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Go To Market Strategies For Women Entrepreneurs
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Book Synopsis Go-to-Market Strategies for Women Entrepreneurs by : Victoria L. Crittenden
Download or read book Go-to-Market Strategies for Women Entrepreneurs written by Victoria L. Crittenden and published by Emerald Group Publishing. This book was released on 2019-09-06 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.
Download or read book She Markets written by Cynthia Trevino and published by . This book was released on 2018-03-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you avoid marketing your business because it makes you feel salesy? Have you tried a lot of marketing strategies only to find they don't work for you? Are you ready to finally master how to market your business with ease?You're not alone! Many women entrepreneurs would rather have a root canal than market themselves.Marketing successfully and authentically requires a deep understanding of your value and your perfect clients' pains, struggles, and dreams. You want to talk to your clients so they listen.She Markets is your step-by-step guide to attracting clients effectively and naturally.Inside, you'll discover how to:"Reframe your Marketing Mindset so you feel comfortable attracting clients"Tap into your clients' pain points and create content specifically for them"Speak your clients' language so they realize you 'get' them"Craft emotional, compelling headlines that capture their attention"Put the 90-Day Client Connection Plan to work sharing your message, your expertise, and your content"Use our structure, checklists, examples, and exercises to reach and impact more of your perfect clients¿And much, much more!You possess unique, hard-won skills, talents, and expertise. Your clients need your help, training, and leadership. They're waiting for you. She Markets makes it easy for your clients to find you.
Book Synopsis Women and Global Entrepreneurship by : Maura McAdam
Download or read book Women and Global Entrepreneurship written by Maura McAdam and published by Routledge. This book was released on 2021-04-05 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship in context has been described as the third wave in entrepreneurship research. Accordingly, specific socio-economic, political, market, and institutional contexts are key to fostering, enabling, and enacting entrepreneurial activity and behaviours. These contexts shape everyday entrepreneurship experiences. This book is based on the premise that how gender is articulated within the entrepreneurial debate has to acknowledge context. However, context is not a construct that only applies to those economies and situations that differ from the presumed norm of Western developed nations. Adopting a more critical appraisal of how context is positioned within current theorizing around gender and entrepreneurial behaviours offers potential to progress debate whilst acknowledging that competing and contrasting contextual influences require clearer recognition. This book, therefore, has the potential to unearth credible and robust approaches to further examining contextualisation and women entrepreneurship that advances new insights. By exploring and examining how contextual influences shape women’s entrepreneurship, this book challenges the assumption that women entrepreneurship is the same throughout the world. It will be of value to researchers, academics, and students with an interest in entrepreneurship, political economy, economics, and public policy.
Download or read book Sellsation! written by Leslie Grossman and published by Women's Leadership Exchange. This book was released on 2005 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: In SELLsation! How Companies Can Capture Today's Hottest Market: Women Business Owners and Executives, Leslie Grossman demonstrates a keen understanding of this largely untapped, sensational sector and creates a roadmap for marketers interested in reaching them. She has filled her book with profound insights and strategies honed over more than twenty years and five successful businesses, culminating with B2Women, which she formed when she perceived a real need for companies to market differently to businesswomen. Grossman continues to put her own strategy in action with Women's Leadership Exchange (WLE), an organization she cofounded that not only helps women business owners achieve breakthrough results, but also embodies her marketing strategy for WLE corporate partners. In Chapter 1, Grossman makes her case that women in business are the most powerful market in this country, propelling the U.S. economy by creating multimillion-dollar firms and also increasingly filling managerial positions in Corporate America. Grossman goes on to explain how this market of businesswomen is different and how to reach it, providing case studies of companies who have learned her lessons and been able to achieve exceptionally profitable results. Learn how you can put SELLsation! in action and see the companies benefitting from SELLsation! Already receiving press and rave reviews, SELLsation! is sure to become a standard marketing textbook in B-School!
Book Synopsis The Age of Entrepreneurship Education Research by : Andrew C. Corbett
Download or read book The Age of Entrepreneurship Education Research written by Andrew C. Corbett and published by Emerald Group Publishing. This book was released on 2023-04-20 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: The collection of renowned entrepreneurship education researchers explores topics such as the theory of ideation, how to develop an expertise approach, how to reimagine entrepreneurship education to promote gender equality, how to activate an entrepreneurial mindset for neuro-diverse students, and more.
Book Synopsis Becoming a Woman Entrepreneur by : B. Krishnamurthy (BKM), K. Malar Mathi
Download or read book Becoming a Woman Entrepreneur written by B. Krishnamurthy (BKM), K. Malar Mathi and published by Notion Press. This book was released on 2019-08-30 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship is becoming a sought after profession these days. More and more people get attracted to this due to varied reasons. The activities one needs to take up to form the enterprise, the factors to consider and the other related aspects remain by and large similar or same. Some typical needs for forming the enterprise and starting the operations require one to define the type of business entity, get funding, making the necessary business plans, getting ready with the go-to-market strategy and so on. While people use the trial and error method, many times, a successful role-model will motivate the budding entrepreneur more than anything else. Thus, this book is an attempt to provide all the details for becoming an entrepreneur including ideation, proof of concept, design of the organisation, making the business plan, options for funding the business and role-models for looking up to. Becoming a Woman Entrepreneur can serve as a starter and become a handbook for a well-intentioned entrepreneur.
Book Synopsis Handbook of Research on Nascent Entrepreneurship and Creating New Ventures by : Carrizo Moreira, António
Download or read book Handbook of Research on Nascent Entrepreneurship and Creating New Ventures written by Carrizo Moreira, António and published by IGI Global. This book was released on 2020-10-09 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: Due to the 2008-2009 crisis, the United Nations 2030 agenda for sustainable development, and the COVID-19 pandemic, the role of entrepreneurship has become more critical in most economies. Moreover, emerging protectionist policies are further encouraging the emergence of new entrepreneurial projects, particularly to replace goods and services traditionally provided by other countries. Understanding current challenges and best practices in nascent entrepreneurship is integral for the successful launching of new ventures to support the revitalization of economies and achieve sustainability. The Handbook of Research on Nascent Entrepreneurship and Creating New Ventures is a crucial reference source that covers the latest empirical research findings in the field of entrepreneurship and addresses the obstacles entrepreneurs face in these recent challenging times. The book embraces a pluralistic perspective from academicians currently navigating nascent entrepreneurship and key concepts for launching successful new ventures. Covering topics that include government support programs, spin-off companies, leadership, strategic entrepreneurship, and crowdfunding, this book is targeted towards entrepreneurs, professionals, academicians, researchers, and students.
Book Synopsis The Palgrave Handbook of Minority Entrepreneurship by : Thomas M. Cooney
Download or read book The Palgrave Handbook of Minority Entrepreneurship written by Thomas M. Cooney and published by Springer Nature. This book was released on 2021-04-17 with total page 591 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing much needed clarity and definition to the term 'minority entrepreneur,' this authoritative and timely handbook explores the distinctive challenges that minority communities face when founding and managing new ventures. The handbook is inclusive of any community who might be considered disadvantaged or under-represented in terms of entrepreneurial activity and included are women, youths, seniors, disabled, immigrants, Indigenous peoples, LBGTQ+, ex-offenders, Roma, refugees and many others. Chapters highlight the idiosyncratic nature of the many communities examined before offering frameworks and models that draw together the various findings. With a cast of international contributors, this scholarly handbook discusses the surrounding literature of minority entrepreneurship and takes an all-encompassing approach to its interpretation. It also addresses the sorely under-researched area of entrepreneurial behaviour among minorities and disadvantaged groups. This is particularly important for policymakers tasked with designing and delivering initiatives that are appropriate for the needs of these communities. Ultimately this handbook contributes to existing knowledge by: • providing a current understanding of the literature for each of the communities; • investigating the uniqueness of the entrepreneurial behaviour within the communities; • offering new frameworks/models from which future researchers can build new knowledge. The handbook provides a comprehensive account of an important and fast emerging field of entrepreneurship, and is an invaluable resource for students, researchers and policymakers.
Book Synopsis Annals of Entrepreneurship Education and Pedagogy – 2021 by : Charles H. Matthews
Download or read book Annals of Entrepreneurship Education and Pedagogy – 2021 written by Charles H. Matthews and published by Edward Elgar Publishing. This book was released on 2021-01-29 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are looking for the intersection of past practices, current thinking, and future insights into the ever-expanding world of entrepreneurship education, then you will want to read and explore the fourth edition of the Annals of Entrepreneurship Education and Pedagogy. Prepared under the auspices of the United States Association for Small Business and Entrepreneurship (USASBE), this edited volume covers a broad range of scholarly, practical, and thoughtful perspectives on a compelling range of entrepreneurship education issues.
Book Synopsis Marketing Strategies of Urban Women Entrepreneurs by : Sunanda Easwaran
Download or read book Marketing Strategies of Urban Women Entrepreneurs written by Sunanda Easwaran and published by . This book was released on 2007 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of entrepreneurship, in spite of its origins in the 19th century, has been rather limited. The study of women entrepreneurs, in particular, is of a relatively recent origin. It was probably felt that the contributions of women entrepreneurs to the economy were not significant enough to warrant independent study. With the entry of women into the economic world, thing have charged. The boundaries that hitherto sharply defined the gender roles have lost their significance to some extent; the time has come to try and determine gender-based differences, if any, in the entire process of entrepreneurship and small business development. In India, the study of women's enterprise has long straddled the two perspectives of entrepreneurship and women's integration into the mainstream economic activity. Participation of Indian women in direct economic activity is a relatively recent phenomenon, except in the cases of the rural and the urban poor. Entrepreneurship and small business are attractive and practicable for both men and women. Entrepreneurship is additionally attractive to women, as it enhances their self-esteem and personal freedom, while offering the opportunity to balance family life and work. However, in the context of their traditional socialisation, they have to resolve many personal and social issues before becoming entrepreneurs. This book is an attempt to define the demographic profile of the typical middle-income urban woman entrepreneurs. It examines the issue of priority of their business. There is a dearth of details in entrepreneurship literature with regard to the managerial/marketing activities and orientations and the impact of enterprise training. It is all the more so in the context of Indian women entrepreneurs. Apart from the exploration of the women entrepreneurs' networks and their impact on the business, this book has tried to assess their contributions to Indian economy. More than anything else, the book has attempted to bring in a managerial rather than a sociological orientation to their efforts. It is hoped that book will be of great value to those who are interested in the study of specific segments of entrepreneurs.
Download or read book Go Mobile written by Jeanne Hopkins and published by John Wiley & Sons. This book was released on 2012-01-05 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before.
Download or read book A Rising Tide written by Susan Coleman and published by Stanford University Press. This book was released on 2012-05-30 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women-owned firms represent an increasingly important segment of the small business sector. According to the most recent data from the U.S. Census Bureau, there were 7.8 million women-owned firms in the United States in 2007, generating $1.2 trillion in revenues and providing employment for 7.6 million people. A Rising Tide presents the financial strategies that have helped today's bold and creative women entrepreneurs to succeed. The authors take a "lifecycle approach" in discussing the issues and strategies for different types of women-owned firms, from nascent and home-based firms to growth-oriented and technology-based enterprises. Each chapter includes real-world cases studies featuring women entrepreneurs as a way to bring the book's lessons to life. Uniquely, this book ties together the latest research on financing women-owned businesses and its implications for actual or potential entrepreneurs. Drawing on the Kauffman Firm Survey, a longitudinal survey of over 4,000 new firms, the authors are able to provide particularly useful conclusions, making this a must read for the thousands of women who are starting or may start businesses in the next few years. Please visit www.kauffman.org/sketchbook.aspx?VideoId=1699151957001&type=M to view the book trailer.
Book Synopsis How Women Lead: The 8 Essential Strategies Successful Women Know by : Sharon Hadary
Download or read book How Women Lead: The 8 Essential Strategies Successful Women Know written by Sharon Hadary and published by McGraw Hill Professional. This book was released on 2012-09-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: LEAD LIKE A WOMAN “Rich with proven, practical knowledge and insights from highly successful women that you can put into action immediately to create your executive presence, be viewed as ‘leadership material,’ and maximize your opportunities.” —Nina McLemore, Founder and CEO, Nina McLemore, Inc.; founder and former President, Liz Claiborne Accessories; former member Executive Committee, Liz Claiborne, Inc. “A fabulously insightful and powerful book for women who aspire to business leadership. Relying on decades of experience and research, the authors reveal key insights and successful strategies, including practical how-to advice, to en¬able women to hone and enhance their inherent leadership strengths. The book provides women with a compelling and straightforward blueprint for accelerated business success! This is a must-read for women and for all mentors and coaches of women!” —Richard Falcone, Chairman, Xperior-Consulting, Inc; former Chairman/CEO of Securus Technologies, Inc; and former AT&T Senior Vice President “Sharon Hadary and Laura Henderson have written a book that will be a blueprint for success that will inspire women in business for years to come—and not a moment too soon, given women’s steadily expanding influence in business. The authors have combined personal insight, research-based knowledge, and real-life lessons in a thought-provoking guide that will benefit women just beginning their leadership journey and women at the pinnacle of their professions. How Women Lead is a celebration of the perspective and power of successful women. This book belongs in every leader’s personal library.” —Maria Coyne, Executive Vice President, Consumer and Small Business Segment Head, KeyBank; member Executive Council, KeyCorp IT’S A NEW WORLD FOR WOMEN IN BUSINESS LEADERSHIP. Did you know that: . . . companies with more women in high-level positions report better financial performance than those with fewer women at these levels? . . . 40% of all privately held businesses are owned by women? . . . more than half of all professional and managerial positions are held by women? . . . the number of women earning $100,000 or more has grown at a faster pace than it has for men in the United States? . . . 6.3% of the top earners in the For¬tune 500 companies are women? Women are moving into leadership roles in business, government, and the military, and they’re gaining positions of increasing stature and higher salaries. BUT . . . women’s upward movement is not matching the rate of their movement into professional and managerial positions. It is time to own your destiny. Gain the confidence and know-how you need to navigate it all. Your roadmap to achieving your aspirations, How Women Lead provides hard-won wisdom from women who have reached truly impressive heights in their careers. Written by two women’s leadership experts who are themselves successful leaders, How Women Lead gives women the information they need to become high-potential leaders but don’t get in business school: how to build a career on their own terms, gain the critical business management skills needed to advance, and advocate successfully for themselves. Whether you’re already in the leadership pipeline, contemplating your next career move, or are working to empower women in business, the lessons of How Women Lead will show you the sky’s the limit when you combine women’s leadership strengths with sound business acumen.
Book Synopsis Million Dollar Women by : Julia Pimsleur
Download or read book Million Dollar Women written by Julia Pimsleur and published by Simon and Schuster. This book was released on 2015-10-06 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The CEO and founder of a second-language-learning system offers tips and advice to women entrepreneurs for making their businesses big, including how to network, when to delegate, and how to jump the emotional hurdles that will come their way.
Book Synopsis The Rise of Women Entrepreneurs by : Jeanne Coughlin
Download or read book The Rise of Women Entrepreneurs written by Jeanne Coughlin and published by Praeger. This book was released on 2002-10-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nearly 40% of all U.S. businesses are women-owned, and by 2025 the Census Bureau projects it will rise to 55%. The trend is new, dating back just to the 1980s, but its impact is already felt. Not only are women achieving empowerment and bettering their lives in many different ways, but the beneficial affect on the economic well-being of the entire country is also clear. Coughlin examines the fundamental problems that face women entrepreneurs globally; identifies, documents, and explains how they cope with and solve them; profiles the more successful entrepreneurs today and explains how they got where they are; and delineates the traits of the successful entrepreneur. Research-based, well written, with a useful list of organizations that offer help to owners and prospective owners of new businesses, plus real life accounts that get to the heart of what it takes to succeed as an entrepreneur, Coughlin's book is welcome, necessary reading for anyone fascinated by business--and eager to create a business of one's own.
Download or read book Watch Me Werk written by Chanel Blackmore and published by Independently Published. This book was released on 2018-10-31 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: When you think about "bossing up", most tend to think it is ego-based. But in the contrary, in Watch Me Werk, "bossing up" is not an egotistical reference or display of entrepreneurship. Bossing Up is more of a posture, an attitude, a level of confidence required to move from a place of broke mentality to freedom. It's a conscious decision that empowers you to do what it takes, fight whatever insecurities or inadequacies, push the envelope and go into the realm of possibilities as it relates to your business.So many things in life causes us as women to lose sight of our God-given gifts and talents that were given to us as a mode to create wealth for ourselves, our families, our legacy. We all carry within us the means to survive, but life can muddy our visions and stunt our growth and progress. It's a mindset fracture.In Watch Me Werk, Chanel challenges women entrepreneurs specifically, because women tend to naturally give their all to everyone else except for themselves. There is nothing wrong with being selfish for a while so you can fully understand your purpose and to walk boldly and freely in it. These strategies will produce clarity in your purpose, and empower you to work towards fulfilling it on a daily basis.
Book Synopsis Women Rocking Business by : Sage Lavine
Download or read book Women Rocking Business written by Sage Lavine and published by Hay House, Inc. This book was released on 2021-08-03 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women are rocking the world of business, changing the face of commerce, and bringing our talents to the marketplace with fervor, commitment, and passion. Over the last 15 years, women have stepped into entrepreneurship in significantly greater numbers than men, but we’re also failing at those businesses even faster than men. This book is going to change that. Women Rocking Business provides a revolutionary approach to building a business that honors innate feminine values. The book is full of practical "how-to’s" that will help women become thriving entrepreneurs from a place of empowering others rather than powering over them, a place of collaboration rather than competition and contribution rather than greed. Sage Lavine has seen firsthand through working with thousands of emerging female entrepreneurs that when women learn about marketing and entrepreneurship through this lens, they are better positioned to implement effective strategies and create success. Sage is the CEO of Women Rocking Business, a consulting and coaching organization that has touched and inspired over 75,000 aspiring women entrepreneurs around the globe to build businesses that change the world. In this practical guidebook, she lays out a specific plan for building a business that honors work-life balance to a degree readers may not have thought possible (or practical). They will discover how, by working just 12 days a month or less, they can have a career that both supports them financially and fits into their lives, rather than having to settle for a life that fits around an overwhelming work schedule. It’s a new day and the opportunity for women is great. This book will be an answered prayer for women who hope to unleash their life’s potential and make their mark upon the world.
