Through The Social Web

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Designing for the Social Web

Author : Joshua Porter
Publisher : Peachpit Press
ISBN 13 : 013208953X
Total Pages : 201 pages
Book Rating : 4.1/5 (32 download)

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Book Synopsis Designing for the Social Web by : Joshua Porter

Download or read book Designing for the Social Web written by Joshua Porter and published by Peachpit Press. This book was released on 2010-04-07 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: No matter what type of web site or application you’re building, social interaction among the people who use it will be key to its success. They will talk about it, invite their friends, complain, sing its high praises, and dissect it in countless ways. With the right design strategy you can use this social interaction to get people signing up, coming back regularly, and bringing others into the fold. With tons of examples from real-world interfaces and a touch of the underlying social psychology theory, Joshua Porter shows you how to design your next great social web application. Inside, you’ll discover: • The real reasons why people participate online and the psychology behind them • The Usage Lifecycle—or how people use your web application over time • How to get people past that trickiest of hurdles: sign-up • What to do when you’ve launched a web application and nobody is using it • How to analyze the effectiveness of your application screens and flows • How to grow your social web application from zero users to 1000—and beyond Designing for the social web is about much more than adding features. It’s about embracing the social interaction of the people who make you successful—and then designing smartly to encourage it.

Analyzing the Social Web

Author : Jennifer Golbeck
Publisher : Newnes
ISBN 13 : 0124058566
Total Pages : 291 pages
Book Rating : 4.1/5 (24 download)

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Book Synopsis Analyzing the Social Web by : Jennifer Golbeck

Download or read book Analyzing the Social Web written by Jennifer Golbeck and published by Newnes. This book was released on 2013-02-17 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzing the Social Web provides a framework for the analysis of public data currently available and being generated by social networks and social media, like Facebook, Twitter, and Foursquare. Access and analysis of this public data about people and their connections to one another allows for new applications of traditional social network analysis techniques that let us identify things like who are the most important or influential people in a network, how things will spread through the network, and the nature of peoples' relationships. Analyzing the Social Web introduces you to these techniques, shows you their application to many different types of social media, and discusses how social media can be used as a tool for interacting with the online public. - Presents interactive social applications on the web, and the types of analysis that are currently conducted in the study of social media - Covers the basics of network structures for beginners, including measuring methods for describing nodes, edges, and parts of the network - Discusses the major categories of social media applications or phenomena and shows how the techniques presented can be applied to analyze and understand the underlying data - Provides an introduction to information visualization, particularly network visualization techniques, and methods for using them to identify interesting features in a network, generate hypotheses for analysis, and recognize patterns of behavior - Includes a supporting website with lecture slides, exercises, and downloadable social network data sets that can be used can be used to apply the techniques presented in the book

Social Theory after the Internet

Author : Ralph Schroeder
Publisher : UCL Press
ISBN 13 : 178735122X
Total Pages : 210 pages
Book Rating : 4.7/5 (873 download)

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Book Synopsis Social Theory after the Internet by : Ralph Schroeder

Download or read book Social Theory after the Internet written by Ralph Schroeder and published by UCL Press. This book was released on 2018-01-04 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet has fundamentally transformed society in the past 25 years, yet existing theories of mass or interpersonal communication do not work well in understanding a digital world. Nor has this understanding been helped by disciplinary specialization and a continual focus on the latest innovations. Ralph Schroeder takes a longer-term view, synthesizing perspectives and findings from various social science disciplines in four countries: the United States, Sweden, India and China. His comparison highlights, among other observations, that smartphones are in many respects more important than PC-based internet uses. Social Theory after the Internet focuses on everyday uses and effects of the internet, including information seeking and big data, and explains how the internet has gone beyond traditional media in, for example, enabling Donald Trump and Narendra Modi to come to power. Schroeder puts forward a sophisticated theory of the role of the internet, and how both technological and social forces shape its significance. He provides a sweeping and penetrating study, theoretically ambitious and at the same time always empirically grounded.The book will be of great interest to students and scholars of digital media and society, the internet and politics, and the social implications of big data.

Driving Results Through Social Networks

Author : Robert L. Cross
Publisher : John Wiley & Sons
ISBN 13 : 0470392495
Total Pages : 246 pages
Book Rating : 4.4/5 (73 download)

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Book Synopsis Driving Results Through Social Networks by : Robert L. Cross

Download or read book Driving Results Through Social Networks written by Robert L. Cross and published by John Wiley & Sons. This book was released on 2009-01-09 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Driving Results Through Social Networks shows executives and managers how to obtain substantial performance and innovation impact by better leveraging these traditionally invisible assets. For the past decade, Rob Cross and Robert J. Thomas have worked closely with executives from over a hundred top-level companies and government agencies. In this groundbreaking book, they describe in-depth how these leaders are using network thinking to increase revenues, lower costs, and accelerate innovation.

Online Social Networking on Campus

Author : Ana M. Martínez-Alemán
Publisher : Routledge
ISBN 13 : 1135855285
Total Pages : 167 pages
Book Rating : 4.1/5 (358 download)

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Book Synopsis Online Social Networking on Campus by : Ana M. Martínez-Alemán

Download or read book Online Social Networking on Campus written by Ana M. Martínez-Alemán and published by Routledge. This book was released on 2008-02 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the era of such online spaces as Facebook, Instant Messenger, Live Journal, Blogger, Web Shots, and campus blogs, college students are using these resources and other online sites as a social medium. Inevitably, this medium presents students with ethical decisions about social propriety, self disclosure and acceptable behaviour. Because online social networking sites have proven problematic for college students and for college administrators, this book aims to offer professional guidance to Higher Education administrators and policy makers. Online Social Networking on Campus: Understanding what matters in student culture is a professional guide for Higher Education faculty and Student Affairs administrators, which rigorously examines college students’ use of online social networking sites and how they use these to develop relationships both on and off campus. Most importantly, Online Social Networking on Campus investigates how college students use online sites to explore and makes sense of their identities. Providing information taken from interviews, surveys and focus group data, the book presents an ethnographic view of social networking that will help Student Affairs administrators, Information Technology administrators, and faculty better understand and provide guidance to the "neomillennials" on their campuses.

Mining the Social Web

Author : Matthew Russell
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449388345
Total Pages : 356 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Mining the Social Web by : Matthew Russell

Download or read book Mining the Social Web written by Matthew Russell and published by "O'Reilly Media, Inc.". This book was released on 2011-01-21 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facebook, Twitter, and LinkedIn generate a tremendous amount of valuable social data, but how can you find out who's making connections with social media, what they’re talking about, or where they’re located? This concise and practical book shows you how to answer these questions and more. You'll learn how to combine social web data, analysis techniques, and visualization to help you find what you've been looking for in the social haystack, as well as useful information you didn't know existed. Each standalone chapter introduces techniques for mining data in different areas of the social Web, including blogs and email. All you need to get started is a programming background and a willingness to learn basic Python tools. Get a straightforward synopsis of the social web landscape Use adaptable scripts on GitHub to harvest data from social network APIs such as Twitter, Facebook, and LinkedIn Learn how to employ easy-to-use Python tools to slice and dice the data you collect Explore social connections in microformats with the XHTML Friends Network Apply advanced mining techniques such as TF-IDF, cosine similarity, collocation analysis, document summarization, and clique detection Build interactive visualizations with web technologies based upon HTML5 and JavaScript toolkits "Let Matthew Russell serve as your guide to working with social data sets old (email, blogs) and new (Twitter, LinkedIn, Facebook). Mining the Social Web is a natural successor to Programming Collective Intelligence: a practical, hands-on approach to hacking on data from the social Web with Python." --Jeff Hammerbacher, Chief Scientist, Cloudera "A rich, compact, useful, practical introduction to a galaxy of tools, techniques, and theories for exploring structured and unstructured data." --Alex Martelli, Senior Staff Engineer, Google

Social Media in Higher Education

Author : Monica Patrut
Publisher : IGI Global
ISBN 13 : 1466629711
Total Pages : 475 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Social Media in Higher Education by : Monica Patrut

Download or read book Social Media in Higher Education written by Monica Patrut and published by IGI Global. This book was released on 2013-01-01 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides research on the pedagogical challenges faced in recent years to improve the understanding of social media in the educational systems"--Provided by publisher.

The Social Classroom: Integrating Social Network Use in Education

Author : Mallia, Gorg
Publisher : IGI Global
ISBN 13 : 1466649054
Total Pages : 568 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis The Social Classroom: Integrating Social Network Use in Education by : Mallia, Gorg

Download or read book The Social Classroom: Integrating Social Network Use in Education written by Mallia, Gorg and published by IGI Global. This book was released on 2013-12-31 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: As technology is being integrated into educational processes, teachers are searching for new ways to enhance student motivation and learning. Through shared experiences and the results of empirical research, educators can ease social networking sites into instructional usage. The Social Classroom: Integrating Social Network Use in Education collates different viewpoints on how social networking sites can be integrated in education. Highlighting both formal and informal uses of social interaction tools as learning tools, this book will be very useful to all educators, trainers and academic researchers in all aspects of education looking for a theoretical/practical approach to resourceful teaching.

A Survival Guide to Social Media and Web 2.0 Optimization

Author : Deltina Hay
Publisher : Dalton Publishing
ISBN 13 : 0981744389
Total Pages : 418 pages
Book Rating : 4.9/5 (817 download)

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Book Synopsis A Survival Guide to Social Media and Web 2.0 Optimization by : Deltina Hay

Download or read book A Survival Guide to Social Media and Web 2.0 Optimization written by Deltina Hay and published by Dalton Publishing. This book was released on 2009 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is no secret that the future of the Internet is the Social Web and that the future is this very instant. Millions of people and businesses are interacting, sharing and collaborating on social networking sites, media communities, social bookmarking sites, blogs and more. They are doing it right now, 24/7, and you and your business want to be a part of this powerful movement with as professional and efficient a presence as possible while keeping your expenses minimal.This book will show you how to use the tools of Web 2.0 to build a successful Web presence. From Squidoo to YouTube, Facebook to WordPress, wikis to widgets, blogs to RSS feeds, business owners, authors, publishers, students, PR and marketing professionals can learn to apply and integrate these tools by themselves. Gone are the days of relying on Web developers! This book arms you with the nuts and bolts of the new, open-source Internet through hands-on, real-world examples. You will be pleasantly surprised at how easy it is!

Social Media in Education: Breakthroughs in Research and Practice

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522556532
Total Pages : 416 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Social Media in Education: Breakthroughs in Research and Practice by : Management Association, Information Resources

Download or read book Social Media in Education: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-06-04 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the digital age, numerous technological tools are available to enhance educational practices. When used effectively, student engagement and mobile learning are significantly increased. Social Media in Education: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the usage, strategies, and applications of social media in education today. Including innovative studies on online networks, social constructivism, and collaborative learning, this publication is an ideal source for educators, professionals, school administrators, researchers, and practitioners in the field of education.

Teaching Crowds

Author : John Dron
Publisher : Athabasca University Press
ISBN 13 : 1927356806
Total Pages : 370 pages
Book Rating : 4.9/5 (273 download)

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Book Synopsis Teaching Crowds by : John Dron

Download or read book Teaching Crowds written by John Dron and published by Athabasca University Press. This book was released on 2014-09-01 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within the rapidly expanding field of educational technology, learners and educators must confront a seemingly overwhelming selection of tools designed to deliver and facilitate both online and blended learning. Many of these tools assume that learning is configured and delivered in closed contexts, through learning management systems (LMS). However, while traditional "classroom" learning is by no means obsolete, networked learning is in the ascendant. A foundational method in online and blended education, as well as the most common means of informal and self-directed learning, networked learning is rapidly becoming the dominant mode of teaching as well as learning. In Teaching Crowds, Dron and Anderson introduce a new model for understanding and exploiting the pedagogical potential of Web-based technologies, one that rests on connections — on networks and collectives — rather than on separations. Recognizing that online learning both demands and affords new models of teaching and learning, the authors show how learners can engage with social media platforms to create an unbounded field of emergent connections. These connections empower learners, allowing them to draw from one another’s expertise to formulate and fulfill their own educational goals. In an increasingly networked world, developing such skills will, they argue, better prepare students to become self-directed, lifelong learners.

Tagging

Author : Gene Smith
Publisher : New Riders
ISBN 13 : 0132798271
Total Pages : 218 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis Tagging by : Gene Smith

Download or read book Tagging written by Gene Smith and published by New Riders. This book was released on 2007-12-27 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tagging is fast becoming one of the primary ways people organize and manage digital information. Tagging complements traditional organizational tools like folders and search on users desktops as well as on the web. These developments mean that tagging has broad implications for information management, information architecture and interface design. And its reach extends beyond these technical domains to our culture at large. We can imagine, for example, the scrapbookers of the future curating their digital photos, emails, ticket stubs and other mementos with tags. This book explains the value of tagging, explores why people tag, how tagging works and when it can be used to improve the user experience. It exposes tagging's superficial simplicity to reveal interesting issues related to usability, information architecture, online community and collective intelligence.

Social Web Evolution: Integrating Semantic Applications and Web 2.0 Technologies

Author : Lytras, Miltiadis D.
Publisher : IGI Global
ISBN 13 : 1605662739
Total Pages : 340 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis Social Web Evolution: Integrating Semantic Applications and Web 2.0 Technologies by : Lytras, Miltiadis D.

Download or read book Social Web Evolution: Integrating Semantic Applications and Web 2.0 Technologies written by Lytras, Miltiadis D. and published by IGI Global. This book was released on 2009-03-31 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores the potential of Web 2.0 and its synergies with the Semantic Web and provides state-of-the-art theoretical foundations and technological applications"--Provided by publisher.

Advances in Social Network Analysis

Author : Stanley Wasserman
Publisher : SAGE Publications
ISBN 13 : 1452253919
Total Pages : 320 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Advances in Social Network Analysis by : Stanley Wasserman

Download or read book Advances in Social Network Analysis written by Stanley Wasserman and published by SAGE Publications. This book was released on 1994-07-27 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social network analysis, a method for analyzing relationships between social entities, has expanded over the last decade as new research has been done in this area. How can these new developments be applied effectively in the behavioral and social sciences disciplines? In Advances in Social Network Analysis, a team of leading methodologists in network analysis addresses this issue. They explore such topics as ways to specify the network contents to be studied, how to select the method for representing network structures, how social network analysis has been used to study interorganizational relations via the resource dependence model, how to use a contact matrix for studying the spread of disease in epidemiology, and how cohesion and structural equivalence network theories relate to studying social influence. It also offers statistical models for social support networks. Advances in Social Network Analysis is useful for researchers involved in general research methods and qualitative methods, and who are interested in psychology and sociology.

Social Software and Web 2.0 Technology Trends

Author : Deans, P. Candace
Publisher : IGI Global
ISBN 13 : 1605661236
Total Pages : 250 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis Social Software and Web 2.0 Technology Trends by : Deans, P. Candace

Download or read book Social Software and Web 2.0 Technology Trends written by Deans, P. Candace and published by IGI Global. This book was released on 2008-11-30 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides an overview of current Web 2.0 technologies and their impact on organizations and educational institutions"--Provided by publisher.

Privacy Online

Author : Sabine Trepte
Publisher : Springer Science & Business Media
ISBN 13 : 3642215211
Total Pages : 267 pages
Book Rating : 4.6/5 (422 download)

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Book Synopsis Privacy Online by : Sabine Trepte

Download or read book Privacy Online written by Sabine Trepte and published by Springer Science & Business Media. This book was released on 2011-07-21 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communications and personal information that are posted online are usually accessible to a vast number of people. Yet when personal data exist online, they may be searched, reproduced and mined by advertisers, merchants, service providers or even stalkers. Many users know what may happen to their information, while at the same time they act as though their data are private or intimate. They expect their privacy will not be infringed while they willingly share personal information with the world via social network sites, blogs, and in online communities. The chapters collected by Trepte and Reinecke address questions arising from this disparity that has often been referred to as the privacy paradox. Works by renowned researchers from various disciplines including psychology, communication, sociology, and information science, offer new theoretical models on the functioning of online intimacy and public accessibility, and propose novel ideas on the how and why of online privacy. The contributing authors offer intriguing solutions for some of the most pressing issues and problems in the field of online privacy. They investigate how users abandon privacy to enhance social capital and to generate different kinds of benefits. They argue that trust and authenticity characterize the uses of social network sites. They explore how privacy needs affect users’ virtual identities. Ethical issues of privacy online are discussed as well as its gratifications and users’ concerns. The contributors of this volume focus on the privacy needs and behaviors of a variety of different groups of social media users such as young adults, older users, and genders. They also examine privacy in the context of particular online services such as social network sites, mobile internet access, online journalism, blogs, and micro-blogs. In sum, this book offers researchers and students working on issues related to internet communication not only a thorough and up-to-date treatment of online privacy and the social web. It also presents a glimpse of the future by exploring emergent issues concerning new technological applications and by suggesting theory-based research agendas that can guide inquiry beyond the current forms of social technologies.

Social TV

Author : Mike Proulx
Publisher : John Wiley & Sons
ISBN 13 : 1118239652
Total Pages : 225 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Social TV by : Mike Proulx

Download or read book Social TV written by Mike Proulx and published by John Wiley & Sons. This book was released on 2012-01-26 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet didn’t kill TV! It has become its best friend. Americans are watching more television than ever before, and we’re engaging online at the same time we’re tuning in. Social media has created a new and powerful “backchannel”, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And “connected TVs” blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities. Social TV topics include: Leveraging the “second screen” to drive synched and deeper brand engagement Using social ratings analytics tools to find and target lean-forward audiences Aligning brand messaging to content as it travels time-shifted across devices Determining the best strategy to approach marketing via connected TVs Employing addressable TV advertising to maximize content relevancy Testing and learning from the most cutting-edge emerging TV innovations The rise of one technology doesn’t always mean the end of another. Discover how this convergence has created new marketing opportunities for your brand.