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Author : George S. Day
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.:/5 (16 download)
Download or read book ˜Theœ Capabilities of Market-driven Organizations written by George S. Day and published by . This book was released on 1993 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : George S. Day
Publisher : Simon and Schuster
ISBN 13 : 1471104478
Total Pages : 299 pages
Book Rating : 4.4/5 (711 download)
Download or read book The Market Driven Organization written by George S. Day and published by Simon and Schuster. This book was released on 2012-12-11 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Market Driven Strategy' is a buzzword that many business people use without fully grasping its meaning. Now George Day, the inventor of the phrase, follows up his groundbreaking book MARKET DRIVEN STRATEGY with practical advice for managers who want to better communicate with their customers, perform miles ahead of their competitors, and continually be responsive to both. Based on nearly a decade of research, teaching, and consulting on the topic, THE MARKET DRIVEN ORGANIZATION shows how to apply Day's essential marketing theories to an entire company. Complete with diagnostic questionnaires and other assessment tools to identify strengths and weaknesses and lead companies through change, THE MARKET DRIVEN ORGANIZATION is an indispensable guide that will provide managers with crucial insights drawn from the most thorough research of the decade.
Author : George S Day
Publisher : Free Press
ISBN 13 : 9781501100178
Total Pages : 0 pages
Book Rating : 4.1/5 (1 download)
Download or read book Market Driven Strategy written by George S Day and published by Free Press. This book was released on 2015-01-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its 21st printing, George S. Day's Market Driven Strategy first defined what it means to be "market- driven." Providing a foundation for Day's new companion volume The Market Driven Organization, this seminal work remains a vital resource for a generation of managers struggling to align their organizations to volatile markets. Contending that the rate of change in the market has clearly outstripped the speed at which a conventionally managed company can respond, Day makes a compelling case for first creating superior customer value, without which there can be no share-holder value. He presents a proven market-driven approach to formulating and implementing competitive strategy at the business-unit level -- "in the trenches" -- based upon materials that have been empirically tested and critiqued in more than 200 internal executive programs and strategic planning sessions at such companies as U.S. West, General Motors, Marriott, Kodak, and General Electric. Day introduces the five critical, interdependent choices that managers must make to create a market-driven strategy. With dozens of examples from companies such as Otis Elevator, GE, H.J. Heinz, Ikea, Nestlé, Acuson, and 3M, he shows how forward-thinking companies select their markets, differentiate their products, choose their communication and distribution channels, decide on the scale and scope of their support activities, and select future areas for growth. Finally, Day persuasively documents the commitment to thinking and planning processes at these winning companies that harnesses the power of bottom-up understanding of customers and competitive realities with top-down vision and leadership.
Author : Ludovica Moi
Publisher : FrancoAngeli
ISBN 13 : 8835152690
Total Pages : 150 pages
Book Rating : 4.8/5 (351 download)
Download or read book How to shape the competitive advantage of firms in unpredictable contexts written by Ludovica Moi and published by FrancoAngeli. This book was released on 2023-04-27T00:00:00+02:00 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: 365.1297
Author : Barton A Weitz
Publisher : SAGE
ISBN 13 : 9781412921206
Total Pages : 618 pages
Book Rating : 4.9/5 (212 download)
Download or read book Handbook of Marketing written by Barton A Weitz and published by SAGE. This book was released on 2006-08-11 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
Author : N Venkatraman
Publisher : Legare Street Press
ISBN 13 : 9781022217928
Total Pages : 0 pages
Book Rating : 4.2/5 (179 download)
Download or read book Measurement of Business Economic Performance written by N Venkatraman and published by Legare Street Press. This book was released on 2023-07-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive overview of the latest approaches to measuring business performance and the methods used to achieve convergence across different analytic techniques. A vital resource for business professionals and academics seeking to expand their understanding of measurement and evaluation strategies in the modern business ecosystem. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author : Constance E. Helfat
Publisher : John Wiley & Sons
ISBN 13 : 1405182067
Total Pages : 160 pages
Book Rating : 4.4/5 (51 download)
Download or read book Dynamic Capabilities written by Constance E. Helfat and published by John Wiley & Sons. This book was released on 2009-02-09 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating, adapting to, and exploiting change is inherently entrepreneurial. To survive and prosper under conditions of change, firms must develop the “dynamic capabilities” to create, extend, and modify the ways in which they operate. The capacity of an organization to create, extend, or modify its resource base is vital. Since the concept of dynamic capabilities was first introduced, much research has elaborated the initial idea. This important book by Constance Helfat and her team of leading scholars provides a timely focus on in-depth examples of corporate dynamic capabilities. Examining these in the different contexts of alliances, acquisitions, and management, the book gives students and researchers a succinct, up-to-date definition of dynamic capabilities and the strategic management theories around them.
Author : Jean-Jacques Lambin
Publisher : Bloomsbury Publishing
ISBN 13 : 1350305235
Total Pages : 676 pages
Book Rating : 4.3/5 (53 download)
Download or read book Market-Driven Management written by Jean-Jacques Lambin and published by Bloomsbury Publishing. This book was released on 2012-07-19 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth. New to this edition: - Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn - Broad international perspective - Thoroughly revised to reflect the latest academic thinking and research With its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs.
Author : Julian Birkinshaw
Publisher : OUP Oxford
ISBN 13 : 0191584061
Total Pages : 250 pages
Book Rating : 4.1/5 (915 download)
Download or read book The Flexible Firm written by Julian Birkinshaw and published by OUP Oxford. This book was released on 2000-03-16 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The pace of change in the business world is becoming faster. This book provides a detailed account of the network-like organization forms that some firms are adopting to make themselves more flexible and responsive to changing technologies and customer demands. As these organizations become more pervasive, the winners will be those firms that develop the specific capabilities that are needed to thrive in a networked world. Paradoxically, such capabilities are developed not only at the firm level, but also in the relationships the firm has with its external network and in the operating units within the firm. This perspective has implications for the 'resource-based view of the firm' in the field of strategic management, suggesting that the development of capabilities is a more complex and multi-level process than was traditionally thought. This book brings together eleven chapters, each focusing on a particular aspect of capability development in the networked firm. It is based on research in five big Swedish firms (Ericsson, Volvo, Skandia, Pharmacia & Upjohn, SE Banken) as well as a number of other well-known firms such as HP and ABB. The book will be essential reading for advanced students in strategy and international business wanting to keep abreast of current thinking and company practices.
Author : Harry Sminia
Publisher : Routledge
ISBN 13 : 1317675983
Total Pages : 180 pages
Book Rating : 4.3/5 (176 download)
Download or read book The Strategic Manager written by Harry Sminia and published by Routledge. This book was released on 2014-08-07 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategy is something with which managers regularly engage throughout their working lives, yet it is often written and researched as though periodic box-ticking exercises are the only show in town. This textbook provides students and professionals with a solid understanding of the strategic management theories, along with the tools needed to apply them and contribute toward successful organizations. The author starts from how strategy is realized in the business world and applies the key theories to provide a rounded understanding. Contemporary cases studies are provided to help readers visualize the application of strategic thinking. Including the various stakeholders, organizational politics and culture, the author opens a window to the real world of strategic management. Primarily aimed at postgraduate students and those in executive education, this textbook will also be useful as a handbook for managers looking to get their heads around this easily confused subject.
Author : Christiansen, Bryan
Publisher : IGI Global
ISBN 13 : 1466647507
Total Pages : 588 pages
Book Rating : 4.4/5 (666 download)
Download or read book Transcultural Marketing for Incremental and Radical Innovation written by Christiansen, Bryan and published by IGI Global. This book was released on 2013-11-30 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt: As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition. Transcultural Marketing for Incremental & Radical Innovation provides in depth discussion on tactics for improving existing products while inventing completely new products and product categories. This publication will prove to be helpful for scholars, practitioners, and university students who wish to better understand the importance of marketing products and services across different cultures and multiple languages.
Author : Arch G. Woodside
Publisher : Springer Nature
ISBN 13 : 3030268187
Total Pages : 264 pages
Book Rating : 4.0/5 (32 download)
Download or read book Accurate Case Outcome Modeling written by Arch G. Woodside and published by Springer Nature. This book was released on 2019-11-15 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume advocates accurate case outcome prediction that does not rely on symmetric modeling. To that end, it provides theory construction and testing applications in several sub-disciplines of business and the social sciences to illustrate how to move away from symmetric theory construction. Each chapter constructs case outcome theory and includes empirical analysis of outcomes. Chapter 1 provides a foundation of symmetric variable directional-relationship theory construction and null hypothesis significance testing versus asymmetric case outcome theory construction and somewhat precise outcome testing, while Chapters 2–6 investigate these principles through a range of applications. This volume will be very useful to researchers and professionals in manufacturing, service, consulting, management, marketing, organizational studies, and more. It will also be an excellent resource for advanced statistics students in building and testing case outcome models. Data sets are included so that readers can replicate findings presented in each chapter, and grow to present and test additional theories.
Author : Charles A. Ingene
Publisher : Edward Elgar Publishing
ISBN 13 : 0857938606
Total Pages : 608 pages
Book Rating : 4.8/5 (579 download)
Download or read book Handbook of Research on Distribution Channels written by Charles A. Ingene and published by Edward Elgar Publishing. This book was released on 2019 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: Distribution channels are the most complex element of the marketing mix to fully grasp and to profitably manage. In this Handbook the authors present cutting-edge research on channel management and design from analytical, conceptual, and empirical perspectives. The breadth of this Handbook makes it appropriate for use in a doctoral course on distribution channels, or as a knowledge-broadening resource for faculty and researchers who wish to understand types of channels research that are outside the scope of their own approach to distribution.
Author : Michael J Baker
Publisher : SAGE
ISBN 13 : 1473942675
Total Pages : 765 pages
Book Rating : 4.4/5 (739 download)
Download or read book Marketing Theory written by Michael J Baker and published by SAGE. This book was released on 2016-05-16 with total page 765 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing. In this new Third Edition there are up-to-date examples from global companies such as Pepsi, Amazon and H&M; entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L) and contributions from Global Specialists including Bob Lusch, Patrick Murphy and Susan Hart. Ideal for Upper level undergraduate and postgraduate marketing students studying marketing theory, critical marketing, and the history of marketing modules.
Author : Dinesh K. Gupta
Publisher : Walter de Gruyter
ISBN 13 : 9783598117534
Total Pages : 448 pages
Book Rating : 4.1/5 (175 download)
Download or read book Marketing Library and Information Services written by Dinesh K. Gupta and published by Walter de Gruyter. This book was released on 2006 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing" has different meanings for different colleagues, the bundling of dozens of contributions from a truly international group of librarians is presented in this book, provides a broad scala on the topic. Therefore this book offers a useful tool for both working librarians and future librarians to understand vital issues relating to marketing of library and information services at the local, national and international level. The book is divided into six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
Author : Matthias Wißotzki
Publisher : Springer
ISBN 13 : 365819233X
Total Pages : 374 pages
Book Rating : 4.6/5 (581 download)
Download or read book Capability Management Guide written by Matthias Wißotzki and published by Springer. This book was released on 2017-08-08 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates what enterprises can do and/or what should it be capable of in order to accelerate organizational changes. Therefore, a capability-based method is developed, which assists in the identification, structuring and management of capabilities. The approach is embedded in a process comprising four building blocks that provide appropriate procedures, concepts and supporting tools evolved from theory and practical use cases. The guide represents a flexible method for capability newcomers and experienced audiences to optimize enterprises’ economic impacts of EAM supporting the alignment of business and IT.
Author : Marijn Janssen
Publisher : Springer
ISBN 13 : 3642153461
Total Pages : 258 pages
Book Rating : 4.6/5 (421 download)
Download or read book E-Government, E-Services and Global Processes written by Marijn Janssen and published by Springer. This book was released on 2010-08-06 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the IFIP TC 8 International Conference on E-Government and E-Services, EGES 2010 and the IFIP TC 8 International Conference on Global Information Systems Processes, GISP 2010, held as part of the 21st World Computer Congress, WCC 2010, in Brisbane, Australia, in September 2010. The 12 revised full papers presented at EGES were carefully reviewed and selected from numerous submissions. The papers are organized in topical sections on interoperability, participation, adoption and diffusion, back-end transformation, and new applications. The 6 revised full papers presented at GISP were carefully reviewed and selected from 13 submissions. They are organized in two parts: global case studies on process design issues with four papers covering the contextual settings of Singapore, Kuwait, Finland and South Africa, and globalized process design with two papers dealing with the demands of large scale process models and a process design project covering two continents.
