The Typographic Medium

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Publisher : MIT Press
ISBN 13 : 0262365626
Total Pages : 299 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis The Typographic Medium by : Kate Brideau

Download or read book The Typographic Medium written by Kate Brideau and published by MIT Press. This book was released on 2021-10-19 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: An innovative examination of typography as a medium of communication rather than part of print or digital media. Typography is everywhere and yet widely unnoticed. When we read type, we fail to see type. In this book, Kate Brideau considers typography not as part of "print media" or "digital media" but as a medium of communication itself, able to transcend the life and death of particular technologies. Examining the contradiction between typographic form (often overlooked) and function (often overpowering), Brideau argues that typography is made up not of letters but of shapes, and that shape is existentially and technologically central to the typographic medium. After considering what constitutes typographic form, Brideau turns to typographic function and how it relates to form. Examining typography's role in both the neurological and psychological aspects of reading, she argues that typography's functions exceed reading; typographic forms communicate, but that communication is not limited to the content they carry. To understand to what extent the design and operations of the typographic medium affect the way we perceive information, Brideau warns, we must understand the medium's own operational logic, embodied in the full diversity of typographic forms. Brideau discusses a range of topics--from intellectual property protection for typefaces to Renaissance and Enlightenment ideal letterforms--and draws on a wide variety of theoretical work, including phenomenological ideas about comprehension, German media archaeology, and the media and communication theories of Vilém Flusser and others. Hand-drawn illustrations of typographic forms accompany the text.

The Typographic Medium

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Author :
Publisher : MIT Press
ISBN 13 : 0262045850
Total Pages : 299 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis The Typographic Medium by : Kate Brideau

Download or read book The Typographic Medium written by Kate Brideau and published by MIT Press. This book was released on 2021-10-12 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: An innovative examination of typography as a medium of communication rather than part of print or digital media. Typography is everywhere and yet widely unnoticed. When we read type, we fail to see type. In this book, Kate Brideau considers typography not as part of "print media" or "digital media" but as a medium of communication itself, able to transcend the life and death of particular technologies. Examining the contradiction between typographic form (often overlooked) and function (often overpowering), Brideau argues that typography is made up not of letters but of shapes, and that shape is existentially and technologically central to the typographic medium. After considering what constitutes typographic form, Brideau turns to typographic function and how it relates to form. Examining typography's role in both the neurological and psychological aspects of reading, she argues that typography's functions exceed reading; typographic forms communicate, but that communication is not limited to the content they carry. To understand to what extent the design and operations of the typographic medium affect the way we perceive information, Brideau warns, we must understand the medium's own operational logic, embodied in the full diversity of typographic forms. Brideau discusses a range of topics--from intellectual property protection for typefaces to Renaissance and Enlightenment ideal letterforms--and draws on a wide variety of theoretical work, including phenomenological ideas about comprehension, German media archaeology, and the media and communication theories of Vilém Flusser and others. Hand-drawn illustrations of typographic forms accompany the text.

The Typographic Imagination

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Author :
Publisher : Columbia University Press
ISBN 13 : 023155074X
Total Pages : 349 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis The Typographic Imagination by : Nathan Shockey

Download or read book The Typographic Imagination written by Nathan Shockey and published by Columbia University Press. This book was released on 2019-12-10 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the early twentieth century, Japan was awash with typographic text and mass-produced print. Over the short span of a few decades, affordable books and magazines became a part of everyday life, and a new generation of writers and thinkers considered how their world could be reconstructed through the circulation of printed language as a mass-market commodity. The Typographic Imagination explores how this commercial print revolution transformed Japan’s media ecology and traces the possibilities and pitfalls of type as a force for radical social change. Nathan Shockey examines the emergence of new forms of reading, writing, and thinking in Japan from the last years of the nineteenth century through the first decades of the twentieth. Charting the relationships among prose, politics, and print capitalism, he considers the meanings and functions of print as a staple commodity and as a ubiquitous and material medium for discourse and thought. Drawing on extensive archival research, The Typographic Imagination brings into conversation a wide array of materials, including bookseller trade circulars, language reform debates, works of experimental fiction, photo gazetteers, socialist periodicals, Esperanto primers, declassified censorship documents, and printing press strike bulletins. Combining the rigorous close analysis of Japanese literary studies with transdisciplinary methodologies from media studies, book history, and intellectual history, The Typographic Imagination presents a multivalent vision of the rise of mass print media and the transformations of modern Japanese literature, language, and culture.

The Gutenberg Galaxy

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Publisher : University of Toronto Press
ISBN 13 : 9780802060419
Total Pages : 306 pages
Book Rating : 4.0/5 (64 download)

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Book Synopsis The Gutenberg Galaxy by : Marshall McLuhan

Download or read book The Gutenberg Galaxy written by Marshall McLuhan and published by University of Toronto Press. This book was released on 1962-01-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its first appearance in 1962, the impact of The Gutenberg Galaxy has been felt around the world. It gave us the concept of the global village; that phrase has now been translated, along with the rest of the book, into twelve languages, from Japanese to Serbo-Croat. It helped establish Marshall McLuhan as the original 'media guru.' More than 200,000 copies are in print. The reissue of this landmark book reflects the continuing importance of McLuhan's work for contemporary readers.

Web Typography

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Publisher :
ISBN 13 : 9780995664203
Total Pages : 333 pages
Book Rating : 4.6/5 (642 download)

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Book Synopsis Web Typography by : Richard Rutter

Download or read book Web Typography written by Richard Rutter and published by . This book was released on 2017-08 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Typography Essentials Revised and Updated

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Publisher : Rockport Publishers
ISBN 13 : 1631596489
Total Pages : 208 pages
Book Rating : 4.6/5 (315 download)

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Book Synopsis Typography Essentials Revised and Updated by : Ina Saltz

Download or read book Typography Essentials Revised and Updated written by Ina Saltz and published by Rockport Publishers. This book was released on 2019-02-12 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Typography Essentials: 100 Design Principles for Working with Type is a practical, hands-on resource that distills and organizes the many complex issues surrounding the effective use of typography. An essential reference for designers since 2009, Typography Essentials is now completely refreshed with updated text, new graphics and photos, and a whole new look. Divided into four sections—The Letter, The Word, The Paragraph, and The Page—the text is concise, compact, and easy to reference. Each of the 100 principles, which cover all practical aspects of designing with type, has an explanation and inspiring visual examples drawn from international books, magazines, posters, and more. Typography Essentials is for designers of every medium in which type plays a major role, and is organized and designed to make the process enjoyable and entertaining, as well as instructional.

Typographic Web Design

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Author :
Publisher : Wiley
ISBN 13 : 9781119976875
Total Pages : 0 pages
Book Rating : 4.9/5 (768 download)

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Book Synopsis Typographic Web Design by : Laura Franz

Download or read book Typographic Web Design written by Laura Franz and published by Wiley. This book was released on 2011-10-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to use typography on the web Typography has long been an invaluable tool for communicating ideas and information. Words and characters once impressed in clay, written on papyrus, and printed with ink are now manifest in pixels of light. Today's web typographers can help their readers find, understand, and connect with the words, ideas, and information they seek. Thus, legibility and readability are the foundations for the typographic theories and practice covered in Typographic Web Design. You'll learn how to choose fonts, organize information, create a system of hierarchy, work with tabular information, create a grid, apply a typographic system across multiple pages, and build a font library. Each chapter provides time-tested typography rules to follow (modified for the web), explains why they work, when to break them, and offers the opportunity to test the rules with hands-on exercises in HTML and CSS. If you don't know HTML and CSS, Typographic Web Design provides a walk-through for each lesson, showing you how to plan and write syntax. Readers are sure to come away with an understanding of typographic principles, as well as the HTML and CSS skills needed to implement them on the web. Typographic Web Design •Applies decades of typographic theory and practice (e.g., how to choose a font) directly to web design (e.g., how to use the @font-face property in CSS). •Clearly explains all typographic rules presented, providing examples that contrast successful and less successful typographic solutions. •Is written for visual thinkers. The book is supported by a web site with solutions, critiques, and revisions for each lesson. Laura Franz is an Associate Professor of Design at University of Massachusetts Dartmouth, where she has taught web typography for 12 years. She has presented lectures and workshops on Typographic Web Design, and has written a course on the topic for Lynda.com.

The Graphic Design Idea Book

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Publisher : Laurence King Publishing
ISBN 13 : 1780679939
Total Pages : 128 pages
Book Rating : 4.7/5 (86 download)

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Book Synopsis The Graphic Design Idea Book by : Gail Anderson

Download or read book The Graphic Design Idea Book written by Gail Anderson and published by Laurence King Publishing. This book was released on 2016-04-13 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.

Vietnamese Typography

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Publisher :
ISBN 13 : 9781364698065
Total Pages : pages
Book Rating : 4.6/5 (98 download)

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Book Synopsis Vietnamese Typography by : Donny Truong

Download or read book Vietnamese Typography written by Donny Truong and published by . This book was released on 2015-11-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will help type designers understand Vietnamese’s unique typographic features so they can design their typefaces to support the Vietnamese language. It will also guide web and graphic designers in using correct Vietnamese typography in a project.

The Visual History of Type

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Author :
Publisher : Laurence King Publishing
ISBN 13 : 9781780679761
Total Pages : 0 pages
Book Rating : 4.6/5 (797 download)

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Book Synopsis The Visual History of Type by : Paul McNeil

Download or read book The Visual History of Type written by Paul McNeil and published by Laurence King Publishing. This book was released on 2017-09-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Visual History of Type is a comprehensive, detailed survey of the major typefaces produced since the advent of printing with movable type in the mid–fifteenth century to the present day. Arranged chronologically to provide context, more than 320 typefaces are displayed in the form of their original type specimens or earliest printing. Each entry is supported by a brief history and description of key characteristics of the typeface. This book will be the definitive publication in its field, appealing to graphic designers, educators, historians and design students. It will also be a significant resource for professional type designers and students of type. Reviews "A mind–blowing catalogue of typefaces and type history… a fantastic, heavyweight compendium of letterforms that's a firm WIRED art department favourite." – WIRED magazine "The Visual History of Type is a comprehensive, detailed survey of the major typefaces produced since the advent of printing…This book will be the definitive publication in its field, appealing to graphic designers, educators, historians and design students." – Against The Grain "Accessible, highly readable and, moreover, a type book to pore over and simply enjoy as the history of the medium evolves chronologically from page to page." – Creative Review "This exquisitely produced, extensively researched and extraordinarily comprehensive work is a definitive study of the history of type." – New Design "The Visual History of Type is a beautiful book. Its arranged into hundreds of short chapters invites one to peruse it haphazardly for pleasure. Beneath its coffee–table appearance lies a genuine reference work." – The Times Literary Supplement

The Fundamentals of Typography

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Publisher : A&C Black
ISBN 13 : 294041176X
Total Pages : 202 pages
Book Rating : 4.9/5 (44 download)

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Book Synopsis The Fundamentals of Typography by : Gavin Ambrose

Download or read book The Fundamentals of Typography written by Gavin Ambrose and published by A&C Black. This book was released on 2011-08-31 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces the fundamental principles of typographic theory and practice. This title offers an essential guide to the subject of typography and its role within graphic design.

Typography

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Publisher :
ISBN 13 : 9780500289815
Total Pages : 0 pages
Book Rating : 4.2/5 (898 download)

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Book Synopsis Typography by : Denise Gonzales Crisp

Download or read book Typography written by Denise Gonzales Crisp and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A typography textbook for the digital age.

Crafting Society

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Publisher : Routledge
ISBN 13 : 1135706247
Total Pages : 248 pages
Book Rating : 4.1/5 (357 download)

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Book Synopsis Crafting Society by : Donald G. Ellis

Download or read book Crafting Society written by Donald G. Ellis and published by Routledge. This book was released on 1999-07-01 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of communication, language, and discourse is at once simple, elegant, and complex. Each of these areas is informed by "micro" subjective experiences of individuals and the "macro" processes of a culture. Communication itself is thoroughly modern yet it seeks anchorage in the traditions of the humanities and social sciences. All of this creates a significant challenge. In this monograph, Ellis considers the study of communication as he discusses three key issues in communication theory: (1) the growing emphasis on meaning, (2) the importance of a mediated culture, and (3) the links between micro communication activities and macro social categories such as ethnicity and social class. In response to these three issues, this book deals with the way people use language and communication to construct their world; this world is not constructed purely but is influenced by attitudes, ideologies, and biases. In the modern world the medium of communication has an impact on consciousness and society, and Ellis shows how the media are responsible for some of the fault lines in society. The book also explores principles of medium theory and documents the impact of media on psychological and sociological phenomena. Finally, work of Goffman, Giddens, and Randall Collins is extended to show how micro communication behaviors are implicated in and by social conditions. ADDITIONAL COPY FOR MAILER Expanded features: * The chapters work out a logic connecting real communication patterns with the broad principles upon which societies are explored. Thus the title "Crafting" Society--the crafting is purposefully active to indicate the dynamic processes involved in creating what we call society. Society and culture have their roots and empirical bases in communication; that is, in the daily struggles of interaction. * Two chapters on two of the most important and controversial issues of the day--ethnicity and class. These two chapters are clear illustrations of the new theoretical principles discussed throughout the book. * A chapter on social class is very unique for a book devoted to communication processes. Communication theorists do not usually write about class, even though it is a highly symbolic process and rooted in communication patterns. Class is a difficult concept in America since so few people, other than sociologists, care to talk about it. * A chapter on medium theory takes the bold step of experimenting a little by summarizing basic causal statements and propositions. This device underscores the goal of a theory which is to come to grips with testable statements. The focus is on medium theory and how the media influence consciousness and social structure. * A unique chapter takes up the issue of how communication processes are constitutive of social structures. It draws on work by Giddens and others to return to a concept of structure based on actions that produce and reproduce structure.

The Field Guide to Typography

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Publisher : Prestel Publishing
ISBN 13 : 9783791348391
Total Pages : 0 pages
Book Rating : 4.3/5 (483 download)

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Book Synopsis The Field Guide to Typography by : Peter Dawson

Download or read book The Field Guide to Typography written by Peter Dawson and published by Prestel Publishing. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A field guide to typefaces. Includes interviews with designers such as Wayne Thompson, Freda Sack, Henrik Kubel, Jason Smith, and Frida Larios.

The Forgotten Compass

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Publisher : Wipf and Stock Publishers
ISBN 13 : 1725278359
Total Pages : 291 pages
Book Rating : 4.7/5 (252 download)

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Book Synopsis The Forgotten Compass by : Werner H. Kelber

Download or read book The Forgotten Compass written by Werner H. Kelber and published by Wipf and Stock Publishers. This book was released on 2022-09-21 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: As form criticism arose, the French anthropologist Marcel Jousse developed a hermeneutical paradigm, global in scope and prescient in its vision but opposed to the philological paradigm of biblical studies. While the philological methodology came to define modernity's biblical hermeneutics, Jousse's rhythmically energized paradigm was marginalized and largely forgotten. Although Jousse has left relatively few traces in writing, many of his more than one thousand lectures, delivered at four different academic institutions in Paris between 1931 and 1957, have been edited and translated into English by Edgard Sienaert. The Forgotten Compass surveys Jousse's views on biblical tradition and scholarship, documenting the relevance of his paradigm for current biblical studies. What distinguishes Jousse's paradigm is that it is firmly established within the orbit of ancient communications and deeply rooted in Jewish tradition. The Forgotten Compass challenges readers to come to appreciate the print Bible's lack of fluency in the very sensibilities privileged by Jousse's paradigm and to raise consciousness about the multivocal, multisensory culture in which the biblical traditions emerged and from which they drew their initial nourishment.

Pioneers of Modern Typography

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Author :
Publisher : MIT Press (MA)
ISBN 13 : 9780262690812
Total Pages : 160 pages
Book Rating : 4.6/5 (98 download)

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Book Synopsis Pioneers of Modern Typography by : Herbert Spencer

Download or read book Pioneers of Modern Typography written by Herbert Spencer and published by MIT Press (MA). This book was released on 1983-01 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since it was first published in 1969, it has served as the standard guide to the impact of twentieth century avant-garde movements on graphic design and typography.

The Typographic

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Publisher :
ISBN 13 :
Total Pages : 192 pages
Book Rating : 4.6/5 (1 download)

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Book Synopsis The Typographic by :

Download or read book The Typographic written by and published by . This book was released on 1871 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: