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Tiktok As A Marketing Channel For Influencer Marketing
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Book Synopsis TikTok as a Marketing Channel for Influencer Marketing by : Chantal Van Houtte
Download or read book TikTok as a Marketing Channel for Influencer Marketing written by Chantal Van Houtte and published by LIT Verlag Münster. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has experienced a steady increase in importance during the past years. This is especially true for the Chinese app TikTok, which is currently one of the fastest-growing social media platforms worldwide. At the same time brands are continuously employing influencers as a marketing tool. But what exactly is the role of the TikTok as a channel for influencer marketing? This book compares influencer marketing on TikTok with the already known social media channels Instagram and YouTube, and gives practical advice for businesses on how to effectively use TikTok.
Book Synopsis How to Promote Your Business on TikTok by : Alessandro Bogliari
Download or read book How to Promote Your Business on TikTok written by Alessandro Bogliari and published by The Influencer Marketing Factory. This book was released on 2020-04-16 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Did you know that over 90% of brands are currently using social media to build brand awareness? According to Hootsuite (2019), 88% of Americans aged 18-29 are using social media, and 69% of United States adults have a social media profile. It’s safe to say that marketing companies are making the right move by targeting social media users to increase brand popularity. Each social media platform has learned a lesson or two from its predecessor on keeping their users engaged. Next in line is the social media platform TikTok.
Book Synopsis Become A Successful Social Media Influencer by : Cedenheim
Download or read book Become A Successful Social Media Influencer written by Cedenheim and published by Cedenheim Publishing. This book was released on 2020-06-23 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influencer marketing is a new digital marketing strategy that consists of achieving a series of collaborative links between brands and companies and those people with high visibility and prominence on the Internet, known as 'influencers.' Becoming an influencer or being considered an influencer is not only about having many followers. It is about having your opinion followed and considered by a particular audience. And at the same time, this implies a lot of hard work that involves a lot of learning, perseverance, and dedication. Brands love social media influencers because they encourage their followers to buy products they promote. 2020 will be the best year for influencers. Here is what you'll learn in this step by step guide: How Influencers Generate Their Income How To Go Viral On TikTok How To Use Hashtags & Challenges The Right Way On TikTok TikTok Analytics - The Best Tool For An Influencer What's The Most Important Things When Selecting Your Niche How To Use Captions And Hashtags Like A Pro On Instagram How To Use Analyze Your Audience And Create Viral Posts How To Set Yourself Ready To Be Contacted By Brands For Promotions Things You Should Never Do As An Influencer How To Setup Your Youtube Channel The Right Way Analyzing Your Channel Data For Maximum Exposure
Book Synopsis Tik Tok Marketing for Entrepreneurs by : Robert Kasey
Download or read book Tik Tok Marketing for Entrepreneurs written by Robert Kasey and published by . This book was released on 2021-02-19 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Would you like to Attract potential customers on Tiktok, for your business?If so, this book is for you.Tiktok has seen massive growth over the years.And it's becoming more popular as the younger generations are creating and consuming more video content.It's an app that gives users unrestricted freedom to create anything and everything under the sun.With over 2 billion downloads worldwide and available in more than 150 countries, Tiktok has become a way for creators to communicate their creativity to a marketing and advertising haven since its birth in 2018.Tapping into this market can boost your online presence dramatically.Imagine what could that do for you as a growing influencer or an entrepreneur.And despite what people say, Tiktok is not going anywhere.Its algorithm at this moment is easy to build upon, which may be the reason why numerous creators, entrepreneurs, and individuals are keen on using the app.Getting acquainted with Tiktok and producing content can prompt massive growth and be an excellent marketing strategy for your business.Here's what you'll learn from this book:*Understand the basics of Tiktok*Know the difference between using Tiktok versus other social media platforms*How to make money on Tiktok*Use Tiktok's algorithm to successfully market your business*Learn to run an influencer marketing campaignAnd so much more.If you are serious about marketing, you need to tap into the power of one of the world's most popular video-sharing app. This collection offers you a roadmap to achieving Tiktok marketing success.Scroll up, Click on "Buy Now with 1-Click", and Grab a Copy Today!
Book Synopsis Social Media Marketing in the Self-Media Era by : Giovanni Aytan
Download or read book Social Media Marketing in the Self-Media Era written by Giovanni Aytan and published by LIT Verlag. This book was released on 2021-01-07 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I don't get the hype either" was Charli D'Amelio's bio on TikTok. She couldn't understand her own success on TikTok, as she saw herself as a normal US American teenage girl. Now Charli is the biggest influencer on TikTok with over 100 million followers. This research focuses on social media marketing on TikTok. The topic is crucial for future marketing approaches, because TikTok offers new and efficient marketing tools and a growing audience. We live in a self-media era. People present themselves on social media platforms like Instagram, Facebook, and YouTube. TikTok has taken the self-media logic to a new level: anyone can go viral on the platform, even without a large follower base. People are becoming self-publishing consumers. I started a self-experiment and created my own TikTok channel. It was a huge success - I managed to go viral with nearly every video. This self-experiment can serve as a guide for both individuals interested in social branding on TikTok and moreover marketers motivated to run a TikTok channel, in order to successfully market products and services. My name is Giovanni Aytan and I am a Digital Media Management student at CBS International Business School.
Book Synopsis The Use of Blockchain Technology in Digital Marketing: Exploring the Transformative Potential of Web3 by : Giovanni Aytan
Download or read book The Use of Blockchain Technology in Digital Marketing: Exploring the Transformative Potential of Web3 written by Giovanni Aytan and published by LIT Verlag Münster. This book was released on 2024-07 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web3 has opened exciting possibilities for brands to engage with customers in innovative and trustworthy ways. This book serves as a valuable resource for marketers, businesses, and enthusiasts, providing practical knowledge on harnessing blockchain technology for digital marketing. By presenting real-world examples and conducting in-depth analysis, it bridges the gap between theory and practice. Through the comprehensive examination of blockchain, Web3, and their influence on digital marketing, this book uncovers novel findings and provides a nuanced understanding of latest trends in the evolving digital landscape. The reader is empowered to seize opportunities in this dynamic environment. Using a comprehensive mixed-method approach that includes qualitative interviews and surveys, this research leverages the invaluable expertise of industry experts specialized in blockchain and Web3. The experts describe Non-Fungible Tokens (NFTs) as highly valuable marketing tools that offer novel opportunities in the digital marketing space. Beyond their intrinsic value, NFTs foster community building and act as digital "cookies" that enable companies to gather new customer data.
Book Synopsis How to be an influencer FAST! by : Irina Bristow
Download or read book How to be an influencer FAST! written by Irina Bristow and published by Zee Publishing. This book was released on 2022-12-25 with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who else wants to be a successful Influencer -- FAST? Are you looking for a guide that will teach you the ropes of social media marketing? Look no further than `How to be an influencer FAST'! This book is packed with tips and tricks on how to grow your following and engagement on the different social media channels. From finding the right niche and target audience, to creating engaging content, and even driving traffic to your websites - this book has it all. Get started now and see your social media following grow exponentially! If you're tired of struggling to get the attention of your followers and want to take your social media presence up a notch, then this is the book for you! This comprehensive guide will teach you everything you need to know, in order to achieve success with your social media marketing. In this book you'll learn about: Content insights Know your audience Be familiar with your competition Produce or participate in challenges What else are hashtags good for? Be familiar with your competition Predicting the success or failure of a video Develop your brand's reputation Have a noticeable visual presence What qualifications do you need to become a YouTuber? Contact the brands Cold Outreach Do your research Interact With Your Fans How to Get in Touch with Other Influencers The Influence of Stories The new Instagram algorithm Make an Eye-Catching Instagram Bio What is the distinction between a business and a creator account? How do you choose a niche and not die trying? What is influencer marketing? And much, much more... Grab your copy today!
Book Synopsis TikTok Marketing Made Easy by : Hillary Scholl
Download or read book TikTok Marketing Made Easy written by Hillary Scholl and published by Estalontech. This book was released on 2019-11-30 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: TikTok Marketing Made Easy Reaching out easily to scattered audience & boost sales and profits TikTok Marketing has become the best technique for marketers to make the most from their advertising efforts, and if not given adequate importance to, it can prove fatal for your business. Not only does it give you more opportunities to enhance your credibility, but you can easily stay on top of minds of your targeted audience on a long-term basis. Let’s check out some fascinating facts that will get you glued to it- TikTok has 500 million active users worldwide. It was the third most downloaded app in the first quarter (Q1) of 2019, with 188 million new users. As of Q1 2019, it’s the most downloaded app on the Apple App Store, with 33 million downloads in a single quarter. Users spend an average of 52 minutes per day on the app. 90% of all TikTok users access the app on a daily basis. Truly, that’s just a small piece of the immense possibilities that it holds for business owners of all shapes and sizes. Yes, benefits are getting BIGGER AND BIGGER, so the opportunity to reach potential customers & promote your offers to increase sales & profits*. TikTok Marketing Made Easy will take you by the hand and teach you how to create high converting TikTok Marketing campaigns to boost leads, sales and profits. With its proper use, you can learn easily increase reach by cross promoting your TikTok content on other social platforms. You’ll discover advanced TikTok Marketing Tips and Tricks to boost sales and profits. Well this is a proven, tried and tested method and...and all you need to do is to follow the exact steps mentioned in the training guide. And as they say, rest will be history. Here’s a brief insight into the great assistance that we are providing you with our info-packed training guide: All the efforts for boosting your business by harnessing the MASSIVE power of TikTok Marketing has been taken care of on our end. You just need to apply these proven strategies and get your business way above your competitors. Notably , this guide is A GOLDEN BOOK, and deserves a HEAVY PRICE ..and will be a worthy read for all marketers
Book Synopsis Influencer Marketing for Brands by : Aron Levin
Download or read book Influencer Marketing for Brands written by Aron Levin and published by Apress. This book was released on 2019-11-30 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up. Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel. The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples. What You Will Learn Plan effective influencer marketing campaigns using a simple 3-step formulaCreate top performing YouTube videos that drive website traffic, app installs and salesUnderstand what to pay for influencer marketing and how much you should invest if you're just starting out Who This Book is For Marketing and agency professionals, influencers and content creators, marketing students, those who are looking for more effective forms of advertising and are generally interested in understanding the new and evolving digital media landscape.
Book Synopsis Social Live Video Streaming In Your Influencer Marketing Strategy by : Laura Maya
Download or read book Social Live Video Streaming In Your Influencer Marketing Strategy written by Laura Maya and published by Estalontech. This book was released on 2022-04-10 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online Video Marketing has again breached a new level . Video has been very accessible to anyone with internet access, both to watch and to produce. While the technology is trending towards higher quality video on a professional level ,but with new enhancement , its ease of use has made it possible for anyone to hop onto their laptop and create their own video in under an hour The global live video streaming market is estimated to reach $128 billion by 2026 and is one of the most valuable vehicles for marketers and brand advertising. Live streaming on social media is a relatively new phenomenon but more and more brands are adapting their social media strategies and influencer marketing strategies. Many Online Marketers are doing a crossover to social live video streaming and the trend is catching steam. Live video streaming differs from video content in that video content is recorded and accessed directly by the user. It takes the form of a broadcast in which the creator videos be transferred simultaneously to several users. A live video stream transmits the video in real time over the Internet. You don’t need to be ‘sold’ on the reasons why you need a video marketing strategy, but let’s be real, it feels daunting to even start. Creating video content sounds simple enough on paper but when it comes down to actually whipping out your iPhone and going Live . Where do you even start? Yes, it can be intimidating thinking of yourself as the star of your videos; however, is there a better way to reach your ideal audience and showcase your coaching style AND expertise all at the same time? Remember, don’t overthink this process. You don’t need a fully equipped studio, nor do you need a hair and makeup team. Everyday people film millions of videos by simply hitting the Record button on their smart phones. Give it a try…I bet you’ll be surprised at how easy the whole process is. With a well crafted workbook as your guidance ,this book will guide readers to explore with the type of content they wish to record and publish , get some decent feedback or measure on analytics about what types of video perform best for you. Are you ready to get started?
Book Synopsis Using Influencer Marketing as a Digital Business Strategy by : Teixeira, Sandrina
Download or read book Using Influencer Marketing as a Digital Business Strategy written by Teixeira, Sandrina and published by IGI Global. This book was released on 2023-12-08 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using Influencer Marketing as a Digital Business Strategy presents a comprehensive exploration of the burgeoning world of digital influencers, whose impact on consumer behavior and brand promotion is rapidly transforming the marketing landscape. This book delves into the most relevant topics in the field, providing a valuable contribution to both management and academia alike. The book delves into the essence of influencer marketing by examining the different types of influencers and their crucial role in reaching a brand's target audience. The strategic partnership between influencers and brands is analyzed, highlighting how these influential content creators act as powerful intermediaries between companies and potential consumers. By examining the intricate relationship between influencers, brands, and consumers, the book sheds light on the purchase intention process and consumer habits in the digital age. Given the recent emergence of influencer marketing as a prominent force, this book serves as a critical reference source for researchers, business executives, marketing professionals, influencer marketing agencies, and graduate students seeking to expand their understanding of this dynamic field.
Book Synopsis How To Become A Successful Social Media Influencer by : resell right
Download or read book How To Become A Successful Social Media Influencer written by resell right and published by 大賢者外語. This book was released on with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influencer marketing is a new digital marketing strategy that consists of achieving a series of collaborative links between brands and companies and those people with high visibility and prominence on the Internet, known as 'influencers.' Becoming an influencer or being considered an influencer is not only about having many followers. It is about having your opinion followed and considered by a particular audience. And at the same time, this implies a lot of hard work that involves a lot of learning, perseverance, and dedication. Brands love social media influencers because they encourage their followers to buy products they promote. 2020 will be the best year for influencers. Here is what you'll learn in this step by step guide: How Influencers Generate Their Income How To Go Viral On TikTok How To Use Hashtags & Challenges The Right Way On TikTok TikTok Analytics - The Best Tool For An Influencer What's The Most Important Things When Selecting Your Niche How To Use Captions And Hashtags Like A Pro On Instagram How To Use Analyze Your Audience And Create Viral Posts How To Set Yourself Ready To Be Contacted By Brands For Promotions Things You Should Never Do As An Influencer How To Setup Your Youtube Channel The Right Way Analyzing Your Channel Data For Maximum Exposure
Book Synopsis Influencer Marketing on TikTok: Strategies for Success by : Mayfair Digital Agency
Download or read book Influencer Marketing on TikTok: Strategies for Success written by Mayfair Digital Agency and published by Mayfair Digital Agency. This book was released on 2019-10-02 with total page 9 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Influencer Marketing on TikTok: Strategies for Success" is a must-read guide for marketers looking to harness the power of TikTok as a marketing platform. Written by Mayfair Digital Agency, a seasoned influencer marketing expert, this eBook provides a comprehensive overview of how to create effective influencer marketing campaigns specifically tailored to TikTok. From identifying the right influencers to understanding TikTok's unique algorithm, readers will gain valuable insights into leveraging this popular social media platform to drive brand awareness and engagement. Packed with practical tips and case studies, this book offers step-by-step strategies for optimizing content, collaborating with influencers, and measuring campaign success. Whether you're a beginner or experienced marketer, this eBook is your go-to resource for mastering influencer marketing on TikTok and staying ahead of the competition.
Book Synopsis Digital Marketing in Practice by : Hanne Knight
Download or read book Digital Marketing in Practice written by Hanne Knight and published by Kogan Page Publishers. This book was released on 2023-03-03 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to create effective digital marketing campaigns, analyze competitor behaviour and conduct digital marketing in a responsible and accountable way with this real-life focussed and streamlined textbook. Digital Marketing in Practice balances step-by-step practical coverage with academic theoretical context throughout to offer a definitive and easy-to-understand resource. Exploring key definitions and best-practice for tools, channels and platforms including SEO, social media marketing, email marketing and online advertising, it shows how to create plans and set objectives, design digital marketing campaigns and evaluate their success for improvement. Digital Marketing in Practice also describes how to incorporate accountability, inclusivity and meaningful sustainability messaging. Featuring interviews with industry professionals and case study examples from a range of brands including Nielsen and the Met Office, it also contains how-to guides, check lists and critical thought pieces. Supported by online resources consisting of lecture slides, self-test questions, group activities, worksheets, additional interactive case studies and further resource links, it is an indispensable text to equip students with the tools to develop and implement successful digital marketing.
Book Synopsis TikTok For Business by : Raymond Wayne
Download or read book TikTok For Business written by Raymond Wayne and published by Estalontech. This book was released on 2022-09-17 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are You Ready To Make Your Business Go Viral With TikTok? It’s About Time For You To Learn And Dominate TikTok Marketing For Business! According to the information presented on the website BusinessOfApps.com, the number of active TikTok users topped 1.2 billion in the month of March 2022. Over six hundred and fifty million people had downloaded the TikTok app by the time the year 2021 came to a close and 2022 began. TikTok users spent a total of $2.3 billion in 2021 in the form of consumer spending on the platform. One of the reasons for TikTok's appeal is the short video format, which is quite popular, particularly among younger people. This format has gained a lot of traction in recent years. Because TikTok today has more than 1.2 billion active users, it is highly likely that you will be able to locate your target demographic on the network. You are able to locate TikTok influencers that are already well-known on the network and collaborate with them to target certain geographic areas. A user is considered to be a "micro-influencer" by TikTok if they have at least 10,000 followers, and it is common for these individuals to have a sizable following in the region in which they reside. However, it is essential that you have the right mindset and that you develop the necessary skills in order to be able to use TikTok to make your business go viral. Getting the marketing plan for your TikTok channel just right is not a simple feat. On TikTok, numerous companies have wasted their time and resources attempting to sell their brands, products, and services. If you want to get the most out of your efforts to promote your company on TikTok and to create videos for it, you need to educate yourself on how to do so in the most effective manner. You have a responsibility to educate yourself on the advantages of incorporating TikTok into your online marketing approach as well as the means by which you can amass a greater number of views and followers. Here’s where my advice for you comes in You will approach the promotion of your business on TikTok and the creation of videos in the right way to achieve the best results. You will learn the benefits of adding TikTok to your online marketing strategy. You will be able to gain more views and followers on TikTok. You will learn proven techniques to get the best results from TikTok. You will learn the TikTok marketing mistakes that you need to avoid. Plus, a whole lot more To make it easy, I’ve put together a step-by-step guide that will show you exactly how it’s done..
Book Synopsis Influencer Marketing Strategy by : Gordon Glenister
Download or read book Influencer Marketing Strategy written by Gordon Glenister and published by Kogan Page Publishers. This book was released on 2021-03-03 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: SHORTLISTED: Business Book Awards 2022 - Sales & Marketing category Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist. Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing. However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural style. This can be unnerving, and it's therefore imperative to have a clearly defined campaign that mutually benefits and protects both the brand and the influencer. Influencer Marketing Strategy gives readers everything they need to create influencer marketing strategy. It will walk readers through the key considerations, and offer insight into decisions such as choosing the right influencer, planning content, and how to incorporate influencer marketing into your wider marketing strategy. This book presents fascinating, in-depth case studies from the beauty, fashion, gaming, travel, health and tech industries, demonstrating the variety of ways that influencer marketing can be utilized, and the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide to developing a successful influencer marketing strategy - and building campaigns that create real value.
Book Synopsis TikTok Guru: A Guide To Explosive TikTok Marketing by : Dack Douglas
Download or read book TikTok Guru: A Guide To Explosive TikTok Marketing written by Dack Douglas and published by Icon Publications Limited. This book was released on with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: "TikTok Guru: A Guide To Explosive TikTok Marketing" equips marketers and business owners with original and never-before-seen strategies to conquer the TikTok realm. By leveraging the platform's unique features and engaging with the audience authentically, you can unlock the full potential of TikTok as a marketing powerhouse. Let this book be your guide to achieve TikTok marketing success, while standing out from the crowd with fresh, innovative ideas that have never been plagiarized or used before. Get ready to take your brand's TikTok journey to new heights! This book also contains a lifetime 10% off coupon.
