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Author :
Publisher :
ISBN 13 :
Total Pages : 336 pages
Book Rating : 4.:/5 (1 download)
Download or read book The Thompson Red Book on Advertising written by and published by . This book was released on 1899 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : J Walter Thompson
Publisher : Palala Press
ISBN 13 : 9781378584682
Total Pages : 334 pages
Book Rating : 4.5/5 (846 download)
Download or read book The Thompson Red Book On Advertising written by J Walter Thompson and published by Palala Press. This book was released on 2018-02-24 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author : J. Walter Thompson
Publisher : Palala Press
ISBN 13 : 9781340720988
Total Pages : 334 pages
Book Rating : 4.7/5 (29 download)
Download or read book The Thompson Red Book on Advertising written by J. Walter Thompson and published by Palala Press. This book was released on 2015-08-31 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author : J. Walter Thompson
Publisher : Nabu Press
ISBN 13 : 9781289761257
Total Pages : 334 pages
Book Rating : 4.7/5 (612 download)
Download or read book The Thompson Red Book on Advertising written by J. Walter Thompson and published by Nabu Press. This book was released on 2013-10-01 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.
Author : J. WALTER THOMPSON. CO
Publisher :
ISBN 13 : 9781033696279
Total Pages : 0 pages
Book Rating : 4.6/5 (962 download)
Download or read book THOMPSON RED BOOK ON ADVERTISING written by J. WALTER THOMPSON. CO and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : J. Walter Thompson Co
Publisher : Forgotten Books
ISBN 13 : 9780266284987
Total Pages : 332 pages
Book Rating : 4.2/5 (849 download)
Download or read book The Thompson Red Book on Advertising written by J. Walter Thompson Co and published by Forgotten Books. This book was released on 2017-10-14 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from The Thompson Red Book on Advertising: A Register of Representative Organs and How to Use Them The Chicago offices are commodiously situ ated in the enormous office building, quaintly called The Rookery, which stands on the corner of La Salle and Adams Streets, in the center of Chicago's financial district, and convenient to all street and steam transportation lines. The Boston offices are at 31 Milk Street, nearly opposite the famous Old South Church, and are on historic ground. Benjamin Franklin's father lived in this immediate locality when the printer and philosopher was born. There are three views from the New York office windows that are always enjoyed by visiting customers. The location is in a large breathing spot that, despite the noise and uproar of passing cars, general traffic and the ever-present shouting newsboy, is far enough away from other buildings to give an ever varying scene of life. To the west. Across Park Row, is the government building, with the United States Courts and the Post Office, where the busy officials are constantly despatching tons of mail matter day and night, by pneumatic tubes, cable-cars and wagons. The New York Times Building alone furnishes over a ton of mail a day. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author :
Publisher :
ISBN 13 :
Total Pages : 686 pages
Book Rating : 4.0/5 ( download)
Download or read book Printers' Ink; the ... Magazine of Advertising, Management and Sales written by and published by . This book was released on 1899 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Malin Ohmann
Publisher : Verso
ISBN 13 : 9781859841105
Total Pages : 428 pages
Book Rating : 4.8/5 (411 download)
Download or read book Selling Culture written by Richard Malin Ohmann and published by Verso. This book was released on 1996 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this fascinating and highly acclaimed study of the development of consumer society in the United States, Richard Ohmann traces the birth and subsequent growth of mass culture that came with the rise of general-interest magazines and brand-name products. 20 photos.
Author : Liz McFall
Publisher : SAGE
ISBN 13 : 1446232484
Total Pages : 224 pages
Book Rating : 4.4/5 (462 download)
Download or read book Advertising written by Liz McFall and published by SAGE. This book was released on 2004-02-18 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence. Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch', but by the interaction of institutional, organisational and technological forces.
Author : Pamela Walker Laird
Publisher : JHU Press
ISBN 13 : 1421434180
Total Pages : 584 pages
Book Rating : 4.4/5 (214 download)
Download or read book Advertising Progress written by Pamela Walker Laird and published by JHU Press. This book was released on 2020-01-15 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selected by Choice Magazine as an Outstanding Academic Title Originally published in 1998. Drawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American advertising to 1920. She links its rise and transformation to changes that affected American society and business alike, including the rise of professional specialization and the communications revolution that new technologies made possible. Laird finds a fundamental shift in the kinds of people who created advertisements and their relationships to the firms that advertised. Advertising evolved from the work of informing customers (telling people what manufacturers had to sell) to creating consumers (persuading people that they needed to buy). Through this story, Laird shows how and why—in the intense competitions for both markets and cultural authority—the creators of advertisements laid claim to "progress" and used it to legitimate their places in American business and culture.
Author :
Publisher :
ISBN 13 :
Total Pages : 1316 pages
Book Rating : 4.3/5 (91 download)
Download or read book Printers' Ink written by and published by . This book was released on 1899 with total page 1316 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jürgen von Hagen
Publisher : Cambridge University Press
ISBN 13 : 110704300X
Total Pages : 469 pages
Book Rating : 4.1/5 (7 download)
Download or read book Money as God? written by Jürgen von Hagen and published by Cambridge University Press. This book was released on 2014-05 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: An interdisciplinary study of the nature of money and its impact on our economic, social, political, legal and spiritual lives.
Author :
Publisher :
ISBN 13 :
Total Pages : 1544 pages
Book Rating : 4.0/5 ( download)
Download or read book The Advertising Red Books written by and published by . This book was released on 2010 with total page 1544 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bill Kovarik
Publisher : Bloomsbury Publishing USA
ISBN 13 : 144118550X
Total Pages : 385 pages
Book Rating : 4.4/5 (411 download)
Download or read book Revolutions in Communication written by Bill Kovarik and published by Bloomsbury Publishing USA. This book was released on 2015-08-27 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of the Information Age, the fall of the traditional media, and the bewildering explosion of personal information services are all connected to the historical chain of communications' revolutions. We need to understand these revolutions because they influence our present and future as much as any other trend in history. And we need to understand them not simply on a national basis - an unstable foundation for history in any event - but rather as part of the emergent global communications network. Unlike most of the current texts in the field, Revolutions in Communication is an up-to-date resource, expanding upon contemporary scholarship. It provides students and teachers with detailed sidebars about key figures, technical innovations, global trends, and social movements, as well as supplemental reading materials, and a fully supportive companion website. Revolutions in Communication is an authoritative introduction to the history of all branches of media.
Author : Richard Ohmann
Publisher : Wesleyan University Press
ISBN 13 : 9780819553010
Total Pages : 284 pages
Book Rating : 4.5/5 (53 download)
Download or read book Making and Selling Culture written by Richard Ohmann and published by Wesleyan University Press. This book was released on 1996-11-25 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inside look at cultural industries, featuring interviews with key players from such companies as Twentiety-Century Fox, National Public Radio, and Coca-Cola. To what extent do moviemakers, television and radio producers, advertising executives, and marketers merely reflect trends, beliefs, and desires that already exist in our culture, and to what extent do they consciously shape our culture to their own ends? In-depth interviews with ten executives from the "culture industry" and five scholarly analyses examine that question, and address the issues of power and authority, meaning and identity, that arise when cultural producers define and react to audiences. In their own words, leaders from companies like Twentieth-Century Fox, National Public Radio, and Warner Bros. Television describe their perception of the sometimes paradoxical relationship between culture and what influences it. For example, while the former president of Coca-Cola North America claims the company has never tried to create a trend, he notes that "we market in more countries than belong to the United Nations [a product that] has insinuated itself into the lives of the people to a point where it has become-you know, it's there." These reflections by key players provide an unprecedented view, as editor Richard Ohmann writes, "into the ways cultural producers imagine or know markets and how such knowledge figures in their decisions about what events, experiences, and products to make."
Author : New York Public Library
Publisher :
ISBN 13 :
Total Pages : 380 pages
Book Rating : 4.3/5 (91 download)
Download or read book Journalism, a Bibliography written by New York Public Library and published by . This book was released on 1924 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : New York Public Library
Publisher :
ISBN 13 :
Total Pages : 1050 pages
Book Rating : 4.:/5 (321 download)
Download or read book Bulletin of the New York Public Library written by New York Public Library and published by . This book was released on 1923 with total page 1050 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes its Report, 1896-19 .
