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The Sports Strategist
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Book Synopsis The Sports Strategist by : Irving Rein
Download or read book The Sports Strategist written by Irving Rein and published by Oxford University Press, USA. This book was released on 2014 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In The Sports Strategist: Developing Leaders for a High-Performance Industry, authors Irving Rein, Ben Shields, and Adam Grossman demonstrate that relying too much on winning is a losing long-term strategy for dealing with these challenges. Instead, they argue that sports organizations must focus on identifying and maximizing key factors that, unlike winning, can be controlled and shaped. By building a more well-rounded business, sports strategists will position themselves and their organizations for sustainable success in the industry." -- Inside Cover
Book Synopsis Sports Marketing by : Christine Brooks
Download or read book Sports Marketing written by Christine Brooks and published by . This book was released on 1994 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering a hands-on approach to becoming an efficient sports marketing strategist, this guide shows readers how to develop their own idea for a sports product/event, create a strategic plan, and apply these ideas to a real-world business venture. KEY TOPICS: Exposing the day-to-day realities of putting together a sports business venture, the handbook begins with two case studies that introduce the overall situation facing sports managers as they attempt to make decisions regarding the correct direction to take their organization ... then walks readers step by step through the many different aspects that are part and parcel of a successful sports marketing plan, such as seeing and seizing an opportunity, understanding markets, the structure of the sport industry, sport publics, sport markets and sport products, the adult sport participant, conducting market research, sponsorship within the corporate marketing framework, designing sport packages, putting the sport sponsorship plan together, pricing sponsorship packages, sponsorship publicity, hospitality programs, analyzing competitive forces, image control, market share strategy, and writing a strategic plan. The guide also includes examples taken directly from the sports business world and highlights the vast scope of job opportunities available in the primary and secondary sport infrastructure. Ideal for both beginning and seasoned sports marketing professionals.
Book Synopsis The Strategy Book ePub eBook by : Max Mckeown
Download or read book The Strategy Book ePub eBook written by Max Mckeown and published by Pearson UK. This book was released on 2013-07-31 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thinking strategically is what separates managers and leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies. It can be read as a whole or you can dip into the easy-to-read, bite-size sections as and when you need to deal with a particular issue. The structure has been specially designed to make sections quick and easy to use – you’ll find yourself referring back to them again and again.
Book Synopsis 60-Minute Brand Strategist by : Idris Mootee
Download or read book 60-Minute Brand Strategist written by Idris Mootee and published by John Wiley & Sons. This book was released on 2013-05-17 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for 60-Minute Brand Strategist "A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world." —Angela Ahrendts, CEO, Burberry "Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you and your company how to build relevant, authentic, sustainable, and successful brands in an evolving society." —Mauro Porcini, Chief Design Officer, PepsiCo Inc. "Idris's book teaches us how to engage today's increasingly cynical consumers on a deeper emotional level to build real equity and leadership. He demonstrates how to break out of the box and connect business strategy to brand strategy, and how the right brand story never really ends!" —Blair Christie, SVP and CMO, Cisco Systems, Inc. "It's rare to find a book that's both inspiring and practical but Idris nailed it! He has crafted the ultimate guide to brand building in the connected world with visual clarity and thought-provoking strategy." —Eric Ryan, cofounder, Method Products, Inc. This book is about one thing only: branding. Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership. 60-Minute Brand Strategist offers a fast-paced, field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications. With a combi-nation of perspectives from business strategy, customer experience, and even anthropology, this new and updated edition outlines the challenges traditional branding faces in a hyper-connected world. This essential handbook of brand marketing offers an encyclopedia of do's and don'ts, including new case studies of how these concepts are being used by the world's most successful and valuable brands. 60-Minute Brand Strategist is your battle plan, filled with powerful branding tools and techniques to win your customers' hearts and defeat the competition.
Book Synopsis The Elusive Fan: Reinventing Sports in a Crowded Marketplace by : Ben Ryan Shields
Download or read book The Elusive Fan: Reinventing Sports in a Crowded Marketplace written by Ben Ryan Shields and published by McGraw-Hill Education. This book was released on 2006-07-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan. Today's sports fans are bombarded by choices. Traditional sports, such as baseball, football, and basketball, compete for fans' dollars with snowboarding, lacrosse, poker...even paintball. The old business formulas, developed in the age of three TV networks and creaky stadiums, no longer apply. World-renowned communication expert Irving Rein, international marketing guru Philip Kotler, and communication specialist Ben Shields deliver an innovative new business model centered squarely on fan satisfaction and retention. They give you the tools to transform your sports product into an enduring brand-immune to the vagaries of winning and losing-that quickly adapts to changing market conditions. Along the way they illustrate their points with fascinating case studies, including Manchester United's transformation from a plucky home team to a billion-dollar international franchise Professional golf phenomenon Michelle Wie's quest to maximize her talents and marketability Southlake Carroll High School football team's benchmarking of professional and college football programs to build its own brand Daytona International Speedway's reinvention of fan intimacy Combining expert analysis with field-tested strategies for winning hearts and minds, The Elusive Fan is your guide to surviving and thriving in today's ever-widening world of sports.
Download or read book Super Strategist written by Lesley Bielby and published by Figure 1 Publishing. This book was released on 2021-04-27 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Super Strategist: The Art and Science of Modern Account Planning is the only modern guide to advertising’s arguably most vital discipline, that has been written with the passion of someone who’s found their calling and the wisdom of an industry veteran who is still actively leading strategy in a large, modern, full-service agency. Super Strategist is full of practical advice for newcomers and usable strategies and insights for experienced planners, or anyone with an interest in the discipline. Readers will find clear outlines of the role of account planners within an agency, including step-by-step plans to achieve success with clients large and small: how to conduct modern consumer research, develop and implement the creative brief, use data skillfully to protect and improve great work, and use all of these tools and more to influence the feather in the planner’s cap—the customer journey. Whether it’s called account planning, brand planning, strategic planning, or creative strategy, the goal is the same: to inspire brilliant work that is backed by rigor and data. Creative is still king, but in today’s fractured markets clients need to know their multi-million-dollar campaigns are supported by up-to-the-minute research and data-driven insights. Account planners ensure, as Douglas Atkins puts it in the foreword, that the work is idea-led, but consumer-informed. To find that perfect balance of art and science, the successful account planner is “X-shaped”: experienced in digital, social, communications and brand strategy, comfortable in creative and quantitative disciplines—a Super Strategist who is the fulcrum of any successful agency.
Book Synopsis The Strategist by : Bartholomew Sparrow
Download or read book The Strategist written by Bartholomew Sparrow and published by Public Affairs. This book was released on 2015-01-27 with total page 754 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an in-depth portrait of a man whose career has been intimately linked to the great transformations in U.S. foreign policy—from the last third of the Cold War, to September 11, 2001, and up to the present.
Book Synopsis Strategic Management in Sport by : Danny O'Brien
Download or read book Strategic Management in Sport written by Danny O'Brien and published by Routledge. This book was released on 2019-05-01 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: What role can strategic thinking play in contemporary sport management? It can be the difference between leading or languishing – it’s that important! Covering sport at all levels, from community-based sport to elite sport, this is the first textbook to focus on strategic management in a sport context. The book introduces the fundamentals of strategic planning, environmental analyses, strategic direction and leadership, strategy formulation and selection, implementation, strategic control, and change management. Designed to encourage students to develop a strategic mindset, as well as critical thinking and problem-solving skills, the book unpacks key concepts such as leadership, governance, organizational change, and the multiple layers of strategy in sport. Full of real-world case studies from diverse, international sport business environments, and useful pedagogical features such as review questions and guides to online resources, this is an essential text for any sport management course and an invaluable resource for sport development, recreation management, or events management courses.
Book Synopsis The Sports Playbook by : Joshua A. Gordon
Download or read book The Sports Playbook written by Joshua A. Gordon and published by Routledge. This book was released on 2018-03-15 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do so many sports teams have losing records, year after year? Why do others win big, but only every 20 or 30 years? And why is it that so few teams enjoy sustained, continual success? This book gives the answer. Providing a blueprint or "playbook" for success in sports at every level, it lays out a clear step-by-step plan for building a team culture that will lead to winning consistently. With each step, the book introduces real-world tools that can be easily implemented by every sports organization and coach to achieve success, including team charters, individual athlete plans, player accountability systems, and team communication strategies. It offers expert advice and practical guidance on key areas, such as aligning individuals with a clear team plan, resolving conflicts proactively, and learning from every game and every season to develop a smarter and more consistent culture of success. The Sports Playbook: Building Teams that Outperform, Year after Year will help every team fulfil its true potential through leadership, focus, and performance. It is essential reading for coaches, sport management professionals, and leaders of every kind of team, inside and outside of sports. The foreword, introduction, chapter 1 and chapter 2 of this book are freely available as downloadable Open Access PDFs under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com.
Book Synopsis The Strategist by : Cynthia Montgomery
Download or read book The Strategist written by Cynthia Montgomery and published by Harper Collins. This book was released on 2012-05-08 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on an acclaimed professor's legendary strategy course at Harvard Business School, The Strategist offers a radically new perspective on a leader's most vital role. "Are you a strategist?" That's the first question Cynthia Montgomery asks the business owners and senior executives from all over the world who participate in her highly regarded executive education course. It's not a question they anticipate or care much about on opening day. But by the time the program ends, they cannot imagine leading their companies to success without being—and living the role of—a strategist. Over a series of weeks and months, Montgomery puts these accomplished executives through their paces. Using case discussions, after-hours talks, and participants' own strategy dilemmas, she illuminates what strategy is, why it's important, and what it takes to lead the effort. En route, she equips them to confront the most essential question facing every business leader: Does this company truly matter? In doing so, she shows that strategy is not just a tool for outwitting the competition; it is the most powerful means a leader has for shaping a company itself. The Strategist exposes all business leaders—whether they run a global enterprise or a small business—to the invaluable insights Montgomery shares with these privileged executives. By distilling the experiences and insights gleaned in the classroom, Montgomery helps leaders develop the skills and sensibilities they need to become strategists themselves. It is a difficult role, but little else one does as a leader is likely to matter more.
Book Synopsis The New Strategist by : Gunter Muller-Stewens
Download or read book The New Strategist written by Gunter Muller-Stewens and published by Kogan Page. This book was released on 2020-02-28 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Succeed as a professional strategist and learn how to adapt to new challenges with this practical guide based on original research.
Download or read book Playing to Win written by Alan G. Lafley and published by Harvard Business Press. This book was released on 2013 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.
Book Synopsis Strategic Management by : Robert MacIntosh
Download or read book Strategic Management written by Robert MacIntosh and published by Bloomsbury Publishing. This book was released on 2014-12-12 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management: Strategists at Work provides a practical and simple approach to developing a comprehensive strategic plan, as the authors share what they have learned through two decades of strategy work with a myriad of organisations. Focusing on the practicalities of developing strategy and presenting cutting edge theory in an accessible manner, this book delivers key insights into the strategist's role. Key benefits: - Provides a comprehensive range of templates that have been road-tested with over 400 senior managers - Includes extensive case material and interviews - Lecture slides, tutorials, and multiple choice questions available on the companion website
Book Synopsis The Elements of Content Strategy by : Erin Kissane
Download or read book The Elements of Content Strategy written by Erin Kissane and published by Book Apart. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore content strategy's roots, and quickly learn not only how it's done, but how you can do it well.
Book Synopsis The Business of Sports by : Mark Conrad
Download or read book The Business of Sports written by Mark Conrad and published by Taylor & Francis. This book was released on 2017-02-17 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business of Sports provides a comprehensive foundation of the economic, organizational, legal and political components of the sports industry. Geared for journalism, communication and business students, but also an excellent resource for those working in sports, this text introduces readers to the ever-increasing complexity of an industry that is in constant flux. Now in its third edition, the volume continues to offer a wealth of statistics and case studies, up to date with the newest developments in sports business and focused on cutting-edge issues and topics, including the many changes in international sports and the role of analytics in decision-making and tax rules that have a major effect on athletes and teams.
Book Synopsis Gandhi as a Political Strategist by : Gene Sharp
Download or read book Gandhi as a Political Strategist written by Gene Sharp and published by Boston : P. Sargent Publishers. This book was released on 1979 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis I Am Charlotte Simmons by : Tom Wolfe
Download or read book I Am Charlotte Simmons written by Tom Wolfe and published by Macmillan. This book was released on 2005-08-30 with total page 758 pages. Available in PDF, EPUB and Kindle. Book excerpt: At Dupont University, an innocent college freshman named Charlotte Simmons learns that her intellect alone will not help her survive.
