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Author : Laura Diane Moore
Publisher :
ISBN 13 :
Total Pages : 180 pages
Book Rating : 4.:/5 (13 download)
Download or read book The subordination of women in magazine advertisements written by Laura Diane Moore and published by . This book was released on 1985 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Christin Thieler
Publisher : GRIN Verlag
ISBN 13 : 3668797684
Total Pages : 70 pages
Book Rating : 4.6/5 (687 download)
Download or read book The portrayal of women in Elle magazine advertisements. A comparison between France and Russia written by Christin Thieler and published by GRIN Verlag. This book was released on 2018-09-14 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2,3, University of Central Lancashire, language: English, abstract: The purpose of the dissertation is to investigate how women are portrayed in two chosen countries: Russia and France. More specifically, it will be investigated whether women are portrayed as sexual objects in both countries or differently. The purpose is to investigate whether this is indeed true by choosing woman magazine Elle to investigate whether women are primarily used as sex objects or not to advertise different products and for what kind of products in France and Russia and whether there is a difference in one of the countries in particular the degree of body revealing clothes plays an important role as well as the gaze of women. As France is supposed to be open-minded to nudity, it was interesting to find out whether this is indeed true and whether Russia is the same because the culture differs. Therefore, a content analysis of magazine advertisements in women magazine Elle has been conducted of the French and Russian issue of Elle from May to September 2014 to investigate the degree sexuality by looking at body revealing clothes that is body display, facial expression as well as nudity will be taken into consideration. In addition, gender roles in advertisements will be considered where women are with a men in advertisement regarding women role allocation. As a guideline, variables will be applied developed by sociologist Ervin Goffman, who developed gender categories which can be applied in advertisements. They are the following: Licensed withdrawal, relative size, function ranking, feminine touch and ritualization of subordination which will be covered and explained in the literature review in more detail. To classify roles women and men take in advertisements when being together, the relative size and function ranking categories will be applied to estimate gender roles in the analysis of advertisements. In addition, the gender roles, that is the position between a man is investigated by measuring size whether woman is equal, smaller or not important and whether she takes decorative roles, non-executive roles making her inferior or not. Goffman’s gender variables will be thus considered to help to find out whether women are portrayed unequal as well. Furthermore, two additional categories have been added by Kang (1997) who did a content analysis using Goffman’s variables, these are body display and self-assertiveness/independence.
Author : Stephanie Desoye
Publisher : GRIN Verlag
ISBN 13 : 3346374416
Total Pages : 24 pages
Book Rating : 4.3/5 (463 download)
Download or read book The Changing Portrayal of Women in Advertisement over the last Sixty Years. “Show her it’s a man’s world” written by Stephanie Desoye and published by GRIN Verlag. This book was released on 2021-03-26 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2014 in the subject Sociology - Consumption and Advertising, grade: 1,3, University of Trier, language: English, abstract: The purpose of this term paper is to analyze the portrayal of women in print advertisement over the last sixty years to represent changes in the depiction of females over this period. This topic is of interest since mass media plays an important role in our society today and it can be considered as one of the major agents of socialization. Consequently, gender stereotypes presented in advertisement influence the way we think men and women shall be. However, since the role of women has changed dramatically over the last decades due to feminist movements, it will be of interest if these social changes have been depicted in advertisement as well. In particular, it is assumed that the portrayal of women in advertisement has been shifting from an overt, traditional stereotypical portrayal of women as housewives or highly dependent on men to a slightly more subtle stereotypical portrayal of women as decorative, sexy, and using facial expressions and body positions to demonstrate subordination and weakness. To prove this hypothesis this term paper will first compare past studies focusing on the stereotypical depiction of females in advertisement. For this purpose two studies were considered most important: These were Courtney and Lockeretz quantitative print magazine analysis covering the year 1970, and Erving Goffman’s selective print magazine analysis published in 1979. Furthermore, there are many relating and follow-up studies that are based on the coding schemes used in these two analyses which provide the possibility to show changes over time. Afterwards, the second part will be more practical, examining portrayals of women in example print advertisements. To be able to provide a consecutive and meaningful depiction of the changes, advertisements of two companies from different years were chose to be analyzed.
Author : Stephanie Desoye
Publisher :
ISBN 13 : 9783346374424
Total Pages : 24 pages
Book Rating : 4.3/5 (744 download)
Download or read book The Changing Portrayal of Women in Advertisement Over the Last Sixty Years. "Show Her It's a Man's World" written by Stephanie Desoye and published by . This book was released on 2021-02-25 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2014 in the subject Sociology - Consumption and Advertising, grade: 1,3, University of Trier, language: English, abstract: The purpose of this term paper is to analyze the portrayal of women in print advertisement over the last sixty years to represent changes in the depiction of females over this period. This topic is of interest since mass media plays an important role in our society today and it can be considered as one of the major agents of socialization. Consequently, gender stereotypes presented in advertisement influence the way we think men and women shall be. However, since the role of women has changed dramatically over the last decades due to feminist movements, it will be of interest if these social changes have been depicted in advertisement as well. In particular, it is assumed that the portrayal of women in advertisement has been shifting from an overt, traditional stereotypical portrayal of women as housewives or highly dependent on men to a slightly more subtle stereotypical portrayal of women as decorative, sexy, and using facial expressions and body positions to demonstrate subordination and weakness. To prove this hypothesis this term paper will first compare past studies focusing on the stereotypical depiction of females in advertisement. For this purpose two studies were considered most important: These were Courtney and Lockeretz quantitative print magazine analysis covering the year 1970, and Erving Goffman's selective print magazine analysis published in 1979. Furthermore, there are many relating and follow-up studies that are based on the coding schemes used in these two analyses which provide the possibility to show changes over time. Afterwards, the second part will be more practical, examining portrayals of women in example print advertisements. To be able to provide a consecutive and meaningful depiction of the changes, advertisements of two companies from different years were chose to be analyzed.
Author : Tawnya J. Adkins Covert
Publisher : Lexington Books
ISBN 13 : 0739169262
Total Pages : 198 pages
Book Rating : 4.7/5 (391 download)
Download or read book Manipulating Images written by Tawnya J. Adkins Covert and published by Lexington Books. This book was released on 2011-03-03 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the interrelationships among political, economic, and social forces in the construction of prevailing cultural images and gender roles for women in society, the book examines both the process of creating and the resulting content of wartime mobilization messages found in magazine advertising aimed at American women.
Author : Erving Goffman
Publisher : Palgrave
ISBN 13 : 9780333239537
Total Pages : 84 pages
Book Rating : 4.2/5 (395 download)
Download or read book Gender Advertisements written by Erving Goffman and published by Palgrave. This book was released on 1979 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jean Kilbourne
Publisher : Simon and Schuster
ISBN 13 : 1451698410
Total Pages : 621 pages
Book Rating : 4.4/5 (516 download)
Download or read book Can't Buy My Love written by Jean Kilbourne and published by Simon and Schuster. This book was released on 2012-06-26 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: "When was the last time you felt this comfortable in a relationship?" -- An ad for sneakers "You can love it without getting your heart broken." -- An ad for a car "Until I find a real man, I'll settle for a real smoke." -- A woman in a cigarette ad Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking exposé, the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back. Drawing upon her knowledge of psychology, media, and women's issues, Kilbourne offers nothing less than a new understanding of a ubiquitous phenomenon in our culture. The average American is exposed to over 3,000 advertisements a day and watches three years' worth of television ads over the course of a lifetime. Kilbourne paints a gripping portrait of how this barrage of advertising drastically affects young people, especially girls, by offering false promises of rebellion, connection, and control. She also offers a surprising analysis of the way advertising creates and then feeds an addictive mentality that often continues throughout adulthood.
Author : Sarah Höchst
Publisher : GRIN Verlag
ISBN 13 : 3668497273
Total Pages : 106 pages
Book Rating : 4.6/5 (684 download)
Download or read book Gender Stereotyping in U.S. Print Advertisements written by Sarah Höchst and published by GRIN Verlag. This book was released on 2017-08-03 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: In contemporary society advertising is everywhere. Advertisement is always with us, no matter where we are. Although we are aware of the constant bombarding by advertisement everywhere we go, we hardly recognize the influence that it has on us. Thereby, advertising has a great influence on us as individuals and on society as a whole. Through the media, we make sense of our cultural identities, gender and sexuality. The central goal of this book is to examine the development of presentations of gender stereotypes in print advertisements over a time period of 40 years via content analysis of a sample of magazine advertisements. The key questions are: How do U.S. print advertisements construct gender stereotypes? How did these stereotypes develop and do they have an influence on the consumer and the U.S. culture? Content analysis has been proven in decades of research on gender stereotyping as it relates to mass media and because this is an appropriate method to not only focus on images, but also on verbal messages. Magazines present an especially enduring, popular medium, thus this study focuses on gender stereotypes in print advertisements of magazines. More specifically, it focuses on the magazines Cosmopolitan and Esquire due to the varying target audiences, and because they might be a potential indicator of U.S. magazine advertising in general. To further limit the object of investigation, this study concentrates on beauty product advertisements. From the text: - Gender studies; - Cosmopolitan; - Esquire; - Identity; - U.S. Magazines
Author : University of Guelph. Department of Consumer Studies
Publisher :
ISBN 13 :
Total Pages : 76 pages
Book Rating : 4.:/5 (625 download)
Download or read book Analysis of Roles Portrayed by Women in Magazine Advertisements written by University of Guelph. Department of Consumer Studies and published by . This book was released on 1978 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : CCCS
Publisher : Routledge
ISBN 13 : 1135032068
Total Pages : 217 pages
Book Rating : 4.1/5 (35 download)
Download or read book Women Take Issue written by CCCS and published by Routledge. This book was released on 2013-12-16 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 2006. Women Take Issue draws on collective and individual research by members of the Women’s Studies Group at the Centre. It concentrates on the problems of analysing women’s subordination in Britain.The book opens with a retrospective article which comes to grips with the problem of doing feminist intellectual work through the experience of the Women’s Studies Group. This is followed by an analysis of some aspects of the early women’s movement. In the third section economic approaches to the basis of women’s oppression are examined for their usefulness and limitations. The second half of the book includes articles on: The culture of teenage girls Young working class women at home Woman - the problem of femininity as constructed in this magazine Women’s reproductive role through class and history Anthropology Women, kinship structures and family. This combination of theoretical work and contemporary case studies engages constructively with the traditions of cultural analysis from a feminist perspective, and contributes to the study of women’s situation in Britain.
Author : Sheri Blessing
Publisher :
ISBN 13 :
Total Pages : 80 pages
Book Rating : 4.:/5 (148 download)
Download or read book The Changing Roles of Women in Magazine Advertisements Over the Last Twenty Years written by Sheri Blessing and published by . This book was released on 1986 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Linda Lazier-Smith
Publisher :
ISBN 13 :
Total Pages : 302 pages
Book Rating : 4.3/5 ( download)
Download or read book The Effect of Changes in Women's Social Status on Images of Women in Magazine Advertising written by Linda Lazier-Smith and published by . This book was released on 1988 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Trevor Millum
Publisher :
ISBN 13 :
Total Pages : 238 pages
Book Rating : 4.F/5 ( download)
Download or read book Images of Woman written by Trevor Millum and published by . This book was released on 1975 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Janice Winship
Publisher :
ISBN 13 :
Total Pages : 74 pages
Book Rating : 4.X/5 (6 download)
Download or read book Advertising in Women's Magazines, 1956-74 written by Janice Winship and published by . This book was released on 1980 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kim Golombisky
Publisher : Rowman & Littlefield
ISBN 13 : 1498528333
Total Pages : 397 pages
Book Rating : 4.4/5 (985 download)
Download or read book Feminist Perspectives on Advertising written by Kim Golombisky and published by Rowman & Littlefield. This book was released on 2018-11-29 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume, edited by Kim Golombisky, applies an intersectional lens to advertising, focusing on gender, race, ethnicity, sexuality, disability, age, class, and nationality. Intersectional feminist perspectives on advertising are rare in the advertising industry, even as it faces pressure to reform. This anthology focuses on advertising messaging to follow up the professional practices covered in Feminists, Feminisms, and Advertising, edited by Kim Golombisky and Peggy Kreshel. In this new collection, contributors write from a variety of perspectives, including Black, African, lesbian, transnational, poststructuralist, material, commodity, and environmental feminisms. The authors also discuss the reproductive justice framework, feminist disability studies, feminist ethnography, feminist discourse analysis, and feminist visual rhetoric. Together, these scholars introduce big ideas for feminist advertising studies. The first section, titled “Historicize This!,” includes work dealing with historicized analyses of advertising, ranging from more than a century of stereotypes about black women to early twentieth-century white women purchasing automobiles, all contextualized with women’s complex relations with technologies from cars to Twitter. The second section, “Advertising Body Politics,” groups work on topics related to body politics in advertising, including lesbians, disabled women, aging women, and Chinese “promotion girls.” The third section, “Media Reps,” revisits advertising representation in novel ways from operational definitions of race and advertising news about gay men to advertising twenty-first-century masculinities in Ghana and the United States. The last section, “Reproduction and Postfeminist Empowerment,” ends the book with a selection of case studies on the advertising industry’s cooptation and commodification of feminism, particularly in regressive postfeminist ideologies about women’s reproductive health and mothering.
Author : Deborah Sue Quarles
Publisher :
ISBN 13 :
Total Pages : 146 pages
Book Rating : 4.:/5 (311 download)
Download or read book A Comparative Analysis of the Roles Portrayed by Women in Magazine Advertisements written by Deborah Sue Quarles and published by . This book was released on 1994 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Andrea M. Ferraro-Patel
Publisher :
ISBN 13 :
Total Pages : 168 pages
Book Rating : 4.:/5 (957 download)
Download or read book The Portrayal of Women in Magazine Advertisements, 1980-1990 written by Andrea M. Ferraro-Patel and published by . This book was released on 1992 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
