The Two-Step Flow of Communication: An Up-To-Date Report on an Hypothesis

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Author :
Publisher : Ardent Media
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Two-Step Flow of Communication: An Up-To-Date Report on an Hypothesis by : Elihu Katz

Download or read book The Two-Step Flow of Communication: An Up-To-Date Report on an Hypothesis written by Elihu Katz and published by Ardent Media. This book was released on with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The International Encyclopedia of Media Effects, 4 Volume Set

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Publisher : John Wiley & Sons
ISBN 13 : 1118784049
Total Pages : 2184 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis The International Encyclopedia of Media Effects, 4 Volume Set by : Patrick Rössler

Download or read book The International Encyclopedia of Media Effects, 4 Volume Set written by Patrick Rössler and published by John Wiley & Sons. This book was released on 2017-03-06 with total page 2184 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Encyclopedia of Media Effects presents a comprehensive collection of the most up-to-date research on the uses and impacts of media throughout the world. Provides the definitive resource on the most recent findings of media effects research Covers all aspects of the uses and impact of media, utilizing empirical, psychological, and critical research approaches to the field Features over 200 entries contributed by leading international scholars in their associated fields Offers invaluable insights to for students, scholars and professionals studying and working in related fields, and will stimulate new scholarship in emerging fields such as the Internet, Social Media and Mobile Communication Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association. Online version available at Wiley Online Library.

Personal Influence

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Publisher : Routledge
ISBN 13 : 1351500201
Total Pages : 435 pages
Book Rating : 4.3/5 (515 download)

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Book Synopsis Personal Influence by : Elihu Katz

Download or read book Personal Influence written by Elihu Katz and published by Routledge. This book was released on 2017-07-12 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded. This classic volume set the stage for all subsequent studies of the interaction of mass media and interpersonal influence in the making of everyday decisions in public affairs, fashion, movie-going, and consumer behavior. The contextualizing essay in Part One dwells on the surprising relevance of primary groups to the flow of mass communication. Peter Simonson of the University of Pittsburgh has written that "Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations...more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." In his introduction to this fiftieth-anniversary edition, Elihu Katz discusses the theory and methodology that underlie the Decatur study and evaluates the legacy of his coauthor and mentor, Paul F. Lazarsfeld.

Personal Influence, the Part Played by People in the Flow of Mass Communications

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Author :
Publisher : Transaction Publishers
ISBN 13 : 1412830702
Total Pages : 436 pages
Book Rating : 4.4/5 (128 download)

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Book Synopsis Personal Influence, the Part Played by People in the Flow of Mass Communications by : Elihu Katz

Download or read book Personal Influence, the Part Played by People in the Flow of Mass Communications written by Elihu Katz and published by Transaction Publishers. This book was released on 1964 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Influentials

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Publisher : SUNY Press
ISBN 13 : 9780791421420
Total Pages : 388 pages
Book Rating : 4.4/5 (214 download)

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Book Synopsis The Influentials by : Gabriel Weimann

Download or read book The Influentials written by Gabriel Weimann and published by SUNY Press. This book was released on 1994-09-30 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although opinion leadership has been the subject of numerous studies, in areas ranging from politics to fashion and in many societies and cultures, The Influentials represents the first systematic analysis of the concept. It offers a multidisciplinary presentation of the definitions, typologies, methods, and findings of opinion leadership, from its early formulation, through the emergence of the first empirical evidence, to the most recent research. Weimann examines opinion leadership and personal influence in a number of areas, including marketing, public opinion and elections, education, fashion, science, agriculture, and health care. He also examines the growing criticism of the model based on theoretical and empirical weaknesses of the original concept and evaluates for the first time modifications that have emerged, including a new measure (the PS Scale) and its testing and application. The final chapters for the first time link opinion leadership with the important theoretical and research tradition of agenda setting.

The Oxford Handbook of Political Communication

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Publisher : Oxford University Press
ISBN 13 : 0199793484
Total Pages : 977 pages
Book Rating : 4.1/5 (997 download)

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Book Synopsis The Oxford Handbook of Political Communication by : Kate Kenski

Download or read book The Oxford Handbook of Political Communication written by Kate Kenski and published by Oxford University Press. This book was released on 2017-06-23 with total page 977 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its development shaped by the turmoil of the World Wars and suspicion of new technologies such as film and radio, political communication has become a hybrid field largely devoted to connecting the dots among political rhetoric, politicians and leaders, voters' opinions, and media exposure to better understand how any one aspect can affect the others. In The Oxford Handbook of Political Communication Kate Kenski and Kathleen Hall Jamieson bring together leading scholars, including founders of the field of political communication Elihu Katz, Jay Blumler, Doris Graber, Max McCombs, and Thomas Paterson,to review the major findings about subjects ranging from the effects of political advertising and debates and understandings and misunderstandings of agenda setting, framing, and cultivation to the changing contours of social media use in politics and the functions of the press in a democratic system. The essays in this volume reveal that political communication is a hybrid field with complex ancestry, permeable boundaries, and interests that overlap with those of related fields such as political sociology, public opinion, rhetoric, neuroscience, and the new hybrid on the quad, media psychology. This comprehensive review of the political communication literature is an indispensible reference for scholars and students interested in the study of how, why, when, and with what effect humans make sense of symbolic exchanges about sharing and shared power. The sixty-two chapters in The Oxford Handbook of Political Communication contain an overview of past scholarship while providing critical reflection of its relevance in a changing media landscape and offering agendas for future research and innovation.

Encyclopedia of Social Networks

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Publisher : SAGE
ISBN 13 : 1412979110
Total Pages : 1113 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Encyclopedia of Social Networks by : George A. Barnett

Download or read book Encyclopedia of Social Networks written by George A. Barnett and published by SAGE. This book was released on 2011-09-07 with total page 1113 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook systematically introduces readers to the key concepts, substantive topics, central methods and prime debates.

Encyclopedia of Communication Theory

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Publisher : SAGE
ISBN 13 : 1412959373
Total Pages : 1193 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Encyclopedia of Communication Theory by : Stephen W. Littlejohn

Download or read book Encyclopedia of Communication Theory written by Stephen W. Littlejohn and published by SAGE. This book was released on 2009-08-18 with total page 1193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Encyclopedia of Communication Theory provides students and researchers with a comprehensive two-volume overview of contemporary communication theory. Reference librarians report that students frequently approach them seeking a source that will provide them with a quick overview of a particular theory or theorist - just enough to help them grasp the general concept or theory and its relation to the discipline as a whole. Communication scholars and teachers also occasionally need a quick reference for theories. Edited by the co-authors of the best-selling textbook on communication theory and drawing on the expertise of an advisory board of 10 international scholars and nearly 200 contributors from 10 countries, this work finally provides such a resource. More than 300 entries address topics related not only to paradigms, traditions, and schools, but also metatheory, methodology, inquiry, and applications and contexts. Entries cover several orientations, including psycho-cognitive; social-interactional; cybernetic and systems; cultural; critical; feminist; philosophical; rhetorical; semiotic, linguistic, and discursive; and non-Western. Concepts relate to interpersonal communication, groups and organizations, and media and mass communication. In sum, this encyclopedia offers the student of communication a sense of the history, development, and current status of the discipline, with an emphasis on the theories that comprise it.

Judgment Under Uncertainty

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Publisher : Cambridge University Press
ISBN 13 : 9780521284141
Total Pages : 574 pages
Book Rating : 4.2/5 (841 download)

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Book Synopsis Judgment Under Uncertainty by : Daniel Kahneman

Download or read book Judgment Under Uncertainty written by Daniel Kahneman and published by Cambridge University Press. This book was released on 1982-04-30 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thirty-five chapters describe various judgmental heuristics and the biases they produce, not only in laboratory experiments, but in important social, medical, and political situations as well. Most review multiple studies or entire subareas rather than describing single experimental studies.

Gatekeeping Theory

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Publisher : Routledge
ISBN 13 : 1135860599
Total Pages : 305 pages
Book Rating : 4.1/5 (358 download)

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Book Synopsis Gatekeeping Theory by : Pamela J. Shoemaker

Download or read book Gatekeeping Theory written by Pamela J. Shoemaker and published by Routledge. This book was released on 2009-09-10 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gatekeeping is one of the media’s central roles in public life: people rely on mediators to transform information about billions of events into a manageable number of media messages. This process determines not only which information is selected, but also what the content and nature of messages, such as news, will be. Gatekeeping Theory describes the powerful process through which events are covered by the mass media, explaining how and why certain information either passes through gates or is closed off from media attention. This book is essential for understanding how even single, seemingly trivial gatekeeping decisions can come together to shape an audience’s view of the world, and illustrates what is at stake in the process.

Methods for Behavioral Research

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Publisher : SAGE
ISBN 13 : 0761921990
Total Pages : 497 pages
Book Rating : 4.7/5 (619 download)

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Book Synopsis Methods for Behavioral Research by : Paul D. Cherulnik

Download or read book Methods for Behavioral Research written by Paul D. Cherulnik and published by SAGE. This book was released on 2001-07-19 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing both a theoretical understanding of research issues and a nuts-and-bolts guide, this book presents the critical issues in psychological research in a clear and easy-to-read manner. Presented within the critical context of validity and reliability the author addresses all the steps of the research process: from formulating a hypothesis, to specifying variables, to creating a research design, to collecting and analyzing data, to drawing conclusions, to reporting the results. A companion website (www.sagepub.com//cherulnik) for professors and students contains additional supporting materials.

The Development of Scientific Marketing in the Twentieth Century

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Publisher : Routledge
ISBN 13 : 131731686X
Total Pages : 266 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis The Development of Scientific Marketing in the Twentieth Century by : Jean-Paul Gaudilliere

Download or read book The Development of Scientific Marketing in the Twentieth Century written by Jean-Paul Gaudilliere and published by Routledge. This book was released on 2015-10-06 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

The New BJP

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Publisher : Taylor & Francis
ISBN 13 : 1040127169
Total Pages : 685 pages
Book Rating : 4.0/5 (41 download)

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Book Synopsis The New BJP by : Nalin Mehta

Download or read book The New BJP written by Nalin Mehta and published by Taylor & Francis. This book was released on 2024-07-11 with total page 685 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines how the BJP became the world’s largest political party. It goes beyond the usual narrative of the party’s Hindutva politics to explain how, under Narendra Modi, the party reshaped the Indian polity using its own brand of social engineering. According to the findings of this book, this reconstruction was cleverly powered by new caste coalitions, the claim of a new welfare state that focused on marginalised social groups and the making of a women-voter base. Based on data from three unique indices—the Mehta–Singh Social Index, which studies the caste composition of Indian political parties; the Narad Index, which calculates communication patterns across topics and audiences; and PollNiti, which connects and tallies hundreds of political and economic datasets—The New BJP is full of startling insights into the way both the party and the country function. Previously untapped historical records, exclusive interviews with party leaders and comprehensive reportage from across India provide a fresh understanding of the BJP’s growth areas, including the Northeast and south India. A lucid and objective study of the BJP and India today, this book will be useful to researchers, journalists, students, activists and general public alike. Print edition not for sale in South Asia (Bangladesh, Bhutan, India, Nepal, Pakistan and Sri Lanka).

The Spiral of Silence

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Author :
Publisher : Routledge
ISBN 13 : 1136447849
Total Pages : 266 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis The Spiral of Silence by : Wolfgang Donsbach

Download or read book The Spiral of Silence written by Wolfgang Donsbach and published by Routledge. This book was released on 2014-01-03 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its original articulation in the early 1970s, the 'spiral of silence' theory has become one of the most studied theories of communication and public opinion. It has been tested in varied sociopolitical contexts, with different issues and across communication systems around the world. Attracting the interest of scholars from communication, political science, sociology, public opinion and psychology, it has become both the subject of tempestuous academic debate as well as a mainstay in courses on communication theory globally. Reflecting substantial new thinking, this collection provides a comprehensive examination of the spiral of silence theory, offering a synthesis of prior research as well as a solid platform for future study. It addresses various ideological and methodological criticisms of the theory, links the theory with allied areas of scholarship, and provides analyses of empirical tests. Contributors join together to present a breadth of disciplinary and international perspectives. As a distinctive and innovative examination of this influential theory, this volume serves as a key resource for future research and scholarship in communicaiton, public opinion, and political science.

A Theory and Procedure of Scale Analysis

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Author :
Publisher : Walter de Gruyter
ISBN 13 : 3110813203
Total Pages : 369 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis A Theory and Procedure of Scale Analysis by : R. J. Mokken

Download or read book A Theory and Procedure of Scale Analysis written by R. J. Mokken and published by Walter de Gruyter. This book was released on 2011-07-19 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Social Media and Politics in Africa

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Publisher : Bloomsbury Publishing
ISBN 13 : 1786994992
Total Pages : 320 pages
Book Rating : 4.7/5 (869 download)

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Book Synopsis Social Media and Politics in Africa by : Maggie Dwyer

Download or read book Social Media and Politics in Africa written by Maggie Dwyer and published by Bloomsbury Publishing. This book was released on 2019-07-15 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The smartphone and social media have transformed Africa, allowing people across the continent to share ideas, organise, and participate in politics like never before. While both activists and governments alike have turned to social media as a new form of political mobilization, some African states have increasingly sought to clamp down on the technology, introducing restrictive laws or shutting down networks altogether. Drawing on over a dozen new empirical case studies – from Kenya to Somalia, South Africa to Tanzania – this collection explores how rapidly growing social media use is reshaping political engagement in Africa. But while social media has often been hailed as a liberating tool, the book demonstrates how it has often served to reinforce existing power dynamics, rather than challenge them. Featuring experts from a range of disciplines from across the continent, this collection is the first comprehensive overview of social media and politics in Africa. By examining the historical, political, and social context in which these media platforms are used, the book reveals the profound effects of cyber-activism, cyber-crime, state policing and surveillance on political participation.

The Politics of the Developing Areas

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Publisher : Princeton University Press
ISBN 13 : 1400866979
Total Pages : 609 pages
Book Rating : 4.4/5 (8 download)

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Book Synopsis The Politics of the Developing Areas by : Gabriel Abraham Almond

Download or read book The Politics of the Developing Areas written by Gabriel Abraham Almond and published by Princeton University Press. This book was released on 2015-03-08 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: A pioneering venture, this book is the first major effort toward a valid comparison of the political systems of Asia, Africa, the Near East, and Latin America. After establishing a theoretical framework based on a functional approach to comparative politics, the authors apply their scheme to Southeast Asia (Lucian W. Pye), South Asia (Myron Weiner), SubSaharan Africa (James S. Coleman), the Near East (Dankwart Rustow), and Latin America (George I. Blanksten). In each area they survey the political background, the nature and function of political, governmental, and authoritative structures, the processes of change and means of political integration. The contributors have performed an extraordinarily difficult feat of classification, description, synthesis, and analysis in what promises to be a book of seminal importance in comparative politics. Originally published in 1960. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.