The Successful Entrepreneur Workbook: Your Step-by-Step Guide to Building a Thriving Business

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Author :
Publisher : Thomas Jacob
ISBN 13 :
Total Pages : 61 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Successful Entrepreneur Workbook: Your Step-by-Step Guide to Building a Thriving Business by : Thomas Jacob

Download or read book The Successful Entrepreneur Workbook: Your Step-by-Step Guide to Building a Thriving Business written by Thomas Jacob and published by Thomas Jacob. This book was released on 2024-03-28 with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you dream of turning your entrepreneurial vision into reality? This comprehensive workbook is your one-stop guide to navigating the exciting, yet challenging, journey of entrepreneurship. Packed with practical advice, actionable strategies, and interactive exercises, The Successful Entrepreneur Workbook equips you with the knowledge and tools you need to launch, grow, and thrive in today's competitive marketplace. Whether you're a budding entrepreneur with a groundbreaking idea or an existing business owner seeking to optimize your operations, this workbook will empower you to: Develop a Winning Business Idea: Learn how to validate your concept, conduct market research, and craft a compelling business plan. Craft a Powerful Brand Strategy: Discover how to build brand awareness, differentiate yourself from the competition, and connect with your target audience. Master the Art of Sales: Develop effective sales techniques, create compelling marketing messages, and convert leads into loyal customers. Navigate the Financial Landscape: Understand financial management basics, secure funding, and make informed financial decisions for your business. Embrace the Legal Labyrinth: Learn about different business structures, navigate legal considerations, and ensure your business operates compliantly. Build a High-Performing Team: Learn effective recruitment strategies, foster a positive work environment, and develop your team's skills. Beyond the fundamentals, this workbook delves into: The power of intuition in business decision-making Essential time management and productivity hacks for entrepreneurs Effective strategies for overcoming common entrepreneurial challenges Proven techniques for building resilience and maintaining motivation The Successful Entrepreneur Workbook is your interactive companion throughout your entrepreneurial journey. With its engaging format and expert insights, this workbook will help you transform your passion into a thriving business and become the successful entrepreneur you were meant to be. Get your copy today and unlock the secrets to building a successful, sustainable, and rewarding entrepreneurial journey!

Inc. Magazine Presents how to Really Create a Successful Business Plan

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Author :
Publisher : Incorporated Publishing
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Inc. Magazine Presents how to Really Create a Successful Business Plan by : David E. Gumpert

Download or read book Inc. Magazine Presents how to Really Create a Successful Business Plan written by David E. Gumpert and published by Incorporated Publishing. This book was released on 1996 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive step-by-step guide takes you through the critical business planning issues of company strategy: What's your Identity? Marketing issues: Who are the buyers? Product/Service issues: What are you selling? Sales and promotion issues: How do you sell? and financial issues: How are you doing?

Entrepreneurial You

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Author :
Publisher : Harvard Business Press
ISBN 13 : 1633692280
Total Pages : 272 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Entrepreneurial You by : Dorie Clark

Download or read book Entrepreneurial You written by Dorie Clark and published by Harvard Business Press. This book was released on 2017-10-03 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it take to create the career you want? It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force, and many professionals dream of becoming independent, whether by starting their own businesses, becoming consultants or freelancers, or developing a sideline. But there's a major obstacle professionals face when they contemplate taking the leap: how to actually make money doing what they love. You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation in a new realm, developing multiple revenue streams, and bringing in a steady flow of new clients can be a daunting prospect. Dorie Clark, a successful entrepreneur and author, has done it all. And in Entrepreneurial You she provides a blueprint for professional independence, with insights and advice on building your brand, monetizing your expertise, and extending your reach and impact online. In short, engaging chapters she outlines the necessary elements and concrete tactics for entrepreneurial success. She shares the stories of entrepreneurs of all kinds--from consultants and coaches to podcasters, bloggers, and online marketers--who have generated six- and seven-figure incomes. This book will be your hands-on guide to building a portfolio of revenue streams, both traditional and online, so that you can liberate yourself financially and shape your own career destiny.

Entrepreneur

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119521254
Total Pages : 480 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Entrepreneur by : Lars Tvede

Download or read book Entrepreneur written by Lars Tvede and published by John Wiley & Sons. This book was released on 2018-09-11 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build a world class business with a clear blueprint to success Entrepreneur: Building Your Business From Start to Success is your guidebook to achieving entrepreneurial success. Whether you’re an existing business owner seeking to increase your reach, or a budding entrepreneur ready to take the next step, this book provides invaluable guidance from experts who have made it happen time and time again. A simple step-by-step process will help you translate your ideas into effective business plans, raise the capital needed to start and grow your business, build a winning team and leave the competition behind. Drawing upon their experience founding more than 30 companies, the authors share their entrepreneurial wisdom and reveal the real-world techniques that lead to success. With a pragmatic and personal approach, the authors explore the personal characteristics that are vital to achievement; managing stress, withstanding heavy workloads and coping with potential health concerns are subjects often overlooked in the pursuit of business achievement. Addressing the link between business concerns and personal welfare, the authors offer suggestions on how to most effectively reconcile entrepreneurial drive with personal well-being. Build or revitalise a business with proven methods from two globally-recognized experts in the field Develop an effective business plan to maximise your probability of success Understand funding markets and raise capital necessary to start or grow your business Grow your business by beating the competition and dominating your market Providing invaluable insight into real-world entrepreneurial methods that work, this book arms current and future business leaders with the skills, knowledge and motivation to create the organization of their dreams.

Creating a Thriving Business

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Author :
Publisher : Morgan James Publishing
ISBN 13 : 1614483469
Total Pages : 253 pages
Book Rating : 4.6/5 (144 download)

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Book Synopsis Creating a Thriving Business by : George Horrigan

Download or read book Creating a Thriving Business written by George Horrigan and published by Morgan James Publishing. This book was released on 2013-09-01 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most business owners and leaders have expectations for today, hopes for tomorrow and dreams for down the road for their business. They say to themselves, if this is the business I have and that is the business I want, how do I get from here to there? By using a systematic, structured methodology build upon George Horrigan’s experience with over 1,200 businesses over the past 17 years, Creating a Thriving Business shows business owners, leaders, and managers how to solve real world problems and get the kind of results they want. By using a proven, practical, and comprehensive methodology that is simple to understand, straightforward, easy to implement, and extremely effective, the reader will be able to achieve the goals for their business in less hours than they are currently spending on their business, thereby turning today’s problems into tomorrow’s promise. Creating a Thriving Business shows the reader, step by step how to create a successful, thriving, and immensely profitable business by providing an approach that enables them to eliminate the guesswork, trial and error, and uncertainty associated with trying to beat their competition, grow their business and increase its profitability.

How to Write a Winning Business Plan

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Author :
Publisher :
ISBN 13 :
Total Pages : 204 pages
Book Rating : 4.6/5 (749 download)

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Book Synopsis How to Write a Winning Business Plan by : Walter Grant

Download or read book How to Write a Winning Business Plan written by Walter Grant and published by . This book was released on 2020-09-16 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: The one thing investors seek when funding new ideas - here's what to do if you want to turn your business into the next Apple. Having a great idea isn't enough to launch a multi-million-dollar business. Let's face it, investors don't put money in ideas. They need concrete evidence that they'll get return on their investment, and a good business plan gives them such information. Do you have a hard time figuring out how to get a business plan down on paper? Are you tired and confused by all the business jargon, just wanting a straightforward how-to guide outlining exactly what you need to do? Business plans are the heart and soul of a successful company - they give you focus and operational clarity that can kick major mistakes to the curb. No matter how good your business idea is, you will need a plan to create a solid foundation before going on the market or trying to get investors on board. Did you know that even science says you need a business plan to make your startup a success? One study found out that companies with a business plan grow 30% faster than competitors! In addition, startups with a business plan achieve more sustainable success in the long run. So, what's the secret to writing a business plan like a seasoned pro or a Fortune 500 company CEO? It's not something you'll learn in business school, as experience shows a completely different side of running a business. For best results, you need to learn from someone who's already been there and who has conquered the almighty business plan. In How to Write a Winning Business Plan, you will discover: What a business model canvas is and 4 reasons why you should be using it How a great idea dies in the absence of good organization and the one thing to do about it 9 business plan building blocks to put organizational specifics in place Surefire ways to overcome financial conundrums and secure the investment needed to help your business thrive Ways in which successful CEOs mitigate business startup risks A bulletproof technique to write a killer value proposition Tactics for pinpointing the right customers and reaching them through the power of marketing A comprehensive guide to understand your business model in a structured way How to analyze the competition if you want to benefit from some competitive advantage And much more. Most guides focusing on business plan creation are rather vague, abstract, and non-specific. By relying on those, you'll never put together a tailored strategic document that will set you up for success from day one. The methodology you'll find in How to Write a Winning Business Plan is derived from reality and analysis of the best corporate organizational approaches out there. It doesn't matter what field you operate in or how big you want to grow. This methodology is the way to understand your business better, putting together realistic expectations and goals for the future. If you want to learn the secrets to writing a winning business plan, then scroll up and click "Add to Cart" now.

The Small Business Start-up Workbook

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Author :
Publisher :
ISBN 13 : 9788129116802
Total Pages : 0 pages
Book Rating : 4.1/5 (168 download)

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Book Synopsis The Small Business Start-up Workbook by : Cheryl D. Rickman

Download or read book The Small Business Start-up Workbook written by Cheryl D. Rickman and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes real-life examples and practical exercises, this guide to starting a small business looks at all aspects of the process, including planning the right marketing strategies and managing an effective team.

6 Secrets to Startup Success

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Author :
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814416063
Total Pages : 256 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis 6 Secrets to Startup Success by : John BRADBERRY

Download or read book 6 Secrets to Startup Success written by John BRADBERRY and published by AMACOM Div American Mgmt Assn. This book was released on 2011-03-20 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: It takes passion to start a new business. But that same entrepreneurial enthusiasm can also lead you astray.Over six million Americans start businesses every year. That's 11 startups a minute launched by passionate dreamers hoping to transform their lives for the better. But a huge gap exists between the skyrocketing levels of desire and what entrepreneurs actually achieve. The harsh reality is that most new businesses fail within a few years of launch. Why do so few startups make it? And what distinguishes those that do succeed? Entrepreneur, consultant, and investor John Bradberry set out to discover the answer and came to a surprising conclusionùthat the passion that drives and energizes so many founders is also the very thing that leads many of them astray. Filled with compelling real-life stories of both success and failure, this groundbreaking book reveals the key principles entrepreneurs must follow to ensure their big idea is on the right track. In 6 Secrets to Startup Success, readers will learn how to: Convert their passion into economic value with a moneymaking business model ò Improve their readiness to launch and lead a new venture ò Manage funding and cash flows ò Chart a path to breakeven and beyond ò Avoid the pitfalls that often accompany unfettered passion ò Build the stamina needed to persevere over time Complete with indispensable tools including an assessment to gauge a venture's strengths and weaknesses, 6 Secrets to Startup Success will help entrepreneurs everywhere turn their dreams into reality.

Build the Damn Thing

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Author :
Publisher : Penguin
ISBN 13 : 0593329260
Total Pages : 273 pages
Book Rating : 4.5/5 (933 download)

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Book Synopsis Build the Damn Thing by : Kathryn Finney

Download or read book Build the Damn Thing written by Kathryn Finney and published by Penguin. This book was released on 2022-06-07 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Wall Street Journal Bestseller featured in Bloomberg, Fast Company, Masters of Scale, the Motley Fool, Marketplace and more. An indispensable guide to building a startup and breaking down the barriers for diverse entrepreneurs from the visionary venture capitalist and pioneering entrepreneur Kathryn Finney. Build the Damn Thing is a hard-won, battle-tested guide for every entrepreneur who the establishment has left out. Finney, an investor and startup champion, explains how to build a business from the ground up, from developing a business plan to finding investors, growing a team, and refining a product. Finney empowers entrepreneurs to take advantage of their unique networks and resources; arms readers with responses to investors who say, “great pitch but I just don’t do Black women”; and inspires them to overcome naysayers while remaining “100% That B*tch.” Don’t wait for the system to let you in—break down the door and build your damn thing. For all the Builders striving to build their businesses in a world that has overlooked and underestimated them: this is the essential guide to knowing, breaking, remaking and building your own rules of entrepreneurship in a startup and investing world designed for and by the “Entitleds.”

Small Business Survival Book

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0471793965
Total Pages : 255 pages
Book Rating : 4.4/5 (717 download)

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Book Synopsis Small Business Survival Book by : Barbara Weltman

Download or read book Small Business Survival Book written by Barbara Weltman and published by John Wiley & Sons. This book was released on 2006-05-19 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Owning a small business can be a fulfilling and financially rewarding experience, but to be successful, you must know what to do before starting a business; what to do while the business is up and running; and, most importantly, what to do when the business runs into trouble. With a combined fifty years of small business experience between them, authors Barbara Weltman and Jerry Silberman know what it takes to make it in this competitive environment, and in Small Business Survival Book, they show you how. In a clear and concise voice, Weltman and Silberman reveal twelve surefire ways to help your small business survive and thrive in today's market. With this book as your guide, you'll discover how to: * Delegate effectively * Monitor cash flow * Extend credit and stay on top of collections * Build and maintain credit and restructure your debt * Meet your tax obligations * Grow your business with successful marketing strategies * Use legal protections * Plan for catastrophe and disaster recovery Whether you're considering starting a new business or looking to improve your current venture, Small Business Survival Book has what you need to succeed.

From Start-Up To Success

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Author :
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.2/5 (233 download)

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Book Synopsis From Start-Up To Success by : Mike Alabi

Download or read book From Start-Up To Success written by Mike Alabi and published by . This book was released on 2023-07-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Secrets to a Successful Startup

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Author :
Publisher : New World Library
ISBN 13 : 1608686671
Total Pages : 298 pages
Book Rating : 4.6/5 (86 download)

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Book Synopsis Secrets to a Successful Startup by : Trevor Blake

Download or read book Secrets to a Successful Startup written by Trevor Blake and published by New World Library. This book was released on 2020-01-28 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything You Need to Start and Succeed in Your Own Venture Trevor Blake built three successful startups and sold them for more than $300 million. Now he’s written a complete instruction manual that covers everything the budding entrepreneur or existing business owner needs to know to build the career or business of their dreams. Unlike the many theoretical guides out there, this is a practical handbook based on Blake’s wildly successful in-the-trenches experience. It incorporates leading-edge strategies that cover every aspect of running a business — including funding, developing systems, and marketing. Blake presents in-depth insight into managing effectively, maintaining cash flow, and adapting to the changing needs of customers in volatile economic times. One of his most innovative contributions is an emphasis on cultivating the right mindset, and he tells you exactly how to do that. “The secret to success isn’t in the plan,” he writes. “It’s in the person holding it.” His proven methods will give you the confidence to take the entrepreneurial leap and turn your winning idea into an efficient, profitable company.

Start Your Own Business

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1613083882
Total Pages : 582 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Start Your Own Business by : The Staff of Entrepreneur Media, Inc.

Download or read book Start Your Own Business written by The Staff of Entrepreneur Media, Inc. and published by Entrepreneur Press. This book was released on 2018-08-14 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2017 34% of the workforce was considered part of the gig economy. This growing workforce of freelancers and side-giggers is also estimated to grow to 43% by 2020. That’s 4 million freelancers, soon to be 7 million by 2020. Whether it’s people looking to earn extra money, those tired of their 9-to-5, to entrepreneurs looking to grow their side hustle, Entrepreneur is uniquely qualified to guide a new generation of bold individuals looking to live their best lives and make it happen on their own terms. Whatever industry or jobs this new workforce takes, Start Your Own Business will guide them through the first three years of business. They’ll gain the know-how of more than 30 years of collective advice from those who’ve come before them to: How to avoid analysis paralysis when launching a business Tips for testing ideas in the real-world before going to market with insights from Gary Vaynerchuk Decide between building, buying, or becoming a distributor What to consider when looking for funding from venture capitalists, loans, cash advances, etc. Whether or not a co-working space is a right move Tips on running successful Facebook and Google ads as part of a marketing campaign Use micro-influencers to successfully promote your brand on social media

The Small Business Start-up Workbook

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Author :
Publisher : How To Books
ISBN 13 : 1848034784
Total Pages : 281 pages
Book Rating : 4.8/5 (48 download)

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Book Synopsis The Small Business Start-up Workbook by : Anita Roddick

Download or read book The Small Business Start-up Workbook written by Anita Roddick and published by How To Books. This book was released on 2005-05-27 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this practical and comprehensive workbook, Cheryl Rickman, offers a modern approach to self-employment and business start-up. Packed with real-life case studies and practical exercises, checklists and worksheets, it provides a step-by-step guide to researching and formulating your business ideas, planning the right marketing strategies, and managing a team that will drive your vision forward with you. You'll discover what, with hindsight, well-known entrepreneurs would have done differently, what their biggest mistakes have been and what they've learnt: Dame Anita Roddick, Julie Meyer, Stelios Haji-Ioannou, Simon Woodroffe and others reveal their best and worst decisions and contribute their wisdom and tips for succeeding in business. You'll learn how to: develop, research and plan "the idea"; design and create the right products and services; define and understand your customers and target audience; secure finance and manage cash flow and accounts; create a winning brand and marketing message; gain and retain customers; achieve competitive advantage; plan, create, launch and promote your website; and manage your business and time. This fresh approach to small business start-up also includes information and recommendations on making your business ethical and socially responsible, along with exercises to help build self-confidence and visualize success.

So, You Want to Start a Business?

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Author :
Publisher : FT Press
ISBN 13 : 0132698994
Total Pages : 223 pages
Book Rating : 4.1/5 (326 download)

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Book Synopsis So, You Want to Start a Business? by : Edward D. Hess

Download or read book So, You Want to Start a Business? written by Edward D. Hess and published by FT Press. This book was released on 2008-08-20 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Hess and Goetz present a roadmap for how to avoid the things that can cause you to stumble and how to build a business the right way.” –JEFF ZEIGLER, CEO, TechTurn.com, Austin, TX “When I started my graphic design business, I knew I had enough talent to impress and keep my clients, but I struggled with the day to day running of the business. So, You Want To Start A Business? is the blueprint I needed to get organized and put all the right things in place.” –KORY BAILEY, Owner, Creative Counterpart Build the Successful Company You’ve Always Wanted to Own! Avoid the 8 disastrous operational mistakes that kill new businesses Walk step-by-step through the entire process of building a winning business Master 55 amazingly simple rules of business success For every entrepreneur and potential entrepreneur...no previous business experience necessary! Launch the winning business you’ve always wanted...or make more money in the business you’ve already started! More than 5,000,000 new businesses are started each year...but 70% of them will fail. Now, two renowned experts on entrepreneurship identify the 8 “killer mistakes” that cause most business failures–and give you the knowledge, tools, and hands-on advice to avoid them, so you can build a business that thrives. Unlike other books on entrepreneurship, this book focuses on the crucial operational issues associated with consistent profitability. You’ll learn how to identify the right opportunities and customers; design winning products and services; set the right prices; overcome customer inertia; avoid common day-to-day management mistakes; find and keep good employees; and finally, smoothly manage growth. Throughout, the authors draw on real life entrepreneurial experiences, case studies, and leading-edge research. There’s nothing theoretical here: This is fast-paced, 100% practical advice you can use to make your business dreams and goals come true–starting right now. What really makes a successful entrepreneur? What they do, how they act...and how to find your best path to business success Get the 3 “Ws” right from the start What will you sell, who will buy it–and why will they buy it? 55 simple, indispensable rules for success What you must know about customers, competitors, and your employees The art and science of managing people, operations, and growth Create processes, set priorities, maximize quality, measure people–and improve every day

Disciplined Entrepreneurship Workbook

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119365791
Total Pages : 294 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Disciplined Entrepreneurship Workbook by : Bill Aulet

Download or read book Disciplined Entrepreneurship Workbook written by Bill Aulet and published by John Wiley & Sons. This book was released on 2017-04-03 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential companion to the book that revolutionized entrepreneurship Disciplined Entrepreneurship Workbook provides a practical manual for working the 24-step framework presented in Disciplined Entrepreneurship. Unlocking key lessons and breaking down the steps, this book helps you delve deeper into the framework to get your business up and running with a greater chance for success. You'll find the tools you need to sharpen your instinct, engage your creativity, work through hardship, and give the people what they want—even if they don't yet know that they want it. Real-world examples illustrate the framework in action, and case studies highlight critical points that can make or break you when your goal is on the line. Exercises and assessments help you nail down your strengths, while pointing out areas that could benefit from reinforcement—because when it comes to your business, "good enough" isn't good enough—better is always better. Disciplined Entrepreneurship transformed the way that professionals think about starting a company, and this book helps you dig into the proven framework to make your business dreams a reality. Delve deeper into the 24 steps to success Innovate, persevere, and create the product people want Internalize lessons learned from real-world entrepreneurs Test your understanding with exercises and case studies The book also includes new material on topics the author has found to be extremely useful in getting the most value out of the framework including Primary Market Research, Windows of Opportunity and Triggers. The book also introduces the Disciplined Entrepreneurship Canvas to track your progress on this journey. Starting a company is a serious undertaking, with plenty of risk and sacrifice to go around—so why not minimize the risk and make the outcome worth the sacrifice? Author Bill Aulet's 24-step framework is proven to build a successful business; the key is in how well you implement it. Disciplined Entrepreneurship Workbook helps you master the skills, tools, and mindset you need to get on your path to success.

So You Want to Start a Business

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Author :
Publisher : Morgan James Publishing
ISBN 13 : 1683507444
Total Pages : 160 pages
Book Rating : 4.6/5 (835 download)

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Book Synopsis So You Want to Start a Business by : Ingrid Thompson

Download or read book So You Want to Start a Business written by Ingrid Thompson and published by Morgan James Publishing. This book was released on 2018-06-05 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get it right—from the start! “Entrepreneurship is like a roller coaster ride, exhilarating yet terrifying . . . Allow Ingrid to guide you” (Adam Franklin, bestselling author of Web Marketing That Works). Often, people leap into starting a business to pursue their passion without fully realizing what they’ve gotten themselves into. They may love what they do—but the financial and administrative side of the business ends up being more than they bargained for. So You Want to Start a Business takes you through the seven essential elements required to create a thriving business. With examples, exercises, and invaluable guidance, Ingrid Thompson provides a practical guide to unleashing one’s inner entrepreneur. With over twenty years’ experience helping people create successful businesses, Ingrid knows exactly how to help people decide what kind of business to start—and start out on the right foot.