Disciplined Entrepreneurship

Download Disciplined Entrepreneurship PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118692284
Total Pages : 288 pages
Book Rating : 4.1/5 (186 download)

DOWNLOAD NOW!


Book Synopsis Disciplined Entrepreneurship by : Bill Aulet

Download or read book Disciplined Entrepreneurship written by Bill Aulet and published by John Wiley & Sons. This book was released on 2013-08-12 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: 24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the “F” word – focus – is crucial to a startup’s success Common obstacles that entrepreneurs face – and how to overcome them How to use innovation to stand out in the crowd – it’s not just about technology Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. For more please visit http://disciplinedentrepreneurship.com/

Unleash Your Inner Entrepreneur

Download Unleash Your Inner Entrepreneur PDF Online Free

Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781974184132
Total Pages : 96 pages
Book Rating : 4.1/5 (841 download)

DOWNLOAD NOW!


Book Synopsis Unleash Your Inner Entrepreneur by : Laurie Stach

Download or read book Unleash Your Inner Entrepreneur written by Laurie Stach and published by Createspace Independent Publishing Platform. This book was released on 2017-11-05 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Workbook for Aspiring Entrepreneurs Curious about entrepreneurship, but not sure where to start? This workbook is designed in by LaunchX to guide people of all ages and backgrounds through the process of founding a company. LaunchX has worked in collaboration with MIT on developing materials and programs for aspiring entrepreneurs for over 5 years, including having an online course with enrollment in the hundreds of thousands. Unleash Your Inner Entrepreneur will provide you with inspiration to explore an entrepreneurial path and tools to overcome the initial challenges of building a business. From developing new business ideas and doing market research to designing and testing your offering and pitching, this course follows LaunchX's successful approach to entrepreneurship that leverages MIT's Disciplined Entrepreneurship, lean methodologies, and design thinking. Activities will challenge you to get you to get into the community to make a real impact. No previous business or entrepreneurship experience needed. Embark on your entrepreneurial journey now! Learn more about LaunchX at our website: http: //launchx.com

The Unicorn's Shadow

Download The Unicorn's Shadow PDF Online Free

Author :
Publisher : University of Pennsylvania Press
ISBN 13 : 1613630972
Total Pages : 117 pages
Book Rating : 4.6/5 (136 download)

DOWNLOAD NOW!


Book Synopsis The Unicorn's Shadow by : Ethan Mollick

Download or read book The Unicorn's Shadow written by Ethan Mollick and published by University of Pennsylvania Press. This book was released on 2020-06-23 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing hard data to the way we think about entrepreneurial success, this bold call to action draws on the latest scientific evidence to dispel the most pervasive startup myths and light a path to entrepreneurship for those eclipsed by the hype. When you think of a successful entrepreneur, who comes to mind? Bill Gates? Mark Zuckerberg? Or maybe even Jesse Eisenberg, the man who played Zuckerberg in The Social Network? It may surprise you that most successful founders look very different from Zuckerberg or Gates. In fact, most startup origin stories are very different from the famous "unicorns" that have achieved valuations of over $1 billion, from Facebook to Google to Uber. In The Unicorn's Shadow: Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors, Wharton School professor Ethan Mollick takes us to the forefront of an empirical revolution in entrepreneurship. New data and better research methods have overturned the conventional wisdom behind what a successful founder looks like, how they succeed, and how the startup ecosystem works. Among the issues he examines: Which founders are most likely to succeed?Where do the best startup ideas come from?What's the most foolproof way of securing the funding needed to take a company to the next level?Should your sales pitch really be something out of Hollywood?What's the best way to grow and scale your company and create a thriving culture that won't hinder expansion? Mollick argues that entrepreneurship is too important, both for society and for the individuals who start companies, to be eclipsed by the shadows of unicorns. He shows we can democratize entrepreneurship—but only by following an evidence-based approach that puts to rest the false narratives that surround it.

University Startups and Spin-Offs

Download University Startups and Spin-Offs PDF Online Free

Author :
Publisher : Apress
ISBN 13 : 1484206231
Total Pages : 235 pages
Book Rating : 4.4/5 (842 download)

DOWNLOAD NOW!


Book Synopsis University Startups and Spin-Offs by : Manuel Stagars

Download or read book University Startups and Spin-Offs written by Manuel Stagars and published by Apress. This book was released on 2014-11-27 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: University Startups and Spin-Offs teaches university students, researchers, and educators the most effective strategies and tactics for launching their own startups from academic platforms with the backing of school programs, public grants, incubators, seed accelerators, and private partnerships in all parts of the world. Serial entrepreneur Manuel Stagars advises students, faculty, and researchers how to test their ideas for marketability, how to develop commercial products out of research projects, and how to engage companies and investors with attractive value propositions. The author has seventeen years of experience as startup entrepreneur, founder of seven companies in the United States, Europe, and Japan, consultant to universities on commercializing their research programs, angel investor, and startup mentor. Stagars’ advice is field-tested, battle-hardened, and supported with a wealth of instructive first-hand examples from his international experience. The author advises academic entrepreneurs to take matters into their own hands instead of relying on the initiative and support of universities and governments. He shows students and researchers how to fit lean startup methods to their existing university ecosystems, leveraging their strengths without getting bogged down in bureaucratic morass. Avoiding theory and jargon, the book focuses on real-world situations, practical steps, checklists, and case studies. University students and researchers will learn the skills they need to become startup entrepreneurs on an academic platform. The final part of University Startups and Spin-Offs addresses university administrators, educators, technology licensing officers, incubator managers, and government grant officers. It shows them with practical examples from the private and academic sectors how to integrate startups into the fabric of the university, develop a thriving entrepreneurial ecosystem for students and researchers, leverage latent network effects, build bridges between scientific research and industries seeking innovative solutions, enhance the public image of the university, and motivate the university’s best and brightest to engage in startup enterprises that will deliver benefits to the university and the public as well as to themselves.

Post-Capitalist Entrepreneurship

Download Post-Capitalist Entrepreneurship PDF Online Free

Author :
Publisher : Taylor & Francis
ISBN 13 : 1351774123
Total Pages : 192 pages
Book Rating : 4.3/5 (517 download)

DOWNLOAD NOW!


Book Synopsis Post-Capitalist Entrepreneurship by : Boyd Cohen

Download or read book Post-Capitalist Entrepreneurship written by Boyd Cohen and published by Taylor & Francis. This book was released on 2017-09-22 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Post-Capitalist Entrepreneurship: Startups for the 99% details the implications of the post-capitalist society on entrepreneurship around the globe, and it challenges many of our underlying assumptions about how entrepreneurs form startups and the objectives and roles, or lack thereof, of startup investors in a post-capitalist society. The author explores real emerging stories about different forms of post-capitalist entrepreneurship (PCE) with chapters dedicated to subjects such as platform cooperatives, alternative currencies (local, crypto, and time banking), and the emergence of blockchain-enabled Distributed Autonomous Organizations (DAOs). This book will help aspiring and current entrepreneurs, investors and policymakers to: Understand emerging trends in new forms of economic activity that will shape the future of entrepreneurial opportunities Discover new approaches to business modeling in the post venture-capital opportunity space Embrace Lean startup and collaborative startup approaches that can accelerate startups in these new markets Recognize new spaces and avoid being disintermediated by new forms of startups and financing Know why and how local governments should reshape entrepreneurship policy to support post-capitalist entrepreneurship for the 99%

The Theory of Entrepreneurship

Download The Theory of Entrepreneurship PDF Online Free

Author :
Publisher : Springer
ISBN 13 : 1137371463
Total Pages : 303 pages
Book Rating : 4.1/5 (373 download)

DOWNLOAD NOW!


Book Synopsis The Theory of Entrepreneurship by : Chandra S. Mishra

Download or read book The Theory of Entrepreneurship written by Chandra S. Mishra and published by Springer. This book was released on 2014-12-04 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Theory of Entrepreneurship examines the interiors of the entrepreneurial value creation process, and offers a new unified and comprehensive theory to afford empirical investigations as well as delineate a broader view of the entrepreneurial contextual milieu.

The Startup Owner's Manual

Download The Startup Owner's Manual PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119690722
Total Pages : 568 pages
Book Rating : 4.1/5 (196 download)

DOWNLOAD NOW!


Book Synopsis The Startup Owner's Manual by : Steve Blank

Download or read book The Startup Owner's Manual written by Steve Blank and published by John Wiley & Sons. This book was released on 2020-03-17 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 100,000 entrepreneurs rely on this book. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the "Lean Startup" movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you: Avoid the 9 deadly sins that destroy startups' chances for success Use the Customer Development method to bring your business idea to life Incorporate the Business Model Canvas as the organizing principle for startup hypotheses Identify your customers and determine how to "get, keep and grow" customers profitably Compute how you'll drive your startup to repeatable, scalable profits. The Startup Owners Manual was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.

Fast Forward

Download Fast Forward PDF Online Free

Author :
Publisher : Matthias Hilpert
ISBN 13 : 3982298113
Total Pages : 276 pages
Book Rating : 4.9/5 (822 download)

DOWNLOAD NOW!


Book Synopsis Fast Forward by : Martin Giese

Download or read book Fast Forward written by Martin Giese and published by Matthias Hilpert. This book was released on 2021-04-19 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a founder searching for customers to grow your B2B startup? Fast Forward will help you find, win, and keep customers. This detailed guide on B2B sales tells you how to grow your revenue from zero to 1 million, 10 million and 100 million. The authors share more than 40 years of successful operating experience as startup founder, senior executive, board member, mentor, and investor in startups. Fast Forward outlines their insider’s perspective on market segmentation, pricing, contract negotiation, sales process, customer conversations, pipeline management, reporting, sales organization, and customer success. Fast Forward also features exclusive advice from more than 30 top-tier B2B startup founders and CEOs, including: Moritz Zimmermann (Hybris, now SAP) - Neil Ryland (Peakon, now Workday) - Peter Carlsson (Northvolt) - Bastian Nominacher (Celonis) - Erez Galonska (Infarm) - Veronika Riederle (Demodesk) - Jonas Rieke (Personio) - Matt Robinson (GoCardless) - Nicolas Dessaigne (Algolia) - Jörg G. Beyer (LeanIX) - Firmin Zocchetto (Payfit) - Avinoam Nowogrodski (Clarizen) “This book demystifies the sales journey, breaking it down into clear phases, and is packed with hands-on, pragmatic advice. To save time and avoid mistakes, read this book.” - Bastian Nominacher, Co-Founder & Co-CEO, Celonis

Disciplined Entrepreneurship Workbook

Download Disciplined Entrepreneurship Workbook PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119365783
Total Pages : 288 pages
Book Rating : 4.1/5 (193 download)

DOWNLOAD NOW!


Book Synopsis Disciplined Entrepreneurship Workbook by : Bill Aulet

Download or read book Disciplined Entrepreneurship Workbook written by Bill Aulet and published by John Wiley & Sons. This book was released on 2017-03-17 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential companion to the book that revolutionized entrepreneurship Disciplined Entrepreneurship Workbook provides a practical manual for working the 24-step framework presented in Disciplined Entrepreneurship. Unlocking key lessons and breaking down the steps, this book helps you delve deeper into the framework to get your business up and running with a greater chance for success. You'll find the tools you need to sharpen your instinct, engage your creativity, work through hardship, and give the people what they want—even if they don't yet know that they want it. Real-world examples illustrate the framework in action, and case studies highlight critical points that can make or break you when your goal is on the line. Exercises and assessments help you nail down your strengths, while pointing out areas that could benefit from reinforcement—because when it comes to your business, "good enough" isn't good enough—better is always better. Disciplined Entrepreneurship transformed the way that professionals think about starting a company, and this book helps you dig into the proven framework to make your business dreams a reality. Delve deeper into the 24 steps to success Innovate, persevere, and create the product people want Internalize lessons learned from real-world entrepreneurs Test your understanding with exercises and case studies The book also includes new material on topics the author has found to be extremely useful in getting the most value out of the framework including Primary Market Research, Windows of Opportunity and Triggers. The book also introduces the Disciplined Entrepreneurship Canvas to track your progress on this journey. Starting a company is a serious undertaking, with plenty of risk and sacrifice to go around—so why not minimize the risk and make the outcome worth the sacrifice? Author Bill Aulet's 24-step framework is proven to build a successful business; the key is in how well you implement it. Disciplined Entrepreneurship Workbook helps you master the skills, tools, and mindset you need to get on your path to success.

Selling Sunshine

Download Selling Sunshine PDF Online Free

Author :
Publisher : Greenleaf Book Group
ISBN 13 : 1608320596
Total Pages : 237 pages
Book Rating : 4.6/5 (83 download)

DOWNLOAD NOW!


Book Synopsis Selling Sunshine by : Tony Hartl

Download or read book Selling Sunshine written by Tony Hartl and published by Greenleaf Book Group. This book was released on 2011 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: "...Chock full of practical ways you can overhaul your approach to branding and customer service. Tony Hartl's tried-and-true list of simple, actionable strategies grew as his took his start-up, Planet Tan, from an enterprise with three locations in Dallas, Texas, to seventeen tanning salons sold for millions of dollars thirteen years later..."--Dust jacket flap.

Classroom Exercises for Entrepreneurship

Download Classroom Exercises for Entrepreneurship PDF Online Free

Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1786434849
Total Pages : 328 pages
Book Rating : 4.7/5 (864 download)

DOWNLOAD NOW!


Book Synopsis Classroom Exercises for Entrepreneurship by : James D. Hart

Download or read book Classroom Exercises for Entrepreneurship written by James D. Hart and published by Edward Elgar Publishing. This book was released on 2018-04-27 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship is a creative act with entrepreneurs creating products, services, jobs, economic stimulation, culture and more. This creatively written book offers a wide array of exercises of varied time requirements for implementation, as well as a complexity of content. In addition to more traditional topics, the book serves to enhance students’ imaginative and creative abilities so they can effectively problem-solve and build their creative entrepreneurial visions. Learning objectives can be directly implemented into syllabi.

From the Basement to the Dome

Download From the Basement to the Dome PDF Online Free

Author :
Publisher : MIT Press
ISBN 13 : 0262366991
Total Pages : 331 pages
Book Rating : 4.2/5 (623 download)

DOWNLOAD NOW!


Book Synopsis From the Basement to the Dome by : Jean-Jacques Degroof

Download or read book From the Basement to the Dome written by Jean-Jacques Degroof and published by MIT Press. This book was released on 2021-09-07 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: How a bottom-up problem-solving ethos, multidisciplinary approach, and experimental mindset has nurtured entrepreneurship at MIT. MIT is world-famous as a launching pad for entrepreneurs. MIT alumni have founded at least 30,000 active companies, employing an estimated 4.6 million people, with revenues of approximately $1.9 trillion. In the 2010s, twenty to thirty ventures were spun off each year to commercialize technologies developed in MIT labs (with intellectual property licensed by MIT to these companies); in the same decade, MIT graduates started an estimated 100 firms per year. How has MIT become such a hotbed of entrepreneurship? In From the Basement to the Dome, Jean-Jacques Degroof describes how MIT's problem-solving ethos, multidisciplinary approach, and experimental mindset nurture entrepreneurship. Degroof explains that, at first, the culture of entrepreneurship sprang from such extracurricular activities as forums, clubs, and competitions. Eventually, the Institute formally supported these activities, offering courses in entrepreneurship. Degroof describes why entrepreneurship is so uniquely aligned with MIT's culture: a history of bottom-up decision-making, a tradition of academic excellence, a keen interest in problem-solving, a belief in experimentation, and a tolerance for failure on the way to success. Entrepreneurship is the logical outcome of MIT's motto, Mens et Manus (mind and hand) ), translating theories and scientific discoveries into products and businesses--many of which have the goal of solving some of the world's most pressing problems. Degroof maps MIT's current entrepreneurial ecosystem of students, faculty, and researchers; considers the effectiveness of teaching entrepreneurship; and outlines ways that the MIT story could inspire conversations in other institutions about promoting entrepreneurship.

The Great CEO Within: The Tactical Guide to Company Building

Download The Great CEO Within: The Tactical Guide to Company Building PDF Online Free

Author :
Publisher :
ISBN 13 : 9780578599281
Total Pages : 202 pages
Book Rating : 4.5/5 (992 download)

DOWNLOAD NOW!


Book Synopsis The Great CEO Within: The Tactical Guide to Company Building by : Matt Mochary

Download or read book The Great CEO Within: The Tactical Guide to Company Building written by Matt Mochary and published by . This book was released on 2019-12-05 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Matt Mochary coaches the CEOs of many of the fastest-scaling technology companies in Silicon Valley. With The Great CEO Within, he shares his highly effective leadership and business-operating tools with any CEO or manager in the world. Learn how to efficiently scale your business from startup to corporation by implementing a system of accountability, effective problem-solving, and transparent feedback. Becoming a great CEO requires training. For a founding CEO, there is precious little time to complete that training, especially at the helm of a rapidly growing company. Now you have the guidance you need in one book.

Entrepreneurship

Download Entrepreneurship PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119563224
Total Pages : 517 pages
Book Rating : 4.1/5 (195 download)

DOWNLOAD NOW!


Book Synopsis Entrepreneurship by : Andrew Zacharakis

Download or read book Entrepreneurship written by Andrew Zacharakis and published by John Wiley & Sons. This book was released on 2019-12-05 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship, 5th Edition helps aspiring entrepreneurs understand the process of starting a new venture and appreciate the vital role of entrepreneurship in the economy. This accessible textbook explains the steps involved in starting a new company, and offers insights on engaging with startups as investors, bankers, accountants, lawyers, vendors, customers, and employees. Delving into the real-world trials and tribulations of entrepreneurship, the text covers every stage of the entrepreneurial process, from searching for an opportunity and molding it into an attractive product or service, to launching, growing, and eventually harvesting the new venture. The fully revised and updated fifth edition integrates core concepts of entrepreneurship and practical case studies—enabling students to develop an inclusive perspective on how businesses are born, grow, and succeed or fail. The authors explore the entrepreneurial competitiveness of nations throughout the world, describe the critical factors for starting a new enterprise and building it into a successful business, and demonstrate how to build a workable business model. Clear, straightforward chapters cover each essential area of entrepreneurship, including marketing, strategy, team building, financial projections, business planning, and more.

Nail it Then Scale it

Download Nail it Then Scale it PDF Online Free

Author :
Publisher : Nisi Institute
ISBN 13 : 9780983723608
Total Pages : 250 pages
Book Rating : 4.7/5 (236 download)

DOWNLOAD NOW!


Book Synopsis Nail it Then Scale it by : Nathan R. Furr

Download or read book Nail it Then Scale it written by Nathan R. Furr and published by Nisi Institute. This book was released on 2011 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do most new businesses fail, yet a few entrepreneurs have a habit of winning over and over again? The shocking discovery of years of research and trial is that most startups fail by doing the "right things," but doing them out of order. In other words, human nature combined with our entrepreneurial drive puts us on autopilot to become part of the 70% to 90% of ventures that fail. From Thomas Edison to Steve Jobs, the Nail It Then Scale It method is based on pattern recognition of the timeless principles and key practices used by successful entrepreneurs to repeatedly innovate.

Management and Entrepreneurship

Download Management and Entrepreneurship PDF Online Free

Author :
Publisher : New Age International
ISBN 13 : 8122426026
Total Pages : 23 pages
Book Rating : 4.1/5 (224 download)

DOWNLOAD NOW!


Book Synopsis Management and Entrepreneurship by : Veerabhadrappa Havinal

Download or read book Management and Entrepreneurship written by Veerabhadrappa Havinal and published by New Age International. This book was released on 2009 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: About the Book: Of late, academicians of technical education have felt the importance of ''Management'' and ''Entrepreneurship''. Engineers need to manage their departments/sections/subordinates, and Entrepreneurship helps the large pool of technical manpower in developing small-scale industries in high tech areas thereby contributing to the economy of the country. This book covers both 'Management' and 'Entrepreneurship'. The first chapters of this book deal with Management, Planning, Organizing and Staffing, Directing and Controlling. The last four chapters deal with Entrepreneurship, Small-Scale Industries, Institutional support and Project formulation. Adequate number of simple examples with which the students are familiar are included in each chapter. In addition, each chapter contains student learning activities to give the readers a chance to enhance the learning process. Though the book is written keeping in mind the syllabus of Visvesvaraya Technological University, yet it is useful for B.Com, BBM, DBM, . PGDBM and MBA students also. Contents: Management Planning Organizing and Staffing Directing and Controlling Entrepreneurship Small-Scale Industries Institutional Support Preparation of Project.

Entrepreneurial Strategy

Download Entrepreneurial Strategy PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 3030789357
Total Pages : 142 pages
Book Rating : 4.0/5 (37 download)

DOWNLOAD NOW!


Book Synopsis Entrepreneurial Strategy by : Dean A. Shepherd

Download or read book Entrepreneurial Strategy written by Dean A. Shepherd and published by Springer Nature. This book was released on 2021-07-19 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book focuses on explaining differences amongst organizations regarding various attributes, forms, and outcomes. By focusing on the “how” of new venture creation and management to produce well-established organizations, the authors aim to increase our understanding of the antecedents of most management research assumptions. New ventures are the source of most newly created jobs generated in an economy, new industries and markets, innovative products and services, and new solutions to economic, social, and environmental problems. However, most management research assumes a well-established organization as the starting point of their theorizing. Building on the notion of guided attention, it details how entrepreneurs can allocate their transient attention to identify potential opportunities from environmental change and how entrepreneurs allocate their sustained attention to form beliefs about radical and incremental opportunities requiring entrepreneurial action. The authors explain how entrepreneurs build such communities and engage community members over time to co-construct potential opportunities for new venture progress. Using the lean startup framework, they connect the dots between the theorizing on identifying and co-constructing potential opportunities and the startup of new ventures. This leads to a new overarching framework based on are (1) co-creating a startup, (2) organizing a startup, and (3) performing a startup to bring together the many disparate threads of research on new ventures. The authors then theorize on the importance of knowledge in organizational scaling. Based on cutting-edge research from the leading entrepreneurship journals, this book expands knowledge on the cognitive aspect of the new venture creation process.