This Business Of Music Marketing Promotion

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This Business of Music Marketing and Promotion

Author : Tad Lathrop
Publisher :
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis This Business of Music Marketing and Promotion by : Tad Lathrop

Download or read book This Business of Music Marketing and Promotion written by Tad Lathrop and published by . This book was released on 1999 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: The maxim in the music industry has always been “You can’t make it on talent alone,” and withThis Business of Music Marketing & Promotion,you don’t have to. In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines, and more, all supported by real-life examples. He shows how the Web and other technological developments have revolutionized not only how music is made, but how it is marketed and promoted. The old rules still apply—create a marketing plan, know your copyrights, be familiar with the laws of commerce—but there are a host of new ones as well, along with new strategies on how to give your recording the exposure it deserves. This streamlined, reorganized, and updated edition features an all-new chapter (“Twenty-Five Profile-Building Ideas to Use Right Now”), which will help readers get a running start in the recording business. They’ll also find completely updated material about Internet sales and promotion techniques, the latest information available on integrated marketing and e-marketing strategies, and brand-new listings of information resources.

This Business of Global Music Marketing

Author : Tad Lathrop
Publisher : Billboard Books
ISBN 13 : 0307830128
Total Pages : 300 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis This Business of Global Music Marketing by : Tad Lathrop

Download or read book This Business of Global Music Marketing written by Tad Lathrop and published by Billboard Books. This book was released on 2013-04-03 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Think BIG—capture the global music market. Worldwide tours, internet downloads, international album distribution–the global market for music is expanding with lightning speed, and that means big opportunities for everyone in the music business. The main obstacle? Lack of knowledge. The world market is packed with opportunity, but it's also full of cultural, regulatory, administrative, legal, political, and logistical pitfalls. This Business of™ Global Music Marketing offers a map of the world, with full information on how to break into the global market, how to distribute records abroad, how to find an audience, how to package records to appeal to local markets, how to establish partnerships with foreign businesses, how to deal with different rules of trade, and much more. A companion volume to author Tad Lathrop's top-selling This Business of™ Music Marketing and Promotion, This Business of™ Global Music Marketing offers everyone in the music business a chance to go global.

Music Marketing

Author : Mike King
Publisher : Hal Leonard Corporation
ISBN 13 : 1458429474
Total Pages : 178 pages
Book Rating : 4.4/5 (584 download)

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Book Synopsis Music Marketing by : Mike King

Download or read book Music Marketing written by Mike King and published by Hal Leonard Corporation. This book was released on 2009-08-01 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Berklee Press). Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.

Music Marketing for the DIY Musician

Author : Bobby Borg
Publisher : Rowman & Littlefield
ISBN 13 : 1538134632
Total Pages : 454 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Music Marketing for the DIY Musician by : Bobby Borg

Download or read book Music Marketing for the DIY Musician written by Bobby Borg and published by Rowman & Littlefield. This book was released on 2020-01-07 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do it yourself and succeed! More and more artists are taking advantage of new technologies to try and build successful careers. But in this expanding competitive marketplace, serious do-it-yourself musicians need structured advice more than ever. In Music Marketing for the DIY Musician, veteran musician and industry insider Bobby Borg presents a strategic, step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music. Presented in a conversational tone, this indispensable guide reveals the complete marketing process using the same fundamental concepts embraced by top innovative companies, while always encouraging musicians to find their creative niche and uphold their artistic vision. The objective is to help artists take greater control of their own destinies while saving money and time in attracting the full attention of top music industry professionals. It’s ultimately about making music that matters, and music that gets heard! Updates include: New interviews highlighting current marketing strategies for the new music market Info on how to leverage digital marketing and streaming playlists Updated stories and examples of current music marketing principles Future forecasts and trends into music marketing New and revised services, tools, references, and contacts that can help musicians further their careers New marketing plan samples for bands/solo artists and freelance musicians and songwriters

This Business of Music Marketing & Promotion

Author : Tad Lathrop
Publisher :
ISBN 13 : 9780823077298
Total Pages : 308 pages
Book Rating : 4.0/5 (772 download)

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Book Synopsis This Business of Music Marketing & Promotion by : Tad Lathrop

Download or read book This Business of Music Marketing & Promotion written by Tad Lathrop and published by . This book was released on 2003 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: The maxim in the music industry has always been “You can’t make it on talent alone,” and withThis Business of Music Marketing & Promotion, you don’t have to. In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines, and more, all supported by real-life examples. He shows how the Web and other technological developments have revolutionized not only how music is made, but how it is marketed and promoted. The old rules still apply—create a marketing plan, know your copyrights, be familiar with the laws of commerce—but there are a host of new ones as well, along with new strategies on how to give your recording the exposure it deserves. This streamlined, reorganized, and updated edition features an all-new chapter (“Twenty-Five Profile-Building Ideas to Use Right Now”), which will help readers get a running start in the recording business. They’ll also find completely updated material about Internet sales and promotion techniques, the latest information available on integrated marketing and e-marketing strategies, and brand-new listings of information resources. • New edition focuses on the full integration of online sales and promotion into the standard music marketing mix • Expanded coverage of new Internet marketing techniques and opportunities • First edition sold over 30,000 copies

Music is Your Business

Author : Christopher Knab
Publisher : Christopher Knab
ISBN 13 : 0974342033
Total Pages : 281 pages
Book Rating : 4.9/5 (743 download)

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Book Synopsis Music is Your Business by : Christopher Knab

Download or read book Music is Your Business written by Christopher Knab and published by Christopher Knab. This book was released on 2007 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes the mystery out of the music business! "Music Is Your Business" tells you who does what in the music industry. Music industry veteran Christopher Knab's honest, no-nonsense information will empower you to market and promote your music--whether you're an experienced performer or just starting out. Learn how to attract distributors, get radio airplay, negotiate offers, and create a demand for your music with topics like Con Jobs: Watch Out for the Flim Flam Man, 10 Reasons Why Musicians Fail (and How Not To), What A&R Reps Do, and Online Music Retailing. Straight to the point legal chapters by entertainment attorney Bartley F. Day include Filing Copyright Applications, Trademarking Band Names, and Making Sense of Recording Industry Contracts. A sample distributor one-sheet, band tour and work schedule, band bio, and more! Newly revised, updated, and 100 pages longer, the 3rd edition of "Music Is Your Business" is essential for independent musicians and record labels.

Ruthless Self-promotion in the Music Industry

Author : Jeffrey Paul Fisher
Publisher : ArtisPro
ISBN 13 : 9781592007455
Total Pages : 0 pages
Book Rating : 4.0/5 (74 download)

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Book Synopsis Ruthless Self-promotion in the Music Industry by : Jeffrey Paul Fisher

Download or read book Ruthless Self-promotion in the Music Industry written by Jeffrey Paul Fisher and published by ArtisPro. This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: To be successful in today's highly competitive music industry, you must be a promotion fanatic. Promotion is the key to getting your music heard or securing a music industry job, and "Ruthless Self-Promotion in the Music Industry, Second Edition," provides the tools and strategies needed to succeed. The completely revised and updated content features new promotional approaches that work effectively in today's music industry. The author defines ruthless self-promotion as the unrelenting pursuit of new business and the book teaches the reader how to concentrate their promotions on reaching the greatest number of people who want what the reader has to offer. Extensive detail of every aspect of promotion ? from relationship building to sales tactics ? is included as well as step-by-step action plans for implementing the many strategies in the book. This book is written for anyone looking to succeed in the music business, from the professional, to the amateur, to the student.

Web Marketing for the Music Business

Author : Tom Hutchison
Publisher : Taylor & Francis
ISBN 13 : 1136122214
Total Pages : 306 pages
Book Rating : 4.1/5 (361 download)

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Book Synopsis Web Marketing for the Music Business by : Tom Hutchison

Download or read book Web Marketing for the Music Business written by Tom Hutchison and published by Taylor & Francis. This book was released on 2013-02-11 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interested in promoting, selling, and distributing music online? Have the website but not sure what to do next? Web Marketing for the Music Business is designed to help develop the essential Internet presence needed for effective promotion, sales, and distribution. Author Tom Hutchison provides instructions on how to set up a website, as well as how to use the Internet to promote you or your client, and the website. Includes information on maximizing your site to increase traffic, online grassroots marketing tactics that will advance your career and how to best utilize social networking sites such as Facebook and Twitter. The accompanying website will keep you up-to-date, with online resources for web support. The author's blog is continuously updated to include the latest breaking techniques for promotion.

This Business of Urban Music

Author : James Walker
Publisher : Billboard Books
ISBN 13 : 0307874974
Total Pages : 356 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis This Business of Urban Music by : James Walker

Download or read book This Business of Urban Music written by James Walker and published by Billboard Books. This book was released on 2010-07-07 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first reference book all about the business side of gospel and urban music. Hip-hop and R&B hold 25 percent of the consumer music market. Another 20 percent is held by religious (gospel and Christian) music, soul, disco, dance, and jazz. Here’s the first reference book to offer sound business and legal advice specifically tailored to these areas of the music industry. Securing a record deal, starting a label, publishing music, marketing and promoting—this is the information that today’s musicians need. With insightful examples, quotes, and anecdotes from dozens of top artists and executives, This Business of Urban Music is entertaining as well as informative. Author James J. Walker, Jr., is a leading entertainment lawyer, representing such well-known clients as Cole, Jamie Foxx, DMX, and many others. Now he brings his years of professional expertise in litigation, business, intellectual property, and corporate law to This Business of Urban Music—at a price every aspiring musician can afford.

This Business of Music Marketing & Promotion

Author : Tad Lathrop
Publisher :
ISBN 13 :
Total Pages : 308 pages
Book Rating : 4.:/5 (115 download)

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Book Synopsis This Business of Music Marketing & Promotion by : Tad Lathrop

Music Management, Marketing and PR

Author : Chris Anderton
Publisher : SAGE
ISBN 13 : 1529787270
Total Pages : 260 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis Music Management, Marketing and PR by : Chris Anderton

Download or read book Music Management, Marketing and PR written by Chris Anderton and published by SAGE. This book was released on 2022-02-24 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is your guide to the study and practice of music management and the fast-moving music business of the 21st century. Covering a range of careers, organisations, and practices, this expert introduction will help aspiring artists, managers, and executives to understand and succeed in this exciting sector. Featuring exclusive interviews with industry experts and discussions of well-known artists, it covers key areas such as artist development, the live music sector, fan engagement, and copyright. Other topics include: Managing contracts and assembling teams. Using data audits of platforms to adapt campaigns. Shaping opinions about music, musicians, events. How the music industry can be more diverse, inclusive, and equitable for the benefit of all. Working with venues, promoters, booking agents, and tour managers. Branding, sponsorship, and endorsement. Funding, crowdsourcing and royalty collection. Ongoing digital developments such as streaming income and algorithmic recommendation. Balancing the creative and the commercial, it is essential reading for students of music management, music business, and music promotion – and anybody looking to build their career in the music industries. Dr Chris Anderton, Johnny Hopkins, and James Hannam all teach on the BA Music Business at the Faculty of Business, Law and Digital Technologies at Solent University, Southampton, UK.

Jazz Sells: Music, Marketing, and Meaning

Author : Mark Laver
Publisher : Routledge
ISBN 13 : 1317699793
Total Pages : 262 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Jazz Sells: Music, Marketing, and Meaning by : Mark Laver

Download or read book Jazz Sells: Music, Marketing, and Meaning written by Mark Laver and published by Routledge. This book was released on 2015-02-11 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jazz Sells: Music, Marketing, and Meaning examines the issues of jazz, consumption, and capitalism through advertising. On television, on the Internet, in radio, and in print, advertising is a critically important medium for the mass dissemination of music and musical meaning. This book is a study of the use of the jazz genre as a musical signifier in promotional efforts, exploring how the relationship between brand, jazz music, and jazz discourses come together to create meaning for the product and the consumer. At the same time, it examines how jazz offers an invaluable lens through which to examine the complex and often contradictory culture of consumption upon which capitalism is predicated.

The Business of Music

Author : Michael Talbot
Publisher : Liverpool University Press
ISBN 13 : 1781386250
Total Pages : 336 pages
Book Rating : 4.7/5 (813 download)

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Book Synopsis The Business of Music by : Michael Talbot

Download or read book The Business of Music written by Michael Talbot and published by Liverpool University Press. This book was released on 2002-05-01 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is business, for music, a regrettable necessity or a spur to creativity? Are there limits to the influence that economic factors can or should exert on the musical imagination and its product? In the eleven essays contained in this book the authors wrestle with these questions from the perspective of their chosen area of research. The range is wide: from 1700 to the present day; from the opera house to the community centre; from composers, performers and pedagogues to managers, publishers and lawyers; from piano miniatures to folk music and pop CDs. If there is a consensus, it is that music serves its own interests best when it harnesses business rather than denying it.

Social Media Promotions for Musicians

Author : Bobby Owsinski
Publisher : Music Pro Guides
ISBN 13 : 9781480387355
Total Pages : 0 pages
Book Rating : 4.3/5 (873 download)

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Book Synopsis Social Media Promotions for Musicians by : Bobby Owsinski

Download or read book Social Media Promotions for Musicians written by Bobby Owsinski and published by Music Pro Guides. This book was released on 2014-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: SOCIAL MEDIA PROMOTION FOR MUSICIANS: THE MANUAL FOR MARKETING YOURSELF YOUR BAND AND

Guerrilla Music Marketing Handbook

Author : Bob Baker
Publisher : Bob Baker
ISBN 13 : 9780971483897
Total Pages : 183 pages
Book Rating : 4.4/5 (838 download)

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Book Synopsis Guerrilla Music Marketing Handbook by : Bob Baker

Download or read book Guerrilla Music Marketing Handbook written by Bob Baker and published by Bob Baker. This book was released on 2013 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guerrilla music basic training - Guerrilla music marketing online - Guerrilla music publicity - Guerrilla music money & sales - Guerrilla music promotion tactics - Final guerrilla music marketing thoughts.

Music Business For Dummies

Author : Loren Weisman
Publisher : John Wiley & Sons
ISBN 13 : 1119049652
Total Pages : 443 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Music Business For Dummies by : Loren Weisman

Download or read book Music Business For Dummies written by Loren Weisman and published by John Wiley & Sons. This book was released on 2015-06-29 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start your music career off right with this fun guide to the music industry Music Business For Dummies explains the ins and outs of the music industry for artists and business people just starting out. You'll learn how file-sharing, streaming, and iTunes have transformed the industry, and how to navigate your way through the new distribution models to capitalize on your work. It all begins with the right team, and this practical guide explains who you need to have on your side as you begin to grow and get more exposure. Coverage includes rehearsing, performing, recording, publishing, copyrights, royalties, and much more, giving you the information you need to start your career off smart. Music industry success has never been easy to achieve, and recent transformations and disruptions to the business side have made the whole idea even more daunting than before. This guide gives you a roadmap around the landmines, and provides expert advice for starting out on the right foot. Find the right players, agents, and business managers Make more money from your work with smart distribution Build your brand and get people talking about you Get gigs, go on tour, and keep on growing If music is your calling, you need to plan your career in a way that sets you up for success from the very beginning. Put the right people in place, get the most out of your investments, and learn how to work the crowd both virtually and in person. Music Business For Dummies is your companion on your journey to the music career you want.

Analyzing Music in Advertising

Author : Nicolai Graakjaer
Publisher : Routledge
ISBN 13 : 1317671902
Total Pages : 183 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Analyzing Music in Advertising by : Nicolai Graakjaer

Download or read book Analyzing Music in Advertising written by Nicolai Graakjaer and published by Routledge. This book was released on 2014-11-27 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music ‘outside’ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.