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The Success Of Hispanic Magazine
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Book Synopsis The Success of Hispanic Magazine by : John A. García
Download or read book The Success of Hispanic Magazine written by John A. García and published by Walker & Company. This book was released on 1996 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes the people and processes involved in the production of Hispanic, a popular magazine which focuses primarily on positive news related to all aspects of Hispanic American culture.
Book Synopsis The Latina's Guide to Success in the Workplace by : Rose Castillo Guilbault
Download or read book The Latina's Guide to Success in the Workplace written by Rose Castillo Guilbault and published by Bloomsbury Publishing USA. This book was released on 2012-08-17 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This hands-on manual provides Latinas with the tools they need to succeed at work by examining some of the societal and cultural obstacles that hinder their progress. Despite being 20 million strong, Latinas represent America's most undervalued human resource. This career guide is the only one of its kind to focus specifically on empowering the working women of the Latina community to embrace success and build skills for workplace advancement. The Latina's Guide to Success in the Workplace explores the complexity of the Hispanic/Latino identity and the impact of this culture on professional mobility. The author asserts that there are five obstacles which Latinas confront within their own belief system: the idea that women do not need an education; the assumption that the needs of men come first; a belief that it is sinful to desire money; the opinion that Latinas should not be ambitious; and the mindset that successful women in the United States lose their femininity. Throughout the book, up-to-date research, case studies, and inspirational interviews offer strategies for overcoming the cultural factors that limit Latinas and providing a roadmap for achieving success.
Book Synopsis Making Hispanics by : G. Cristina Mora
Download or read book Making Hispanics written by G. Cristina Mora and published by University of Chicago Press. This book was released on 2014-03-07 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did Puerto Ricans, Mexicans, and Cubans become known as “Hispanics” and “Latinos” in the United States? How did several distinct cultures and nationalities become portrayed as one? Cristina Mora answers both these questions and details the scope of this phenomenon in Making Hispanics. She uses an organizational lens and traces how activists, bureaucrats, and media executives in the 1970s and '80s created a new identity category—and by doing so, permanently changed the racial and political landscape of the nation. Some argue that these cultures are fundamentally similar and that the Spanish language is a natural basis for a unified Hispanic identity. But Mora shows very clearly that the idea of ethnic grouping was historically constructed and institutionalized in the United States. During the 1960 census, reports classified Latin American immigrants as “white,” grouping them with European Americans. Not only was this decision controversial, but also Latino activists claimed that this classification hindered their ability to portray their constituents as underrepresented minorities. Therefore, they called for a separate classification: Hispanic. Once these populations could be quantified, businesses saw opportunities and the media responded. Spanish-language television began to expand its reach to serve the now large, and newly unified, Hispanic community with news and entertainment programming. Through archival research, oral histories, and interviews, Mora reveals the broad, national-level process that led to the emergence of Hispanicity in America.
Download or read book Latino Success written by Augusto Failde and published by Simon and Schuster. This book was released on 1997-06-19 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Simon & Schuster and authors August Falide and William Doyle comes Latino Success. The candid, inspiring stories in this book reveal the secrets that have helped Latinos make it to the top in a variety of businesses and industries. Readers will discover how to manage people, prepare and set goals, and deal with racism or sexism in the workplace.
Book Synopsis Hispanic Marketing by : Felipe Korzenny
Download or read book Hispanic Marketing written by Felipe Korzenny and published by Routledge. This book was released on 2012-06-25 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is now larger than the GDP of the entire country of Mexico, and it is the second largest Hispanic market in the world. Businesses and institutions have launched major initiatives to reach this important segment. Yet, the number of qualified individuals who understand the market is small; and many of those already catering to the market still struggle to learn about its intricacies. This book is a cultural approach to Hispanic marketing. Each of the chapters describes and explains the cultural principles of Latino marketing. Recent case studies help marketers relate to the material pragmatically. The book integrates concepts and practical examples and provides critical guidance to discern between alternative courses of action. This book is not about repeating well-known statistics, but about the Hispanic market as a cultural target. It takes a profound look at the values, beliefs, and emotions of US Hispanics, which impact consumer behaviour. Each of the chapters has been the subject of public presentations and lectures to marketing professionals. It is their positive reactions as well as the authors’ dedication to Hispanic consumers which motivated this book. Chapter 1: The Role of Culture in Cross-Cultural Marketing Chapter 2: Characteristics of the Hispanic Market Chapter 3: What Makes Hispanics “Hispanic” Chapter 4: The Role of Language in Hispanic Marketing Chapter 5: The Processes of Enculturation, Acculturation, and Assimilation Chapter 6 Cultural Dimensions and Archetypes Chapter 7: Culturally Informed Strategy Based on Grounded Research Chapter 8: US. Hispanic Media Environment and Strategy Chapter 9: The Evolution of Hispanic Marketing Chapter 10: The Future
Book Synopsis Auténtico, Second Edition by : Robert Rodriguez
Download or read book Auténtico, Second Edition written by Robert Rodriguez and published by Berrett-Koehler Publishers. This book was released on 2021-07-06 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: America has an urgent need for Latino and Latina executives. This book identifies a path to uplift and amplify their representation in leadership. Latinos and Latinas will account for a third of our workforce by 2050—yet they make up only 5 percent of senior roles in corporate America. Dr. Robert Rodriguez and Andrés T. Tapia call this low percentage of Latino and Latina corporate executives today the “5 percent Shame.” Inspired by Price M. Cobbs's seminal work on the secrets of successful Black leaders, this book seeks to understand the impact on Latinos and Latinas of the external forces of conscious and unconscious biases and of the internal forces of whether to assimilate or double down on their cultural identities in their quest to get ahead. The second edition features a new foreword by Henry Cisneros, former secretary of the Department of Housing and Urban Development, as well as updated statistics and graphs to represent how America's career landscape for Latinos has and has not changed and how to ensure Latinos can rise to their fullest potential. Using insights from in-depth interviews with twenty highly successful boomer Latino and Latina executives and focus groups with dozens of Gen X and millennial leaders, the authors have captured lessons about how these individuals chose their career paths, addressed challenges, and seized opportunities. The discussions are interpreted through the lenses of the authors' different personal experiences as Latino leaders in corporate America and synthesized as a guide for future leaders.
Book Synopsis Multicultural and Ethnic Children's Literature in the United States by : Donna L. Gilton
Download or read book Multicultural and Ethnic Children's Literature in the United States written by Donna L. Gilton and published by Scarecrow Press. This book was released on 2007-07-09 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the history and characteristics of ethnic and multicultural children's literature in the U.S., as well as related materials published elsewhere. It relates in great detail the people, businesses, organizations, and institutions that create, disseminate, promote, critique, and collect these materials. Author Donna Gilton gives a detailed history of U.S. multicultural and ethnic children's literature throughout several historic periods, relating these developments to general social and political U.S. history. Chapters illustrate characteristics of U.S. multicultural children's books, the major issues in the field, and multicultural initiatives and mainstream responses, while also providing outlines of research possibilities in the field and suggesting other groups of people who should be emphasized more in the future. In doing all this, Multicultural and Ethnic Children's Literature in the United States brings together valuable and scattered information for the busy and involved librarians, teachers, parents, publishers, distributors, and community leaders who wish to use and promote this material with children.
Book Synopsis Latinos in College by : Mariela Dabbah
Download or read book Latinos in College written by Mariela Dabbah and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new "Bible" for college-bound Latino students and for those freshmen who are struggling to stay in school. This book is written from the perspective of Latino culture and takes into consideration that many students are the first ones in their families to go to college. It provides a road map for choosing the right school, finding mentors, internships, scholarships and navigating the system successfully until graduation. Featuring a balanced combination of tool box and inspiration, this books is full of real life stories of successful college graduates and of quotes from students and experts. It offers a unique Latino perspective that makes readers identify with the stories and the advice.
Book Synopsis Reinventing the Latino Television Viewer by : Christopher Chávez
Download or read book Reinventing the Latino Television Viewer written by Christopher Chávez and published by Lexington Books. This book was released on 2015-10-30 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reinventing the Latino Television Viewer: Language, Ideology, and Practice examines how the relationship between language, power, and industry practice is reshaping the very concept of Hispanic television. Chávez argues that as established mainstream networks enter the Hispanic television space, they are redefining the Latino audience in ways that more closely resemble the mainstream population, leading to auspicious forms of erasure that challenge the legitimacy of Spanish altogether. This book presents the integration of English into the Hispanic television space not as an entirely new phenomenon, but rather as an extension of two ongoing practices within the television industry—the exploitation of consumer markets and the suppression of Latino forms of speech.
Book Synopsis Ensuring the Success of Latino Males in Higher Education by : Victor B. Sáenz
Download or read book Ensuring the Success of Latino Males in Higher Education written by Victor B. Sáenz and published by Taylor & Francis. This book was released on 2023-07-03 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Latino males are effectively vanishing from the American higher education pipeline. Even as the number of Latinas/os attending college has actually increased steadily over the last few decades, the proportional representation of Latino males continues to slide relative to their Latina female counterparts. The question of why Latino males are losing ground in accessing higher education—relative to their peers—is an important and complex one, and it lies at the heart of this book. There are several broad themes highlighted, catalogued along with the four dimensions of policy, theory, research, and practice. The contributors to this book present new research on factors that inhibit or promote Latino success in both four-year institutions and community colleges in order to inform both policy and practice. They explore the social-cultural factors, peer dynamics, and labor force demands that may be perpetuating the growing gender gap, and consider what lessons can be learned from research on the success of Latinas. This book also closely examines key practices that enable first generation Latino male undergraduates to succeed which may seem counterintuitive to institutional expectations and preconceived notions of student behavior. Using narrative data, the book also explores the role of family in persistence; outlines how Latino men conceptualize fulfilling expectations, negotiate the emasculization of the educational process, and how they confront racialization in the pursuit of a higher education; uncovers attitudes to help-seeking that are detrimental to their success: and analyzes how those who succeed and progress in college apply their social capital – whether aspirational, navigational, social, linguistic, familial, or resistant.While uncovering the lack of awareness at all levels of our colleges and universities about the depth and severity of the challenges facing Latino males, this book provides the foundation for rethinking policy; challenges leaders to institutionalize male-focused programs and services; and presents data to inform needed changes in practice for outreach and retention.
Book Synopsis 12 Secrets for Successful Hispanic Women by : Sharon L. Zapata
Download or read book 12 Secrets for Successful Hispanic Women written by Sharon L. Zapata and published by HispanicBusinessWoman.com. This book was released on 2003-06-01 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hispanic Engineer & IT written by and published by . This book was released on 1995 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hispanic Engineer & Information Technology is a publication devoted to science and technology and to promoting opportunities in those fields for Hispanic Americans.
Book Synopsis Handbook of Hispanic Cultures in the United States: Literature and Art by : Nicolàs Kanellos
Download or read book Handbook of Hispanic Cultures in the United States: Literature and Art written by Nicolàs Kanellos and published by Arte Publico Press. This book was released on 1993-01-01 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recovering the U.S. Hispanic Literary Project is a national project to locate, identify, preserve and make accessible the literary contributions of U.S. Hispanics from colonial times through 1960 in what today comprises the fifty states of the United States.
Book Synopsis Cubans, an Epic Journey by : Sam Verdeja
Download or read book Cubans, an Epic Journey written by Sam Verdeja and published by Reedy Press LLC. This book was released on 2011 with total page 801 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a collection of more than thirty essays by renowned scholars, historians, journalists, and media professionals that portray the experience of Cubans exiled in the United States and other countries in the last sixty years.
Book Synopsis Democracy and Ethnography by : Carol J. Greenhouse
Download or read book Democracy and Ethnography written by Carol J. Greenhouse and published by SUNY Press. This book was released on 1998-09-17 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the contemporary connections between liberal democracy and ethnography through the development of national case studies on the United States and Spain.
Book Synopsis Diversity in U.S. Mass Media by : Catherine A. Luther
Download or read book Diversity in U.S. Mass Media written by Catherine A. Luther and published by John Wiley & Sons. This book was released on 2011-09-07 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diversity in U.S. Mass Media provides comprehensive coverage of the evolution and issues surrounding portrayals of social groups within the mass media of the United States. Focuses on past and current mass media representations of social groups Provides an overview of key theories that have guided research in mass media representations and stereotyping Discusses the impact new media has on representation and how technology is giving a new voice to various social groups Includes a chapter on how mass media industries are addressing diversity, complete with specially-commissioned interviews with media professionals Offers helpful supplementary features such as a glossary, questions for reflection, suggestions for projects related to diversity in mass media, and online resources for both instructors and students Accompanying website provides a glossary, links to related sites, recommendations of films to watch in the classroom, ideas for research projects, and an instructor's manual with sample syllabi
Book Synopsis Women's Periodicals in the United States by : Kathleen L. Endres
Download or read book Women's Periodicals in the United States written by Kathleen L. Endres and published by Bloomsbury Publishing USA. This book was released on 1995-07-24 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer magazines aimed at women are as diverse as the market they serve. Some are targeted to particular age groups, while others are marketed to different socioeconomic groups. These magazines are a reflection of the needs and interests of women and the place of women in American society. Changes in these magazines mirror the changing interests of women, the increased purchasing power of women, and the willingness of advertisers and publishers to reach a female audience. This reference book is a guide to women's consumer magazines published in the United States. Included are profiles of 75 magazines read chiefly by women. Each profile discusses the publication history and social context of the magazine and includes bibliographical references and a summary of publication statistics. Some of the magazines included started in the 19th century and are no longer published. Others have been available for more than a century, while some originated in the last decade. An introductory chapter discusses the history of U.S. consumer women's magazines, and a chronology charts their growth from 1784 to the present.
