The Social Web

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Analyzing the Social Web

Author : Jennifer Golbeck
Publisher : Newnes
ISBN 13 : 0124058566
Total Pages : 291 pages
Book Rating : 4.1/5 (24 download)

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Book Synopsis Analyzing the Social Web by : Jennifer Golbeck

Download or read book Analyzing the Social Web written by Jennifer Golbeck and published by Newnes. This book was released on 2013-02-17 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzing the Social Web provides a framework for the analysis of public data currently available and being generated by social networks and social media, like Facebook, Twitter, and Foursquare. Access and analysis of this public data about people and their connections to one another allows for new applications of traditional social network analysis techniques that let us identify things like who are the most important or influential people in a network, how things will spread through the network, and the nature of peoples' relationships. Analyzing the Social Web introduces you to these techniques, shows you their application to many different types of social media, and discusses how social media can be used as a tool for interacting with the online public. - Presents interactive social applications on the web, and the types of analysis that are currently conducted in the study of social media - Covers the basics of network structures for beginners, including measuring methods for describing nodes, edges, and parts of the network - Discusses the major categories of social media applications or phenomena and shows how the techniques presented can be applied to analyze and understand the underlying data - Provides an introduction to information visualization, particularly network visualization techniques, and methods for using them to identify interesting features in a network, generate hypotheses for analysis, and recognize patterns of behavior - Includes a supporting website with lecture slides, exercises, and downloadable social network data sets that can be used can be used to apply the techniques presented in the book

Designing for the Social Web

Author : Joshua Porter
Publisher : Peachpit Press
ISBN 13 : 013208953X
Total Pages : 201 pages
Book Rating : 4.1/5 (32 download)

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Book Synopsis Designing for the Social Web by : Joshua Porter

Download or read book Designing for the Social Web written by Joshua Porter and published by Peachpit Press. This book was released on 2010-04-07 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: No matter what type of web site or application you’re building, social interaction among the people who use it will be key to its success. They will talk about it, invite their friends, complain, sing its high praises, and dissect it in countless ways. With the right design strategy you can use this social interaction to get people signing up, coming back regularly, and bringing others into the fold. With tons of examples from real-world interfaces and a touch of the underlying social psychology theory, Joshua Porter shows you how to design your next great social web application. Inside, you’ll discover: • The real reasons why people participate online and the psychology behind them • The Usage Lifecycle—or how people use your web application over time • How to get people past that trickiest of hurdles: sign-up • What to do when you’ve launched a web application and nobody is using it • How to analyze the effectiveness of your application screens and flows • How to grow your social web application from zero users to 1000—and beyond Designing for the social web is about much more than adding features. It’s about embracing the social interaction of the people who make you successful—and then designing smartly to encourage it.

Marketing to the Social Web

Author : Larry Weber
Publisher : John Wiley & Sons
ISBN 13 : 0470410973
Total Pages : 272 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Marketing to the Social Web by : Larry Weber

Download or read book Marketing to the Social Web written by Larry Weber and published by John Wiley & Sons. This book was released on 2009-03-03 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth. Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. in Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog; this book shows you how to tap into this new media. In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future. Marketing must reach out into new forms, media, and models. Marketing to the Social Web, Second Edition presents an exceptional opportunity to use these new tools and models to reach new markets, even in today's fragmented media environment. Larry Weber has spent the last three decades building global communications companies, including Weber Shandwick Worldwide and the W2 Group. He is also the founder and Chairman of the Massachusetts Innovation and Technology Exchange, the nation’s largest interactive advocate association.

Mining the Social Web

Author : Matthew Russell
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449388345
Total Pages : 356 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Mining the Social Web by : Matthew Russell

Download or read book Mining the Social Web written by Matthew Russell and published by "O'Reilly Media, Inc.". This book was released on 2011-01-21 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facebook, Twitter, and LinkedIn generate a tremendous amount of valuable social data, but how can you find out who's making connections with social media, what they’re talking about, or where they’re located? This concise and practical book shows you how to answer these questions and more. You'll learn how to combine social web data, analysis techniques, and visualization to help you find what you've been looking for in the social haystack, as well as useful information you didn't know existed. Each standalone chapter introduces techniques for mining data in different areas of the social Web, including blogs and email. All you need to get started is a programming background and a willingness to learn basic Python tools. Get a straightforward synopsis of the social web landscape Use adaptable scripts on GitHub to harvest data from social network APIs such as Twitter, Facebook, and LinkedIn Learn how to employ easy-to-use Python tools to slice and dice the data you collect Explore social connections in microformats with the XHTML Friends Network Apply advanced mining techniques such as TF-IDF, cosine similarity, collocation analysis, document summarization, and clique detection Build interactive visualizations with web technologies based upon HTML5 and JavaScript toolkits "Let Matthew Russell serve as your guide to working with social data sets old (email, blogs) and new (Twitter, LinkedIn, Facebook). Mining the Social Web is a natural successor to Programming Collective Intelligence: a practical, hands-on approach to hacking on data from the social Web with Python." --Jeff Hammerbacher, Chief Scientist, Cloudera "A rich, compact, useful, practical introduction to a galaxy of tools, techniques, and theories for exploring structured and unstructured data." --Alex Martelli, Senior Staff Engineer, Google

Building Social Web Applications

Author : Gavin Bell
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449379419
Total Pages : 440 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Building Social Web Applications by : Gavin Bell

Download or read book Building Social Web Applications written by Gavin Bell and published by "O'Reilly Media, Inc.". This book was released on 2009-09-17 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building a web application that attracts and retains regular visitors is tricky enough, but creating a social application that encourages visitors to interact with one another requires careful planning. This book provides practical solutions to the tough questions you'll face when building an effective community site -- one that makes visitors feel like they've found a new home on the Web. If your company is ready to take part in the social web, this book will help you get started. Whether you're creating a new site from scratch or reworking an existing site, Building Social Web Applications helps you choose the tools appropriate for your audience so you can build an infrastructure that will promote interaction and help the community coalesce. You'll also learn about business models for various social web applications, with examples of member-driven, customer-service-driven, and contributor-driven sites. Determine who will be drawn to your site, why they'll stay, and who they'll interact with Create visual design that clearly communicates how your site works Build the software you need versus plugging in one-size-fits-all, off-the-shelf apps Manage the identities of your visitors and determine how to support their interaction Monitor demand from the community to guide your choice of new functions Plan the launch of your site and get the message out

Mining the Social Web

Author : Matthew A. Russell
Publisher : O'Reilly Media
ISBN 13 : 1491973528
Total Pages : 425 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Mining the Social Web by : Matthew A. Russell

Download or read book Mining the Social Web written by Matthew A. Russell and published by O'Reilly Media. This book was released on 2018-12-04 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mine the rich data tucked away in popular social websites such as Twitter, Facebook, LinkedIn, and Instagram. With the third edition of this popular guide, data scientists, analysts, and programmers will learn how to glean insights from social media—including who’s connecting with whom, what they’re talking about, and where they’re located—using Python code examples, Jupyter notebooks, or Docker containers. In part one, each standalone chapter focuses on one aspect of the social landscape, including each of the major social sites, as well as web pages, blogs and feeds, mailboxes, GitHub, and a newly added chapter covering Instagram. Part two provides a cookbook with two dozen bite-size recipes for solving particular issues with Twitter. Get a straightforward synopsis of the social web landscape Use Docker to easily run each chapter’s example code, packaged as a Jupyter notebook Adapt and contribute to the code’s open source GitHub repository Learn how to employ best-in-class Python 3 tools to slice and dice the data you collect Apply advanced mining techniques such as TFIDF, cosine similarity, collocation analysis, clique detection, and image recognition Build beautiful data visualizations with Python and JavaScript toolkits

The Social Media Marketing Book

Author : Dan Zarrella
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449383106
Total Pages : 245 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis The Social Media Marketing Book by : Dan Zarrella

Download or read book The Social Media Marketing Book written by Dan Zarrella and published by "O'Reilly Media, Inc.". This book was released on 2009-11-13 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral marketing successes Choose the technologies and marketing tactics most relevant to your campaign goals Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0

Tagging

Author : Gene Smith
Publisher : New Riders
ISBN 13 : 0132798271
Total Pages : 218 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis Tagging by : Gene Smith

Download or read book Tagging written by Gene Smith and published by New Riders. This book was released on 2007-12-27 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tagging is fast becoming one of the primary ways people organize and manage digital information. Tagging complements traditional organizational tools like folders and search on users desktops as well as on the web. These developments mean that tagging has broad implications for information management, information architecture and interface design. And its reach extends beyond these technical domains to our culture at large. We can imagine, for example, the scrapbookers of the future curating their digital photos, emails, ticket stubs and other mementos with tags. This book explains the value of tagging, explores why people tag, how tagging works and when it can be used to improve the user experience. It exposes tagging's superficial simplicity to reveal interesting issues related to usability, information architecture, online community and collective intelligence.

Social Web Evolution: Integrating Semantic Applications and Web 2.0 Technologies

Author : Lytras, Miltiadis D.
Publisher : IGI Global
ISBN 13 : 1605662739
Total Pages : 340 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis Social Web Evolution: Integrating Semantic Applications and Web 2.0 Technologies by : Lytras, Miltiadis D.

Download or read book Social Web Evolution: Integrating Semantic Applications and Web 2.0 Technologies written by Lytras, Miltiadis D. and published by IGI Global. This book was released on 2009-03-31 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores the potential of Web 2.0 and its synergies with the Semantic Web and provides state-of-the-art theoretical foundations and technological applications"--Provided by publisher.

Privacy Online

Author : Sabine Trepte
Publisher : Springer Science & Business Media
ISBN 13 : 3642215211
Total Pages : 267 pages
Book Rating : 4.6/5 (422 download)

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Book Synopsis Privacy Online by : Sabine Trepte

Download or read book Privacy Online written by Sabine Trepte and published by Springer Science & Business Media. This book was released on 2011-07-21 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communications and personal information that are posted online are usually accessible to a vast number of people. Yet when personal data exist online, they may be searched, reproduced and mined by advertisers, merchants, service providers or even stalkers. Many users know what may happen to their information, while at the same time they act as though their data are private or intimate. They expect their privacy will not be infringed while they willingly share personal information with the world via social network sites, blogs, and in online communities. The chapters collected by Trepte and Reinecke address questions arising from this disparity that has often been referred to as the privacy paradox. Works by renowned researchers from various disciplines including psychology, communication, sociology, and information science, offer new theoretical models on the functioning of online intimacy and public accessibility, and propose novel ideas on the how and why of online privacy. The contributing authors offer intriguing solutions for some of the most pressing issues and problems in the field of online privacy. They investigate how users abandon privacy to enhance social capital and to generate different kinds of benefits. They argue that trust and authenticity characterize the uses of social network sites. They explore how privacy needs affect users’ virtual identities. Ethical issues of privacy online are discussed as well as its gratifications and users’ concerns. The contributors of this volume focus on the privacy needs and behaviors of a variety of different groups of social media users such as young adults, older users, and genders. They also examine privacy in the context of particular online services such as social network sites, mobile internet access, online journalism, blogs, and micro-blogs. In sum, this book offers researchers and students working on issues related to internet communication not only a thorough and up-to-date treatment of online privacy and the social web. It also presents a glimpse of the future by exploring emergent issues concerning new technological applications and by suggesting theory-based research agendas that can guide inquiry beyond the current forms of social technologies.

Social Theory after the Internet

Author : Ralph Schroeder
Publisher : UCL Press
ISBN 13 : 178735122X
Total Pages : 210 pages
Book Rating : 4.7/5 (873 download)

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Book Synopsis Social Theory after the Internet by : Ralph Schroeder

Download or read book Social Theory after the Internet written by Ralph Schroeder and published by UCL Press. This book was released on 2018-01-04 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet has fundamentally transformed society in the past 25 years, yet existing theories of mass or interpersonal communication do not work well in understanding a digital world. Nor has this understanding been helped by disciplinary specialization and a continual focus on the latest innovations. Ralph Schroeder takes a longer-term view, synthesizing perspectives and findings from various social science disciplines in four countries: the United States, Sweden, India and China. His comparison highlights, among other observations, that smartphones are in many respects more important than PC-based internet uses. Social Theory after the Internet focuses on everyday uses and effects of the internet, including information seeking and big data, and explains how the internet has gone beyond traditional media in, for example, enabling Donald Trump and Narendra Modi to come to power. Schroeder puts forward a sophisticated theory of the role of the internet, and how both technological and social forces shape its significance. He provides a sweeping and penetrating study, theoretically ambitious and at the same time always empirically grounded.The book will be of great interest to students and scholars of digital media and society, the internet and politics, and the social implications of big data.

Web Social Science

Author : Robert Ackland
Publisher : SAGE
ISBN 13 : 1446283119
Total Pages : 258 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Web Social Science by : Robert Ackland

Download or read book Web Social Science written by Robert Ackland and published by SAGE. This book was released on 2013-06-17 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although written simply enough to be accessible to undergraduates, accomplished scholars are likely to appreciate it too. Reading it taught me quite a lot about a subject I thought I knew rather well. - Paul Vogt, Illinois State University "This book brings the art and science of building and applying innovative online research tools to students and faculty across the social sciences." - William H. Dutton, University of Oxford A comprehensive guide to the theory and practice of web Social Science. This book demonstrates how the web is being used to collect social research data, such as online surveys and interviews, as well as digital trace data from social media environments, such as Facebook and Twitter. It also illuminates how the advent of the web has led to traditional social science concepts and approaches being combined with those from other scientific disciplines, leading to new insights into social, political and economic behaviour. Situating social sciences in the digital age, this book aids: understanding of the fundamental changes to society, politics and the economy that have resulted from the advent of the web choice of appropriate data, tools and research methods for conducting research using web data learning how web data are providing new insights into long-standing social science research questions appreciation of how social science can facilitate an understanding of life in the digital age It is ideal for students and researchers across the social sciences, as well as those from information science, computer science and engineering who want to learn about how social scientists are thinking about and researching the web.

Social TV

Author : Mike Proulx
Publisher : John Wiley & Sons
ISBN 13 : 1118239652
Total Pages : 225 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Social TV by : Mike Proulx

Download or read book Social TV written by Mike Proulx and published by John Wiley & Sons. This book was released on 2012-01-26 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet didn’t kill TV! It has become its best friend. Americans are watching more television than ever before, and we’re engaging online at the same time we’re tuning in. Social media has created a new and powerful “backchannel”, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And “connected TVs” blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities. Social TV topics include: Leveraging the “second screen” to drive synched and deeper brand engagement Using social ratings analytics tools to find and target lean-forward audiences Aligning brand messaging to content as it travels time-shifted across devices Determining the best strategy to approach marketing via connected TVs Employing addressable TV advertising to maximize content relevancy Testing and learning from the most cutting-edge emerging TV innovations The rise of one technology doesn’t always mean the end of another. Discover how this convergence has created new marketing opportunities for your brand.

A Social Strategy

Author : Mikolaj Jan Piskorski
Publisher : Princeton University Press
ISBN 13 : 0691169268
Total Pages : 287 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis A Social Strategy by : Mikolaj Jan Piskorski

Download or read book A Social Strategy written by Mikolaj Jan Piskorski and published by Princeton University Press. This book was released on 2016-02-23 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: What people get out of social media—and how businesses can get more out of it Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives—from friendship and dating to news and business. What makes social media so different from traditional media? Answering that question is the key to making social media work for any business, argues Miko?aj Piskorski, one of the world's leading experts on the business of social media. In A Social Strategy, he provides the most convincing answer yet, one backed by original research, data, and case studies from companies such as Nike and American Express. Drawing on his analysis of proprietary data from social media sites, Piskorski argues that the secret of successful ones is that they allow people to fulfill social needs that either can’t be met offline or can be met only at much greater cost. This insight provides the key to how companies can leverage social platforms to create a sustainable competitive advantage. Companies need to help people interact with each other before they will promote products to their friends or help companies in other ways. Done right, a company’s social media should benefit customers and the firm. Piskorski calls this "a social strategy," and he describes how companies such as Yelp and Zynga have done it. Groundbreaking and important, A Social Strategy provides not only a story- and data-driven explanation for the explosion of social media but also an invaluable, concrete road map for any company that wants to tap the marketing potential of this remarkable phenomenon.

The Whuffie Factor

Author : Tara Hunt
Publisher : Random House Digital, Inc.
ISBN 13 : 0307409503
Total Pages : 320 pages
Book Rating : 4.3/5 (74 download)

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Book Synopsis The Whuffie Factor by : Tara Hunt

Download or read book The Whuffie Factor written by Tara Hunt and published by Random House Digital, Inc.. This book was released on 2009 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides information on ways to connect with customers through social networks in order to create demand and sell more products.

A Survival Guide to Social Media and Web 2.0 Optimization

Author : Deltina Hay
Publisher : Dalton Publishing
ISBN 13 : 0981744389
Total Pages : 418 pages
Book Rating : 4.9/5 (817 download)

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Book Synopsis A Survival Guide to Social Media and Web 2.0 Optimization by : Deltina Hay

Download or read book A Survival Guide to Social Media and Web 2.0 Optimization written by Deltina Hay and published by Dalton Publishing. This book was released on 2009 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is no secret that the future of the Internet is the Social Web and that the future is this very instant. Millions of people and businesses are interacting, sharing and collaborating on social networking sites, media communities, social bookmarking sites, blogs and more. They are doing it right now, 24/7, and you and your business want to be a part of this powerful movement with as professional and efficient a presence as possible while keeping your expenses minimal.This book will show you how to use the tools of Web 2.0 to build a successful Web presence. From Squidoo to YouTube, Facebook to WordPress, wikis to widgets, blogs to RSS feeds, business owners, authors, publishers, students, PR and marketing professionals can learn to apply and integrate these tools by themselves. Gone are the days of relying on Web developers! This book arms you with the nuts and bolts of the new, open-source Internet through hands-on, real-world examples. You will be pleasantly surprised at how easy it is!

Social Network Analysis for Startups

Author : Maksim Tsvetovat
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449306462
Total Pages : 191 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Social Network Analysis for Startups by : Maksim Tsvetovat

Download or read book Social Network Analysis for Startups written by Maksim Tsvetovat and published by "O'Reilly Media, Inc.". This book was released on 2011-10-06 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does your startup rely on social network analysis? This concise guide provides a statistical framework to help you identify social processes hidden among the tons of data now available. Social network analysis (SNA) is a discipline that predates Facebook and Twitter by 30 years. Through expert SNA researchers, you'll learn concepts and techniques for recognizing patterns in social media, political groups, companies, cultural trends, and interpersonal networks. You'll also learn how to use Python and other open source tools—such as NetworkX, NumPy, and Matplotlib—to gather, analyze, and visualize social data. This book is the perfect marriage between social network theory and practice, and a valuable source of insight and ideas. Discover how internal social networks affect a company’s ability to perform Follow terrorists and revolutionaries through the 1998 Khobar Towers bombing, the 9/11 attacks, and the Egyptian uprising Learn how a single special-interest group can control the outcome of a national election Examine relationships between companies through investment networks and shared boards of directors Delve into the anatomy of cultural fads and trends—offline phenomena often mediated by Twitter and Facebook