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The Truth About What Customers Want
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Book Synopsis The Truth About What Customers Want by : Michael R. Solomon
Download or read book The Truth About What Customers Want written by Michael R. Solomon and published by FT Press. This book was released on 2008-10-16 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customers demystified! How you can move them to buy...buy more...and keep on buying! The truth about what customers really want, think, and feel The truth about keeping current customers happy–and loyal The truth about the newest trends and advances in consumer behavior Simply the best thinking THE TRUTH AND NOTHING BUT THE TRUTH This book reveals 50 bite-size, easy-to-use techniques for finding and keeping highly profitable customers “Michael Solomon’s The Truth About What Customers Want contains great insights into consumer behavior and is a must-have tool for anyone working in a consumer-driven field. His 50 truths take the guesswork out of marketing intelligence and give insight into navigating today’s technology-driven world.” Tim Dunphy, Senior Marketing Manager, Consumer Insights, Black & Decker
Download or read book Moments of Magic written by Shep Hyken and published by Shepard Presentations, LLC. This book was released on 1993 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis What Your Customer Wants and Can't Tell You by : Melina Palmer
Download or read book What Your Customer Wants and Can't Tell You written by Melina Palmer and published by Mango Media Inc.. This book was released on 2021-05-13 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do people buy? A behavioral economist explains the science of consumer behavior in “the most important business book to come out in years” (Michael F. Schein, author and columnist for Inc., Forbes, and Psychology Today). What Your Customer Wants and Can’t Tell You explains the neuroscience of consumer behavior. Learn exactly why people buy—and how to use that knowledge to improve pricing, increase sales, create better “brain-friendly” brand messaging, and be a more effective leader. Behavioral economics is the marketing research future of brands and business. This book goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. Business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits. Discover information and tools you can actually use to influence consumers. Go beyond data science and learn how the consumer brain works. Dramatically improve your effectiveness as a leader and marketer with: · Real-world examples that bring a concept to life and make it stick · Ideas to help you with problem solving for your business · Ways to hack your brain into coming up with innovative programs, products, and initiatives “A stand-out guide for anyone fascinated by customer behavior and the science of decision-making.” —Madeline Quinlan, cofounder of Salient Behavioral Consultants
Book Synopsis What Americans Really Want...Really by : Dr. Frank Luntz
Download or read book What Americans Really Want...Really written by Dr. Frank Luntz and published by Hachette Books. This book was released on 2009-09-15 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of recent events, the plans and priorities of the American people have undergone a seismic shift. Businesses everywhere are trying to market products and services during this turbulent time, but only one man really understands the needs and desires of the New America. From restaurant booths to voting booths, Luntz has watched and assessed our private habits, our public interests, and our hopes and fears. What are the five things Americans want the most? What do they really want in their daily lives? In their jobs? From their government? For their families? And how does understanding what Americans want allow businesses to thrive? Luntz disassembles the preconceived notions we have about one another and lays all the pieces of the American condition out in front of us, openly and honestly, then puts the pieces back together in a way that reflects the society in which we live. What Americans Really Want...Really is a real, if sometimes scary, discussion of Americans' secret hopes, fears, wants, and needs. The research in this book represents a decade of face-to-face interviews with twenty-five thousand people and telephone polls with one million more, as well as the exclusive, first-ever "What Americans Really Want" survey. What Luntz offers is a glimpse into the American psyche, along with analysis that will rock assumptions and right business judgment. He proves that success in virtually any profession demands that we either understand what Americans really want, or suffer the consequences. Praise for Frank Luntz: "When Frank Luntz invites you to talk to his focus group, you talk to his focus group." --President Barack Obama, spoken on June 28, 2007, to a PBS-sponsored focus group following the Democratic presidential debate at Howard University "Frank Luntz understands the American people better than anyone I know." --Newt Gingrich, former Speaker of the House "The Nostradamus of pollsters." --Sir David Frost "America's top companies listen to Frank Luntz because he understands what customers want and what employees think. He has a keen sense of the American psyche and an outstanding command of language that empowers and persuades." --Thomas J. Donohue, President & CEO, U.S. Chamber of Commerce
Book Synopsis Customer Data Integration by : Jill Dyché
Download or read book Customer Data Integration written by Jill Dyché and published by John Wiley & Sons. This book was released on 2011-01-31 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI). This is the best book that I have seen on the subject. Jill Dyché is to be complimented for her thoroughness in interviewing executives and presenting CDI." -Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing Kellogg School of Management, Northwestern University "In this world of killer competition, hanging on to existing customers is critical to survival. Jill Dyché's new book makes that job a lot easier than it has been." -Jack Trout, author, Differentiate or Die "Jill and Evan have not only written the definitive work on Customer Data Integration, they've made the business case for it. This book offers sound advice to business people in search of innovative ways to bring data together about customers-their most important asset-while at the same time giving IT some practical tips for implementing CDI and MDM the right way." -Wayne Eckerson, The Data Warehousing Institute author of Performance Dashboards: Measuring, Monitoring, and Managing Your Business Whatever business you're in, you're ultimately in the customer business. No matter what your product, customers pay the bills. But the strategic importance of customer relationships hasn't brought companies much closer to a single, authoritative view of their customers. Written from both business and technicalperspectives, Customer Data Integration shows companies how to deliver an accurate, holistic, and long-term understanding of their customers through CDI.
Download or read book Moments of Truth written by Jan Carlzon and published by Harper Collins. This book was released on 1989-02-15 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: The president and CEO of Scandinavia Airlines (SAS) shows how to adapt to the new customer–driven economy.
Book Synopsis The TRUTH About Business by : Dana Derricks
Download or read book The TRUTH About Business written by Dana Derricks and published by . This book was released on 2019-08-14 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: ENTREPRENEUR! Do NOT run your business without reading this!!! I want you to know something. I'm an entrepreneur, just like you. I'm different, just like you. I have a big heart, just like you. I've been through a lot, just like you. Unlike traditional books or resources, I've actually been there and done this. I've put my 10,000 hours in. I'm a fellow entrepreneur whose heard a million times, "you can't do that" or "that won't work". I get it. This book is probably one of the only books on Earth that you'll ever read, business books for sure, that you can literally stop and implement the strategies that I'm going to expose to you...and significantly impact your revenue immediately. Literally, without making major changes, without dumping tons of resources, spending more time, energy and money, just follow my lead. I won't make you learn a million different new things, either. Just plug this into your existing thing and watch what happens. That's the biggest takeaway you're about to get from this book. The top 1% have been doing this for DECADES...behind the scenes...They've been playing a game, this whole time. If you haven't been playing it, you've been getting played.It's time to play the game, and WIN. Take just ONE strategy out of here, and you could see results by this time tomorrow, all right? I know a lot of people write books for the wrong reasons. Fame. Money. Ego. I do not write books to get famous, rich, or pump my chest. I'm a simple, friendly goat farmer from Wisconsin. I don't need all the glitz and glamour. I wear bib overalls. I'm good. This book exists because I think of my younger self, and I think of how I ran what I thought was a business for a long time. How much I struggled. The sleepless nights. The not knowing if I'd be able to pay rent. The NSF notices (if you've ever been poor, you know what the heck those are). The abuse from clients. The constant ups and downs and instability. This book would have fixed everything, had it been around back then. I want you to know that I'm here to help as many people as I can, and you're one of them. I really mean it, and I want to put a dent in this planet. Just so you know before you dive in, just remember, keep this in the back of your head. Let this soak in. Reading this book and implementing what's inside is going to give you full control and power to build a real and sustainable business. By page 37, you'll know this is what you've been missing...Your Entrepreneur Friend, -Dana "I'm Exposing The TRUTH" Derricks
Book Synopsis Consumerology, New Edition by : Philip Graves
Download or read book Consumerology, New Edition written by Philip Graves and published by . This book was released on 2013-01-24 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Philip Graves explores the “mind gap” between conscious and unconscious thought – and behavior
Book Synopsis The Truth About Finding and Using Customer Momentum and the Wisdom of Crowds by : Michael R. Solomon
Download or read book The Truth About Finding and Using Customer Momentum and the Wisdom of Crowds written by Michael R. Solomon and published by FT Press. This book was released on 2010-08-31 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook version of the printed book. This Element is an excerpt from The Truth About What Customers Want (9780137142262), by Michael R. Solomon. Available in print and digital formats. How you and your customers are influenced by others (from celebrities to experts to groups)...and what that means for marketing. In Like Mike, the main character believes that he can fly higher when he dons his magical Air Jordans. Even those of us who would need a rocket pack to jump higher still get caught up in beliefs like this–if we didn’t, all those sweet celebrity endorsement deals would be nothing but net. Many of our product choices are strongly influenced by what others do.
Book Synopsis What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services by : Anthony Ulwick
Download or read book What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services written by Anthony Ulwick and published by McGraw Hill Professional. This book was released on 2005-09-06 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: A world-renowned innovation guru explains practices that result in breakthrough innovations "Ulwick's outcome-driven programs bring discipline and predictability to the often random process of innovation." -Clayton Christensen For years, companies have accepted the underlying principles that define the customer-driven paradigm--that is, using customer "requirements" to guide growth and innovation. But twenty years into this movement, breakthrough innovations are still rare, and most companies find that 50 to 90 percent of their innovation initiatives flop. The cost of these failures to U.S. companies alone is estimated to be well over $100 billion annually. In a book that challenges everything you have learned about being customer driven, internationally acclaimed innovation leader Anthony Ulwick reveals the secret weapon behind some of the most successful companies of recent years. Known as "outcome-driven" innovation, this revolutionary approach to new product and service creation transforms innovation from a nebulous art into a rigorous science from which randomness and uncertainty are eliminated. Based on more than 200 studies spanning more than seventy companies and twenty-five industries, Ulwick contends that, when it comes to innovation, the traditional methods companies use to communicate with customers are the root cause of chronic waste and missed opportunity. In What Customers Want, Ulwick demonstrates that all popular qualitative research methods yield well-intentioned but unfitting and dreadfully misleading information that serves to derail the innovation process. Rather than accepting customer inputs such as "needs," "benefits," "specifications," and "solutions," Ulwick argues that researchers should silence the literal "voice of the customer" and focus on the "metrics that customers use to measure success when executing the jobs, tasks or activities they are trying to get done." Using these customer desired outcomes as inputs into the innovation process eliminates much of the chaos and variability that typically derails innovation initiatives. With the same profound insight, simplicity, and uncommon sense that propelled The Innovator's Solution to worldwide acclaim, this paradigm-changing book details an eight-step approach that uses outcome-driven thinking to dramatically improve every aspect of the innovation process--from segmenting markets and identifying opportunities to creating, evaluating, and positioning breakthrough concepts. Using case studies from Microsoft, Johnson & Johnson, AIG, Pfizer, and other leading companies, What Customers Want shows companies how to: Obtain unique customer inputs that make predictable innovation possible Recognize opportunities for disruption, new market creation, and core market growth--well before competitors do Identify which ideas, technologies, and acquisitions have the greatest potential for creating customer value Systematically define breakthrough products and services concepts Innovation is fundamental to success and business growth. Offering a proven alternative to failed customer-driven thinking, this landmark book arms you with the tools to unleash innovation, lower costs, and reduce failure rates--and create the products and services customers really want.
Download or read book The Mom Test written by Rob Fitzpatrick and published by Robfitz Ltd. This book was released on 2013-10-09 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
Book Synopsis Pain Killer Marketing by : Chris Stiehl
Download or read book Pain Killer Marketing written by Chris Stiehl and published by Academic Learning Company LLC. This book was released on 2008 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Both business and customers feel pain when standards are not met. To kill this pain, a business must do more than conduct market research, it must know what to do with this information. Pain Killer Marketing presents effective methods for listening to and collecting customer pain. More importantly, it demonstrates how to implement data and drive profi ts. An excellent reference for C level executives, product managers, market research practitioners and those wanting to become more customer-centric . Anyone who has a suffering customer, internal or external, can benefit from Pain Killer Marketing.
Download or read book Ask written by Ryan Levesque and published by Hay House, Inc. This book was released on 2019-07-02 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: The go-to guide for small-business owners and entrepreneurs to discover exactly what consumers want to buy and how to get it to them. As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer wants, are you sure that you are able to clearly communicate that you offer the exact thing that they are seeking? In this best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly counterintuitive, methodology for understanding the core wants and motivations of your customer. Levesque's Ask Method provides a way to discover what customers want to buy by guiding them through a series of questions and customizing a solution from them so they are more likely to purchase from you. And all through a completely automated process that does not require one-on-one conversations with every single customer. The Ask method has generated over $100 million in online sales across 23 different industries and counting. Now it is your turn to use it to create a funnel, skyrocket your online income, and create a mass of dedicated fans for you and your company in the process.
Book Synopsis What the Customer Wants You to Know by : Ram Charan
Download or read book What the Customer Wants You to Know written by Ram Charan and published by Penguin. This book was released on 2007-12-27 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling author of What the CEO Wants You to Know? How to rethink sales from the outside in We have to face the truth: the process of selling is broken. Customers have more choices and are under intense pressure. Yet few companies are facing this reality. When they don't, a lingering malaise sets in. More than ever these days, the sales process tends to be a war about price-a frustrating, unpleasant war that takes all the fun out of selling. But there's a better way to think about sales, says bestselling author Ram Charan, who is famous for clarifying and simplifying difficult business problems. What the customer wants you to know is how his or her business works, so you can help make it work better. It sounds simple, but there's a catch: you won't be able to do that with your traditional sales approach. Instead of starting with your product or service, start with your customer's problems. Focus on becoming your customer's trusted partner, someone he can turn to for creative, cost-effective solutions that are based on your deep knowledge of his values, goals, problems, and customers. This book defines a new approach to selling which Charan calls value creation selling-that while radical is nonetheless practical. VCS has been battle-tested in companies in a variety of industries, such as Unifi, Mead-Westvaco, and Thomson Financial. It will enable you to: • Gain a deeper knowledge of your customer's problems • Understand how your customer's company really makes decisions • Help your customer improve margins and drive revenue growth • Connect sales with other key functions such as finance and manufacturing • Come up with new customized offerings • Make price much less of an issue VCS gets you out of the hell of commoditization and low prices. It differentiates you from the competition, paving the way to better pricing, better margins, and higher revenue growth, built on win-win relationships that deepen over time. Someday, every company will listen more closely to the customer, and every manager will realize that sales is everyone?s business, not just the sales department?s. In the meantime, this eye-opening book will show you how to get started.
Download or read book Why She Buys written by Bridget Brennan and published by Crown Currency. This book was released on 2011-09-13 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when executives have mastered becoming technology literate, they find there’s another skill they need: becoming female literate. This isn’t always easy. Gender is the most powerful determinant of how a person views the world and everything in it. It’s stronger than age, income, or race. While there are mountains of research done every year segmenting consumers and analyzing why they buy, more often than not it doesn’t factor in the one piece of information that trumps them all: the sex of the buyer. It’s stunning how many companies overlook the psychology of gender when we all know that men and women look at the world so differently. Bridget Brennan’s Why She Buys shows decision makers how to bridge this divide and capture the business of the world’s most powerful consumers just when they need it most. • No Matter Where You Live, Women Are a Foreign Country: You’ll discover the value in studying women with the same intensity that you would a foreign market. Women grow up within a culture of their own gender, which is often invisible to men. Brennan dissects this female culture and explains the important brain differences between men and women that may cause your female customers to notice things about your products, marketing campaigns, or sales environment that you might have overlooked. • The High Fives: There are five major trends driving the global female population that are key to determining their wants and needs. These global shifts are just beginning to be tapped by businesses, and learning about them can provide you with an invaluable blueprint for long-range planning. • The Good, the Bad, and the Ugly: Find out how the best and brightest companies have cracked the female code, and hear horror stories about those that haven’t. Through instructive case studies and interviews, Why She Buys provides practical, field-proven techniques that you can apply to your business immediately, from giants like Procter & Gamble and Toyota to upstarts like Method home-care products and lululemon athletica apparel. At a time when every company is looking for a competitive advantage, Bridget Brennan offers a new and effective lens for capturing market share.
Book Synopsis Angel Customers & Demon Customers by : Larry Selden
Download or read book Angel Customers & Demon Customers written by Larry Selden and published by Penguin. This book was released on 2003 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selden and Colvin show readers how to analyze customer data to understand how to get the most out of the most critical customer segments. The authors reveal how some companies (such as Best Buy and Fidelity Investments) have already moved in this direction, and what customercentric strategies are likely to become widespread in the coming years.
Book Synopsis Summary: What the Customer Wants You to Know by : BusinessNews Publishing,
Download or read book Summary: What the Customer Wants You to Know written by BusinessNews Publishing, and published by Primento. This book was released on 2014-11-12 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Ram Charan's book: "What the Customer Wants You to Know: How Everybody Needs to Think About Sales Differently". This complete summary of the ideas from Ram Charan's book "What the Customer Wants You to Know" reveals that the traditional sales process is broken. Customers today have so many choices that if all you focus on is price, the only thing you can do is keep lowering your prices until it gets to a stage where you’re not making enough money to stay in business. In this book, the author explains that a new approach to selling is needed, called "value creation selling". This summary demonstrates what this approach entails and how you can use it to develop customer relationships that deepen over time and make it difficult for customers to switch to someone else. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "What the Customers Want You to Know" and discover the key to attracting and retaining customers in today's overcrowded marketplace.
