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Author : David Shano-yeon Chern
Publisher :
ISBN 13 :
Total Pages : 496 pages
Book Rating : 4.:/5 (89 download)
Download or read book Prime-time TV Commercials in Taiwan and Social Values of Taiwanese Students written by David Shano-yeon Chern and published by . This book was released on 1995 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Katherine Toland Frith
Publisher : Wiley-Blackwell
ISBN 13 :
Total Pages : 342 pages
Book Rating : 4.:/5 (321 download)
Download or read book Advertising in Asia written by Katherine Toland Frith and published by Wiley-Blackwell. This book was released on 1996 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of advertising in Asia has been an important ingredient in the emergence of free-market economies there. Advertising in Asia offers an in-depth analysis of how advertising operates in some of the more developed countries and colonies in this region. Written by practitioners and scholars from throughout the region, Advertising in Asia examines current issues such as political structure, national development policies, social and cultural underpinnings, press policies and advertising regulations. Advertising in Asia is recommended for marketers, educators, journalists, students and government officials interested in the dynamics of economic growth and marketing communications in this region.
Author : Katherine Toland Frith
Publisher : Peter Lang
ISBN 13 : 9781433103858
Total Pages : 282 pages
Book Rating : 4.1/5 (38 download)
Download or read book Advertising and Societies written by Katherine Toland Frith and published by Peter Lang. This book was released on 2010 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. The book illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This new edition has been updated to reflect the dramatic changes impacting the field of advertising that have taken place since publication of the first edition. The growing importance of emerging markets is discussed, and new photos are included. The book provides students and scholars with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use.
Author : Nathalie Nahai
Publisher : Pearson UK
ISBN 13 : 0273781588
Total Pages : 274 pages
Book Rating : 4.2/5 (737 download)
Download or read book Webs of Influence written by Nathalie Nahai and published by Pearson UK. This book was released on 2012-12-14 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.
Author : Shuang Liu
Publisher : SAGE
ISBN 13 : 1446259544
Total Pages : 330 pages
Book Rating : 4.4/5 (462 download)
Download or read book Introducing Intercultural Communication written by Shuang Liu and published by SAGE. This book was released on 2010-11-09 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Books on intercultural communication are rarely written with an intercultural readership in mind. In contrast, this multinational team of authors has put together an introduction to communicating across cultures that uses examples and case studies from around the world. The book further covers essential new topics, including international conflict, social networking, migration, and the effects technology and mass media play in the globalization of communication. Written to be accessible for international students too, this text situates communication theory in a truly global perspective. Each chapter brings to life the links between theory and practice and between the global and the local, introducing key theories and their practical applications. Along the way, you will be supported with first-rate learning resources, including: • theory corners with concise, boxed-out digests of key theoretical concepts • case illustrations putting the main points of each chapter into context • learning objectives, discussion questions, key terms and further reading framing each chapter and stimulating further discussion • a companion website containing resources for instructors, including multiple choice questions, presentation slides, exercises and activities, and teaching notes. This book will not merely guide you to success in your studies, but will teach you to become a more critical consumer of information and understand the influence of your own culture on how you view yourself and others.
Author : Delbert I. Hawkins
Publisher : McGraw-Hill/Irwin
ISBN 13 : 9780072865493
Total Pages : 0 pages
Book Rating : 4.8/5 (654 download)
Download or read book Consumer Behavior written by Delbert I. Hawkins and published by McGraw-Hill/Irwin. This book was released on 2003-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
Author : Philip Kitley
Publisher : Ohio University Press
ISBN 13 : 0896804178
Total Pages : 432 pages
Book Rating : 4.8/5 (968 download)
Download or read book Television, Nation, and Culture in Indonesia written by Philip Kitley and published by Ohio University Press. This book was released on 2014-07-31 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The culture of television in Indonesia began with its establishment in 1962 as a public broadcasting service. From that time, through the deregulation of television broadcasting in 1990 and the establishment of commercial channels, television can be understood, Philip Kitley argues, as a part of the New Order’s national culture project, designed to legitimate an idealized Indonesian national cultural identity. But Professor Kitley suggests that it also has become a site for the contestation of elements of the New Order’s cultural policies. Based on his studies, he further speculates on the increasingly significant role that television is destined to play as a site of cultural and political struggle.
Author : Shelly Rodgers
Publisher : Routledge
ISBN 13 : 1351208292
Total Pages : 853 pages
Book Rating : 4.3/5 (512 download)
Download or read book Advertising Theory written by Shelly Rodgers and published by Routledge. This book was released on 2019-04-15 with total page 853 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. With new chapters on forms of advertising, theories, and concepts, and an emphasis on the role of new technology, this new edition is uniquely positioned to provide detailed overviews of advertising theory. Utilizing McGuire’s persuasion matrix as the structural model for each chapter, the text offers a wider lens through which to view the phenomenon of advertising as it operates within various environments. Within each area of advertising theory—and across advertising contexts—both traditional and non-traditional approaches are addressed, including electronic word-of-mouth advertising, user-generated advertising, and social media advertising contexts. This new edition includes a balance of theory and practice that will help provide a working knowledge of the primary theoretical approaches and will help readers synthesize the vast literature on advertising with the in-depth understanding of practical case studies and examples within every chapter. It also looks at mobile advertising in a broader context beyond the classroom and explores new areas such as native advertising, political advertising, mobile advertising, and digital video gaming.
Author : Wendy Sutherland-Smith
Publisher : Routledge
ISBN 13 : 1134081804
Total Pages : 235 pages
Book Rating : 4.1/5 (34 download)
Download or read book Plagiarism, the Internet, and Student Learning written by Wendy Sutherland-Smith and published by Routledge. This book was released on 2008-04-24 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for Higher Education educators, managers and policy-makers, Plagiarism, the Internet and Student Learning combines theoretical understandings with a practical model of plagiarism and aims to explain why and how plagiarism developed. It offers a new way to conceptualize plagiarism and provides a framework for professionals dealing with plagiarism in higher education. Sutherland-Smith presents a model of plagiarism, called the plagiarism continuum, which usefully informs discussion and direction of plagiarism management in most educational settings. The model was developed from a cross-disciplinary examination of plagiarism with a particular focus on understanding how educators and students perceive and respond to issues of plagiarism. The evolution of plagiarism, from its birth in Law, to a global issue, poses challenges to international educators in diverse cultural settings. The case studies included are the voices of educators and students discussing the complexity of plagiarism in policy and practice, as well as the tensions between institutional and individual responses. A review of international studies plus qualitative empirical research on plagiarism, conducted in Australia between 2004-2006, explain why it has emerged as a major issue. The book examines current teaching approaches in light of issues surrounding plagiarism, particularly Internet plagiarism. The model affords insight into ways in which teaching and learning approaches can be enhanced to cope with the ever-changing face of plagiarism. This book challenges Higher Education educators, managers and policy-makers to examine their own beliefs and practices in managing the phenomenon of plagiarism in academic writing.
Author : Chantal Cherifi
Publisher : Springer
ISBN 13 : 331972150X
Total Pages : 1290 pages
Book Rating : 4.3/5 (197 download)
Download or read book Complex Networks & Their Applications VI written by Chantal Cherifi and published by Springer. This book was released on 2017-11-24 with total page 1290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights cutting-edge research in the field of network science, offering scientists, researchers, students and practitioners a unique update on the latest advances in theory and a multitude of applications. It presents the peer-reviewed proceedings of the VI International Conference on Complex Networks and their Applications (COMPLEX NETWORKS 2017), which took place in Lyon on November 29 – December 1, 2017. The carefully selected papers cover a wide range of theoretical topics such as network models and measures; community structure, network dynamics; diffusion, epidemics and spreading processes; resilience and control as well as all the main network applications, including social and political networks; networks in finance and economics; biological and ecological networks and technological networks.
Author : Martin Holland
Publisher :
ISBN 13 :
Total Pages : 310 pages
Book Rating : 4.3/5 ( download)
Download or read book The EU Through the Eyes of Asia written by Martin Holland and published by . This book was released on 2007 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unprecedented comparative study looks at the attitudes and citizens' perceptions of the EU in Asia, and, by 2009, has been undertaken in 12 research sites throughout Asia. In each locality, the project systematically assessed daily representations of the EU in reputable local news media, as well as the EU's imagery among the general public and the EU's vision among the national stakeholders and opinion leaders. Presenting the findings of this project, this book [i.e., v. 2] provides a systematic and detailed empirical insight into EU visibility in the public discourses of three Southeast Asian countries --Vietnam, Indonesia and the Philippines --
Author : Charles Galunic
Publisher : Springer Nature
ISBN 13 : 3030361713
Total Pages : 279 pages
Book Rating : 4.0/5 (33 download)
Download or read book Backstage Leadership written by Charles Galunic and published by Springer Nature. This book was released on 2020-06-10 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most of us would recognize a star leader by their charisma, emotional intelligence and public communication prowess. What is truly impressive but often overlooked is the silent work of leadership that garners real results. Exercising influence in a complex and global organization – whilst also shaping and executing strategies across borders in a disruptive age – is the true mark of success as a leader. Backstage Leadership takes a comprehensive look at the background processes that leaders must master in order to shape the culture, direction and capability of a successful company. With an emphasis on strategy, the author provides an integrated toolkit for developing your knowledge and skills as a 'backstage leader.' You will learn how to: Mobilize people towards new strategic directions Scan your business environment for threats and disruptive forces Diagnose and help to shape the culture of your organization Develop talent and capabilities towards a specific goal. Focusing on the key and consistent underlying processes of leadership, this book is essential reading for managers who wish to bring focus and coherence to their leadership role and integrate themselves within the engine of the organization.
Author : Tom Reichert
Publisher : Prometheus Books
ISBN 13 : 1615923365
Total Pages : 404 pages
Book Rating : 4.6/5 (159 download)
Download or read book The Erotic History of Advertising written by Tom Reichert and published by Prometheus Books. This book was released on 2010-04-06 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite polls indicating the public would like to see less sex in advertising, Americans don't mean what they say, according to this exploration of erotic ads across the decades. Illustrations throughout.
Author : George D Zgourides
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 0544185137
Total Pages : 258 pages
Book Rating : 4.5/5 (441 download)
Download or read book CliffsQuickReview Sociology written by George D Zgourides and published by Houghton Mifflin Harcourt. This book was released on 2000-07-24 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: CliffsQuickReview course guides cover the essentials of your toughest classes. Get a firm grip on core concepts and key material, and test your newfound knowledge with review questions. CliffsQuickReview Sociology provides you with an in-depth review of the principles of sociology — the scientific study of human groups and social behavior. Because sociology examines how social relationships influence people's attitudes and how societies form and change, sociology has an incredibly broad scope. This guide boils sociology down to easy-to-understand terms and concepts, and as you work your way through this reference, you'll be ready to tackle such concepts as The sociological perspective and research methods Cultures and societies, and socialization Social groups and organizations Deviance, crime, and social control Social and global stratification Race and ethnicity, and sex and gender Economics, politics, education, marriage, family, and alternative lifestyles Religion, health, medicine Social change and movements CliffsQuickReview Sociology acts as a supplement to your textbook and to classroom lectures. Use this reference in any way that fits your personal style for study and review — you decide what works best with your needs. You can read it from cover to cover, or just use it when you need important information and put it back on the shelf for later. With titles available for all the most popular high school and college courses, CliffsQuickReview guides are a comprehensive resource that can help you get the best possible grades.
Author : Sharon Shahaf
Publisher : Routledge
ISBN 13 : 1135889503
Total Pages : 439 pages
Book Rating : 4.1/5 (358 download)
Download or read book Global Television Formats written by Sharon Shahaf and published by Routledge. This book was released on 2013-06-17 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2013 SCMS Best Edited Collection Award For decades, television scholars have viewed global television through the lens of cultural imperialism, focusing primarily on programs produced by US and UK markets and exported to foreign markets. Global Television Formats revolutionizes television studies by de-provincializing its approach to media globalization. It re-examines dominant approaches and their legacies of global/local and center/periphery, and offers new directions for understanding television’s contemporary incarnations. The chapters in this collection take up the format phenomena from around the globe, including the Middle East, Western and Eastern Europe, South and West Africa, South and East Asia, Australia and New Zealand, North America, South America, and the Caribbean. Contributors address both little known examples and massive global hits ranging from the Idol franchise around the world, to telenovelas, dance competitions, sports programming, reality TV, quiz shows, sitcoms and more. Looking to global television formats as vital for various cultural meanings, relationships, and structures, this collection shows how formats can further our understanding of television and the culture of globalization at large.
Author : McKenzie Wark
Publisher : Indiana University Press
ISBN 13 : 9780253113481
Total Pages : 280 pages
Book Rating : 4.1/5 (134 download)
Download or read book Virtual Geography written by McKenzie Wark and published by Indiana University Press. This book was released on 1994-11-22 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The author's capacity to grasp and interpret these [world media] events is astounding, and her ability to provide insights into a world where unbounded information is circling the earth with the speed of light is startling." -- Choice "... a wide-ranging, quirky and dextrous mix of description, theory and analysis, that documents the perils of the global telecommunications network... " -- Times Literary Supplement "... this is a stimulating, even moving, book, dense with ideas and with many quotable lines." -- The New Statesman "Wark is one of the most original and interesting cultural critics writing today." -- Lawrence Grossberg McKenzie Wark writes about the experience of everyday life under the impact of increasingly global media vectors. We no longer have roots, we have aerials. We no longer have origins, we have terminals.
Author : Richard Jackson Harris
Publisher : Routledge
ISBN 13 : 1135850372
Total Pages : 559 pages
Book Rating : 4.1/5 (358 download)
Download or read book A Cognitive Psychology of Mass Communication written by Richard Jackson Harris and published by Routledge. This book was released on 2009-05-19 with total page 559 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this fifth edition of A Cognitive Psychology of Mass Communication, author Richard Jackson Harris continues his examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior. Presenting theories from psychology and communication along with reviews of the corresponding research, this text covers a wide variety of media and media issues, ranging from the commonly discussed topics – sex, violence, advertising – to lesser-studied topics, such as values, sports, and entertainment education. The fifth and fully updated edition offers: highly accessible and engaging writing contemporary references to all types of media familiar to students substantial discussion of theories and research, including interpretations of original research studies a balanced approach to covering the breadth and depth of the subject discussion of work from both psychology and media disciplines. The text is appropriate for Media Effects, Media & Society, and Psychology of Mass Media coursework, as it examines the effects of mass media on human cognitions, attitudes, and behaviors through empirical social science research; teaches students how to examine and evaluate mediated messages; and includes mass communication research, theory and analysis.
