Stories That Stick

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Stories That Stick

Author : Kindra Hall
Publisher : HarperCollins Leadership
ISBN 13 : 1400211948
Total Pages : 240 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Stories That Stick by : Kindra Hall

Download or read book Stories That Stick written by Kindra Hall and published by HarperCollins Leadership. This book was released on 2019-09-24 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: You’ve heard how story is the latest-and-greatest business tool and that storytelling can do everything, from helping leaders better communicate to motivating sales teams and winning customers away from competitors. But what stories do you need to tell and how do you tell them? Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies. Professional storyteller and nationally-known speaker Kindra Hall reveals the four unique stories you can use to differentiate, captivate, and elevate: the Value Story, to convince customers they need what you provide; the Founder Story, to persuade investors and customers your organization is worth the investment; the Purpose Story, to align and inspire your employees and internal customers; and the Customer Story, to allow those who use your product or service to share their authentic experiences with others. Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business. Stories That Stick offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling. Every person, every organization has at least four stories at their disposal. Will you tell yours?

Choose Your Story, Change Your Life

Author : Kindra Hall
Publisher : HarperCollins Leadership
ISBN 13 : 1400228417
Total Pages : 273 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Choose Your Story, Change Your Life by : Kindra Hall

Download or read book Choose Your Story, Change Your Life written by Kindra Hall and published by HarperCollins Leadership. This book was released on 2022-01-11 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The things we tell ourselves affect how well or poorly our path in life goes. It’s time to flip the script on the internal stories you tell yourself and live life on your terms. Most of the “self-stories” you tell yourself—the kind of person you say you are and the things you are capable of—are invisible to you because they have become such a part of your everyday mental routine that you don’t even recognize they exist. Yet, these self-stories influence everything you do, everything you say, and everything you are. Choose Your Story, Change Your Life will help you take complete control of your self-stories and create the life you’ve always dreamed you’d have. Author Kindra Hall offers up a new window into your psychology, one that travels the distance from the frontiers of neuroscience to the deep inner workings of your thoughts and feelings. In Choose Your Story, Change Your Life, Kindra will help you: Uncover the truth of how you have created the life you have; Challenge everything you think you know about how your life has been built; Uncover the clear steps you can take to create the life you want; Take control of your self-story to become the author of who you are; and Live your life in a way you never have before. This eye-opening, but applicable journey will transform you from a passive listener of these limiting, unconscious thoughts to the definitive author of who you are and everything you want to be. Changing your life is as simple as choosing better stories to tell yourself. If you can change your story, you can change your life.

Unleash the Power of Storytelling

Author : Rob Biesenbach
Publisher :
ISBN 13 : 9780991081424
Total Pages : pages
Book Rating : 4.0/5 (814 download)

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Book Synopsis Unleash the Power of Storytelling by : Rob Biesenbach

Download or read book Unleash the Power of Storytelling written by Rob Biesenbach and published by . This book was released on 2018-02 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sell with a Story

Author : Paul Smith
Publisher : AMACOM
ISBN 13 : 0814437125
Total Pages : 298 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Sell with a Story by : Paul Smith

Download or read book Sell with a Story written by Paul Smith and published by AMACOM. This book was released on 2016-09-08 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the high-tech tools available to salespeople today, the most personal method still works best. Through storytelling, a salesperson can explain products or services in ways that resonate, connect people to the mission, and help determine what decisions are made. A well-crafted story can pack the emotional punch to turn routine presentations into productive relationships. In Sell with a Story, organizational storytelling expert and author Paul Smith focuses his popular and proven formula to the sales arena. Smith identifies the ingredients of the most effective sales stories and reveals how to: Select the right story Craft a compelling and memorable narrative Incorporate challenge, conflict, and resolution• And more Learning from model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett-Packard, and other top companies, you will soon be able to turn their personal experiences into stories that introduce yourself, build rapport, address objections, add value to the product, bring data to life, create a sense of urgency…and most importantly, sell! If you want to become a better communicator and transform your sales results, Sell with a Story is for you.

Your Story, Well Told

Author : Corey Rosen
Publisher : Mango Media Inc.
ISBN 13 : 1642504661
Total Pages : 187 pages
Book Rating : 4.6/5 (425 download)

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Book Synopsis Your Story, Well Told by : Corey Rosen

Download or read book Your Story, Well Told written by Corey Rosen and published by Mango Media Inc.. This book was released on 2021-03-30 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: So, you’ve got a story to sell . . . “A great resource” for business or social occasions from an Emmy winner and storytelling coach (Samantha Harris, cohost of Dancing with the Stars and author of Your Healthiest Healthy). 2021 International Book Awards finalist in Self-Help: Motivational #1 New Release in Speech and Public Speaking Learn the art of telling stories and make the sale, land the client, propose a toast, or impress a date. Corey Rosen is an Emmy Award–winning writer and actor with years of experience as a skilled storytelling coach, and his book is jam-packed with some of the best storytelling strategies out there. We’ve all got stories to tell-but how do you make your story the best? Here, the Moth Radio Hour veteran and master teacher conveys the best techniques from improvisational theater to design an accessible guide for all ages and skill levels. Crafted to help ordinary people tell extraordinary stories, this laugh-out-loud handbook covers everything from how to tell a good story to going off script. Learn how to sell yourself through the art of telling stories. The best storytelling uses improvisation to enthrall, entertain, and keep audiences on edge. Laugh along with tales of performance triumphs (and disasters) and explore ways to develop confidence and spontaneity. From brainstorming and development to performance and memorization techniques, learn how to tell a good story with: A variety of structures and editing approaches to bring out your best story Improv exercises to stimulate creativity without feeling foolish Quick and easy lessons on building stories Resources for putting on a showcase to tell your story “Let Corey Rosen teach you how good-humored authentic story sharing, in any social and cultural context, beats those nasty public lying contests every time.” —Nancy Mellon, author of Storytelling and the Art of Imagination “I know I will return to it again and again for ideas, inspiration, and entertainment.” —Samantha Harris

Made to Stick

Author : Chip Heath
Publisher : Random House
ISBN 13 : 1588365964
Total Pages : 336 pages
Book Rating : 4.5/5 (883 download)

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Book Synopsis Made to Stick by : Chip Heath

Download or read book Made to Stick written by Chip Heath and published by Random House. This book was released on 2007-01-02 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. “Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.

Storytelling with Data

Author : Cole Nussbaumer Knaflic
Publisher : John Wiley & Sons
ISBN 13 : 1119002265
Total Pages : 288 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Storytelling with Data by : Cole Nussbaumer Knaflic

Download or read book Storytelling with Data written by Cole Nussbaumer Knaflic and published by John Wiley & Sons. This book was released on 2015-10-09 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it!

An Intentional Life

Author : Karen Stott
Publisher : Harvest House Publishers
ISBN 13 : 0736971335
Total Pages : 242 pages
Book Rating : 4.7/5 (369 download)

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Book Synopsis An Intentional Life by : Karen Stott

Download or read book An Intentional Life written by Karen Stott and published by Harvest House Publishers. This book was released on 2018-05-01 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: A joy-filled life is possible...And you can have it right where you are. Those desires that tug on your heart and keep you up at night—the big dreams, grand adventures, new experiences—require purpose and planning, time and effort. Is it possible to follow your passions while still finding joy and meaning where God has you right now? With the voice of a close friend, Kara Stott offers insight and inspiration from her story of juggling motherhood and multiple businesses while leading Pursuit, a global entrepreneurial community. You will be empowered to... prepare space in your day for the endeavors that matter most to you and yours discover clear ways to keep your home, family, and work in healthy balance enjoy fresh moments of grace and gratitude as you make sure you are in your life If you are aching for more than a cycle of never-ending demands and not-enough peace, be inspired by how God can help you discover your purpose and cultivate An Intentional Life.

Making Numbers Count

Author : Chip Heath
Publisher : Simon and Schuster
ISBN 13 : 1982165456
Total Pages : 208 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis Making Numbers Count by : Chip Heath

Download or read book Making Numbers Count written by Chip Heath and published by Simon and Schuster. This book was released on 2022-01-11 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data—from bestselling business author Chip Heath. How much bigger is a billion than a million? Well, a million seconds is twelve days. A billion seconds is…thirty-two years. Understanding numbers is essential—but humans aren’t built to understand them. Until very recently, most languages had no words for numbers greater than five—anything from six to infinity was known as “lots.” While the numbers in our world have gotten increasingly complex, our brains are stuck in the past. How can we translate millions and billions and milliseconds and nanometers into things we can comprehend and use? Author Chip Heath has excelled at teaching others about making ideas stick and here, in Making Numbers Count, he outlines specific principles that reveal how to translate a number into our brain’s language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say “Wow, now I get it!” You will learn principles such as: -SIMPLE PERSPECTIVE CUES: researchers at Microsoft found that adding one simple comparison sentence doubled how accurately users estimated statistics like population and area of countries. -VIVIDNESS: get perspective on the size of a nucleus by imagining a bee in a cathedral, or a pea in a racetrack, which are easier to envision than “1/100,000th of the size of an atom.” -CONVERT TO A PROCESS: capitalize on our intuitive sense of time (5 gigabytes of music storage turns into “2 months of commutes, without repeating a song”). -EMOTIONAL MEASURING STICKS: frame the number in a way that people already care about (“that medical protocol would save twice as many women as curing breast cancer”). Whether you’re interested in global problems like climate change, running a tech firm or a farm, or just explaining how many Cokes you’d have to drink if you burned calories like a hummingbird, this book will help math-lovers and math-haters alike translate the numbers that animate our world—allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society.

The Seeing Stick

Author : Jane Yolen
Publisher : Running Press Kids
ISBN 13 : 9780762420483
Total Pages : 0 pages
Book Rating : 4.4/5 (24 download)

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Book Synopsis The Seeing Stick by : Jane Yolen

Download or read book The Seeing Stick written by Jane Yolen and published by Running Press Kids. This book was released on 2009-09-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The same story that captivated readers in 1977 is back in a stunning new edition! Hwei Min, the only daughter of the emperor of China, has been blind since birth. Her father offers a reward to anyone who can find a cure for the little girl. It seems that no one from magicians to physicians can help her. Then, one day a wise old man with a mysterious seeing stick visits the princess. Will he be able to teach Hwei Min that there is more than one way to see the world?

The Stick Book

Author : Fiona Danks
Publisher : Frances Lincoln
ISBN 13 : 1781011141
Total Pages : 182 pages
Book Rating : 4.7/5 (81 download)

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Book Synopsis The Stick Book by : Fiona Danks

Download or read book The Stick Book written by Fiona Danks and published by Frances Lincoln. This book was released on 2013-03-01 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: The stick is a universal toy. Totally natural, all-purpose, free, it offers limitless opportunities for outdoor play and adventure and it provides a starting point for an active imagination and the raw material for transformation into almost anything! As New York's Strong National Museum of Play pointd out when they selected a stick for inclusion in their National Toy Hall of Fame, 'It can be a Wild West horse, a medieval knight's sword, a boat on a stream, or a slingshot with a rubber band . . .' In this book Fiona Danks and Jo Schofield offer masses of suggestions for things to do with a stick, in the way of adventures and bushcraft, creative and imaginative play, games, woodcraft and conservation, music and more.

Stories Trainers Tell

Author : Mary B. Wacker
Publisher : Pfeiffer
ISBN 13 : 9780787978426
Total Pages : 0 pages
Book Rating : 4.9/5 (784 download)

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Book Synopsis Stories Trainers Tell by : Mary B. Wacker

Download or read book Stories Trainers Tell written by Mary B. Wacker and published by Pfeiffer. This book was released on 2005-02-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make challenging concepts more memorable, even unforgettable! "Stories Trainers Tell is full of fun, entertaining, and useful stories that help bring any training alive. Use it and watch people smile and learn!" --Ken Blanchard, coauthor, The One Minute Manager® and Whale Done!(TM) Telling stories is a powerful way to make a point, especially when the stories are compelling, well-constructed, and poignant. This book captures thought-provoking stories contributed by trainers, nationally known speakers, consultants, business leaders, educators, and professional storytellers that help make challenging ideas and abstract concepts stick. The stories are organized around major organizational development and training themes, such as leadership, diversity, teamwork, performance and coaching, and customer service. Accompanying each story are tips, debriefing questions, key points, and a follow-up activity to maximize its impact and learning potential. Includes a free CD-ROM with narrative readings of each story! Contributors include: Merrill Anderson, Jean Barbazette, Joe Barnes, Paula Bartholome, Chip Bell, Geoff Bellman, William Austin Boone, Sharon L. Bowman, Karen D. L. Byrson, Chris Clarke-Epstein, Hortencia Delgadillo, Larry English, Marcy Fisher, Suzann Gardner, Joan Gillman, Steve Hanamura, Lunell Haught, Sandra Hoskins, Katherine M. Hudson, David Hutchens, Joan Lloyd, Kate Lutz, Robert McIlree, Maureen G. Mulvaney, Kathy A. Nielsen, Clare Novak, Julie O'Mara, Laura V. Page, Jonathan M. Preston, John Renesch, Shelley R. Robbins, Marcia Ruben, Sheriene Saadati, Edward E. Scannell, L.G. Shanklin-Flowers, Bob Shaver, Doug Stevenson, Ed Tate, Sivasailam 'Thiagi' Thiagarajan, and David Zach.

Let the Story Do the Work

Author : Esther Choy
Publisher : AMACOM
ISBN 13 : 0814438024
Total Pages : 258 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Let the Story Do the Work by : Esther Choy

Download or read book Let the Story Do the Work written by Esther Choy and published by AMACOM. This book was released on 2017-07-30 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: People forget facts, but they never forget a good story. Let the Story Do the Work shows how the art of storytelling is key for any business to achieve success. For most, there’s nothing easy about crafting a memorable story, let alone linking it to professional goals. However, material for stories and anecdotes that can be used for your professional success already surround you. To get people interested in and convinced by what you are saying, you need to tell an interesting story. As the Founder and Chief Story Facilitator at Leadership Story Lab, a company that helps executives unlock the persuasive power of storytelling, Esther Choy teaches you how to mine your experience for simple narratives that will achieve your goals. In Let the Story Do the Work, you can learn to: Capture attention Engage your audience Change minds Inspire action Pitch persuasively When you find the perfect hook, structure your story according to its strengths, and deliver it at the right time in the right way, you’ll see firsthand how easy it is to turn everyday communications into opportunities to connect, gain buy-in, and build lasting relationships.

Brand Storytelling

Author : Miri Rodriguez
Publisher : Kogan Page Publishers
ISBN 13 : 1398610097
Total Pages : 257 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis Brand Storytelling by : Miri Rodriguez

Download or read book Brand Storytelling written by Miri Rodriguez and published by Kogan Page Publishers. This book was released on 2023-07-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer behavior and engagement as a business strategy by using storytelling to trigger the emotions that humans are driven by. Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them. This second edition of Brand Storytelling contains new trends in storytelling, as well as expanding on story experience and employee experience. This book explores the future of brand storytelling in a post pandemic era. New to this edition is also a 'How to Guide' taking readers through each step of the design thinking process in order to prototype their stories. Brand Storytelling provides a step-by-step guide to assess, dismantle and rebuild a brand story, shifting the brand from a 'hero' to 'sidekick' mentality and positioning the customer as a key influencer to motivate the audience. Clarifying why machine-learning, AI and automation only tell one side of the story, this book will inspire you with cutting edge interviews and case studies from leading brands like Expedia, Coca Cola, McDonalds, Adobe and Google to tap into authentic brand loyalty and human connection.

Talk Triggers

Author : Jay Baer
Publisher : Penguin
ISBN 13 : 0525537279
Total Pages : 274 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Talk Triggers by : Jay Baer

Download or read book Talk Triggers written by Jay Baer and published by Penguin. This book was released on 2018-10-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: Proprietary research into why and how customers talk More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.

Not a Stick

Author : Antoinette Portis
Publisher : Harper Collins
ISBN 13 : 0061965170
Total Pages : 0 pages
Book Rating : 4.0/5 (619 download)

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Book Synopsis Not a Stick by : Antoinette Portis

Download or read book Not a Stick written by Antoinette Portis and published by Harper Collins. This book was released on 2011-02-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A celebration of the power of imagination from the Theodor Seuss Geisel Honor Award-winning creator of Not a Box Experience the thrill of the moment when pretend feels so real that it actually becomes real! Following the critically acclaimed Not a Box, this book proves that a stick is not always just a stick. Whether it's conducting an orchestra, painting a masterpiece, or slaying a dragon—give a child a stick and let imagination take over and the magic begin.

Stick A Story: Once Upon a Time

Author : Roger Priddy
Publisher : Priddy Books US
ISBN 13 : 9781684491285
Total Pages : 10 pages
Book Rating : 4.4/5 (912 download)

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Book Synopsis Stick A Story: Once Upon a Time by : Roger Priddy

Download or read book Stick A Story: Once Upon a Time written by Roger Priddy and published by Priddy Books US. This book was released on 2021-03-02 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stick a Story: Once Upon a Time is a new format for Priddy Books. It has sweet illustrations and a clam shell of reusable sticker play pieces embedded in the cover which can be used anywhere in the book. Children can use the fairytale character stickers to create four scenes based on well-known stories familiar to children. There are stickers that relate to each scene or they can have fun sticking the wrong pieces in and create their own story. These sturdy stickers can stick to any surface without leaving marks and can be reused again and again. The attractive format and colorful illustrations make the book an excellent gift and the fun stories will make it enjoyable for parents and children alike.