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The Women Business Owner Market
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Book Synopsis Go-to-Market Strategies for Women Entrepreneurs by : Victoria L. Crittenden
Download or read book Go-to-Market Strategies for Women Entrepreneurs written by Victoria L. Crittenden and published by Emerald Group Publishing. This book was released on 2019-09-06 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.
Book Synopsis Go-to-Market Strategies for Women Entrepreneurs by : Victoria L. Crittenden
Download or read book Go-to-Market Strategies for Women Entrepreneurs written by Victoria L. Crittenden and published by Emerald Group Publishing. This book was released on 2019-09-06 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.
Download or read book Market Women written by Cheryl A. Smith and published by Praeger. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In stark contrast to popular belief, women of the African Diaspora have engaged in economic and leadership activities throughout the course of history. Black women around the world draw from a tradition of thousands of years of strategies that have enabled them to face and conquer the challenges of life as women of color. And yet today, black women are marginalized by an economic and financial community still dominated by white men. In Market Women, educator, activist, and entrepreneur Cheryl Smith sets the record straight, applying insights from a variety of fields to trace the roots of black women's entrepreneurship, as it is currently practiced in the United States. Featuring in-depth interviews with 19 present-day entrepreneurs (in ventures as diverse as catering, bookselling, millinery, and construction), Smith reveals an approach to business that is based on personal relationships, pooling of resources, a sense of humor, apprenticeship and mentoring, and strong mother-daughter bonds that defy traditional definitions of business success, wealth creation, and power. In the process she gives voice to a long-disenfranchised group whose struggles and triumphs in business illuminate universal themes that transcend race and gender. The result is a rich and unique study of business from a fresh and eye-opening perspective and an inspiring account of achieving success against tremendous odds.
Download or read book Sellsation! written by Leslie Grossman and published by Women's Leadership Exchange. This book was released on 2005 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: In SELLsation! How Companies Can Capture Today's Hottest Market: Women Business Owners and Executives, Leslie Grossman demonstrates a keen understanding of this largely untapped, sensational sector and creates a roadmap for marketers interested in reaching them. She has filled her book with profound insights and strategies honed over more than twenty years and five successful businesses, culminating with B2Women, which she formed when she perceived a real need for companies to market differently to businesswomen. Grossman continues to put her own strategy in action with Women's Leadership Exchange (WLE), an organization she cofounded that not only helps women business owners achieve breakthrough results, but also embodies her marketing strategy for WLE corporate partners. In Chapter 1, Grossman makes her case that women in business are the most powerful market in this country, propelling the U.S. economy by creating multimillion-dollar firms and also increasingly filling managerial positions in Corporate America. Grossman goes on to explain how this market of businesswomen is different and how to reach it, providing case studies of companies who have learned her lessons and been able to achieve exceptionally profitable results. Learn how you can put SELLsation! in action and see the companies benefitting from SELLsation! Already receiving press and rave reviews, SELLsation! is sure to become a standard marketing textbook in B-School!
Download or read book She Markets written by Cynthia Trevino and published by . This book was released on 2018-03-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you avoid marketing your business because it makes you feel salesy? Have you tried a lot of marketing strategies only to find they don't work for you? Are you ready to finally master how to market your business with ease?You're not alone! Many women entrepreneurs would rather have a root canal than market themselves.Marketing successfully and authentically requires a deep understanding of your value and your perfect clients' pains, struggles, and dreams. You want to talk to your clients so they listen.She Markets is your step-by-step guide to attracting clients effectively and naturally.Inside, you'll discover how to:"Reframe your Marketing Mindset so you feel comfortable attracting clients"Tap into your clients' pain points and create content specifically for them"Speak your clients' language so they realize you 'get' them"Craft emotional, compelling headlines that capture their attention"Put the 90-Day Client Connection Plan to work sharing your message, your expertise, and your content"Use our structure, checklists, examples, and exercises to reach and impact more of your perfect clients¿And much, much more!You possess unique, hard-won skills, talents, and expertise. Your clients need your help, training, and leadership. They're waiting for you. She Markets makes it easy for your clients to find you.
Book Synopsis Women Entrepreneurs in the Global Marketplace by : A. Smith-Hunter
Download or read book Women Entrepreneurs in the Global Marketplace written by A. Smith-Hunter and published by Edward Elgar Publishing. This book was released on 2013-01-01 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: ÔThis nine-country study draws on government reports, books and journal articles to underpin unique empirical data that helps highlight the economic impact of women entrepreneurs. The book aims to improve womenÕs position as entrepreneurs globally and, in this regard, draws attention to the need to alleviate womenÕs poverty levels in some of the less developed economies. Women Entrepreneurs in the Global Marketplace should be of value to both scholars and policy makers by not only enhancing their understanding of womenÕs entrepreneurship, but also by helping them realise that a complex support matrix is required to ensure womenÕs future advancement.Õ Ð Colette Henry, Tromso University Business School, Norway This groundbreaking book examines the status of female entrepreneurs across the world, analyzing the social, political, cultural and economic factors that affect their positions in society and their contributions to entrepreneurship and innovation within their respective countries. Using a combination of original data and detailed statistics drawn from reports by government agencies and international organizations, Andrea E. Smith-Hunter discusses the accomplishments and challenges of women entrepreneurs in nine countries: Australia, Brazil, Canada, Ghana, Iceland, India, Jamaica, Sweden and the United States. This geographic diversity provides a complete and comprehensive picture of women entrepreneurs worldwide Ð both their shared experiences and the specific conditions they face on a regional level. Following a detailed discussion of the current status of female entrepreneurs, the author offers a number of thoughtful recommendations for improving their opportunities and positions across the world. This innovative volume will prove highly useful for international organizations that assist women, as well as for professors and students of entrepreneurship studies and anyone else interested in the unique conditions faced by women entrepreneurs of the world.
Book Synopsis The Women Business Owner Market by : Claudia Gauches
Download or read book The Women Business Owner Market written by Claudia Gauches and published by . This book was released on 2000-08 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Women's Resources in Business Start-Up by : Katherine Inman
Download or read book Women's Resources in Business Start-Up written by Katherine Inman and published by Routledge. This book was released on 2016-12-19 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women-owned businesses are the fastest growing segment of new business start-ups, and black women’s businesses are a larger share of black-owned businesses than white women’s businesses are of all white firms. Most studies compare men’s and women’s businesses, but few examine differences among women. This book, first published in 2000, makes a significant contribution not only to the literature on entrepreneurial business, but also to the experiences of African American women.
Book Synopsis She Means Business by : Carrie Green
Download or read book She Means Business written by Carrie Green and published by Hay House, Inc. This book was released on 2017-02-21 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to turn your ideas into reality and build a wildly successful business? There has never been a better time to say yes! With a computer and an Internet connection you can get your ideas, messages, and business out there like never before and create so much success. In this book, Carrie Green shows you how. Carrie started her first online business at the age of 20—she knows what it’s like to be an ambitious and creative woman with big dreams and huge determination . . . but she also knows the challenges of starting and running a business, including the fears, overwhelm, confusion, and blocks that entrepreneurs face. Based on her personal, tried-and-tested experience, she offers valuable guidance and powerful exercises to help you: • Get clear on your business vision • Move past the fears and doubts that can get in the way • Understand your audience, so you can truly connect with them • Create your brand and build a tribe of raving fans, subscribers, and customers • Manage your time, maintain focus, and keep going in the right direction • Condition yourself for success . . . and so much more! If you’re a creative and ambitious female entrepreneur, or are contemplating the entrepreneurial path, this book will provide the honest, realistic, and practical tools you need to follow your heart and bring your vision to life.
Book Synopsis Women and Business Ownership by : Alicia S. Lupinacci
Download or read book Women and Business Ownership written by Alicia S. Lupinacci and published by Routledge. This book was released on 2014-02-04 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1998. This book explores the preparation for entrepreneurship, issues of family and work, and satisfaction levels of a sample of women business owners in Dallas County, Texas. Is gender inequality in access to managerial jobs and associated rewards what compels women to start their own businesses? This study asks and answers this question for a diverse sample of women entrepreneurs. This book directs our attention to this high growth employment area for women and enhances our understanding of the experiences of women entrepreneurs.
Book Synopsis Women in Business and Management by :
Download or read book Women in Business and Management written by and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: As women overtake men in education, they are running one-third of the world's businesses. However, women business-owners are concentrated in small and microbusinesses; fewer than 5 percent of CEOs of the largest global corporations are women. "Women in Business and Management" brings together available data and ILO statistics to provide a comprehensive, up-to-date, and global picture of women in the business world and in management positions. The report highlights the business case for gender diversity, the obstacles that women still face, and ways to move ahead. It advocates a greater role for national business organizations, which can assist their member companies in implementing policies and measures to recruit and retain talented women.
Book Synopsis Marketing to Women by : Marti Barletta
Download or read book Marketing to Women written by Marti Barletta and published by Dearborn Trade Publishing. This book was released on 2003 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market in the world - women. She provides a detailed field guide for creating and executing a complete marketing plan that targets women.
Download or read book Women in Business written by Sheila Allen and published by Routledge. This book was released on 2016-12-19 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important collection, first published in 1993, brings together the most comprehensive analyses of women’s experience in business to date. The small business world – usually associated with men – is unpacked to display the multiple roles played by women. Links are made between lifestyles and business-styles, the interface between business and family life, paid and unpaid work and changing social and economic patterns. Throughout, the limitations of current theory, practice and policies in underestimating the significance of female entrepreneurship are shown. International in perspective, and drawing on the work of leading researchers in work and employment, this volume illuminates the hidden assumptions underlying approaches which concern themselves only with businessmen. It points the way to a better understanding of the meaning of self-employment and small business enterprise in market economies and to a more effective explanation of their role.
Book Synopsis Real You Incorporated by : Kaira Sturdivant Rouda
Download or read book Real You Incorporated written by Kaira Sturdivant Rouda and published by John Wiley & Sons. This book was released on 2010-12-30 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real You Incorporated empowers women entrepreneurs. The book provides insights for women on how to discover and love their personal brand, and how to bring it into the market as a real business—unique and different. In the first section of the book, Find It Within You, readers will learn how to express internal personality, passions and essence to define the internal brand. In the second section, The Competitive Advantage, readers learn how to extend the internal message into the world—to their partners, employees and ultimately their customers. Part branding—the author is a nationally known marketing expert—and part business inspiration, Real You Incorporated includes case studies of real women entrepreneurs from a variety of industries: manufacturing, retail, restaurants, real estate, publishing and many more. Their stories bring the book to life, adding inspiration and role models. The book also includes a visualization tool in the form of a chart that women entrepreneurs can complete and keep with them, to remind them of their Real You, no matter what phase their business is in.
Book Synopsis Women Entrepreneurs Across Racial Lines by : Andrea Smith-Hunter
Download or read book Women Entrepreneurs Across Racial Lines written by Andrea Smith-Hunter and published by Edward Elgar Publishing. This book was released on 2006-01-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the strengths of this book lies in the admirable literature reviews throughout the volume. The authors reviews vast amounts of literature on women entrepreneurs, and more specifically, studies involving women minority entrepreneurs. The nature of this task should not be underestimated, given the ever-expanding academic field of entrepreneurship and women s entrepreneurship in particular. I read this book as an academic, and would argue that it is of most use for academics (students and professors), and provides an up-to-date and well-researched portrait of women entrepreneurs in the USA and beyond. . . this book fills an important gap in the literature, not only because there is a growing population of women entrepreneurs, but also because of the growing number of minority women entering entrepreneurship. Jodyanne Kirkwood, Women in Management Review This book serves an important purpose. It draws attention to the need for further research on ethnic minority women entrepreneurs. Anne de Bruin, International Small Business Journal This monograph provides a very comprehensive study of women entrepreneurs in the US and in many industrialized and developing countries. . . Recommended. General readers; all levels of students; faculty and professionals. E.P. Hoffman, Choice In this book Andrea E. Smith-Hunter interweaves quantitative findings with qualitative depth, resulting in an informative and objective report of explanatory variables, differences and similarities among women entrepreneurs from unlike racial backgrounds. Among others, she develops models of human capital dimensions, network structures, and entrepreneurial success. Léo-Paul Dana, Journal of International Entrepreneurship Women entrepreneurs command an increasingly large presence at the international and national levels. A significant part of this impact is due to growing numbers of minority women becoming entrepreneurs. This volume provides some of the most comprehensive data to date on the topic of women entrepreneurs across racial lines. It offers a systematic and conceptual framework for understanding issues of network structures and human and financial capital, analyzed through a comparative analysis of minority and white women entrepreneurs. The book begins by looking at the historical and current contributions of women in the labor market, as well as literature related to women entrepreneurs. Subsequent chapters take a critical and in-depth look at white and minority entrepreneurs. Later chapters examine the status of women entrepreneurs in the US, followed by various analyses of their position in the global marketplace. The book concludes with a set of action tools to aid women entrepreneurs as they navigate the road to economic success. Through a well-chosen sample, rich analysis and insightful accounts, Andrea E. Smith-Hunter compellingly details the challenges and opportunities faced by women entrepreneurs in today s marketplace. Government agencies, researchers, entrepreneurs and those involved with the financial aspects of entrepreneurial ventures will find this volume of great interest.
Book Synopsis Women, Business and the Law 2020 by : World Bank Group
Download or read book Women, Business and the Law 2020 written by World Bank Group and published by World Bank Publications. This book was released on 2020-04-24 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: The World Bank Group’s Women, Business and the Law examines laws and regulations affecting women’s prospects as entrepreneurs and employees across 190 economies. Its goal is to inform policy discussions on how to remove legal restrictions on women and promote research on how to improve women’s economic inclusion.
Book Synopsis Going Global by : National Foundation for Women Business Owners
Download or read book Going Global written by National Foundation for Women Business Owners and published by . This book was released on 1995 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt:
