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The Typographic Experiment
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Book Synopsis The Visible Word by : Johanna Drucker
Download or read book The Visible Word written by Johanna Drucker and published by University of Chicago Press. This book was released on 1994 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drucker skillfully traces the development of this critical position, suggesting a methodology closer to the actual practices of the early avant-garde artists based on a rereading of their critical and theoretical writings. After reviewing theories of signification, the production of meaning, and materiality, she analyzes the work of four poets active in the typographic experimentation of the 1910s and 1920s: Ilia Zdanevich, Filippo Marinetti, Guillaume Apollinaire, and Tristan Tzara. Drucker explores the context for experimental typography in terms of printing, handwriting, and other practices concerned with the visual representation of language. Her book concludes with a brief look at the ways in which experimental techniques of the early avant-garde were transformed in both literary work and in applications to commercial design throughout the 1920s and early 1930s.
Book Synopsis The Typographic Experiment by : Teal Triggs
Download or read book The Typographic Experiment written by Teal Triggs and published by . This book was released on 2003 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A rigorous critical overview of experimental typography since the explosion of digital media. Digital tools may have allowed designers new power and flexibility, but typography remains the bedrock of good graphics and one of the most exciting areas of experimentation.
Book Synopsis Experimental Typography by : Francisco Umana
Download or read book Experimental Typography written by Francisco Umana and published by . This book was released on 2019-11-23 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Experiments play a huge role in out decisions. Experimenting helps us find solutions to problems that we may encounter in life. Experimenting allows us to test our theories, and it also gives us new ideas. There are specific rules that graphic designers have to follow. In this project, I was able to break the rules in order to understand them. In this project, I was able to experiment with typography. This book will showcase my experiments that were created through the use of typography morphology.
Book Synopsis Playing with Type by : Lara McCormick
Download or read book Playing with Type written by Lara McCormick and published by . This book was released on 2013-02 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get this hands-on, playful approach to learning type application & principles. With 50 typographic design experiments, choose the exercises that appeal to you.
Download or read book Why Fonts Matter written by Sarah Hyndman and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make? This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations.
Download or read book Just My Type written by Simon Garfield and published by Profile Books. This book was released on 2010-10-21 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just My Type is not just a font book, but a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers ... and typefaces became something we realised we all have an opinion about. As the Sunday Times review put it, the book is 'a kind of Eats, Shoots and Leaves for letters, revealing the extent to which fonts are not only shaped by but also define the world in which we live.' This edition is available with both black and silver covers.
Book Synopsis The Visible Word by : Johanna Drucker
Download or read book The Visible Word written by Johanna Drucker and published by University of Chicago Press. This book was released on 1994-06-25 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drucker skillfully traces the development of this critical position, suggesting a methodology closer to the actual practices of the early avant-garde artists based on a rereading of their critical and theoretical writings. After reviewing theories of signification, the production of meaning, and materiality, she analyzes the work of four poets active in the typographic experimentation of the 1910s and 1920s: Ilia Zdanevich, Filippo Marinetti, Guillaume Apollinaire, and Tristan Tzara. Drucker explores the context for experimental typography in terms of printing, handwriting, and other practices concerned with the visual representation of language. Her book concludes with a brief look at the ways in which experimental techniques of the early avant-garde were transformed in both literary work and in applications to commercial design throughout the 1920s and early 1930s.
Book Synopsis First Principles of Typography by : Stanley Morison
Download or read book First Principles of Typography written by Stanley Morison and published by CUP Archive. This book was released on 1936 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Typography for Lawyers by : Matthew Butterick
Download or read book Typography for Lawyers written by Matthew Butterick and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Originally released to great acclaim in 2010, Typography for Lawyers was the first guide to the essentials of typography aimed specifically at lawyers. Author Matthew Butterick, an attorney and Harvard-trained typographer, dispelled the myth that legal documents are incompatible with excellent typography. Butterick explained how to get professional results with the tools you already have quickly and easily. Revised and updated & the second edition includes: new topics such as email, footnotes, alternate figures, and OpenType features; avice for presentations, contracts, grids of numbers, and court opinions; technical tips covering the newest versions of Word and WordPerfect for Windows and OS X; new font recommendations, including two that are free; new essays on the font copyrights, screen-reading considerations, and typographic disputes that have reached the courts; a refreshed layout, featuring type features designed by the author."--from Amazon.com website.
Book Synopsis Typography /[Wolfgang Weingart]. by : Wolfgang Weingart
Download or read book Typography /[Wolfgang Weingart]. written by Wolfgang Weingart and published by Springer Science & Business Media. This book was released on 2000 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wolfgang Weingart's influence on the development of typography since the 1970s is unparalleled and his work has served as an inspiration to countless designers in both North America and Europe. In Typography, Weingart sums up an impressive lifework in 500 pages that describe his own development and the foundations of his teachings.
Download or read book The Typographic written by and published by . This book was released on 1871 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Design Elements, Typography Fundamentals by : Kristin Cullen
Download or read book Design Elements, Typography Fundamentals written by Kristin Cullen and published by . This book was released on 2012-06 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey, Design Elements: Typography Fundamentals uses well-founded, guiding principles to teach the language of type and how to use it capably. Designers are left with a solid ground on which to design with type. Limitless potential for meaningful and creative communication exists—this is the field guide for the journey!
Download or read book The Visible Word written by and published by . This book was released on 1996 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Written Alphabet by : Robert S. Ferrell
Download or read book The Written Alphabet written by Robert S. Ferrell and published by . This book was released on 2007 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Typographic Medium by : Kate Brideau
Download or read book The Typographic Medium written by Kate Brideau and published by MIT Press. This book was released on 2021-10-12 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: An innovative examination of typography as a medium of communication rather than part of print or digital media. Typography is everywhere and yet widely unnoticed. When we read type, we fail to see type. In this book, Kate Brideau considers typography not as part of "print media" or "digital media" but as a medium of communication itself, able to transcend the life and death of particular technologies. Examining the contradiction between typographic form (often overlooked) and function (often overpowering), Brideau argues that typography is made up not of letters but of shapes, and that shape is existentially and technologically central to the typographic medium. After considering what constitutes typographic form, Brideau turns to typographic function and how it relates to form. Examining typography's role in both the neurological and psychological aspects of reading, she argues that typography's functions exceed reading; typographic forms communicate, but that communication is not limited to the content they carry. To understand to what extent the design and operations of the typographic medium affect the way we perceive information, Brideau warns, we must understand the medium's own operational logic, embodied in the full diversity of typographic forms. Brideau discusses a range of topics--from intellectual property protection for typefaces to Renaissance and Enlightenment ideal letterforms--and draws on a wide variety of theoretical work, including phenomenological ideas about comprehension, German media archaeology, and the media and communication theories of Vilém Flusser and others. Hand-drawn illustrations of typographic forms accompany the text.
Book Synopsis The Education of a Typographer by : Steven Heller
Download or read book The Education of a Typographer written by Steven Heller and published by Simon and Schuster. This book was released on 2012-02-14 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the methods for teaching and learning typography, this book features more than 40 essays from top experts and educators in typography today. These essays run the gamut from introducing the themes of type and typography to various complex and rare strategies for learning.
Download or read book Typography Today written by Vivian Lei and published by Azur Corporation. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over recent decades, type has been contextualized. It is no longer at home in static, monotone print. It is now belongs in the domain of the image. Type is integrated into image as if it is a 'real' and tangible as any other subject or objects. It is treated as having physical presence with weight and depth. Among these pages we will see a return to the handmade. Hand-drawn scrawl has become increasingly popular over the past few years. We are currently entering a new typographic era, in which designers choose to focus on the form and substance of the individual letter more than on overall composition. Colour throughout
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