The Soul of the Firm

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Author :
Publisher : Zondervan
ISBN 13 : 0310234875
Total Pages : 184 pages
Book Rating : 4.3/5 (12 download)

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Book Synopsis The Soul of the Firm by : C. William Pollard

Download or read book The Soul of the Firm written by C. William Pollard and published by Zondervan. This book was released on 1996 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Bill Pollard speaks with a voice of experience. His book deals with the practice of leadership- over time, under pressure, living with reality, getting the desired results. The Soul of the Firm tells how ServiceMaster has successfully grapple with the key issues of leadership. That is why it is so worthwhile.' -Max De Pree 'Bill Pollard demonstrates in great detail ServiceMaster's value system, a system that emphasizes the importance of the dignity of the individual. Readers will benefit greatly from Bill's wisdom. This is an important book that should be widely read.' -W. Earl Sasser, James L. Heskett, and Leonard A. Schlesinger 'Rarely are we given an open and generous look inside the corporate leader who is the embodiment of the mission and values of the enterprise. . . A powerful book.' -Frances Hesselbein 'A fascinating story about servant leadership and an extraordinary culture at ServiceMaster.' -Richard L. Thomas 'A remarkable book. . . . ServiceMaster invented 'lea production' for the service sector by listening to and empowering its employees on the front line. This book is the moving story of the wellspring of that culture and philosophy, told by a reflective, modest corporate leader.' -Elmer Johnson

The Soul of the Corporation

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Author :
Publisher : Pearson Prentice Hall
ISBN 13 : 0131857266
Total Pages : 251 pages
Book Rating : 4.1/5 (318 download)

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Book Synopsis The Soul of the Corporation by : Hamid Bouchikhi

Download or read book The Soul of the Corporation written by Hamid Bouchikhi and published by Pearson Prentice Hall. This book was released on 2008 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Drawing on real-life stories from the world's most prominent companies, the authors show how identity can be an extraordinarily valuable asset - and how, if not properly managed, it can become a huge liability. Discover how your firm's identity is related to - and different from - its organizational culture, brand positioning, and reputation. Learn how to diagnose and manage the often unconscious shared beliefs that constitute your company's soul, how to face the enormous identity challenges that arise in mergers, alliances, spin-offs, and the creation of new brands, and above all, how to lead and inspire in this new Age of Identity."--Jacket.

Restoring the Soul of Business

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Author :
Publisher : HarperChristian + ORM
ISBN 13 : 1400210666
Total Pages : 256 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Restoring the Soul of Business by : Rishad Tobaccowala

Download or read book Restoring the Soul of Business written by Rishad Tobaccowala and published by HarperChristian + ORM. This book was released on 2020-01-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: From old-fashioned bricks-and-mortars to cutting-edge startups, businesses are moving into uncharted territory as they determine how to move from an analog past to a digital future effectively. How can you make sure not to leave human instinct behind? Businesses are leaving behind traditional meetings in favor of virtual ones, transitioning from surveys and studies to analytics and algorithms. The startling and often unacknowledged truth is that?the promise of digital transformation can only be realized when we find a way to balance it with the promise of people.?In the end, it’s the people that matter, and companies must never forget the soul that drives them. In Restoring the Soul of Business, business leader Rishad Tobaccowala?teaches you to: Understand how to unleash the significant benefit that can be realized by combining emotion and data, human and machine, analog and digital. Spot the warning signs of data-blinded companies: cold cultures with little human interaction, poor innovation stemming from discouraged employees who don’t contribute ideas, and poor customer service due to automated, robotic processes. Explore how organizations of various sizes and from different industries have successfully reoriented their thinking on how to fuse technology and humanity. Gain skills to become an expert in connections critical to growth and success, including the connection between being creative and using technology. Everyone working in an organization will find penetrating observations and guidance about how and why establishing the proper balance between human intuition and creativity and data-driven insights can lead to increased revenue, profitability, retention—and even joy—in their careers and business. Restoring the Soul of Business provides practical tools and techniques that every organization can and should implement, and challenges you to move forward with the kind of balance that capitalizes transformation and produces one great success after another.

Building Corporate Soul

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Author :
Publisher : Greenleaf Book Group
ISBN 13 : 1639080031
Total Pages : 240 pages
Book Rating : 4.6/5 (39 download)

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Book Synopsis Building Corporate Soul by : Ralf Specht

Download or read book Building Corporate Soul written by Ralf Specht and published by Greenleaf Book Group. This book was released on 2022-02-22 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: To succeed, the business of the future must have soul. Building Corporate Soul answers the most pressing questions for leaders today: How do I build and sustain a human-centric performance culture? At a time when 10,000 baby boomers retire every day, 79% of employees quit their jobs because they don't feel appreciated at their workplace, and 69% of millennials see a lack of potential for leadership development in their companies, Building Corporate Soul sets out to transform the performance and value of organizations—and to make soulless companies a thing of the past. Ralf Specht’s unique framework, The Soul System™, aligns value-creating employee behaviors with corporate strategy through shared understanding and shared purpose. Based on the latest research and real-life cases, this actionable framework shows how to build a culture at the workplace that is both human centric and success driven. Specht proves that leadership behaviors that build soul are synonymous with the behaviors that build success. His performance ranking, The Soul Index, confirms that companies that operate within this framework outperform their peers by a factor of 2.6 compared with Dow Jones over 5 years. Building Corporate Soul helps leaders at every level move beyond their current thinking and create an environment in which business goals are well understood and corporations walk their talk. Both this shared understanding and the subsequent shared behavior are critical to turn a company´s purpose into a real means to an end: superior success and a truly motivated workforce that is proud of its role inside the organization and of its impact on the local community and society overall. You'll see how companies of all sizes (startups and legacy corporations) have made this happen. You'll also learn how every leader, no matter the industry, can ignite (or re-ignite) the corporate soul in their firm. Ralf Specht is a visionary business leader and creator of the Soul System™, a framework that aligns value-creating employee action with broader corporate strategy through shared understanding and shared purpose. As a founding partner of Spark44, he was the architect of an innovative, industry-first joint venture with Jaguar Land Rover, which grew under his leadership to a global revenue of $100+m and 1,200 employees before it joined forces with Accenture Interactive in 2021. Previously, he consulted with global companies and brands for more than two decades with McCann Erickson. Besides Building Corporate Soul: Powering Culture & Success with the Soul System™, he is the author of the forthcoming book Beyond the Startup: Sparking Operational Innovations for Global Growth.

The Soul of Discipline

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Author :
Publisher : Ballantine Books
ISBN 13 : 0345548698
Total Pages : 338 pages
Book Rating : 4.3/5 (455 download)

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Book Synopsis The Soul of Discipline by : Kim John Payne

Download or read book The Soul of Discipline written by Kim John Payne and published by Ballantine Books. This book was released on 2021-02-02 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this groundbreaking book, parenting expert and acclaimed author of the bestselling book Simplicity Parenting Kim John Payne, M.Ed., flips the script on children’s challenging or defiant behavior and lays out an elegantly simple plan to support parents in establishing loving, age-sensitive boundaries that help children feel safe and settled. In short: What looks like misbehavior is actually your children’s signal that they’re feeling lost, that they are trying to find direction and looking to you to guide them back on course. Payne gives parents heartwarming help and encouragement by combining astute observations with sensitive and often funny stories from his long career as a parent educator and a school and family counselor. In accessible language, he explains the relevance of current brain- and child-development studies to day-to-day parenting. Breaking the continuum of childhood into three stages, Payne says that parents need to play three different roles, each corresponding to one of those stages, to help steer children through their emotional growth and inevitable challenging times: • The Governor, who is comfortably and firmly in charge—setting limits and making decisions for the early years up to around the age of eight • The Gardener, who watches for emotional growth and makes decisions based on careful listening, assisting tweens in making plans that take the whole family’s needs into account • The Guide, who is both a sounding board and moral compass for emerging adults, helping teens build a sense of their life’s direction as a way to influence healthy decision making Practical and rooted in common sense, The Soul of Discipline gives parents permission to be warm and nurturing but also calm and firm (not overreactive). It gives clear, doable strategies to get things back on track for parents who sense that their children’s behavior has fallen into a troubling pattern. And best of all, it provides healthy direction to the entire family so parents can spend less time and energy on outmoded, punitive discipline and more on connecting with and enjoying their kids. Advance praise for The Soul of Discipline “The Soul of Discipline offers practical tools for helping parents implement discipline that’s respectful and effective, but the book is so much more. Kim John Payne offers a framework to guide parents in making decisions about why, when, and how to hold tighter reins as we build skills in our children, and why, when, and how to loosen the reins as we scaffold freedom.”—Tina Payne Bryson, Ph.D., co-author of No-Drama Discipline “This book gets deep inside the challenge of getting along with children and teens and thinks deeply about what they need from us to become strong and self-managing. It elevates discipline to what it should be—a caring process of helping kids orient to the world and live in it happily and well.”—Steve Biddulph, author of The New Manhood “Kim Payne provides a useful model for choosing our parenting stance—Governor, Gardener, or Guide—depending on the situation. Most powerfully, Payne begins with the radical view that children are not disobedient but rather disoriented. The upshot of this shift in perspective is that discipline is about helping children orient themselves effectively, not about controlling or chastising.”—Lawrence J. Cohen, Ph.D., author of Playful Parenting

Firms of Endearment

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Author :
Publisher : Pearson Prentice Hall
ISBN 13 : 0132716178
Total Pages : 319 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis Firms of Endearment by : Rajendra Sisodia

Download or read book Firms of Endearment written by Rajendra Sisodia and published by Pearson Prentice Hall. This book was released on 2003-01-30 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s best companies get it. From Costco® to Commerce Bank, Wegmans to Whole Foods®: they’re becoming the ultimate value creators. They’re generating every form of value that matters: emotional, experiential, social, and financial. And they’re doing it for all their stakeholders. Not because it’s “politically correct”: because it’s the only path to long-term competitive advantage. These are the Firms of Endearment. Companies people love doing business with. Love partnering with. Love working for. Love investing in. Companies for whom “loyalty” isn’t just real: it’s palpable, and driving unbeatable advantages in everything from marketing to recruitment. You need to become one of those companies. This book will show you how. You’ll find specific, practical guidance on transforming every relationship you have: with customers, associates, partners, investors, and society. If you want to be great—truly great—this is your blueprint. We’re entering an Age of Transcendence, as people increasingly search for higher meaning in their lives, not just more possessions. This is transforming the marketplace, the workplace, the very soul of capitalism. Increasingly, today’s most successful companies are bringing love, joy, authenticity, empathy, and soulfulness into their businesses: they are delivering emotional, experiential, and social value–not just profits. Firms of Endearment illuminates this, the most fundamental transformation in capitalism since Adam Smith. It’s not about “corporate social responsibility”: it’s about building companies that can sustain success in a radically new era. It’s about great companies like IDEO and IKEA®, Commerce Bank and Costco®, Wegmans and Whole Foods®: how they earn the powerful loyalty and affection that enables truly breathtaking performance. This book is about gaining “share of heart,” not just share of wallet. It’s about aligning stakeholders’ interests, not just juggling them. It’s about building companies that leave the world a better place. Most of all, it’s about why you must do all this, or risk being left in the dust... and how to get there from wherever you are now.

The Battle for the Soul of Capitalism

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Author :
Publisher : Yale University Press
ISBN 13 : 9780300119718
Total Pages : 292 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis The Battle for the Soul of Capitalism by : John C. Bogle

Download or read book The Battle for the Soul of Capitalism written by John C. Bogle and published by Yale University Press. This book was released on 2005-01-01 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The founder and former chief executive of the Vanguard mutual funds argues for a return to a governance structure in which owners' capital that has been put at risk is used in their interests rather than in the interests of corporate and financial managers.

The Soul of the Organization

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Author :
Publisher : Apress
ISBN 13 : 1430249668
Total Pages : 139 pages
Book Rating : 4.4/5 (32 download)

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Book Synopsis The Soul of the Organization by : David B. Zenoff

Download or read book The Soul of the Organization written by David B. Zenoff and published by Apress. This book was released on 2014-03-01 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Given the opportunity to describe Apple as a company in just a word or two, most would respond with adjectives like: Innovative. Design-conscious. Iconic. Some would probably even say: Secretive. But here's another: Soulful. Yes, Apple has a soul, and it is not alone in that respect. A select few organizations can similarly be said to exhibit similar qualities of soul that inspire passion in their employees and set them on the path to high levels of sustained organizational performance. But, given that most organizations are plagued by low levels of employee engagement and lackluster organizational performance, how do high-performing organizations do it? How do they ignite and sustain employee engagement and boost individual and overall organizational productivity? That is exactly the question that organizational expert David B. Zenoff sets out to answer in The Soul of the Organization. Based on the author's extensive experience consulting to and observing some of the best-known organizations in the world, The Soul of the Organization (www.souloftheorganization.com) journeys into eleven high-performing organizations operating in both the for-profit and not-for-profit worlds to determine the underlying elements of soul that foster strong employee engagement at all levels. What Zenoff finds in his inquiry is that organizations as different as home goods retailer Williams-Sonoma and not-for-profit group Larkin Street Youth Services all share in common five key elements of soul that, taken together, are powerful forces for fostering employee engagement, satisfaction, and meaning. And he doesn't stop once he has identified the five core elements of an organization's soul. Instead, he goes on to offer both a conceptual framework and a practical primer on how to leverage these key ingredients to create, sustain, and nourish a soul in your organization. Organizations of all stripes and in all industries and domains have great difficulty motivating their workforces to demonstrate a strong commitment to giving their all in the workplace. As a result, these organizations' overall productivity and growth are compromised, and their employees cannot find meaning or satisfaction in their work. If your organization struggles with sub-par employee loyalty, commitment, and drive, you will find the guidance you need in The Soul of the Organization, a guide to infusing into your workplace that "special something" that engages employees, drives their productivity, and taps into their collective well of potential so that your organization can make its mark on the world.

The Soul of an Octopus

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1501161148
Total Pages : 272 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis The Soul of an Octopus by : Sy Montgomery

Download or read book The Soul of an Octopus written by Sy Montgomery and published by Simon and Schuster. This book was released on 2016-07-12 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finalist for the National Book Award for Nonfiction * New York Times Bestseller * A Huffington Post Notable Nonfiction Book of the Year * One of the Best Books of the Month on Goodreads * Library Journal Best Sci-Tech Book of the Year * An American Library Association Notable Book of the Year “Sy Montgomery’s The Soul of an Octopus does for the creature what Helen Macdonald’s H Is for Hawk did for raptors.” —New Statesman, UK “One of the best science books of the year.” —Science Friday, NPR Another New York Times bestseller from the author of The Good Good Pig, this “fascinating…touching…informative…entertaining” (The Daily Beast) book explores the emotional and physical world of the octopus—a surprisingly complex, intelligent, and spirited creature—and the remarkable connections it makes with humans. In pursuit of the wild, solitary, predatory octopus, popular naturalist Sy Montgomery has practiced true immersion journalism. From New England aquarium tanks to the reefs of French Polynesia and the Gulf of Mexico, she has befriended octopuses with strikingly different personalities—gentle Athena, assertive Octavia, curious Kali, and joyful Karma. Each creature shows her cleverness in myriad ways: escaping enclosures like an orangutan; jetting water to bounce balls; and endlessly tricking companions with multiple “sleights of hand” to get food. Scientists have only recently accepted the intelligence of dogs, birds, and chimpanzees but now are watching octopuses solve problems and are trying to decipher the meaning of the animal’s color-changing techniques. With her “joyful passion for these intelligent and fascinating creatures” (Library Journal Editors’ Spring Pick), Montgomery chronicles the growing appreciation of this mollusk as she tells a unique love story. By turns funny, entertaining, touching, and profound, The Soul of an Octopus reveals what octopuses can teach us about the meeting of two very different minds.

Simplicity Parenting

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Author :
Publisher : Ballantine Books
ISBN 13 : 0345516982
Total Pages : 258 pages
Book Rating : 4.3/5 (455 download)

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Book Synopsis Simplicity Parenting by : Kim John Payne

Download or read book Simplicity Parenting written by Kim John Payne and published by Ballantine Books. This book was released on 2009-08-25 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s busier, faster society is waging an undeclared war on childhood. With too much stuff, too many choices, and too little time, children can become anxious, have trouble with friends and school, or even be diagnosed with behavioral problems. Now internationally renowned family consultant Kim John Payne helps parents reclaim for their children the space and freedom that all kids need for their attention to deepen and their individuality to flourish. Simplicity Parenting offers inspiration, ideas, and a blueprint for change: • Streamline your home environment. Reduce the amount of toys, books, and clutter—as well as the lights, sounds, and general sensory overload. • Establish rhythms and rituals. Discover ways to ease daily tensions, create battle-free mealtimes and bedtimes, and tell if your child is overwhelmed. • Schedule a break in the schedule. Establish intervals of calm and connection in your child’s daily torrent of constant doing. • Scale back on media and parental involvement. Manage your children’s “screen time” to limit the endless deluge of information and stimulation. A manifesto for protecting the grace of childhood, Simplicity Parenting is an eloquent guide to bringing new rhythms to bear on the lifelong art of raising children.

The Soul of an Entrepreneur

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Author :
Publisher : PublicAffairs
ISBN 13 : 1541730364
Total Pages : 291 pages
Book Rating : 4.5/5 (417 download)

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Book Synopsis The Soul of an Entrepreneur by : David Sax

Download or read book The Soul of an Entrepreneur written by David Sax and published by PublicAffairs. This book was released on 2020-04-21 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: An award-winning business writer dismantles the myths of entrepreneurship, replacing them with an essential story about the experience of real business owners in the modern economy. We're often told that we're living amidst a startup boom. Typically, we think of apps built by college kids and funded by venture capital firms, which remake fortunes and economies overnight. But in reality, most new businesses are things like restaurants or hair salons. Entrepreneurs aren't all millennials -- more often, it's their parents. And those small companies are the fabric of our economy. The Soul of an Entrepreneur is a business book of a different kind, exploring our work but also our passions and hopes. David Sax reports on the deeply personal questions of entrepreneurship: why an immigrant family risks everything to build a bakery; how a small farmer fights to manage his debt; and what it feels like to rise and fall with a business you built for yourself. This book is the real story of entrepreneurship. It confronts both success and failure, and shows how they can change a human life. It captures the inherent freedom that entrepreneurship brings, and why it matters.

Saving the Corporate Soul--and (Who Knows?) Maybe Your Own

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Author :
Publisher : Jossey-Bass
ISBN 13 : 9780787964801
Total Pages : 0 pages
Book Rating : 4.9/5 (648 download)

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Book Synopsis Saving the Corporate Soul--and (Who Knows?) Maybe Your Own by : David Batstone

Download or read book Saving the Corporate Soul--and (Who Knows?) Maybe Your Own written by David Batstone and published by Jossey-Bass. This book was released on 2003-03-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every day the media reports on the latest corporation guilty of financial misconduct and public deception. Insider trading, fraudulent accounting, outlandish executive pay and perks-- a steady stream of scandals scars the business landscape. But the corporate crisis is as much spiritual as it is financial. More than ever, the time is ripe for Saving the Corporate Soul. In this hard-hitting, thought-provoking book, David Batstone shows that a corporation has the potential to act with soul when it aligns its missions with the values of its workers and puts its resources at the service of the people it employs and the public it serves. He offers companies and their employees eight sound principles for "doing the right thing" and-- citing examples from firms like Timberland, General Motors, Clif Bar, and BP-- offers evidence that principled companies will excel financially over the long haul.

Soul of the Law

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Author :
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (856 download)

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Book Synopsis Soul of the Law by : Benjamin Sells

Download or read book Soul of the Law written by Benjamin Sells and published by . This book was released on 1993 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Thinking With Your Soul

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Author :
Publisher : Richard N. Wolman, PhD
ISBN 13 : 9780609605486
Total Pages : 308 pages
Book Rating : 4.6/5 (54 download)

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Book Synopsis Thinking With Your Soul by : Richard Wolman

Download or read book Thinking With Your Soul written by Richard Wolman and published by Richard N. Wolman, PhD. This book was released on 2001 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the creation of the Psychomatrix Spirituality Inventory (PSI) at Harvard, Dr. Wolman found seven factors that comprise the spectrum of spiritual experience. By completing the PSI included in the book, readers will learn about their spirituality in each of these areas and how to improve their spiritual lives.

The Soul of Enterprise

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Author :
Publisher : CreateSpace
ISBN 13 : 9781508674535
Total Pages : 220 pages
Book Rating : 4.6/5 (745 download)

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Book Synopsis The Soul of Enterprise by : Ronald J Baker

Download or read book The Soul of Enterprise written by Ronald J Baker and published by CreateSpace. This book was released on 2015-02-26 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world's economy has been transformed from a twentieth-century materials-based economy to the Age of the Knowledge-Based Economy - and the currency of this realm is ideas, imagination, creativity, and knowledge. According The World Bank, 80% of the developed world's wealth now resides in human capital. Perhaps President Ronald Reagan said it best in his address to Moscow State University on May 31, 1988: "Like a chrysalis, we're emerging from the economy of the Industrial Revolution - an economy confined and limited by the Earth's physical resources - into, as one economist titled his book, "the economy in mind," in which there are no bounds on human imagination and the freedom to create is the most precious natural resource." Written by Ronald Baker and Ed Kless, hosts of The Soul of Enterprise: Business in the Knowledge Economy, the popular radio show on Voice America's Business Channel, The Soul of Enterprise: Dialogues on Business in the Knowledge Economy sounds the clarion call that organizations can no longer ignore this seismic shift that has occurred in the economy since 1959. The Soul of Enterprise introduces the three components of Intellectual Capital - human capital, social capital, and structural capital - and how to leverage them to create wealth in today's economy, by revealing: The physical fallacy - why wealth no longer consists of tangible things, but of ideas, imagination and knowledge from human minds The best learning tool ever invented: After Action Reviews Why Frederick Taylor and the Scientific Management movement was a fraud and the wrong focus for knowledge workers The fact that effectiveness always and everywhere trumps efficiency The First Law of Pricing: All value is subjective The Second Law of Pricing: All prices are contextual The Morality of Markets: Doing well and doing good Why your organization - and you - need to be driven by a higher purpose than profit The Soul of Enterprise will inspire and challenge readers to unlock the enormous financial and competitive power hidden in the intellectual capital of their organizations and knowledge workers."

Blue Blood and Mutiny

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Author :
Publisher : Harper Collins
ISBN 13 : 0061739464
Total Pages : 453 pages
Book Rating : 4.0/5 (617 download)

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Book Synopsis Blue Blood and Mutiny by : Patricia Beard

Download or read book Blue Blood and Mutiny written by Patricia Beard and published by Harper Collins. This book was released on 2009-03-17 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: In March 2005 the business world woke up to an unprecedented full-page ad in the Wall Street Journal calling for the removal of Morgan Stanley's CEO. Less than four months later, a group of eight retired, multimillionaire executives had orchestrated a stunning revolt within the most prestigious and—until recently—most successful financial-services firm on Wall Street. Now acclaimed journalist and historian Patricia Beard brings together the entire behind-the-scenes story, exposing the tale that shook high finance. This riveting real-life thriller is a must-read book for anyone who wants to understand the past, present, and future of American business.

The Soul of Design

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Author :
Publisher : Stanford University Press
ISBN 13 : 0804784965
Total Pages : 193 pages
Book Rating : 4.8/5 (47 download)

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Book Synopsis The Soul of Design by : Robert Austin

Download or read book The Soul of Design written by Robert Austin and published by Stanford University Press. This book was released on 2012-09-05 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes the Apple iPhone cool? Bang & Olufsen and Samsung's televisions beautiful? Any of a wide variety of products and services special? The answer is not simply functionality or technology, for competitors' products are often as good. The Soul of Design explores the uncanny power of some products to grab and hold attention—to create desire. To understand what sets a product apart in this way, authors Lee Devin and Robert Austin push past personal taste and individual response to adopt a more conceptual approach. They carefully explore the hypothesis that there is something within a "special" product that makes it—well, special. They argue that this je ne sais quoi arises from "plot"—the shape that emerges as a product or service arouses and then fulfills expectations. Marketing a special product is, then, a matter of helping its audience perceive its plot and comprehend its qualities. Devin and Austin provide keys to understanding why some products and services stand out in a crowd and how the companies that make them create these hits. Part One of the book introduces the authors' definition of plot in this context; Part Two breaks down the components needed to build a plot; Part Three describes what makes a plot coherent; Part Four takes on the challenges of making coherent products and services attractive to consumers. Part Four also presents detailed casework, which shows how innovators and makers have successfully brought special products to market. Readers will come away with a sensible and clear approach to conceiving of artful products and services. This book will help managers and designers think about engaging with plot, taking aesthetic factors into account to provide consumers with more special things.