The Storytelling Edge

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The Storytelling Edge

Author : Shane Snow
Publisher : John Wiley & Sons
ISBN 13 : 1119483476
Total Pages : 111 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis The Storytelling Edge by : Shane Snow

Download or read book The Storytelling Edge written by Shane Snow and published by John Wiley & Sons. This book was released on 2018-01-15 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!" —Jay Baer, founder of Convince & Convert and author of Hug Your Haters "Once upon a time, storytelling was confused with talking at people. Not anymore. Shane and Joe are your narrators in a journey that will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable." —Brian Solis, experience architect, digital anthropologist, best-selling author "Shane Snow and Joe Lazauskas spend the overwhelming majority of their time thinking, writing, and theorizing about brand storytelling - so you don't have to. They're smart and they know this topic inside out (and sideways). Read their book. While I can't guarantee you'll rise to Shane and Joe's ridiculously obsessive level, you will be infinitely better prepared to tell your own brand's story. Promise!" —Rebecca Lieb, Analyst, Author & Advisor "The Contently team understands the power of story, and how to craft and spread a great narrative, like no other. In an era where brand, design, and mission are a competitive advantage for every business, Contently underscores the importance of stories and how they transform companies and industries." —Scott Belsky, Entrepreneur, Investor, & Author (Founder of Behance, bestselling author of Making Ideas Happen) "I can't think of a better way to illustrate the power of story telling than by telling great stories. This book should be required reading not just by those with content in their titles, but by anyone in Marketing AND Sales. Then, when you're done, give it to your CEO to read... but make sure you get it back, because I guarantee you'll refer to it more than once." —Shawna Dennis, Senior Marketing Leader "Neuroscience, algorithms, illustrations, personal anecdotes and good, old-fashioned empathy: This entertaining and informative tome journeys to the core of how we communicate and pushes us, as marketers and humans, to do it better, "speeding the reader through and leaving us wanting more." —Ann Hynek, VP of global content marketing at Morgan Stanley Transform your business through the power of storytelling. Content strategists Joe Lazauskas and Shane Snow offer an insider's guide to transforming your business—and all the relationships that matter to it—through the art and science of telling great stories. Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content. With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care—in work and in life.

The Storytelling Edge

Author : Shane Snow
Publisher : John Wiley & Sons
ISBN 13 : 1119483409
Total Pages : 204 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis The Storytelling Edge by : Shane Snow

Download or read book The Storytelling Edge written by Shane Snow and published by John Wiley & Sons. This book was released on 2018-01-11 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!" —Jay Baer, founder of Convince & Convert and author of Hug Your Haters "Once upon a time, storytelling was confused with talking at people. Not anymore. Shane and Joe are your narrators in a journey that will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable." —Brian Solis, experience architect, digital anthropologist, best-selling author "Shane Snow and Joe Lazauskas spend the overwhelming majority of their time thinking, writing, and theorizing about brand storytelling - so you don't have to. They're smart and they know this topic inside out (and sideways). Read their book. While I can't guarantee you'll rise to Shane and Joe's ridiculously obsessive level, you will be infinitely better prepared to tell your own brand's story. Promise!" —Rebecca Lieb, Analyst, Author & Advisor "The Contently team understands the power of story, and how to craft and spread a great narrative, like no other. In an era where brand, design, and mission are a competitive advantage for every business, Contently underscores the importance of stories and how they transform companies and industries." —Scott Belsky, Entrepreneur, Investor, & Author (Founder of Behance, bestselling author of Making Ideas Happen) "I can't think of a better way to illustrate the power of story telling than by telling great stories. This book should be required reading not just by those with content in their titles, but by anyone in Marketing AND Sales. Then, when you're done, give it to your CEO to read... but make sure you get it back, because I guarantee you'll refer to it more than once." —Shawna Dennis, Senior Marketing Leader "Neuroscience, algorithms, illustrations, personal anecdotes and good, old-fashioned empathy: This entertaining and informative tome journeys to the core of how we communicate and pushes us, as marketers and humans, to do it better, "speeding the reader through and leaving us wanting more." —Ann Hynek, VP of global content marketing at Morgan Stanley Transform your business through the power of storytelling. Content strategists Joe Lazauskas and Shane Snow offer an insider's guide to transforming your business—and all the relationships that matter to it—through the art and science of telling great stories. Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content. With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care—in work and in life.

The Storytelling Edge

Author : Shane Snow
Publisher : John Wiley & Sons
ISBN 13 : 1119483352
Total Pages : 213 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis The Storytelling Edge by : Shane Snow

Download or read book The Storytelling Edge written by Shane Snow and published by John Wiley & Sons. This book was released on 2018-02-13 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!" —Jay Baer, founder of Convince & Convert and author of Hug Your Haters "Once upon a time, storytelling was confused with talking at people. Not anymore. Shane and Joe are your narrators in a journey that will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable." —Brian Solis, experience architect, digital anthropologist, best-selling author "Shane Snow and Joe Lazauskas spend the overwhelming majority of their time thinking, writing, and theorizing about brand storytelling - so you don't have to. They're smart and they know this topic inside out (and sideways). Read their book. While I can't guarantee you'll rise to Shane and Joe's ridiculously obsessive level, you will be infinitely better prepared to tell your own brand's story. Promise!" —Rebecca Lieb, Analyst, Author & Advisor "The Contently team understands the power of story, and how to craft and spread a great narrative, like no other. In an era where brand, design, and mission are a competitive advantage for every business, Contently underscores the importance of stories and how they transform companies and industries." —Scott Belsky, Entrepreneur, Investor, & Author (Founder of Behance, bestselling author of Making Ideas Happen) "I can't think of a better way to illustrate the power of story telling than by telling great stories. This book should be required reading not just by those with content in their titles, but by anyone in Marketing AND Sales. Then, when you're done, give it to your CEO to read... but make sure you get it back, because I guarantee you'll refer to it more than once." —Shawna Dennis, Senior Marketing Leader "Neuroscience, algorithms, illustrations, personal anecdotes and good, old-fashioned empathy: This entertaining and informative tome journeys to the core of how we communicate and pushes us, as marketers and humans, to do it better, "speeding the reader through and leaving us wanting more." —Ann Hynek, VP of global content marketing at Morgan Stanley Transform your business through the power of storytelling. Content strategists Joe Lazauskas and Shane Snow offer an insider's guide to transforming your business—and all the relationships that matter to it—through the art and science of telling great stories. Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content. With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care—in work and in life.

Some Stories

Author : Yvon Chouinard
Publisher :
ISBN 13 : 9781938340826
Total Pages : 464 pages
Book Rating : 4.3/5 (48 download)

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Book Synopsis Some Stories by : Yvon Chouinard

Download or read book Some Stories written by Yvon Chouinard and published by . This book was released on 2019 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a compilation of his many articles on sports, from falconry to fishing and climbing to surfing, along with musings on the purpose of business and the importance of environmental activism, the author reveals his extraordinary and varied life experiences.

The Storyteller

Author : Evan Turk
Publisher : Simon and Schuster
ISBN 13 : 1481435183
Total Pages : 48 pages
Book Rating : 4.4/5 (814 download)

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Book Synopsis The Storyteller by : Evan Turk

Download or read book The Storyteller written by Evan Turk and published by Simon and Schuster. This book was released on 2016-06-28 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a time of drought in the Kingdom of Morocco, a storyteller and a boy weave a tale to thwart a Djinn and his sandstorm from destroying their city.

Make Yourself Clear

Author : Dr. Reshan Richards
Publisher : John Wiley & Sons
ISBN 13 : 111955859X
Total Pages : 256 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Make Yourself Clear by : Dr. Reshan Richards

Download or read book Make Yourself Clear written by Dr. Reshan Richards and published by John Wiley & Sons. This book was released on 2019-05-07 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can you communicate effectively and create meaningful interactions in an increasingly digital world? By teaching. In Make Yourself Clear, educational experts and entrepreneurs Reshan Richards and Stephen J. Valentine explain the many parallels between teaching and business and offer companies, both large and small, concrete advice for building the teaching capacity of their salespeople, leaders, service professionals, and trainers. The rise of digital communications has led to three emergent, often problematic, forces: automation, an increase in the speed and volume of information transfer, and an unmet need for people to feel more than satisfied in their interpersonal transactions, particularly between sellers and consumers. Through a mix of research, anecdotes, case studies, and theoretical speculation, this book equips readers to build understanding within their current and future audiences by leveraging the tools, methods, and mindsets used by successful teachers. You will be equipped to understand others better, and in turn, to be better understood. Make Yourself Clear is not prescriptive, nor does it suggest rigid steps, pillars, or frameworks. Instead, it provides immediately recognizable and relatable context, suggesting actions that can be tried, measured, tested, and iterated upon in any communication context that involves the exchange of information and ideas. Ground your business communications in proven techniques Profit from expert instruction given by those who have helped thousands of readers and workshop students Develop your sales career by applying effective teaching practices to customer and colleague interactions For educators, adopt the latest best practices into your teaching style Backed by thorough research and extensive real-world testing, Make Yourself Clear opens a door to more productive communication and more effective interactions. It offers compelling and relevant insights to longtime fans of the work of Richards and Valentine and newcomers alike, leading to real and lasting benefits.

Knife's Edge

Author : Hope Larson
Publisher : Farrar, Straus and Giroux (BYR)
ISBN 13 : 1466897201
Total Pages : 228 pages
Book Rating : 4.4/5 (668 download)

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Book Synopsis Knife's Edge by : Hope Larson

Download or read book Knife's Edge written by Hope Larson and published by Farrar, Straus and Giroux (BYR). This book was released on 2017-06-27 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: A standalone, adventure-packed companion to the New York Times bestseller Compass South, from the same team who created the Eisner Award-winner Salt Magic. Twelve-year-old twin adventurers Cleopatra and Alexandra Dodge are reunited with their father and realize that two family heirlooms reveal the location of a treasure that is their birthright. When they set sail with Captain Tarboro on the Almira, they know they’re heading into danger —the ocean is filled with new and old enemies, including their nemesis, the infamous pirate Felix Worley. But like a coral reef that lurks below the surface of the waves, trouble is brewing between the siblings. Alex is determined to become a sailor and is happy with his role aboard the Almira, but Cleo—the only girl on the ship—is tired of washing dishes in the galley. In an effort to find her own purpose, she begins studying sword fighting with Tarboro, but neither Alex nor her father approves. Can the twins remain close as they pursue different goals and dreams, or will their growing differences tear the family apart before the treasure can be found? In this follow-up to the New York Times bestselling Compass South, Hope Larson and Rebecca Mock once again create an outstanding seafaring adventure with Knife's Edge. A Margaret Ferguson Book

Edge of Eternity

Author : Ken Follett
Publisher : Penguin
ISBN 13 : 0698160576
Total Pages : 1122 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis Edge of Eternity by : Ken Follett

Download or read book Edge of Eternity written by Ken Follett and published by Penguin. This book was released on 2014-09-16 with total page 1122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ken Follett's extraordinary historical epic, the Century Trilogy, reaches its sweeping, passionate conclusion. In Fall of Giants and Winter of the World, Ken Follett followed the fortunes of five international families—American, German, Russian, English, and Welsh—as they made their way through the twentieth century. Now they come to one of the most tumultuous eras of all: the 1960s through the 1980s, from civil rights, assassinations, mass political movements, and Vietnam to the Berlin Wall, the Cuban Missile Crisis, presidential impeachment, revolution—and rock and roll. East German teacher Rebecca Hoffmann discovers she’s been spied on by the Stasi for years and commits an impulsive act that will affect her family for the rest of their lives. . . . George Jakes, the child of a mixed-race couple, bypasses a corporate law career to join Robert F. Kennedy's Justice Department and finds himself in the middle of not only the seminal events of the civil rights battle but a much more personal battle of his own. . . . Cameron Dewar, the grandson of a senator, jumps at the chance to do some official and unofficial espionage for a cause he believes in, only to discover that the world is a much more dangerous place than he'd imagined. . . . Dimka Dvorkin, a young aide to Nikita Khrushchev, becomes an agent both for good and for ill as the United States and the Soviet Union race to the brink of nuclear war, while his twin sister, Tanya, carves out a role that will take her from Moscow to Cuba to Prague to Warsaw—and into history.

Dream Teams

Author : Shane Snow
Publisher : Penguin
ISBN 13 : 0735217807
Total Pages : 306 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis Dream Teams by : Shane Snow

Download or read book Dream Teams written by Shane Snow and published by Penguin. This book was released on 2018-06-05 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Award-winning entrepreneur and journalist Shane Snow reveals the counterintuitive reasons why so many partnerships and groups break down--and why some break through. The best teams are more than the sum of their parts, but why does collaboration so often fail to fulfill this promise? In Dream Teams, Snow takes us on an adventure through history, neuroscience, psychology, and business, exploring what separates groups that simply get by together from those that get better together. You'll learn: * How ragtag teams--from soccer clubs to startups to gangs of pirates--beat the odds throughout history. * Why DaimlerChrysler flopped while the Wu-Tang Clan succeeded, and the surprising factor behind most failed mergers, marriages, and partnerships. * What the Wright Brothers' daily arguments can teach us about group problem solving. * Pioneering women in law enforcement, unlikely civil rights collaborators, and underdog armies that did the incredible together. * The team players behind great social movements in history, and the science of becoming open-minded. Provocative and entertaining, Dream Teams is a landmark work that will change the way we think about people, progress, and collaboration.

The Soft Edge

Author : Rich Karlgaard
Publisher : John Wiley & Sons
ISBN 13 : 1118829425
Total Pages : 274 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis The Soft Edge by : Rich Karlgaard

Download or read book The Soft Edge written by Rich Karlgaard and published by John Wiley & Sons. This book was released on 2014-04-07 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: What Does it Take to Get Ahead Now—And Stay There? High performance has always required shrewd strategy and superb execution. These factors remain critical, especially given today’s unprecedented business climate. But Rich Karlgaard—Forbes publisher, entrepreneur, investor, and board director—takes a surprising turn and argues that there is now a third element that’s required for competitive advantage. It fosters innovation, it accelerates strategy and execution, and it cannot be copied or bought. It is found in a perhaps surprising place—your company’s values. Karlgaard examined a variety of enduring companies and found that they have one thing in common; all have leveraged their deepest values alongside strategy and execution, allowing them to fuel growth as well as weather hard times. Karlgaard shares these stories and identifies the five key variables that make up every organization’s “soft edge”: Trust: Northwestern Mutual has built a $25 million dollar revenue juggernaut on trust, the foundation of lasting success. Learn how to create an environment that engenders trust and propels high performance. Smarts: In most technical fields your formal education quickly becomes out of date. How do you keep up? Learn how the Mayo Clinic, Stanford University women’s basketball team, and others stay on top by relentlessly pursuing an advantage through smarts. Teamwork: Since collaboration and innovation are a must in the global economy, effective teamwork is vital. Learn how global giant FedEx stays focused and how nimble Nest Labs relies on lean teams with cognitive diversity. Taste: Clever product design and integration are proxies for intelligence because they make customers feel smart. But taste goes further into deep emotional engagement. Specialized Bicycles calls it “the elusive spot between data truth and human truth.” How can you consistently make products or services that trigger these emotional touch points? Story: Companies that achieve lasting success have an enduring and emotionally appealing story. What’s your company’s story? How do you tell it your way? Gain the ability to create a powerful narrative in a world where outsiders often exercise the louder voice.

Icarus at the Edge of Time

Author : Brian Greene
Publisher : Knopf
ISBN 13 : 0307268888
Total Pages : 33 pages
Book Rating : 4.3/5 (72 download)

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Book Synopsis Icarus at the Edge of Time by : Brian Greene

Download or read book Icarus at the Edge of Time written by Brian Greene and published by Knopf. This book was released on 2008 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: A futuristic reimaging of the classic Greek myth, as a boy ventures through deep space and challenges the awesome power of black holes. The beauty of the book lies in the images, provided by NASA and the Hubble Space telescope, and printed on board rather than paper.

The Story Edge

Author : Kindra Hall
Publisher : HarperCollins Leadership
ISBN 13 : 1400228611
Total Pages : 240 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis The Story Edge by : Kindra Hall

Download or read book The Story Edge written by Kindra Hall and published by HarperCollins Leadership. This book was released on 2024-05-06 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: A holistic approach to innovation, connection, and problem-solving that has no expiration date. Our stories allow us to explore our greatest desires and fears, connect with others on a deeper level, and gain a sense of clarity and purpose. In an era of chaotic change and high-pressure decision-making, Kindra Hall—author of Stories That Stick—has a message that runs counter to much of the business acumen of the day: Now more than ever, good storytelling is a critical part of successful leadership. From corporate initiatives and marketing strategies to scientific research and innovation, stories are the key ingredient to engaging audiences, building consensus, and inspiring action. The Story Edge will show you: Why storytelling is an essential part of being human. How to find and leverage the story in every situation. How to use story as a tool for positive social impact. How to craft your story in order to leave a lasting legacy. Hall masterfully interweaves storytelling theory with practical business scenarios, creating an engaging guide for present and future leaders. You'll learn how to embrace the art of storytelling and how to consider all angles of the story in every situation. If there's one thing that will remain true—despite all the transformations we experience in business, culture, and innovation—it's the importance of story. Why? Because story is the original algorithm, the true universal language. And it's one of the most important tools we, as humans, have.

The Storyteller's Secret

Author : Carmine Gallo
Publisher : St. Martin's Press
ISBN 13 : 1466882697
Total Pages : 289 pages
Book Rating : 4.4/5 (668 download)

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Book Synopsis The Storyteller's Secret by : Carmine Gallo

Download or read book The Storyteller's Secret written by Carmine Gallo and published by St. Martin's Press. This book was released on 2016-02-23 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did a Venice Beach T-shirt vendor become television's most successful producer? How did an entrepreneur who started in a garage create the most iconic product launches in business history? How did a timid pastor's son overcome a paralyzing fear of public speaking to captivate sold-out crowds at Yankee Stadium, twice? How did a human rights attorney earn TED's longest standing ovation, and how did a Facebook executive launch a movement to encourage millions of women to "lean in"? They told brilliant stories. In The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don't, keynote speaker, bestselling author, and communication expert Carmine Gallo reveals the keys to telling powerful stories that inspire, motivate, educate, build brands, launch movements, and change lives. The New York Times has called a well-told story "a strategic tool with irresistible power" - the proof lies in the success stories of 50 icons, leaders, and legends featured in The Storyteller's Secret: entrepreneurs like Richard Branson, Sara Blakely, Elon Musk, Steve Jobs, and Sheryl Sandberg; spellbinding speakers like Dr. Martin Luther King, Jr., Bryan Stevenson, and Malala Yousafzai; and business leaders behind famous brands such as Starbucks, Southwest Airlines, Wynn Resorts, Whole Foods, and Pixar. Whether your goal is to educate, fundraise, inspire teams, build an award-winning culture, or to deliver memorable presentations, a story is your most valuable asset and your competitive advantage. In The Storyteller's Secret, Gallo explains why the brain is hardwired to love stories - especially rags-to-riches stories - and how the latest science can help you craft a persuasive narrative that wins hearts and minds. "The art of storytelling can be used to drive change," says billionaire entrepreneur Richard Branson. And since the next decade will see the most change our civilization has ever known, your story will radically transform your business, your life, and the lives of those you touch. Ideas that catch on are wrapped in story. Your story can change the world. Isn't it time you shared yours?

City on the Edge

Author : Michael Streissguth
Publisher : State University of New York Press
ISBN 13 : 1438479891
Total Pages : 284 pages
Book Rating : 4.4/5 (384 download)

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Book Synopsis City on the Edge by : Michael Streissguth

Download or read book City on the Edge written by Michael Streissguth and published by State University of New York Press. This book was released on 2020-09-01 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do people stay in a struggling city? City on the Edge explores this question through the lives of five people in Syracuse, New York, a quintessential rust-belt metropolis. Once a booming industrial center with a dynamic civic life and prominence on the world stage, Syracuse has endured decades of crime, drugs, economic depression, absent-minded political leadership, and population decline. Michael Streissguth spent more than three years interviewing a young survivor of the streets, a refugee from Cuba, an urban farmer, a community activist, and a city elder, who shared their stories as they found ways to make life work against sometimes formidable odds. He also contextualizes their extended commentary and storytelling with secondary characters and various episodes, such as a tragic Father's Day riot and the trial that followed. The result is an eye-opening look at life in America in the twenty-first century, where people strive to turn their ideas, frustrations, and disadvantages into new hope for themselves and the city where they live.

Stories That Stick

Author : Kindra Hall
Publisher : HarperCollins Leadership
ISBN 13 : 1400211948
Total Pages : 240 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Stories That Stick by : Kindra Hall

Download or read book Stories That Stick written by Kindra Hall and published by HarperCollins Leadership. This book was released on 2019-09-24 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: You’ve heard how story is the latest-and-greatest business tool and that storytelling can do everything, from helping leaders better communicate to motivating sales teams and winning customers away from competitors. But what stories do you need to tell and how do you tell them? Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies. Professional storyteller and nationally-known speaker Kindra Hall reveals the four unique stories you can use to differentiate, captivate, and elevate: the Value Story, to convince customers they need what you provide; the Founder Story, to persuade investors and customers your organization is worth the investment; the Purpose Story, to align and inspire your employees and internal customers; and the Customer Story, to allow those who use your product or service to share their authentic experiences with others. Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business. Stories That Stick offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling. Every person, every organization has at least four stories at their disposal. Will you tell yours?

The Science of Storytelling

Author : Will Storr
Publisher : Abrams
ISBN 13 : 168335818X
Total Pages : 304 pages
Book Rating : 4.6/5 (833 download)

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Book Synopsis The Science of Storytelling by : Will Storr

Download or read book The Science of Storytelling written by Will Storr and published by Abrams. This book was released on 2020-03-10 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The compelling, groundbreaking guide to creative writing that reveals how the brain responds to storytelling Stories shape who we are. They drive us to act out our dreams and ambitions and mold our beliefs. Storytelling is an essential part of what makes us human. So, how do master storytellers compel us? In The Science of Storytelling, award-winning writer and acclaimed teacher of creative writing Will Storr applies dazzling psychological research and cutting-edge neuroscience to our myths and archetypes to show how we can write better stories, revealing, among other things, how storytellers—and also our brains—create worlds by being attuned to moments of unexpected change. Will Storr’s superbly chosen examples range from Harry Potter to Jane Austen to Alice Walker, Greek drama to Russian novels to Native American folk tales, King Lear to Breaking Bad to children’s stories. With sections such as “The Dramatic Question,” “Creating a World,” and “Plot, Endings, and Meaning,” as well as a practical, step-by-step appendix dedicated to “The Sacred Flaw Approach,” The Science of Storytelling reveals just what makes stories work, placing it alongside such creative writing classics as John Yorke’s Into the Woods: A Five-Act Journey into Story and Lajos Egri’s The Art of Dramatic Writing. Enlightening and empowering, The Science of Storytelling is destined to become an invaluable resource for writers of all stripes, whether novelist, screenwriter, playwright, or writer of creative or traditional nonfiction.

Balanced on the Blade's Edge

Author : Lindsay Buroker
Publisher : Lindsay Buroker
ISBN 13 :
Total Pages : 246 pages
Book Rating : 4./5 ( download)

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Book Synopsis Balanced on the Blade's Edge by : Lindsay Buroker

Download or read book Balanced on the Blade's Edge written by Lindsay Buroker and published by Lindsay Buroker. This book was released on 2014-04-01 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Colonel Ridge Zirkander isn’t the model of military professionalism—he has a tendency to say exactly what’s on his mind, and his record has enough demerits to wallpaper the hull of an airship—but as the best fighter pilot in the Iskandian army, he’s used to a little leniency from his superiors. Until he punches the wrong diplomat in the nose and finds himself issued new orders: take command of a remote prison mine in the inhospitable Ice Blades Mountains. Ridge has never been in charge of anything larger than a flier squadron—what’s he supposed to do with a frozen fortress full of murderers and rapists? Not to mention the strange woman who shows up right before he arrives… Sardelle Terushan wakes from three hundred years in a mage stasis shelter, only to realize that she is the last of the Referatu, the sorcerers who once helped protect Iskandia from conquerors. Their subterranean mountain community was blown up in a treacherous sneak attack by soldiers who feared their power. Everyone Sardelle ever knew is dead, and the sentient soulblade she has been bonded to since her youth is buried in the core of the mountain. Further, what remains of her home has been infested by bloodthirsty miners commanded by the descendants of the very soldiers who destroyed her people. Sardelle needs help to reach her soulblade—her only link to her past and her last friend in the world. Her only hope is to pretend she’s one of the prisoners while trying to gain the commander’s trust. But lying isn’t her specialty, especially when the world has changed so much in the intervening centuries, and if Colonel Zirkander figures out who she truly is, he’ll be duty-bound to sentence her to the only acceptable punishment for sorcerers: death.