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Author :
Publisher :
ISBN 13 :
Total Pages : 658 pages
Book Rating : 4.E/5 ( download)
Download or read book The U.S. Beer Market written by and published by . This book was released on 2007 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Victor J. Tremblay
Publisher : MIT Press
ISBN 13 : 9780262201513
Total Pages : 406 pages
Book Rating : 4.2/5 (15 download)
Download or read book The U.S. Brewing Industry written by Victor J. Tremblay and published by MIT Press. This book was released on 2005 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: A definitive study that uses a blend of theory, history, and data to analyze the evolution of the US brewing industry; draws on theoretical tools of industrial organization, game theory, and management strategy. This definitive study uses theory, history, and data to analyze the evolution of the US brewing industry from a fragmented market to an emerging oligopoly. Drawing on a rich and extensive data set and applying the theoretical tools of industrial organization, game theory, and management strategy, the authors provide new quantitative and qualitative perspectives on an industry they characterize as "a veritable market laboratory." The US brewing industry illustrates many of the important topics in industrial organization, economic policy, and business strategy, including industry concentration, technological change, brand proliferation, and mixed pricing strategies. After giving an overview of the industry, Tremblay and Tremblay discuss basic demand and cost conditions and industry concentration. They describe the evolution of the leading mass-producing brewers and the emergence of both specialty brewers and imports. They analyze the history and the causes of product and brand proliferation (showing how product proliferation leads to firm dominance), discuss price, advertising, merger, and other management strategies, and examine the industry's economic performance. Finally, they discuss public policy, including anti-trust and public health issues. The authors' set of industry, firm, and brand data for the period 1950-2002 -- the most comprehensive data set of economic variables available for an oligopolistic industry -- will be available to purchasers of the book who send an e-mail request. Data sources are listed in an appendix. Robert S. Weinberg, a management strategy scholar and leading consultant to the brewing industry, contributes a foreword. This ambitious, authoritative work, capping the authors' 25-year study of the brewing industry, will be a valuable resource for industry analysts, economists, and students of industrial organization.
Author :
Publisher :
ISBN 13 :
Total Pages : 564 pages
Book Rating : 4.E/5 ( download)
Download or read book U.S. Specialty Beer & Microbrewery Markets written by and published by . This book was released on 1999 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Christian Garavaglia
Publisher : Springer
ISBN 13 : 3319582356
Total Pages : 513 pages
Book Rating : 4.3/5 (195 download)
Download or read book Economic Perspectives on Craft Beer written by Christian Garavaglia and published by Springer. This book was released on 2017-12-19 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the birth and evolution of craft breweries around the world. Microbrewery, brewpub, artisanal brewery, henceforth craft brewery, are terms referred to a new kind of production in the brewing industry contraposed to the mass production of beer, which has started and diffused in almost all industrialized countries in the last decades. This project provides an explanation of the entrepreneurial dynamics behind these new firms from an economic perspective. The product standardization of large producers, the emergence of a new more sophisticated demand and set of consumers, the effect of contagion, and technology aspects are analyzed as the main determinants behind this ‘revolution’. The worldwide perspective makes the project distinctive, presenting cases from many relevant countries, including the USA, Australia, Japan, China, UK, Belgium, Italy and many other EU countries.
Author :
Publisher :
ISBN 13 :
Total Pages : 700 pages
Book Rating : 4.E/5 ( download)
Download or read book Beer in the United States written by and published by . This book was released on 1999 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Packaged Facts (Firm)
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (122 download)
Download or read book The U.S. Beer Market written by Packaged Facts (Firm) and published by . This book was released on 1985 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Johan F. M. Swinnen
Publisher : OUP Oxford
ISBN 13 : 0191505013
Total Pages : 490 pages
Book Rating : 4.1/5 (915 download)
Download or read book The Economics of Beer written by Johan F. M. Swinnen and published by OUP Oxford. This book was released on 2011-10-27 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beer has been consumed across the globe for centuries and was the drink of choice in many ancient societies. Today it is the most important alcoholic drink worldwide, in terms of volume and value. The largest brewing companies have developed into global multinationals, and the beer market has enjoyed strong growth in emerging economies, but there has been a substantial decline of beer consumption in traditional markets and a shift to new products. There is close interaction between governments and markets in the beer industry. For centuries, taxes on beer or its raw materials have been a major source of tax revenue and governments have regulated the beer industry for reasons related to quality, health, and competition. This book is the first economic analysis of the beer market and brewing industry. The introduction provides an economic history of beer, from monasteries in the early Middle Ages to the recent 'microbrewery movement', whilst other chapters consider whether people drink more beer during recessions, the effect of television on local breweries, and what makes a country a 'beer drinking' nation. It comprises a comprehensive and unique set of economic research and analysis on the economics of beer and brewing and covers economic history and development, supply and demand, trade and investment, geography and scale economies, technology and innovation, health and nutrition, quantity and quality, industrial organization and competition, taxation and regulation, and regional beer market developments.
Author :
Publisher :
ISBN 13 :
Total Pages : 604 pages
Book Rating : 4.E/5 ( download)
Download or read book The U.S. Beer Market written by and published by . This book was released on 2005 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Beverage Marketing Corporation
Publisher :
ISBN 13 :
Total Pages : 586 pages
Book Rating : 4.:/5 (25 download)
Download or read book The U.S. Beer Market and Packaging Report written by Beverage Marketing Corporation and published by . This book was released on 1988 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ignazio Cabras
Publisher : Routledge
ISBN 13 : 131721305X
Total Pages : 303 pages
Book Rating : 4.3/5 (172 download)
Download or read book The History of the Beer and Brewing Industry written by Ignazio Cabras and published by Routledge. This book was released on 2018-04-19 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beer is widely defined as the result of the brewing process which has been refined and improved over centuries. Beer is the drink of the masses – it is bought by consumers whose income, wealth, education, and ethnic background vary substantially, something which can be seen by taking a look at the range of customers in any pub, inn, or bar. But why has beer became so pervasive? What are the historical factors which make beer and the brewing industry so prominent? How has the brewing industry developed to become one of the most powerful global generators of output and revenue? This book answers these and other related questions by exploring the history of the beer and brewing industry at a global level. Contributors investigate a number of aspects, such as the role of geographical origin in branding; mergers, acquisitions, and corporate governance (UK, European and US perspectives); national and international political economy; taxation and regulation (including historical and contemporary practice); national and international trade flows and distribution networks; and historical trends in the commercialisation of beer. The chapters in this book were originally published as online articles in Business History.
Author : Roberta Capitello
Publisher : Woodhead Publishing
ISBN 13 : 0128177357
Total Pages : 390 pages
Book Rating : 4.1/5 (281 download)
Download or read book Case Studies in the Beer Sector written by Roberta Capitello and published by Woodhead Publishing. This book was released on 2020-09-09 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. The book provides a variety of case studies from several countries to outline the global context within which the beer industry is developing. Real-life examples on how innovation and differentiation strategies affect consumer perceptions of beer are included, along with the relationship among breweries throughout the supply chain. Sections cover business strategy, sustainability, and how breweries are meeting the increasing demand for sustainable production processes. While this book provides a thorough reference for scholars and practitioners who work in the beer sector, it is also ideal for those studying business, agriculture, food engineering, technology, applied marketing and business strategy. Investigates contemporary managerial and marketing dynamics in the beer sector Explores the relevance of consumer science and its use as a tool for marketing strategies for both multinational players and small craft breweries Includes case studies that provide the reader with real-life examples on how to apply concepts discussed Offers a global, cross-cultural perspective on the beer sector in different countries and continents
Author : Steve Hindy
Publisher : St. Martin's Press
ISBN 13 : 113743788X
Total Pages : 274 pages
Book Rating : 4.1/5 (374 download)
Download or read book The Craft Beer Revolution written by Steve Hindy and published by St. Martin's Press. This book was released on 2014-04-22 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past 40 years craft-brewed beer has exploded in growth. In 1980, a handful of "microbrewery" pioneers launched a revolution that would challenge the dominance of the national brands, Budweiser, Coors, and Miller, and change the way Americans think about, and drink, beer. Today, there are more than 2,700 craft breweries in the United States and another 1,500 are in the works. Their influence is spreading to Europe's great brewing nations, and to countries all over the globe. In The Craft Beer Revolution, Steve Hindy, co-founder of Brooklyn Brewery, tells the inside story of how a band of homebrewers and microbrewers came together to become one of America's great entrepreneurial triumphs. Beginning with Fritz Maytag, scion of the washing machine company, and Jack McAuliffe, a US Navy submariner who developed a passion for real beer while serving in Scotland, Hindy tells the story of hundreds of creative businesses like Deschutes Brewery, New Belgium, Dogfish Head, and Harpoon. He shows how their individual and collective efforts have combined to grab 10 percent of the dollar share of the US beer market. Hindy also explores how Budweiser, Miller, and Coors, all now owned by international conglomerates, are creating their own craft-style beers, the same way major food companies have acquired or created smaller organic labels to court credibility with a new generation of discerning eaters and drinkers. This is a timely and fascinating look at what America's new generation of entrepreneurs can learn from the intrepid pioneering brewers who are transforming the way Americans enjoy this wonderful, inexpensive, storied beverage: beer.
Author : Mark Colburn
Publisher :
ISBN 13 : 9780692503911
Total Pages : 180 pages
Book Rating : 4.5/5 (39 download)
Download or read book CRAFT BEER MARKETING & DISTRIBUTION - BRACE FOR SKUMEGGEDON written by Mark Colburn and published by . This book was released on 2015-09-18 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprehensive book on US craft beer marketing and distribution. Book is written by author with 30 years in the US alcohol business. Detailed case histories and personal experiences are used to convey ideas and how to best approach and win in the US alcohol industry both On and Off Premise (On and Off Trade).
Author : Business Trend Analysts, Inc
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (544 download)
Download or read book The ... Outlook for the American Beer Market written by Business Trend Analysts, Inc and published by . This book was released on 1989 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : I. Cabras
Publisher : Springer
ISBN 13 : 1137466189
Total Pages : 340 pages
Book Rating : 4.1/5 (374 download)
Download or read book Brewing, Beer and Pubs written by I. Cabras and published by Springer. This book was released on 2016-04-27 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The production of beer today occurs within a bifurcated industrial structure. There exists a small number of large, global conglomerates supplying huge volumes of a limited range of beers, and a plethora of small and medium breweries producing a diverse range of beers sold under unique brands. Brewing, Beer and Pubs addresses a range of contemporary issues and challenges in this key sector of the global economy, and includes contributions by research specialists from a variety of countries and disciplines. This book includes the marketing and globalization of the brewing industry, beer excise duties and market concentration, and reflections upon developments in brewing and beer consumption across the world in order to explore the wide-reaching influence of this industry. Alongside these global topics more localised themes are presented such as market integration in the Chinese beer and wine markets, beer and brewing in Africa and South America, and turbulence and change in the UK public house industry, which demonstrate how the consumption of beer in pubs and other social environments make the beer industry integral to local communities and regions worldwide.
Author : Subhash C. Jain
Publisher :
ISBN 13 :
Total Pages : 80 pages
Book Rating : 4.3/5 ( download)
Download or read book Global Competitiveness in the Beer Industry written by Subhash C. Jain and published by . This book was released on 1994 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jens Gammelgaard
Publisher : Edward Elgar Publishing
ISBN 13 : 1781006350
Total Pages : 353 pages
Book Rating : 4.7/5 (81 download)
Download or read book The Global Brewery Industry written by Jens Gammelgaard and published by Edward Elgar Publishing. This book was released on 2013-01-01 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: ÔThis book describes a number of different empirical studies and evaluations of the international brewery industry. This industry has recently undergone two climactic changes within a ten to fifteen year time period. These are a significant industry-wide consolidation of firms and market shares accompanied by the internationalization of what was previously a largely local industry. Understanding the drivers and implications of such abrupt and massive change in the competitive environment of an industry is of great interest to international and strategic management scholars. Most of the bookÕs chapters address this issue, some at the global industry level, some at a regional level, and some at the level of a specific country. Taken together, they comprise an insightful case study of an interesting industry at its most interesting point in time.Õ Ð William G. Egelhoff, Fordham University, US ÔThe individual contributions in this volume paint a varied and rich picture of strategies and rivalries, the role of environments and institutions, leadership and also customer approaches in both global and local brewery industry. Some of the analysed phenomena are more standard to an IB audience, like consolidation, technological development, and shifts in global markets, but they get a specific flavor and color through this industry focus, while other topics definitely seem more specific (like ÒBierstrasseÓ on Mallorca). For readers with good taste.Õ Ð Rian Drogendijk, Uppsala University, Sweden This unique book explores some of the key topics of international business through the context of a global industry, focusing on the challenges brewery companies face as they operate in globalized markets. It examines the strategies of individual firms to develop markets and explores new insights into recent company rivalries, both globally and locally. In addition, it offers detailed analysis of some of the major players in the industry through longitudinal studies. Drawing on a range of perspectives, the contributing authors explore six overarching themes: international market developments and firm performance; host country institutional effects; multi-point competition and rivalries; cross-border M&A integration and subsidiary development; leadership and internationalization; and boundless customer interfaces through such elements as social media and tourism. The Global Brewery Industry will prove insightful for scholars across international business, as well as providing an appealing case study for advanced students. It will be invaluable to those investigating the brewery sector specifically, or working with brewing firms.
