The Typographic

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The Typographic Imagination

Author : Nathan Shockey
Publisher : Columbia University Press
ISBN 13 : 023155074X
Total Pages : 349 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis The Typographic Imagination by : Nathan Shockey

Download or read book The Typographic Imagination written by Nathan Shockey and published by Columbia University Press. This book was released on 2019-12-10 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the early twentieth century, Japan was awash with typographic text and mass-produced print. Over the short span of a few decades, affordable books and magazines became a part of everyday life, and a new generation of writers and thinkers considered how their world could be reconstructed through the circulation of printed language as a mass-market commodity. The Typographic Imagination explores how this commercial print revolution transformed Japan’s media ecology and traces the possibilities and pitfalls of type as a force for radical social change. Nathan Shockey examines the emergence of new forms of reading, writing, and thinking in Japan from the last years of the nineteenth century through the first decades of the twentieth. Charting the relationships among prose, politics, and print capitalism, he considers the meanings and functions of print as a staple commodity and as a ubiquitous and material medium for discourse and thought. Drawing on extensive archival research, The Typographic Imagination brings into conversation a wide array of materials, including bookseller trade circulars, language reform debates, works of experimental fiction, photo gazetteers, socialist periodicals, Esperanto primers, declassified censorship documents, and printing press strike bulletins. Combining the rigorous close analysis of Japanese literary studies with transdisciplinary methodologies from media studies, book history, and intellectual history, The Typographic Imagination presents a multivalent vision of the rise of mass print media and the transformations of modern Japanese literature, language, and culture.

The Typographic Medium

Author : Kate Brideau
Publisher : MIT Press
ISBN 13 : 0262365626
Total Pages : 299 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis The Typographic Medium by : Kate Brideau

Download or read book The Typographic Medium written by Kate Brideau and published by MIT Press. This book was released on 2021-10-19 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: An innovative examination of typography as a medium of communication rather than part of print or digital media. Typography is everywhere and yet widely unnoticed. When we read type, we fail to see type. In this book, Kate Brideau considers typography not as part of "print media" or "digital media" but as a medium of communication itself, able to transcend the life and death of particular technologies. Examining the contradiction between typographic form (often overlooked) and function (often overpowering), Brideau argues that typography is made up not of letters but of shapes, and that shape is existentially and technologically central to the typographic medium. After considering what constitutes typographic form, Brideau turns to typographic function and how it relates to form. Examining typography's role in both the neurological and psychological aspects of reading, she argues that typography's functions exceed reading; typographic forms communicate, but that communication is not limited to the content they carry. To understand to what extent the design and operations of the typographic medium affect the way we perceive information, Brideau warns, we must understand the medium's own operational logic, embodied in the full diversity of typographic forms. Brideau discusses a range of topics--from intellectual property protection for typefaces to Renaissance and Enlightenment ideal letterforms--and draws on a wide variety of theoretical work, including phenomenological ideas about comprehension, German media archaeology, and the media and communication theories of Vilém Flusser and others. Hand-drawn illustrations of typographic forms accompany the text.

The Graphic Design Idea Book

Author : Gail Anderson
Publisher : Laurence King Publishing
ISBN 13 : 1780679939
Total Pages : 128 pages
Book Rating : 4.7/5 (86 download)

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Book Synopsis The Graphic Design Idea Book by : Gail Anderson

Download or read book The Graphic Design Idea Book written by Gail Anderson and published by Laurence King Publishing. This book was released on 2016-04-13 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.

The Elements of Typographic Style

Author : Robert Bringhurst
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (139 download)

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Book Synopsis The Elements of Typographic Style by : Robert Bringhurst

Download or read book The Elements of Typographic Style written by Robert Bringhurst and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth edition, fully revised enlarged and reset in 2012, further updated in 2017. Version 4.3 of the 4th edition (2019) includes many updates; see title page verso for a list of pages.

Der typographische Raster

Author : Hans Rudolf Bosshard
Publisher : Braun Pub Ag
ISBN 13 : 9783721203400
Total Pages : 197 pages
Book Rating : 4.2/5 (34 download)

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Book Synopsis Der typographische Raster by : Hans Rudolf Bosshard

Download or read book Der typographische Raster written by Hans Rudolf Bosshard and published by Braun Pub Ag. This book was released on 2000-01 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: The typographic grid is a child of constructive art. This book offers a collection of about two dozen typographic works of the author including books, brochures and art catalogues. The works, documented in schematic drawings and many individual illustrations, are not meant to be recipes; instead, they should provide the reader with impulses of how he himself can set design processes in motion from the outset. The many-sidedness of design with grid systems should be made manifest

Just My Type

Author : Simon Garfield
Publisher : Profile Books
ISBN 13 : 1847652921
Total Pages : 352 pages
Book Rating : 4.8/5 (476 download)

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Book Synopsis Just My Type by : Simon Garfield

Download or read book Just My Type written by Simon Garfield and published by Profile Books. This book was released on 2010-10-21 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just My Type is not just a font book, but a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers ... and typefaces became something we realised we all have an opinion about. As the Sunday Times review put it, the book is 'a kind of Eats, Shoots and Leaves for letters, revealing the extent to which fonts are not only shaped by but also define the world in which we live.' This edition is available with both black and silver covers.

The Type Project Book

Author : Nigel French
Publisher : New Riders
ISBN 13 : 0136815952
Total Pages : 777 pages
Book Rating : 4.1/5 (368 download)

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Book Synopsis The Type Project Book by : Nigel French

Download or read book The Type Project Book written by Nigel French and published by New Riders. This book was released on 2020-10-02 with total page 777 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Type Project Book brings together a collection of typographically-focused design projects for all beginning to intermediate-level graphic designers. Renowned design instructor Nigel French approaches each project from both technical and aesthetic points of view, showing the starting state and milestones along the way to the finished deliverable. Wherever appropriate, French discusses historical precedent and professional examples of meeting the same challenge. French describes the assets required and the software used, without presenting screenshots that may quickly become outdated. This guide’s self-contained projects build on examples French first created in his popular courses for Lynda.com/LinkedIn Learning. Its extensively illustrated, attractive format will also appeal to users who just want to dip in and out for specific knowledge and skills. Ideal for independent self-study and exploration by working designers who want to expand their skills and build their portfolios, The Type Project Book has also been crafted to support graphic design students who need a strong foundation in typography.

Typographic Firsts

Author : John Boardley
Publisher :
ISBN 13 : 9781851244737
Total Pages : 0 pages
Book Rating : 4.2/5 (447 download)

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Book Synopsis Typographic Firsts by : John Boardley

Download or read book Typographic Firsts written by John Boardley and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the practical challenges of polychromatic printing or printing music staves and notes to the techniques for illustrating books with woodcuts, producing books for children and the design of the first fonts, these stories chart the invention of the printed book, the world's first means of mass communication.

The Little Book of Typographic Ornament

Author : David Jury
Publisher : Laurence King Publishing
ISBN 13 : 9781780675893
Total Pages : 0 pages
Book Rating : 4.6/5 (758 download)

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Book Synopsis The Little Book of Typographic Ornament by : David Jury

Download or read book The Little Book of Typographic Ornament written by David Jury and published by Laurence King Publishing. This book was released on 2015-09-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This little book contains a beautiful and varied collection of typographic ornaments sourced from specimen books of type foundries, dating from 1700. David Jury explains how the need for typographic ornaments arose and developed, and sets them in their historical context. The chapters cover natural forms; geometric forms; rules and borders; wreaths, borders and scrolls; and pictorial ornaments. The last chapter charts the rise of the graphic designer over the last century, and how modern designers are now reinterpreting these typographic ornaments into new forms of art. The Little Book of Typographic Ornament will be an invaluable reference for graphic designers, as well as providing a source of copyright-free images.

The Typographic Medium

Author : Kate Brideau
Publisher : MIT Press
ISBN 13 : 0262045850
Total Pages : 299 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis The Typographic Medium by : Kate Brideau

Download or read book The Typographic Medium written by Kate Brideau and published by MIT Press. This book was released on 2021-10-12 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: An innovative examination of typography as a medium of communication rather than part of print or digital media. Typography is everywhere and yet widely unnoticed. When we read type, we fail to see type. In this book, Kate Brideau considers typography not as part of "print media" or "digital media" but as a medium of communication itself, able to transcend the life and death of particular technologies. Examining the contradiction between typographic form (often overlooked) and function (often overpowering), Brideau argues that typography is made up not of letters but of shapes, and that shape is existentially and technologically central to the typographic medium. After considering what constitutes typographic form, Brideau turns to typographic function and how it relates to form. Examining typography's role in both the neurological and psychological aspects of reading, she argues that typography's functions exceed reading; typographic forms communicate, but that communication is not limited to the content they carry. To understand to what extent the design and operations of the typographic medium affect the way we perceive information, Brideau warns, we must understand the medium's own operational logic, embodied in the full diversity of typographic forms. Brideau discusses a range of topics--from intellectual property protection for typefaces to Renaissance and Enlightenment ideal letterforms--and draws on a wide variety of theoretical work, including phenomenological ideas about comprehension, German media archaeology, and the media and communication theories of Vilém Flusser and others. Hand-drawn illustrations of typographic forms accompany the text.

One Hundred Great Books on Typography

Author : Agata Toromanoff
Publisher : Uitgeverij Luster
ISBN 13 : 9789460581854
Total Pages : 0 pages
Book Rating : 4.5/5 (818 download)

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Book Synopsis One Hundred Great Books on Typography by : Agata Toromanoff

Download or read book One Hundred Great Books on Typography written by Agata Toromanoff and published by Uitgeverij Luster. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the reader with one hundred valuable and influential books on the subject. Thematic sections allow the reader to navigate easily, and thorough reviews explain the importance of each book. This versatile collection is the ideal library for anyone who wants to know how type works and, more importantly, how to use it. The book also contains three interviews with typography experts and authors of influential books on the subject.

Typographic Universe

Author : Steven Heller
Publisher : National Geographic Books
ISBN 13 : 0500241457
Total Pages : 0 pages
Book Rating : 4.5/5 (2 download)

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Book Synopsis Typographic Universe by : Steven Heller

Download or read book Typographic Universe written by Steven Heller and published by National Geographic Books. This book was released on 2014-09-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A celebration of the world of letters found or created in unexpected places: natural, artificial, and urban alike Even non-graphic designers know that type is everywhere: fonts and typefaces fill everything we consume or inhabit. They communicate, inform, sell, explain . . . and yet finding serendipitous letterforms in the least likely locations can also excite and inspire. Once experienced, it is impossible not to see letters in anything from forests to housing projects, from leaves to brickwork. The eye becomes accustomed to seeing a world built of letters. Unlike most books on typography that present the “best” and most refined examples, the object here is to reveal the "lost" or "unseen" typographies in nature and our cities. From machine-made and sculptural forms to flora and fauna, from the fading ghost types on buildings from a pre-digital age to the subterranean forms found beneath our urban centers, from crowd-sourced creations to the popular vernacular, there is a universe of letterforms all around us.

The Typographic Imaginary in Early Modern English Literature

Author : Rachel Stenner
Publisher : Taylor & Francis
ISBN 13 : 1317012879
Total Pages : 207 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis The Typographic Imaginary in Early Modern English Literature by : Rachel Stenner

Download or read book The Typographic Imaginary in Early Modern English Literature written by Rachel Stenner and published by Taylor & Francis. This book was released on 2018-07-04 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: The typographic imaginary is an aesthetic linking authors from William Caxton to Alexander Pope, this study centrally contends. Early modern English literature engages imaginatively with printing and this book both characterizes that engagement and proposes the typographic imaginary as a framework for its analysis. Certain texts, Rachel Stenner states, describe the people, places, concerns, and processes of printing in ways that, over time, generate their own figurative authority. The typographic imaginary is posited as a literary phenomenon shared by different writers, a wider cultural understanding of printing, and a critical concept for unpicking the particular imaginative otherness that printing introduced to literature. Authors use the typographic imaginary to interrogate their place in an evolving media environment, to assess the value of the printed text, and to analyse the roles of other text-producing agents. This book treats a broad array of authors and forms: printers’ manuals; William Caxton’s paratexts; the pamphlet dialogues of Robert Copland and Ned Ward; poetic miscellanies; the prose fictions of William Baldwin, George Gascoigne, and Thomas Nashe; the poetry and prose of Edmund Spenser; writings by John Taylor and Alexander Pope. At its broadest, this study contributes to an understanding of how technology changes cultures. Located at the crossroads between literary, material, and book historical research, the particular intervention that this work makes is threefold. In describing the typographic imaginary, it proposes a new framework for analysis of print culture. It aims to focus critical engagement on symbolic representations of material forms. Finally, it describes a lineage of late medieval and early modern authors, stretching from the mid-fifteenth to the mid-eighteenth centuries, that are linked by their engagement of a particular aesthetic.

The Typographic Desk Reference

Author : Theodore Rosendorf
Publisher :
ISBN 13 : 9781584563112
Total Pages : 0 pages
Book Rating : 4.5/5 (631 download)

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Book Synopsis The Typographic Desk Reference by : Theodore Rosendorf

Download or read book The Typographic Desk Reference written by Theodore Rosendorf and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Terms -- Glyphs -- Anatomy & form -- Classification & specimens

The Gutenberg Galaxy

Author : Marshall McLuhan
Publisher : University of Toronto Press
ISBN 13 : 9780802060419
Total Pages : 306 pages
Book Rating : 4.0/5 (64 download)

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Book Synopsis The Gutenberg Galaxy by : Marshall McLuhan

Download or read book The Gutenberg Galaxy written by Marshall McLuhan and published by University of Toronto Press. This book was released on 1962-01-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its first appearance in 1962, the impact of The Gutenberg Galaxy has been felt around the world. It gave us the concept of the global village; that phrase has now been translated, along with the rest of the book, into twelve languages, from Japanese to Serbo-Croat. It helped establish Marshall McLuhan as the original 'media guru.' More than 200,000 copies are in print. The reissue of this landmark book reflects the continuing importance of McLuhan's work for contemporary readers.

Type and Typography

Author : Ben Rosen
Publisher : Van Nostrand Reinhold Company
ISBN 13 : 9780442235031
Total Pages : 414 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis Type and Typography by : Ben Rosen

Download or read book Type and Typography written by Ben Rosen and published by Van Nostrand Reinhold Company. This book was released on 1989-01-01 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: This classic work has been revised to make it the definitive source on styles originating prior to photocomposition, including the often-neglected hot metal faces. 40 photographs and 10 line drawings.

Typographers on Type

Author : Ruari McLean
Publisher : W. W. Norton
ISBN 13 : 9780393702019
Total Pages : 188 pages
Book Rating : 4.7/5 (2 download)

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Book Synopsis Typographers on Type by : Ruari McLean

Download or read book Typographers on Type written by Ruari McLean and published by W. W. Norton. This book was released on 1995 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brought together for the first time in a single volume, the writing is drawn from an international array of books and periodicals, and have been selected for their expression of something "important, interesting and/or amusing about typography." These essays provide a view of the development of modern typography and cover a diverse range of subjects, reflecting concerns of the time and timeless considerations: from William Morris's "Aims in Founding the Kelmscott Press" (1895) to Roderick Stinehour's "Computers and Printing" (1984). Arranged in chronological order, the essays chart the course of the profound technological advances that have taken place in the printing industry in the 20th century from a unique perspective: that of the typographer witnessing and experiencing these changes. Each piece is prefaced by a short introduction to the typographer's life and work, and many are illustrated with examples of the typography. A fascinating and often amusing collection, Typographers on Type will prove invaluable to those with an interest in the principles and development of typography in the 20th century.