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Author : Harold Frederic
Publisher : IndyPublish.com
ISBN 13 :
Total Pages : 440 pages
Book Rating : 4.3/5 (243 download)
Download or read book The Market-place written by Harold Frederic and published by IndyPublish.com. This book was released on 1899 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ellen Wayland-Smith
Publisher : University of Chicago Press
ISBN 13 : 022648646X
Total Pages : 280 pages
Book Rating : 4.2/5 (264 download)
Download or read book The Angel in the Marketplace written by Ellen Wayland-Smith and published by University of Chicago Press. This book was released on 2020-09-01 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The popular image of a midcentury adwoman is of a feisty girl beating men at their own game, a female Horatio Alger protagonist battling her way through the sexist workplace. But before the fictional rise of Peggy Olson or the real-life stories of Patricia Tierney and Jane Maas came Jean Wade Rindlaub: a female power broker who used her considerable success in the workplace to encourage other women—to stick to their kitchens. The Angel in the Marketplace is the story of one of America’s most accomplished advertising executives. It is also the story of how advertisers like Rindlaub sold a postwar American dream of capitalism and a Christian corporate order. Rindlaub was responsible for award-winning, mega sales-generating advertisements for all things domestic, including Oneida silverware, Betty Crocker cake mix, Campbell’s soup, and Chiquita bananas. Her success largely came from embracing, rather than subverting, the cultural expectations of women. She believed her responsibility as an advertiser was not to spring women from their trap, but to make that trap more comfortable. Rindlaub wasn’t just selling silverware and cakes; she was selling the virtues of free enterprise. By following the arc of Rindlaub’s career from the 1920s through the 1960s, we witness how a range of cultural narratives—advertising chief among them—worked powerfully to shape women’s emotional and economic behavior in support of the free market system. Alongside Rindlaub’s story, Ellen Wayland-Smith provides a riveting history of how women were repeatedly sold the idea that their role as housewives was more powerful, and more patriotic, than any outside the home. And by buying into the image of morality through an unregulated market, many of these women helped fuel backlash against economic regulation and socialization efforts throughout the twentieth century. The Angel in the Marketplace is a nuanced portrayal of a complex woman, one who both shaped and reflected the complicated cultural, political, and religious forces defining femininity in America at mid-century. This compelling account of one of advertising’s most fervent believers is a tale of a Mad Woman we haven’t been told.
Author : Nora C. Benedict
Publisher : Yale University Press
ISBN 13 : 0300251416
Total Pages : 380 pages
Book Rating : 4.3/5 (2 download)
Download or read book Borges and the Literary Marketplace written by Nora C. Benedict and published by Yale University Press. This book was released on 2021-01-01 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating history of Jorge Luis Borges's efforts to revolutionize and revitalize literature in Latin America "Nora Benedict's illuminating book is an essential contribution to the understanding of Borges' relationship to the written word. The portrait of Borges as writer and reader is now made complete with Benedict's exploration of Borges as editor."--Alberto Manguel, director, Center for Research into the History of Reading Jorge Luis Borges (1899-1986) stands out as one of the most widely regarded and inventive authors in world literature. Yet the details of his employment history throughout the early part of the twentieth century, which foreground his efforts to develop a worldly reading public, have received scant critical attention. From librarian and cataloguer to editor and publisher, this writer emerges as entrenched in the physical minutiae and social implications of the international book world. Drawing on years of archival research coupled with bibliographical analysis, Nora C. Benedict explains how Borges's more general involvement in the publishing industry influenced not only his formation as a writer, but also global book markets and reading practices in world literature. In this way she tells the story of Borges's profound efforts to revolutionize and revitalize literature in Latin America through his various jobs in the publishing industry.
Author : Robert Lee Brewer
Publisher : Penguin
ISBN 13 : 0593188195
Total Pages : 898 pages
Book Rating : 4.5/5 (931 download)
Download or read book Writer's Market 2020 written by Robert Lee Brewer and published by Penguin. This book was released on 2019-11-05 with total page 898 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Most Trusted Guide to Getting Published! Want to get published and paid for your writing? Let Writer's Market 2020 guide you through the process with thousands of publishing opportunities for writers, including listings for book publishers, consumer and trade magazines, contests and awards, and literary agents—as well as new playwriting and screenwriting sections. These listings feature contact and submission information to help writers get their work published. Beyond the listings, you'll find articles devoted to the business and promotion of writing. Discover 20 literary agents actively seeking writers and their writing, how to develop an author brand, and overlooked funds for writers. This edition also includes the ever-popular pay-rate chart and book publisher subject index! You also gain access to: • Lists of professional writing organizations • Sample query letters • How to land a six-figure book deal
Author : Richard Harshaw
Publisher : Executive Excellence Publishing
ISBN 13 : 9781930771048
Total Pages : 0 pages
Book Rating : 4.7/5 (71 download)
Download or read book Monopolize Your Marketplace written by Richard Harshaw and published by Executive Excellence Publishing. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything You've Ever Learned About Marketing And Advertising Is Wrong. Everything You've Ever Heard, Everything You've Ever Tried, And Everything You've Ever Done Is All Wrong! Most people don't get this simple marketing truth: Marketing's job is to facilitate the prospects' decision-making process and cause them to say, I would have to be an absolute fool to do business with anyone else but you -- -- regardless of price. Start marketing the right way today, and start seeing real results.
Author : Laura Antoniou
Publisher : Circlet Press
ISBN 13 : 1885865562
Total Pages : 366 pages
Book Rating : 4.8/5 (858 download)
Download or read book The Marketplace (Book One of the Marketplace Series) written by Laura Antoniou and published by Circlet Press. This book was released on 2010-06-28 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: First time in ebook form! A modern classic of BDSM-themed fiction. Follow the trials and tribulations of four aspiring slaves as they undergo training hoping to be accepted into The Marketplace. Under the firm hand of Grendel, the sharp eye of Alexandra, and the painful leather strap in the hands of Chris, these men and women will find some of their hardest challenges are within themselves.
Author : Nathan Bransford
Publisher : Nathan Bransford
ISBN 13 : 173414940X
Total Pages : 188 pages
Book Rating : 4.7/5 (341 download)
Download or read book How to Write a Novel written by Nathan Bransford and published by Nathan Bransford. This book was released on 2019-10-15 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author and former literary agent Nathan Bransford shares his secrets for creating killer plots, fleshing out your first ideas, crafting compelling characters, and staying sane in the process. Read the guide that New York Times bestselling author Ransom Riggs called "The best how-to-write-a-novel book I've read."
Author : Robert Lee Brewer
Publisher : Penguin
ISBN 13 : 0593332032
Total Pages : 913 pages
Book Rating : 4.5/5 (933 download)
Download or read book Writer's Market 100th Edition written by Robert Lee Brewer and published by Penguin. This book was released on 2021-11-09 with total page 913 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most trusted guide to getting published, fully revised and updated Want to get published and paid for your writing? Let Writer's Market, 100th edition guide you through the process. It's the ultimate reference with thousands of publishing opportunities for writers, listings for book publishers, consumer and trade magazines, contests and awards, and literary agents—as well as new playwriting and screenwriting sections, along with contact and submission information. Beyond the listings, you'll find articles devoted to the business and promotion of writing. Discover 20 literary agents actively seeking writers and their writing, how to develop an author brand, and overlooked funds for writers. This 100th edition also includes the ever-popular pay-rate chart and book publisher subject index. You'll gain access to: Thousands of updated listings for book publishers, magazines, contests, and literary agents Articles devoted to the business and promotion of writing A newly revised "How Much Should I Charge?" pay rate chart Sample query letters for fiction and nonfiction Lists of professional writing organizations
Author :
Publisher :
ISBN 13 :
Total Pages : 508 pages
Book Rating : 4.:/5 (321 download)
Download or read book Science Fiction Writer's Marketplace and Sourcebook written by and published by . This book was released on 1994 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Emily Schultz
Publisher : Penguin
ISBN 13 : 0593086996
Total Pages : 386 pages
Book Rating : 4.5/5 (93 download)
Download or read book Little Threats written by Emily Schultz and published by Penguin. This book was released on 2020-11-10 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Both a taut whodunit and a haunting snapshot of the effects of a violent crime, Little Threats tells the story of a woman who served fifteen years in prison for murder...and now it's time to find out if she's guilty. In the summer of 1993, twin sisters Kennedy and Carter Wynn are embracing the grunge era and testing every limit in their privileged Richmond suburb. But Kennedy's teenage rebellion goes too far when, after a night of partying in the woods, her best friend, Haley, is murdered, and suspicion quickly falls upon Kennedy. She can't remember anything about the night in question, and this, along with the damning testimony from a college boy who both Kennedy and Haley loved, is enough to force Kennedy to enter a guilty plea. In 2008, Kennedy is released into a world that has moved on without her. Carter has grown distant as she questions Kennedy's innocence, and begins a relationship with someone who could drive the sisters apart forever. The twins' father, Gerry, is eager to protect the family's secrets and fragile bonds. But Kennedy's return brings the tragedy back to the surface, along with a whole new wave of media. When a crime show host comes to town asking questions, believing the murder wasn't as simple as it seemed, murky memories of Haley's death come to light. As new suspects emerge and the suburban woods finally give up their secrets, two families may be destroyed again.
Author : Liz . Crawford
Publisher : McGraw Hill Professional
ISBN 13 : 0071787186
Total Pages : 273 pages
Book Rating : 4.0/5 (717 download)
Download or read book The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into Currency written by Liz . Crawford and published by McGraw Hill Professional. This book was released on 2012-04-20 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: GET READY FOR THE AGE OF SHOPPER MARKETING Consumers today are armed with a wealth of content--price comparisons, reviews, and even online inventory data--and this is good news for marketers, because these tools empower consumers, making them into shoppers who are more willing than ever to interact with your brand . . . but for a price. The value of these shoppers' attention is soaring, and The Shopper Economy gives you the framework for capturing and monetizing this valuable commodity. Liz Crawford, a leading marketing innovator and consumer behavior analyst, gives a fast-paced and comprehensive look at how the unprecedented availability of information is a boon to brands, because it lets shoppers perform the labor of marketing when they watch and share ads, recommend products, and interact with brands and each other. Crawford presents interviews with marketers and shoppers, and case studies of how brands like 7-Eleven, Carnival Cruises, and Kia are using Shopkick, foursquare, and other platforms to stay ahead of accelerating changes in consumer empowerment by encouraging and rewarding everyday activities--entering a store, messaging, recommending, "Liking," playing, and more. From these examples you will learn how to Accurately measure and assess the value of shoppers' activities Translate the four key shopper behaviors--attention, participation, advocacy, and loyalty--into "Shopper Currency," real and virtual rewards that have measurable value to buyers and sellers Improve your business's ROI in shopper marketing by avoiding activity-foractivity's- sake and other common pitfalls Align your brand more seamlessly with your shoppers' own personal "brands" The Shopper Economy provides you with a high-level strategy that makes every shopper interaction a valuable transaction. It offers invaluable insights about today's rapidly evolving marketing landscape and proven solutions for how your brand can turn "path-to-purchase" models and consumer reward programs into lasting and profitable relationships with shoppers everywhere. PRAISE FOR THE SHOPPER ECONOMY "Every ten years, Consumer Marketing reinvents itself. If the 1990s were about Category Management, Shopper Insights has been the driver of the moment. Liz Crawford deconstructs the movement with precision." -- Paco Underhill, CEO Envirosell Inc., and author of Why We Buy “"A fascinating account of the present and future direction of marketing to shoppers. It is a brave new world that Liz Crawford writes about with real clarity. Her book is a bright door to the future." -- Herb Sorensen, PhD, Global Scientific Advisor, TNS Global Retail & Shopper Practice, and author of Inside the Mind of the Shopper "If you want to understand how to motivate shoppers and leverage the new shopper currency--behavior--you need to read this book. Liz Crawford details shopper behaviors, old and new, and provides a road map for brands that need to meet marketing and sales goals in an unbelievably complex shopping environment." -- Al McClain, CEO and founder, RetailWire.com "A refreshing and thought-provoking exploration of today's dynamic, highly digital consumer market place. I highly recommend [that] anyone who thinks they know something about shopper marketing or wants to think about it a bit more out of the box read this book and take Liz Crawford's advice to heart." -- Dan Flint, PhD, director, University of Tennessee Shopper Marketing Forum
Author : Nathan Bransford
Publisher : Penguin
ISBN 13 : 1101515074
Total Pages : 189 pages
Book Rating : 4.1/5 (15 download)
Download or read book Jacob Wonderbar and the Cosmic Space Kapow written by Nathan Bransford and published by Penguin. This book was released on 2011-05-12 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Out-of-this-world antics in this hysterical middle-grade adventure! Sixth-grader Jacob Wonderbar is a master when it comes to disarming and annihilating substitute teachers. But when he and his best friends, Sarah and Dexter, swap a spaceship for a corn dog, they embark on an outer space adventure. And between breaking the universe with an epic explosion, being kidnapped by a space pirate, and surviving a planet that reeks of burp breath, Jacob and his friends are in way over their heads. Action packed with an added dose of heart, Jacob Wonderbar and the Cosmic Space Kapow is sure to captivate middlegrade readers all over the universe.
Author : Suzanne Lowe
Publisher : Praeger
ISBN 13 : 0275981193
Total Pages : 0 pages
Book Rating : 4.2/5 (759 download)
Download or read book Marketplace Masters written by Suzanne Lowe and published by Praeger. This book was released on 2004-04-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's knowledge-based economy, service professionals, such as consultants, lawyers, accountants, architects, advertising agencies, IT specialists, and financial advisors, face a dazzling array of opportunities and challenges. In order to compete effectively, they need a disciplined approach for detecting market shifts, harnessing their competitive advantages, and developing service offerings that will attract the most profitable clients. Drawing from a five-year study covering thousands of firms, Suzanne Lowe presents the three building blocks of a market-driven infrastructure—looking out, digging deeper, and embedding innovation—and identifies eleven core skills that any service firm can apply to master the marketplace and achieve lasting competitive success. Integrating insights from the fields of marketing, service management, planning, and entrepreneurship, and showcasing the successful strategies of such firms as Towers Perrin, DDB Worldwide, and Egon Zehnder International, Lowe shows service professionals how to gather intelligence about their clients, competitors, and marketplace; promote a market-driven culture throughout the organization; and engage in continuous research and development to introduce new services. Mastering these skills will enable readers to be better prepared to face changes in the market, and make decisive, informed decisions about opportunities that will prove right in the long term.
Author : Majora Carter
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523000309
Total Pages : 241 pages
Book Rating : 4.5/5 (23 download)
Download or read book Reclaiming Your Community written by Majora Carter and published by Berrett-Koehler Publishers. This book was released on 2022-02 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Majora Carter shows how brain drain cripples low-status communities and maps out a development strategy focused on talent retention to help them break out of economic stagnation. "My musical, In the Heights, explores issues of community, gentrification, identity and home, and the question: Are happy endings only ones that involve getting out of your neighborhood to achieve your dreams? In her refreshing new book, Majora Carter writes about these issues with great insight and clarity, asking us to re-examine our notions of what community development is and how we invest in the futures of our hometowns. This is an exciting conversation worth joining.” —Lin-Manuel Miranda How can we solve the problem of persistent poverty in low-status communities? Majora Carter argues that these areas need a talent-retention strategy, just like the ones companies have. Retaining homegrown talent is a critical part of creating a strong local economy that can resist gentrification. But too many people born in low-status communities measure their success by how far away from them they can get. Carter, who could have been one of them, returned to the South Bronx and devised a development strategy rooted in the conviction that these communities have the resources within themselves to succeed. She advocates measures such as • Building mixed-income instead of exclusively low-income housing to create a diverse and robust economic ecosystem • Showing homeowners how to maximize the long-term value of their property so they won't succumb to quick-cash offers from speculators • Keeping people and dollars in the community by developing vibrant “third spaces”—restaurants, bookstores, and places like Carter's own Boogie Down Grind Cafe This is a profoundly personal book. Carter writes about her brother's murder, how turning a local dumping ground into an award-winning park opened her eyes to the hidden potential in her community, her struggles as a woman of color confronting the “male and pale” real estate and nonprofit establishments, and much more. It is a powerful rethinking of poverty, economic development, and the meaning of success.
Author : Benita Eisler
Publisher : National Geographic Books
ISBN 13 : 1582433496
Total Pages : 0 pages
Book Rating : 4.5/5 (824 download)
Download or read book Naked in the Marketplace written by Benita Eisler and published by National Geographic Books. This book was released on 2006-10-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who was George Sand? She was the first famous Frenchwoman celebrated throughout Europe who wasn't either a saint or a king's mistress. She was also the first woman in Europe to become a best–selling novelist. But her fame is inseparable from her notoriety: the scandal of leaving a husband and child, setting up in Paris with an eighteen–year–old lover, liaisons and friendships with men of talent and even genius: de Musset, Chopin, Balzac, and Flaubert. Politically engaged, Sand was literally, "there at the revolution," those of 1831 and 1848, reporting, analyzing, denouncing, exhorting. She believed always in Progress as she did in Love, though she was doomed to be betrayed in both. Acclaimed literary biographer Benita Eisler sheds new light on the many roles, triumphs, and losses that together constituted Sand's overwhelming presence. With nearly ninety novels, 20,000 letters, and thousands of pages of autobiographical writings and political commentary, how did Sand also have the time to live? As Eisler reveals, hers seems more like several lives––literary, political, amorous, and domestic. Earlier biographers have either flash–frozen Sand into a feminist icon or blurred her in the dynamic of "child of the century," but Naked in the Marketplace presents Sand at her essence––the outsized persona and the inner woman, along with the unique and irreplaceable role she played in the history of her times.
Author : Seth Meyers
Publisher : Penguin
ISBN 13 : 0593352378
Total Pages : 35 pages
Book Rating : 4.5/5 (933 download)
Download or read book I'm Not Scared, You're Scared written by Seth Meyers and published by Penguin. This book was released on 2022-03-15 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the incomparable host of “Late Night with Seth Meyers” comes a hilarious new picture book. When you're a bear who is easily scared, it's hard to have friends. Fortunately, Bear has one: Rabbit, who is very brave. One day, Rabbit urges Bear to face his fears and embark on an adventure together. However, things don't entirely go as planned, and the two friends learn the true meaning of bravery. Equal parts hilarious and touching, this funny tale of adventure, bravery, and daring rescue will both inspire the adventurous spirit in all of us and make us laugh along the way. With the unfailingly witty voice of one of America's favorite comedians, Seth Meyers's debut picture book is bound for hilarity history.
Author : Alex Segura
Publisher : Flatiron Books
ISBN 13 : 1250801753
Total Pages : 306 pages
Book Rating : 4.2/5 (58 download)
Download or read book Secret Identity written by Alex Segura and published by Flatiron Books. This book was released on 2022-03-15 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Anthony Award-winning writer Alex Segura comes Secret Identity, a rollicking literary mystery set in the world of comic books. It’s 1975 and the comic book industry is struggling, but Carmen Valdez doesn’t care. She’s an assistant at Triumph Comics, which doesn’t have the creative zeal of Marvel nor the buttoned-up efficiency of DC, but it doesn’t matter. Carmen is tantalizingly close to fulfilling her dream of writing a superhero book. That dream is nearly a reality when one of the Triumph writers enlists her help to create a new character, which they call “The Lethal Lynx,” Triumph's first female hero. But her colleague is acting strangely and asking to keep her involvement a secret. And then he’s found dead, with all of their scripts turned into the publisher without her name. Carmen is desperate to piece together what happened to him, to hang on to her piece of the Lynx, which turns out to be a runaway hit. But that’s complicated by a surprise visitor from her home in Miami, a tenacious cop who is piecing everything together too quickly for Carmen, and the tangled web of secrets and resentments among the passionate eccentrics who write comics for a living. Alex Segura uses his expertise as a comics creator as well as his unabashed love of noir fiction to create a truly one-of-a-kind novel--hard-edged and bright-eyed, gritty and dangerous, and utterly absorbing.
