Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Download Theory Construction In Marketing full books in PDF, epub, and Kindle. Read online Theory Construction In Marketing ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author : Gerald Zaltman
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.F/5 ( download)
Download or read book Theory Construction in Marketing written by Gerald Zaltman and published by John Wiley & Sons. This book was released on 1982 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lorraine Olszewski Walker
Publisher : Pearson Higher Ed
ISBN 13 : 1292055944
Total Pages : 246 pages
Book Rating : 4.2/5 (92 download)
Download or read book Strategies for Theory Construction in Nursing written by Lorraine Olszewski Walker and published by Pearson Higher Ed. This book was released on 2013-10-03 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: For all masters or doctoral courses on nursing theory or related to framework development for practice or research. For beginning graduate students in nursing and related disciplines, this text offers the clearest, most useful introduction to methods of theory development. It places nursing theory development in context, with a rich historical view that traces the field from its from its mid-20th century beginnings through contemporary and emerging issues. Present-day coverage includes both domain- and population-focused theories designed to specifically address the needs of clients served by nurses. Important additions in this edition include short reflections and critical thinking projects, as well as a new chapter on using knowledge development and theory to inform practice.
Author : James Jaccard
Publisher : Guilford Publications
ISBN 13 : 1462542441
Total Pages : 545 pages
Book Rating : 4.4/5 (625 download)
Download or read book Theory Construction and Model-Building Skills written by James Jaccard and published by Guilford Publications. This book was released on 2020-02-06 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides young scientists with tools to assist them in the practical aspects of theory construction. We take an informal journey through the cognitive heuristics, tricks of the trade, and ways of thinking that we have found to be useful in developing theories-essentially, conceptualizations-that can advance knowledge in the social sciences. This book is intended to provide the instructor with a useful source for helping students come up with ideas for research and for fine-tuning the resultant theories that emerge from such thinking. An objective of this book is to move toward a needed balance in the emphases given to theory construction and theory testing"--
Author : Pauline Maclaran
Publisher : SAGE Publications Limited
ISBN 13 : 9781847870001
Total Pages : 0 pages
Book Rating : 4.8/5 (7 download)
Download or read book Marketing Theory written by Pauline Maclaran and published by SAGE Publications Limited. This book was released on 2008-01-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Theory presents a comprehensive scholarly overview of the development of marketing theory. Drawing on a variety of international sources, the three editors bring together key contributions to the field that reflect both historical and contemporary debates and influences. This major work draws together the many disparate perspectives that have contributed to the development of marketing theory to provide scholars with a substantive reference base from which to further develop the area.
Author : Chris March
Publisher : Taylor & Francis
ISBN 13 : 1315528169
Total Pages : 472 pages
Book Rating : 4.3/5 (155 download)
Download or read book Construction Management written by Chris March and published by Taylor & Francis. This book was released on 2017-03-28 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: Construction Management: Theory and Practice is a comprehensive textbook for budding construction managers. The range of coverage makes the book essential reading for students studying management courses in all construction related disciplines and ideal reading for those with non-cognate degrees studying construction management masters courses, giving them a broad base of understanding about the industry. Part I outlines the main industry players and their roles in relation to the Construction Manager. Part II covers management theory, leadership and team working strategies. Part III details financial aspects including: sources of finance, appraisal and estimating, construction economics, whole life costing and life cycle analysis, bidding and tendering as well as procurement methods, types of contracts and project costing. Part IV covers construction operations management and issues such as supply chain management, health and safety, waste, quality and environmental management. Part V covers issues such as marketing, strategy, HRM, health, stress and well-being. Part VI concludes the book with reflections on the future of the industry in relation to the environment and sustainability and the role of the industry and its managers. The book keeps the discussion of current hot topics such as building information modelling (BIM), sustainability, and health and well-being included throughout and is packed with useful figures, tables and case studies from industry.
Author : David Langford
Publisher : Routledge
ISBN 13 : 1135813833
Total Pages : 1246 pages
Book Rating : 4.1/5 (358 download)
Download or read book The Organization and Management of Construction written by David Langford and published by Routledge. This book was released on 2002-09-11 with total page 1246 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proceedings of the CIB W65 Symposium on the Organization and Management of Construction conference are presented here and in the companion volumes as state-of-the-art papers documenting research and innovative practice in the field of construction. The volumes cover four broad themes: business management, project management, risk management, IT development and applications. Each volume is organized to provide easy reference so that the practitioner can speedily extract up to date information and knowledge about the global construction industry. Managing the Construction Enterprise (Volume One): Covers the firm and its business environment, markets and marketing, human resource management strategic planning, and quality management. Managing the Construction Project (Volume Two): focuses upon productivity, procurement, international projects and human issues in relation to management performance of construction organisations. Managing Risk (Volume Two): incorporates discussion of risk away from regulation by government and those safety risks inherent in the construction process. Managing Construction Information (Volume Three, published in conjunction with Construct IT Centre of Excellence): incorporates material on information systems and methods, application of IT to the design and construction processes and how IT theory and applications are best transmitted to students and practitioners. The work represents a collation of wide ranging ideas and theory about construction and how research has contributed to the development of the industry on a global application of research to the problems of the construction industry.
Author : Paul Davidson Reynolds
Publisher : Routledge
ISBN 13 : 1317345142
Total Pages : 208 pages
Book Rating : 4.3/5 (173 download)
Download or read book Primer in Theory Construction written by Paul Davidson Reynolds and published by Routledge. This book was released on 2015-07-02 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Primer in Theory Construction is for those who have already studied one or more of the social, behavioral, or natural sciences, but have no formal introduction to the way theories are constructed, stated, tested, and connected together to form a scientific body of knowledge. The author discusses scientific theories in general terms, but also addresses the special challenges of developing scientific knowledge about social and human phenomena. This Allyn and Bacon Classics Edition contains the complete text of the original copyright 1971 version, with new typography and page design.
Author : Luciano L'Abate
Publisher : Springer Science & Business Media
ISBN 13 : 9781461409144
Total Pages : 458 pages
Book Rating : 4.4/5 (91 download)
Download or read book Paradigms in Theory Construction written by Luciano L'Abate and published by Springer Science & Business Media. This book was released on 2011-12-01 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within the field of psychology there is a proliferation of paradigms, theories, models, and dimensions without an underlying conceptual framework or theory. This conclusion has been reached by representatives of many different psychological specialties. In response to this inconsistency this book presents a hierarchical framework about important theoretical issues that are present in psychological thinking. These issues concern definitions of three major theoretical concepts in theory and practice: (a) paradigms, (b) theories, and (c) models. It focuses on defining, comparing, and contrasting these three conceptual terms. This framework clarifies differences among paradigms, theories, and models, terms which have become increasingly confused in the psychological literature. Paradigms are usually confused with theories or with models while theories are confused with models. Examples of misuses of these terms suggest the need for a hierarchical structure that views paradigms as conceptual constructions overseeing a variety of psychological theories and verifiable models.
Author : Richard A. Swanson
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1609947339
Total Pages : 238 pages
Book Rating : 4.6/5 (99 download)
Download or read book Theory Building in Applied Disciplines written by Richard A. Swanson and published by Berrett-Koehler Publishers. This book was released on 2013-08-05 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theory matters in applied disciplines—fields that apply scholarly research to professional practice, such as management, social work, health care, human resource development, education, and many others. Because these disciplines deal with human beings in the real world, a flawed theory can result in actual harm to people and institutions. When faced with a professional problem, practitioners resort to the latest fad or simply throw everything and anything at it because of the lack of sound theory. Scholars deal with problems by slicing them into small segments to study them but fail to address the practical implications. What's needed is a way to unite research and practice to create robust theory. This is exactly what Richard Swanson and Thomas Chermack offer here: a complete, five-step method for developing sound, field-tested theory in applied disciplines. Unlike many existing methods, which cover only the initial conceptualization of a theory, the authors offer a complete approach, from conceptualizing a theory to creating relevant assessment criteria, establishing a research agenda to test the theory's validity, applying the theoretical concepts in the real world, and using that experience to further refine and improve the theory. The method is not restricted to any single discipline, nor is it beholden to any research ideology. Swanson and Chermack provide a set of tools for each phase of the process, making this book accessible and applicable to a wide audience. And in addition to examples in each chapter, they offer two extended case examples of complete theory building. With flawed theories impeding the development of many applied disciplines, this book is desperately needed.
Author : Michael John Baker
Publisher : Taylor & Francis
ISBN 13 : 9780415213981
Total Pages : 752 pages
Book Rating : 4.2/5 (139 download)
Download or read book Marketing written by Michael John Baker and published by Taylor & Francis. This book was released on 2001 with total page 752 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert Dubin
Publisher :
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.3/5 (91 download)
Download or read book Theory Building written by Robert Dubin and published by . This book was released on 1978 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Martin Eisend
Publisher : Springer
ISBN 13 : 3030107949
Total Pages : 242 pages
Book Rating : 4.0/5 (31 download)
Download or read book Research Methodology in Marketing written by Martin Eisend and published by Springer. This book was released on 2019-03-01 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. The primary target group of the book are graduate students and PhD students who are preparing their empirical research projects, e.g. for a master thesis or a dissertation.
Author : Shelby D. Hunt
Publisher : Routledge
ISBN 13 : 1317465148
Total Pages : 512 pages
Book Rating : 4.3/5 (174 download)
Download or read book Marketing Theory written by Shelby D. Hunt and published by Routledge. This book was released on 2014-12-18 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation for business and marketing strategy. Also new to this edition are four chapters adapted and updated from Hunt's "Controversy in Marketing Theory" that analyze the 'philosophy debates' within the field, including controversies with respect to scientific realism, qualitative methods, truth, and objectivity.
Author : Herbert Kotzab
Publisher : Springer Science & Business Media
ISBN 13 : 9783790815832
Total Pages : 636 pages
Book Rating : 4.8/5 (158 download)
Download or read book Research Methodologies in Supply Chain Management written by Herbert Kotzab and published by Springer Science & Business Media. This book was released on 2005-05-17 with total page 636 pages. Available in PDF, EPUB and Kindle. Book excerpt: For reseach in all subjects and among different philisopical paradigms, research methodologies form one of the key issues to rely on. This volume brings a series of papers together, which present different research methodologies as applied in supply chain management. This comprises review oriented papers that look at what kind of methodologies have been applied, as well as methodological papers discussing new developments needed to successfully conduct research in supply chain management. The third group is made up of applications of the respective methodologies, which serve as examples on how the different methodological approaches can be applied. All papers have undergone a review process to ensure their quality. Therefore, we hope that this book will serve as a valid source for current and future researchers in the field. While the workshop on “Research Methodologies in Supply Chain Management” took place at the Supply Chain Management Center, Carl von Ossietzky Univ- sity in Oldenburg, Germany, it is based on a collaboration with the Supply Chain Management Group of the Department of Operations Management at the Cop- hagen Business School and the Department of Production Management at the Vienna University of Economics and Business Administration. We would like to thank all those who contributed to the workshop and this book.
Author : Ronald F. Bush
Publisher : Marketing Classics Press
ISBN 13 : 1613112289
Total Pages : 327 pages
Book Rating : 4.6/5 (131 download)
Download or read book Marketing Theory: Philosophy of Science Perspectives written by Ronald F. Bush and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Zeynep Arsel
Publisher : Routledge
ISBN 13 : 1315300737
Total Pages : 198 pages
Book Rating : 4.3/5 (153 download)
Download or read book Gendering Theory in Marketing and Consumer Research written by Zeynep Arsel and published by Routledge. This book was released on 2018-10-03 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gendering Theory in Marketing and Consumer Research showcases state-of-the-art scholarship on gender in the field of marketing and consumer research. The book presents seven original contributions by a group of internationally renowned academics, who take up the task of theorising gender and gendering theory in new ways, accommodating recent intersectional, material-discursive, and practice-oriented theorisations. Connecting the study of marketing and consumer behaviour to different theoretical perspectives on gender, the contributors explore and critically examine the gendered nature and dimensions of contemporary marketplace activity. Through innovative conceptual development and insightful empirical analyses, the book offers important scholarly contributions to the literature on gender, marketing, and consumer research, and advances our understanding of gender as lived experience and socially regulated performance. It also frequently employ an intersectionalist perspective, theorising gender as only a part of one’s subject position, which is constituted by mutually reinforcing categories. The book will be essential reading for students, scholars, and practitioners who are interested in the implications and contemporary manifestations of gender as a cultural category in the marketplace. This book was originally published as a special issue of the Journal of Marketing Management.
Author : Peter D. Bennett
Publisher :
ISBN 13 :
Total Pages : 38 pages
Book Rating : 4.0/5 ( download)
Download or read book On Theory Building in Marketing written by Peter D. Bennett and published by . This book was released on 1970 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt:
