globe, the chapters provide a mix of theoretical and applied assessments of topics, and include a range of new case studies and data sets that exemplify the methodological approaches. This Handbook is an essential resource for any researcher or postgraduate student embarking on a social media research project. PART 1: Conceptualising and Designing Social Media Research PART 2: Collecting Data PART 3: Qualitative Approaches to Social Media Data PART 4: Quantitative Approaches to Social Media Data PART 5: Diverse Approaches to Social Media Data PART 6: Research & Analytical Tools PART 7: Social Media Platforms PART 8: Privacy, Ethics and Inequalities
Book Synopsis Social Media Marketing in the Self-Media Era by : Giovanni Aytan
Download or read book Social Media Marketing in the Self-Media Era written by Giovanni Aytan and published by LIT Verlag Münster. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "I don't get the hype either" was Charli D'Amelio's bio on TikTok. She couldn't understand her own success on TikTok, as she saw herself as a normal US American teenage girl. Now Charli is the biggest influencer on TikTok with over 100 million followers. This research focuses on social media marketing on TikTok. The topic is crucial for future marketing approaches, because TikTok offers new and efficient marketing tools and a growing audience. We live in a self-media era. People present themselves on social media platforms like Instagram, Facebook, and YouTube. TikTok has taken the self-media logic to a new level: anyone can go viral on the platform, even without a large follower base. People are becoming self-publishing consumers. I started a self-experiment and created my own TikTok channel. It was a huge success - I managed to go viral with nearly every video. This self-experiment can serve as a guide for both individuals interested in social branding on TikTok and moreover marketers motivated to run a TikTok channel, in order to successfully market products and services.
Book Synopsis TikTok as a Marketing Channel for Influencer Marketing by : Chantal Van Houtte
Download or read book TikTok as a Marketing Channel for Influencer Marketing written by Chantal Van Houtte and published by LIT Verlag. This book was released on 2021-01-10 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has experienced a steady increase in importance during the past years. This is especially true for the Chinese app TikTok, which is currently one of the fastest-growing social media platforms worldwide. At the same time brands are continuously employing influencers as a marketing tool. But what exactly is the role of the TikTok as a channel for influencer marketing? This book compares influencer marketing on TikTok with the already known social media channels Instagram and YouTube, and gives practical advice for businesses on how to effectively use TikTok. Chantal Van Houtte is a graduate from CBS International Business School, working as a Product Manager in the E-Commerce industry.
Book Synopsis TikTok Cultures in the United States by : Trevor Boffone
Download or read book TikTok Cultures in the United States written by Trevor Boffone and published by Routledge. This book was released on 2022-04-03 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: TikTok Cultures in the United States examines the role of TikTok in US popular culture, paying close attention to the app’s growing body of subcultures. Featuring an array of scholars from varied disciplines and backgrounds, this book uses TikTok (sub)cultures as a point of departure from which to explore TikTok’s role in US popular culture today. Engaging with the extensive and growing scholarship on TikTok from international scholars, chapters in this book create frameworks and blueprints from which to analyze TikTok within a distinctly US context, examining topics such as gender and sexuality, feminism, race and ethnicity and wellness. Shaping TikTok as an interdisciplinary field in and of itself, this insightful and timely volume will be of great interest to students and scholars of new and digital media, social media, popular culture, communication studies, sociology of media, dance, gender studies, and performance studies.
Book Synopsis The Secret Life of an Uncool Mum by : Serena Terry
Download or read book The Secret Life of an Uncool Mum written by Serena Terry and published by HarperCollins. This book was released on 2022-03-03 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sunday Times bestselling novel from viral sensation, @MammyBanter A hilarious warts-and-all novel about modern motherhood – and how having it all sometimes isn’t what you think it might be.
Download or read book TikTok Broadway written by Trevor Boffone and published by Oxford University Press. This book was released on 2024 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: TikTok Broadway: Musical Theatre Fandom in the Digital Age explores how TikTok has revolutionized musical theatre fandom and democratized musical theatre fan cultures and spaces. The book argues that TikTok has created a new canon of musical theatre thanks to the way virality works on the app, expanding musical theatre into a purely digital realm that spills into other, non-digital aspects of U.S. popular culture.
Book Synopsis TikTok Boom by : Chris Stokel-Walker
Download or read book TikTok Boom written by Chris Stokel-Walker and published by Canbury Press. This book was released on 2021-07-15 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: TikTok has taken over the world in just a few short years. What does its success mean for the future of technology? Journalist and author Chris Stokel-Walker tells the inside story of the Chinese app, with unprecedented access to key company figures, along with the superpower battle with the US over its future. 'A careful, detailed teardown of the people, culture and technology behind the world's most dynamic social network, TikTok. It is rare for a business analysis to read like a thriller – this one does.' Azeem Azhar, Founder, Exponential View 'TikTok is perhaps the fastest growing and most addictive social media tool yet created. This book is vital to understanding how it works and the impact it's having.' – Damian Collins MP, former chairman of the House of Commons Digital, Culture, Media and Sport Select Committee 'In TikTok Boom, Stokel-Walker matches the unparalleled breadth and scale of growth of the Chinese platform with remarkable depth and spectacular wisdom. Blending journalistic narrative with state-of-the-art academic research, no other author comes close to weaving this epic tale of the rise of China’s first global platform threatening Silicon’s Valley hegemony while operating as inflection point around the rise of one globe two Internet systems. This is a must read for students, scholars, and policy makers.' – David Craig, Clinical Professor, USC Annenberg 'It's clear that Stokel-Walker's strength is that he's not just TikTok-literate, he's TikTok-fluent. He knows the product, the people, and the entire ecosystem inside and out, and it is this familiarity that makes his telling so compelling, because he knows how to make you feel like you, too, are an insider in this strange new world.' - Rui Ma, founder, Tech Buzz China 'This book charts the story of an app on the rise that's changing the world of tech, charting the future of culture, and creating a new world of work: the creator economy... it breaks down some of the biggest questions for the future of work and culture.' - Li Jin, Atelier Ventures TikTok is the fastest growing app in the world, and the first to challenge Silicon Valley's dominance of social media. Donald Trump claimed it was a threat to US security tried to outlaw it. India has banned TikTok. Do the concerns about TikTok's Chinese ownership justify TikTok's treatment in the West? How has it taken over the world in just a few years, and what does its success mean for the future of technology? In TikTok Boom, journalist and author of YouTubers, Chris Stokel-Walker has interviewed scores of people connected to the world’s hottest app, including current and former employees, as well as some of TikTok’s biggest names in front of and behind the lens, gleaning never-before-seen insights as to how the new influencer ecosystem works. And he goes behind the scenes at its ambitious Chinese owner, ByteDance, which wants to become Beijing's answer to Google, and finds out what has happened to its founder, Yiming Zhang. TikTok Boom presents a nuanced, informed and incisive read on the characters and strategies behind the world's new tech order.
Book Synopsis The SAGE Handbook of Social Media Marketing by : Annmarie Hanlon
Download or read book The SAGE Handbook of Social Media Marketing written by Annmarie Hanlon and published by SAGE. This book was released on 2022-06-16 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media
Book Synopsis Selfie Democracy by : Elizabeth Losh
Download or read book Selfie Democracy written by Elizabeth Losh and published by MIT Press. This book was released on 2022-09-06 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: How politicians’ digital strategies appeal to the same fantasies of digital connection, access, and participation peddled by Silicon Valley. Smartphones and other digital devices seem to give us a direct line to politicians. But is interacting with presidential tweets really a manifestation of digital democracy? In Selfie Democracy, Elizabeth Losh examines the unintended consequences of politicians’ digital strategies, from the Obama campaign’s pioneering construction of an online community to Trump’s Twitter dominance. She finds that politicians who use digital media appeal to the same fantasies of digital connection, access, and participation peddled by Silicon Valley. Meanwhile, smartphones and social media don’t enable participatory democracy so much as they incentivize citizens to perform attention-getting acts of political expression. Losh explores presidential rhetoric casting digital media as tools of democracy, describes the conflation of gender and technology that contributed to Hillary Clinton’s defeat in 2016, chronicles the Biden campaign’s early digital stumbles in 2020, and recounts the TikTok campaign that may have spoiled a Trump rally. She shows that although Obama and Trump may seem diametrically opposed in both style and substance, they both used mobile digital media in ways that reshaped the presidency and promised a new kind of digital democracy. Obama used data and digital media to connect to citizens without intermediaries; Trump followed this strategy to its most extreme conclusion. What were the January 6 insurrectionists doing, as they livestreamed themselves and their cohorts attacking the Capitol, but practicing their own brand of selfie democracy?
Book Synopsis Innovations and Social Media Analytics in a Digital Society by : Maria José Sousa
Download or read book Innovations and Social Media Analytics in a Digital Society written by Maria José Sousa and published by CRC Press. This book was released on 2022-06-15 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent advances in digitization are transforming healthcare, education, tourism, information technology, and some other sectors. Social media analytics are tools that can be used to measure innovation and the relation of the companies with the citizens. This book comprises state-ofthe-art social media analytics, and advanced innovation policies in the digitization of society. The number of applications that can be used to create and analyze social media analytics generates large amounts of data called big data, including measures of the use of the technologies to develop or to use new services to improve the quality of life of the citizens. Digitization has applications in fields from remote monitoring to smart sensors and other devices. Integration generates data that need to be analyzed and visualized in an easy and clear way, that will be some of the proposals of the researchers present in this book. This volume offers valuable insights to researchers on how to design innovative digital analytics systems and how to improve information delivery remotely.
