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Author : Kenneth Day
Publisher :
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.0/5 ( download)
Download or read book The Typography of Press Advertisement written by Kenneth Day and published by . This book was released on 1956 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Frederick James Trezise
Publisher :
ISBN 13 :
Total Pages : 154 pages
Book Rating : 4.A/5 ( download)
Download or read book The Typography of Advertisements written by Frederick James Trezise and published by . This book was released on 1911 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Douglas Crawford McMurtrie
Publisher :
ISBN 13 :
Total Pages : 106 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Typography of a Small Newspaper written by Douglas Crawford McMurtrie and published by . This book was released on 1928 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John D. Carthy
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (959 download)
Download or read book The Typography of Press Advertisement written by John D. Carthy and published by . This book was released on 1956 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alex W. White
Publisher : Simon and Schuster
ISBN 13 : 162153491X
Total Pages : 224 pages
Book Rating : 4.6/5 (215 download)
Download or read book Advertising Design and Typography written by Alex W. White and published by Simon and Schuster. This book was released on 2015-09-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover: •Researching your client and your audience •What makes an ad successful •Getting the audience’s attention in a crowded marketplace •Researching your client and your audience •The importance of consistent branding and identity •The difference between print advertising, billboards, the web, television, and radio •Advertising design versus editorial design Also included is an extensive section on typography with essential information on how type is perceived by readers, typographic history, principles, and practice. Complete with over fifteen hundred examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography will change the way you develop visual ideas and train you to see in a more critical and accurate way that gets messages across more effectively. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author : New York Times Company
Publisher :
ISBN 13 :
Total Pages : 100 pages
Book Rating : 4.F/5 ( download)
Download or read book The New York Times Typographical Standards written by New York Times Company and published by . This book was released on 1927 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gilbert P. Farrar
Publisher :
ISBN 13 :
Total Pages : 314 pages
Book Rating : 4.:/5 (2 download)
Download or read book The Typography of Advertisements that Pay written by Gilbert P. Farrar and published by . This book was released on 1917 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt:
![Download The Typography of Press Advertisement. A Practical Summary of Principles and Their Application, Etc. [With Illustrations.]. PDF Online Free](https://books.google.com/books/content/images/frontcover/ReT7MgEACAAJ?fife=w200-h370)
Author : Kenneth DAY
Publisher :
ISBN 13 :
Total Pages : 304 pages
Book Rating : 4.:/5 (559 download)
Download or read book The Typography of Press Advertisement. A Practical Summary of Principles and Their Application, Etc. [With Illustrations.]. written by Kenneth DAY and published by . This book was released on 1956 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gilbert Powderly Farrar
Publisher : Legare Street Press
ISBN 13 : 9781021765789
Total Pages : 0 pages
Book Rating : 4.7/5 (657 download)
Download or read book The Typography of Advertisements That Pay: How to Choose and Combine Type Faces, Engravings and All the Other Mechanical Elements of Modern Advertisem written by Gilbert Powderly Farrar and published by Legare Street Press. This book was released on 2023-07-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a comprehensive guide to the art of creating effective advertisements. It covers everything from selecting typefaces to choosing images and arranging elements on the page. This book is essential reading for anyone looking to improve their advertising and marketing skills, whether for personal or professional purposes. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author : Frederick James Trezise
Publisher : Forgotten Books
ISBN 13 : 9780282503734
Total Pages : 140 pages
Book Rating : 4.5/5 (37 download)
Download or read book The Typography of Advertisements (Classic Reprint) written by Frederick James Trezise and published by Forgotten Books. This book was released on 2017-07-23 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from The Typography of Advertisements Those who have made a study of the psychology of advertising have emphasized the importance of the effect of the design of the advertisement upon the mind. It is from the design, rather than the wording, that the first impressions are gained. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author : Powderly Farrar
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (937 download)
Download or read book The Typography of Advertisements that Pay ... written by Powderly Farrar and published by . This book was released on 1920 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gilbert Powderly Farrar
Publisher :
ISBN 13 : 9781018488196
Total Pages : 0 pages
Book Rating : 4.4/5 (881 download)
Download or read book The Typography of Advertisements That Pay written by Gilbert Powderly Farrar and published by . This book was released on 2022-10-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gilbert Powderly Farrar
Publisher : Nabu Press
ISBN 13 : 9781294425977
Total Pages : 310 pages
Book Rating : 4.4/5 (259 download)
Download or read book The Typography of Advertisements That Pay written by Gilbert Powderly Farrar and published by Nabu Press. This book was released on 2013-12-31 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.
Author : Walter Raymond Maxwell Foster
Publisher :
ISBN 13 :
Total Pages : 188 pages
Book Rating : 4.F/5 ( download)
Download or read book Drawings for Advertisements, Book Illustrations, Etc written by Walter Raymond Maxwell Foster and published by . This book was released on 1928 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 928 pages
Book Rating : 4.3/5 ( download)
Download or read book The Publishers' Circular and Booksellers' Record written by and published by . This book was released on 1957 with total page 928 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Di Hand
Publisher : Routledge
ISBN 13 : 1317864026
Total Pages : 385 pages
Book Rating : 4.3/5 (178 download)
Download or read book Design for Media written by Di Hand and published by Routledge. This book was released on 2014-07-10 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essential guide provides you with a tailored introduction to the design techniques and production practices employed in the media industry. It presents clear and relevant explanations of how to design and produce any type of print and online publication to a professional standard, from pre-planning through to going to press or online. In providing the context, principles and thinking behind design over time, alongside the key practical techniques and know-how, this resource will enable you to present information clearly and effectively. Key features: Provides a complete resource, explaining the background, theory and application of design as well as the ‘how to’ Tutorials and exercises demonstrate how to create clean, attractive and well-targeted designs Supported by a comprehensive gallery of examples and case studies Highly illustrated throughout Colour ‘How to’ sections explain in detail how to create layouts and work with type, pictures and colour successfully Design for Media is a core resource for students and professionals in journalism, PR, advertising, design and across the media and creative sectors.
Author : Edmund Geiger Gress
Publisher :
ISBN 13 :
Total Pages : 334 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Art & Practice of Typography written by Edmund Geiger Gress and published by . This book was released on 1917 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt:
