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Author :
Publisher :
ISBN 13 :
Total Pages : 1344 pages
Book Rating : 4.3/5 (512 download)
Download or read book Standard Directory of Advertising Agencies written by and published by . This book was released on with total page 1344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Norman A. P. Govoni
Publisher : SAGE
ISBN 13 : 9780761927716
Total Pages : 260 pages
Book Rating : 4.9/5 (277 download)
Download or read book Dictionary of Marketing Communications written by Norman A. P. Govoni and published by SAGE. This book was released on 2004 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
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Publisher :
ISBN 13 :
Total Pages : 780 pages
Book Rating : 4.3/5 (512 download)
Download or read book Standard Directory of Advertisers written by and published by . This book was released on 1988 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael R. Czinkota
Publisher : Springer Nature
ISBN 13 : 3030669165
Total Pages : 901 pages
Book Rating : 4.0/5 (36 download)
Download or read book Marketing Management written by Michael R. Czinkota and published by Springer Nature. This book was released on 2021-08-24 with total page 901 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. futuristic application of marketing management theories and concepts. The core and complex issues are presented in a simplified manner providing students with a stimulating learning experience that enables critical thinking, understanding and future application. Each chapter features a chapter summary, key terms, review and discussion questions and a practice quiz. Throughout the text there are also specific teaching features to provide students and instructors with an enhanced pedagogical experience. These features include: The Manager’s Corner: These sections provide real-world examples that instructors may highlight to exemplify theory or as mini-cases for discussion. Marketing in Action: These sections ask students to apply concepts and theories to actual business situations. Web Exercises: These mini sections provide students with real world issues and suggest websites for more information. In addition, the authors provide ancillary lecture notes and Solution/Instructors manual online to aid instructors in their teaching activities.
Author : Ruth A. Pagell
Publisher : Global Professional Publishi
ISBN 13 : 9781888998832
Total Pages : 474 pages
Book Rating : 4.9/5 (988 download)
Download or read book International Business Information written by Ruth A. Pagell and published by Global Professional Publishi. This book was released on 1999 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: Changes in the economy required business professionals and researchers to learn about new sources of information, as well as to expand their understanding of international business subjects. The sources, language, document coding, and definitions are different -- truly foreign. International Business Information was written to help business ......
Author : Lorna M. Daniells
Publisher : Univ of California Press
ISBN 13 : 9780520081802
Total Pages : 754 pages
Book Rating : 4.0/5 (818 download)
Download or read book Business Information Sources written by Lorna M. Daniells and published by Univ of California Press. This book was released on 1993 with total page 754 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the reference work that librarians and business people have been waiting for--Lorna Daniells's updated guide to selected business books and reference sources. Completely revised, with the best, most recent information available, this edition contains several new sections covering such topics as competitive intelligence, economic and financial measures, and health care marketing. Handbooks, bibliographies, indexes and abstracts, online databases, dictionaries, directories, statistical sources, and periodicals are also included. Speedy access to up-to-date information is essential in the competitive, computerized business world. This classic guide will be indispensable to anyone doing business research today.
Author :
Publisher :
ISBN 13 :
Total Pages : 1044 pages
Book Rating : 4.F/5 ( download)
Download or read book Willing's Press Guide and Advertisers' Directory and Handbook written by and published by . This book was released on 1996 with total page 1044 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael R. Oppenheim
Publisher : Routledge
ISBN 13 : 1135185581
Total Pages : 374 pages
Book Rating : 4.1/5 (351 download)
Download or read book Marketing Information written by Michael R. Oppenheim and published by Routledge. This book was released on 2013-10-31 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!
Download or read book Sources of Information on American Firms for International Buyers written by and published by . This book was released on 1971 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael Halperin
Publisher : Taylor & Francis
ISBN 13 : 1135932824
Total Pages : 464 pages
Book Rating : 4.1/5 (359 download)
Download or read book International Business Information written by Michael Halperin and published by Taylor & Francis. This book was released on 2024-02-02 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: This newly updated and expanded edition of a reference bestseller is the only work available that guides business researchers and librarians to the most valuable sources for information on international business--and shows how to interpret and use that data. The authors discuss the best available resources and how to use them to find answers to a wide range of questions about international business. They also describe business practices in various regions and countries, the basics of international trade and finance, international business organizations, and relevant political departments and agencies. Many exhibits and tables are included, and the book's appendices include glossaries, checklists for evaluating sources, and sample disclosure documents.
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Publisher :
ISBN 13 :
Total Pages : 1014 pages
Book Rating : 4.3/5 (91 download)
Download or read book Directory of Corporate Affiliations written by and published by . This book was released on 1991 with total page 1014 pages. Available in PDF, EPUB and Kindle. Book excerpt: Described as "Who owns whom, the family tree of every major corporation in America," the directory is indexed by name (parent and subsidiary), geographic location, Standard Industrial Classification (SIC) Code, and corporate responsibility.
Author : Edd Applegate
Publisher : Rowman & Littlefield
ISBN 13 : 9780742530683
Total Pages : 280 pages
Book Rating : 4.5/5 (36 download)
Download or read book Strategic Copywriting written by Edd Applegate and published by Rowman & Littlefield. This book was released on 2005 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chapter 1: Research -- Chapter 2: Creative Strategy -- Chapter 3: Headlines and Slogans -- Chapter 4: Body Copy -- Chapter 5: An Introduction to Design -- Chapter 6: Newspaper Advertising -- Chapter 7: Magazine Advertising -- Chapter 8: Radio Advertising -- Chapter 9: Television Advertising -- Chapter 10: Direct Mail Advertising -- Chapter 11: Internet Advertising -- Chapter 12: Other Media Advertising -- Chapter 13: Public Relations and Corporate Advertising -- Chapter 14: Advertising Copy Research -- Chapter 15: Advice on How to Get a Job in Advertising -- A Final Note -- References -- Appendix: Graduate Programs.
Author :
Publisher : National Register Publishing
ISBN 13 :
Total Pages : 1582 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Official Museum Directory, 1992 written by and published by National Register Publishing. This book was released on 1992-12 with total page 1582 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mae N. Schreiber
Publisher : Taylor & Francis
ISBN 13 : 9780815321095
Total Pages : 346 pages
Book Rating : 4.3/5 (21 download)
Download or read book International Trade Sources written by Mae N. Schreiber and published by Taylor & Francis. This book was released on 1997 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: A research guide locating reliable sources on industry, markets, countries, products, and regulations for doing business internationally. The reference volume includes primary, secondary, and reference sources, periodicals, indexes, government documents and computerized sources available through February 1996. The 800 sources are annotated and provide, when appropriate, locator numbers for government documents and order numbers for book purchases. The guide does not list journal articles or dissertations. Annotation copyrighted by Book News, Inc., Portland, OR
Author :
Publisher :
ISBN 13 :
Total Pages : 642 pages
Book Rating : 4.E/5 ( download)
Download or read book Information Industry Directory written by and published by . This book was released on 2009 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprehensive directory of databases as well as services "involved in the production and distribution of information in electronic form." There is a detailed subject index and function/service classification as well as name, keyword, and geographical location indexes.
Author : Shimpock
Publisher : Wolters Kluwer
ISBN 13 : 0735552673
Total Pages : 910 pages
Book Rating : 4.7/5 (355 download)
Download or read book Business Research Handbook written by Shimpock and published by Wolters Kluwer. This book was released on 2004-11-23 with total page 910 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Research Handbook is the best strategic approach to research. It gives you ready-to-adapt strategies that streamline and focus your information search, complete with: Procedures that progressively sift and regroup your research decision points that allow you to evaluate which steps remain The most cost-effective ways to take advantage of today's electronic media resources Efficient ways to retrieve the information your search has located. Easy-to-adapt sample research strategies are found throughout the book to help you confidently and quickly conduct your research in unfamiliar areas. You will find that the Business Research Handbook is designed in a graphic, user-friendly format with easy-to-recognize icons as reference pointers, and extensive lists of sources and material to help you obtain the information you need to: Compile biographical information on key players or parties Investigate potential business partners or competitors Engage in marketing research Compile a company profile Locate expert witnesses and verify credentials And much more.
Author : David Andrusia
Publisher : Grand Central Publishing
ISBN 13 : 0446566942
Total Pages : 182 pages
Book Rating : 4.4/5 (465 download)
Download or read book The Perfect Pitch written by David Andrusia and published by Grand Central Publishing. This book was released on 2009-09-26 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: International marketing expert David Andrusia shares his essential tips and tricks for pitching yourself in today's hyper-competitive job market. Whether it's finding a new job, holding on to current employment, or nailing down a new promotion, the key is learning how to effectively sell or "pitch" oneself to others. In this insightful and entertaining handbook, Andrusia explains how to succeed in today's competitive and constantly shifting job market by perfecting the tailored pitch, the personal pitch, the power pitch, and the team pitch.
