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Author : Edward Keller
Publisher : Simon and Schuster
ISBN 13 : 0743250745
Total Pages : 368 pages
Book Rating : 4.7/5 (432 download)
Download or read book The Influentials written by Edward Keller and published by Simon and Schuster. This book was released on 2003-02-10 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Simon & Schuster eBook. Simon & Schuster has a great book for every reader.
Author : Gabriel Weimann
Publisher : State University of New York Press
ISBN 13 : 1438423578
Total Pages : 388 pages
Book Rating : 4.4/5 (384 download)
Download or read book The Influentials written by Gabriel Weimann and published by State University of New York Press. This book was released on 1994-09-30 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although opinion leadership has been the subject of numerous studies, in areas ranging from politics to fashion and in many societies and cultures, The Influentials represents the first systematic analysis of the concept. It offers a multidisciplinary presentation of the definitions, typologies, methods, and findings of opinion leadership, from its early formulation, through the emergence of the first empirical evidence, to the most recent research. Weimann examines opinion leadership and personal influence in a number of areas, including marketing, public opinion and elections, education, fashion, science, agriculture, and health care. He also examines the growing criticism of the model based on theoretical and empirical weaknesses of the original concept and evaluates for the first time modifications that have emerged, including a new measure (the PS Scale) and its testing and application. The final chapters for the first time link opinion leadership with the important theoretical and research tradition of agenda setting.
Author : BusinessNews Publishing,
Publisher : Primento
ISBN 13 : 2511016621
Total Pages : 44 pages
Book Rating : 4.5/5 (11 download)
Download or read book Summary: The Influentials written by BusinessNews Publishing, and published by Primento. This book was released on 2014-09-29 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Ed Keller and Jon Berry's book: "The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy". This complete summary of the ideas from Ed Keller and Jon Berry's book "The Influentials" shows that, for most people, the first step in the buying process is to ask someone what they think, and then to test-drive those ideas and suggestions with others before making a purchase decision. Therefore, to forecast what direction consumer preferences will move in in the future, it isn’t necessary to research the entire population. In their book, the authors encourage all business owners to know and understand what the "influential people" are thinking - this will give you a good indicator of what the population as a whole will say. This summary provides an insight into the mind-set of these influentials and how you can predict their opinions. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "The Influentials" and discover the key to getting the influential people on board, so that everyone else will follow.
Author : Gabriel Weimann
Publisher : SUNY Press
ISBN 13 : 9780791421420
Total Pages : 388 pages
Book Rating : 4.4/5 (214 download)
Download or read book The Influentials written by Gabriel Weimann and published by SUNY Press. This book was released on 1994-09-30 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although opinion leadership has been the subject of numerous studies, in areas ranging from politics to fashion and in many societies and cultures, The Influentials represents the first systematic analysis of the concept. It offers a multidisciplinary presentation of the definitions, typologies, methods, and findings of opinion leadership, from its early formulation, through the emergence of the first empirical evidence, to the most recent research. Weimann examines opinion leadership and personal influence in a number of areas, including marketing, public opinion and elections, education, fashion, science, agriculture, and health care. He also examines the growing criticism of the model based on theoretical and empirical weaknesses of the original concept and evaluates for the first time modifications that have emerged, including a new measure (the PS Scale) and its testing and application. The final chapters for the first time link opinion leadership with the important theoretical and research tradition of agenda setting.
Author :
Publisher :
ISBN 13 :
Total Pages : 140 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Influentials written by and published by . This book was released on 2006 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Maritza A. Schäfer
Publisher :
ISBN 13 :
Total Pages : 162 pages
Book Rating : 4.E/5 ( download)
Download or read book The Spiral of Silence and the Influentials written by Maritza A. Schäfer and published by . This book was released on 2003 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : National Restaurant Association (U.S.)
Publisher :
ISBN 13 :
Total Pages : 186 pages
Book Rating : 4.0/5 ( download)
Download or read book The Influential Palate written by National Restaurant Association (U.S.) and published by . This book was released on 1994 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edward B. Keller
Publisher : Simon and Schuster
ISBN 13 : 1451640064
Total Pages : 306 pages
Book Rating : 4.4/5 (516 download)
Download or read book The Face-to-Face Book written by Edward B. Keller and published by Simon and Schuster. This book was released on 2012-05-22 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world's preeminent word-of-mouth marketing experts demonstrate how in-person social networking, not online marketing, is the secret to soaring revenues.
Author : Abu Yusuf
Publisher : Independently Published
ISBN 13 :
Total Pages : 60 pages
Book Rating : 4.5/5 (86 download)
Download or read book Malcolm X written by Abu Yusuf and published by Independently Published. This book was released on 2021-05-23 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Influentials Series - Malcolm X Discover the lives of influential muslim personalities, from atheletes and scientists to political activists. In a time where the word influencer has been given to all sorts of wacky and wonderful people on social media, we think it's important that children learn about the lives of people with real substance. An illustrated biography of Malcolm X. Malcolm X was an African American human rights activist during the civil rights movement. Malcolm X's life is filled with some really important lessons that our children can definitely benefit from. A man who stood for freedom, justice and equality.
Author : William V. D'Antonio
Publisher :
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.3/5 (91 download)
Download or read book Influentials in Two Border Cities written by William V. D'Antonio and published by . This book was released on 1965 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gabriel Weimann
Publisher :
ISBN 13 :
Total Pages : 370 pages
Book Rating : 4.:/5 (61 download)
Download or read book The Influentials; People who Influence People written by Gabriel Weimann and published by . This book was released on 1994 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 428 pages
Book Rating : 4.3/5 (91 download)
Download or read book Dissertation Abstracts International written by and published by . This book was released on 1994 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstracts of dissertations available on microfilm or as xerographic reproductions.
Author : William Humbert Form
Publisher :
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4.3/5 (91 download)
Download or read book Community Influentials in a Middle-sized City written by William Humbert Form and published by . This book was released on 1960 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Abu Yusuf
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.5/5 (433 download)
Download or read book Salahuddin Al-Ayyubi written by Abu Yusuf and published by . This book was released on 2021-07-25 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the lives of influential muslim personalities, from atheletes and scientists to political activists. In a time where the word influencer has been given to all sorts of wacky and wonderful people on social media, we think it's important that children learn about the lives of people with real substance. An illustrated biography of Salahuddin Al-Ayyubi. Salahuddin Al-Ayyubi is a man of great importance in Islamic history, he was a pious Muslim who dedicated his life towards reuniting the Muslim ummah and liberating significant Islamic sights from Crusader control. Salahuddin's life is filled with some really important lessons that our children can definitely benefit from.
Author :
Publisher :
ISBN 13 :
Total Pages : 368 pages
Book Rating : 4.:/5 (318 download)
Download or read book Business Review Weekly written by and published by . This book was released on 2003 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Umed Raj Nahar
Publisher :
ISBN 13 :
Total Pages : 138 pages
Book Rating : 4.3/5 (91 download)
Download or read book Community Power Structure written by Umed Raj Nahar and published by . This book was released on 1993 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Study with special reference to the Luni Panchayat Samiti.
Author :
Publisher :
ISBN 13 :
Total Pages : 60 pages
Book Rating : 4.3/5 (555 download)
Download or read book Political Influentials Online in the 2004 Presidential Campaign written by and published by . This book was released on 2004 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
