Applied Artificial Intelligence

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Publisher :
ISBN 13 : 9780998289021
Total Pages : 246 pages
Book Rating : 4.2/5 (89 download)

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Book Synopsis Applied Artificial Intelligence by : Mariya Yao

Download or read book Applied Artificial Intelligence written by Mariya Yao and published by . This book was released on 2018-04-30 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This bestselling book gives business leaders and executives a foundational education on how to leverage artificial intelligence and machine learning solutions to deliver ROI for your business.

The Executive Guide to Artificial Intelligence

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Author :
Publisher : Springer
ISBN 13 : 3319638203
Total Pages : 187 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis The Executive Guide to Artificial Intelligence by : Andrew Burgess

Download or read book The Executive Guide to Artificial Intelligence written by Andrew Burgess and published by Springer. This book was released on 2017-11-15 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes a pragmatic and hype–free approach to explaining artificial intelligence and how it can be utilised by businesses today. At the core of the book is a framework, developed by the author, which describes in non–technical language the eight core capabilities of Artificial Intelligence (AI). Each of these capabilities, ranging from image recognition, through natural language processing, to prediction, is explained using real–life examples and how they can be applied in a business environment. It will include interviews with executives who have successfully implemented AI as well as CEOs from AI vendors and consultancies. AI is one of the most talked about technologies in business today. It has the ability to deliver step–change benefits to organisations and enables forward–thinking CEOs to rethink their business models or create completely new businesses. But most of the real value of AI is hidden behind marketing hyperbole, confusing terminology, inflated expectations and dire warnings of ‘robot overlords’. Any business executive that wants to know how to exploit AI in their business today is left confused and frustrated. As an advisor in Artificial Intelligence, Andrew Burgess regularly comes face–to–face with business executives who are struggling to cut through the hype that surrounds AI. The knowledge and experience he has gained in advising them, as well as working as a strategic advisor to AI vendors and consultancies, has provided him with the skills to help business executives understand what AI is and how they can exploit its many benefits. Through the distilled knowledge included in this book business leaders will be able to take full advantage of this most disruptive of technologies and create substantial competitive advantage for their companies.

Artificial Intelligence

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Publisher : HBR Insights
ISBN 13 : 9781633697898
Total Pages : 160 pages
Book Rating : 4.6/5 (978 download)

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Book Synopsis Artificial Intelligence by : Harvard Business Review

Download or read book Artificial Intelligence written by Harvard Business Review and published by HBR Insights. This book was released on 2019 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies that don't use AI to their advantage will soon be left behind. Artificial intelligence and machine learning will drive a massive reshaping of the economy and society. What should you and your company be doing right now to ensure that your business is poised for success? These articles by AI experts and consultants will help you understand today's essential thinking on what AI is capable of now, how to adopt it in your organization, and how the technology is likely to evolve in the near future. Artificial Intelligence: The Insights You Need from Harvard Business Review will help you spearhead important conversations, get going on the right AI initiatives for your company, and capitalize on the opportunity of the machine intelligence revolution. Catch up on current topics and deepen your understanding of them with the Insights You Need series from Harvard Business Review. Featuring some of HBR's best and most recent thinking, Insights You Need titles are both a primer on today's most pressing issues and an extension of the conversation, with interesting research, interviews, case studies, and practical ideas to help you explore how a particular issue will impact your company and what it will mean for you and your business.

Artificial Intelligence for Business

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Publisher : FT Press
ISBN 13 : 0136556663
Total Pages : 293 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis Artificial Intelligence for Business by : Doug Rose

Download or read book Artificial Intelligence for Business written by Doug Rose and published by FT Press. This book was released on 2020-12-09 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Easy Introduction to Machine Learning (Ml) for Nontechnical People--In Business and Beyond Artificial Intelligence for Business is your plain-English guide to Artificial Intelligence (AI) and Machine Learning (ML): how they work, what they can and cannot do, and how to start profiting from them. Writing for nontechnical executives and professionals, Doug Rose demystifies AI/ML technology with intuitive analogies and explanations honed through years of teaching and consulting. Rose explains everything from early “expert systems” to advanced deep learning networks. First, Rose explains how AI and ML emerged, exploring pivotal early ideas that continue to influence the field. Next, he deepens your understanding of key ML concepts, showing how machines can create strategies and learn from mistakes. Then, Rose introduces current powerful neural networks: systems inspired by the structure and function of the human brain. He concludes by introducing leading AI applications, from automated customer interactions to event prediction. Throughout, Rose stays focused on business: applying these technologies to leverage new opportunities and solve real problems. Compare the ways a machine can learn, and explore current leading ML algorithms Start with the right problems, and avoid common AI/ML project mistakes Use neural networks to automate decision-making and identify unexpected patterns Help neural networks learn more quickly and effectively Harness AI chatbots, virtual assistants, virtual agents, and conversational AI applications

Enterprise AI For Dummies

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Publisher : John Wiley & Sons
ISBN 13 : 1119696399
Total Pages : 359 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Enterprise AI For Dummies by : Zachary Jarvinen

Download or read book Enterprise AI For Dummies written by Zachary Jarvinen and published by John Wiley & Sons. This book was released on 2020-08-17 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the application of artificial intelligence in your enterprise with the book series trusted by millions In Enterprise AI For Dummies, author Zachary Jarvinen simplifies and explains to readers the complicated world of artificial intelligence for business. Using practical examples, concrete applications, and straightforward prose, the author breaks down the fundamental and advanced topics that form the core of business AI. Written for executives, managers, employees, consultants, and students with an interest in the business applications of artificial intelligence, Enterprise AI For Dummies demystifies the sometimes confusing topic of artificial intelligence. No longer will you lag behind your colleagues and friends when discussing the benefits of AI and business. The book includes discussions of AI applications, including: Streamlining business operations Improving decision making Increasing automation Maximizing revenue The For Dummies series makes topics understandable, and as such, this book is written in an easily understood style that's perfect for anyone who seeks an introduction to a usually unforgiving topic.

A Citizen's Guide to Artificial Intelligence

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Publisher : MIT Press
ISBN 13 : 0262044811
Total Pages : 233 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis A Citizen's Guide to Artificial Intelligence by : John Zerilli

Download or read book A Citizen's Guide to Artificial Intelligence written by John Zerilli and published by MIT Press. This book was released on 2021-02-23 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concise but informative overview of AI ethics and policy. Artificial intelligence, or AI for short, has generated a staggering amount of hype in the past several years. Is it the game-changer it's been cracked up to be? If so, how is it changing the game? How is it likely to affect us as customers, tenants, aspiring home-owners, students, educators, patients, clients, prison inmates, members of ethnic and sexual minorities, voters in liberal democracies? This book offers a concise overview of moral, political, legal and economic implications of AI. It covers the basics of AI's latest permutation, machine learning, and considers issues including transparency, bias, liability, privacy, and regulation.

Machine Learning Math

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Publisher :
ISBN 13 : 9781801878890
Total Pages : 234 pages
Book Rating : 4.8/5 (788 download)

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Book Synopsis Machine Learning Math by : ML and AI Academy

Download or read book Machine Learning Math written by ML and AI Academy and published by . This book was released on 2021-02-14 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: !! 55% OFF for Bookstores!! NOW at 29,95 instead of 39.95 !! Buy it NOW and let your customers get addicted to this awesome book!

AI for People and Business

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Publisher : O'Reilly Media
ISBN 13 : 1492036544
Total Pages : 317 pages
Book Rating : 4.4/5 (92 download)

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Book Synopsis AI for People and Business by : Alex Castrounis

Download or read book AI for People and Business written by Alex Castrounis and published by O'Reilly Media. This book was released on 2019-07-05 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’re an executive, manager, or anyone interested in leveraging AI within your organization, this is your guide. You’ll understand exactly what AI is, learn how to identify AI opportunities, and develop and execute a successful AI vision and strategy. Alex Castrounis, business consultant and former IndyCar engineer and race strategist, examines the value of AI and shows you how to develop an AI vision and strategy that benefits both people and business. AI is exciting, powerful, and game changing—but too many AI initiatives end in failure. With this book, you’ll explore the risks, considerations, trade-offs, and constraints for pursuing an AI initiative. You’ll learn how to create better human experiences and greater business success through winning AI solutions and human-centered products. Use the book’s AIPB Framework to conduct end-to-end, goal-driven innovation and value creation with AI Define a goal-aligned AI vision and strategy for stakeholders, including businesses, customers, and users Leverage AI successfully by focusing on concepts such as scientific innovation and AI readiness and maturity Understand the importance of executive leadership for pursuing AI initiatives "A must read for business executives and managers interested in learning about AI and unlocking its benefits. Alex Castrounis has simplified complex topics so that anyone can begin to leverage AI within their organization." - Dan Park, GM & Director, Uber "Alex Castrounis has been at the forefront of helping organizations understand the promise of AI and leverage its benefits, while avoiding the many pitfalls that can derail success. In this essential book, he shares his expertise with the rest of us." - Dean Wampler, Ph.D., VP, Fast Data Engineering at Lightbend

Artificial Intelligence and Machine Learning for Business

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Author :
Publisher : Relativistic
ISBN 13 : 9781999730345
Total Pages : 194 pages
Book Rating : 4.7/5 (33 download)

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Book Synopsis Artificial Intelligence and Machine Learning for Business by : Steven Finlay

Download or read book Artificial Intelligence and Machine Learning for Business written by Steven Finlay and published by Relativistic. This book was released on 2018-07 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Intelligence (AI) and Machine Learning are now mainstream business tools. They are being applied across many industries to increase profits, reduce costs, save lives and improve customer experiences. Organizations which understand these tools and know how to use them are benefiting at the expense of their rivals. Artificial Intelligence and Machine Learning for Business cuts through the hype and technical jargon that is often associated with these subjects. It delivers a simple and concise introduction for managers and business people. The focus is very much on practical application and how to work with technical specialists (data scientists) to maximize the benefits of these technologies. This third edition has been substantially revised and updated. It contains several new chapters and covers a broader set of topics than before, but retains the no-nonsense style of the original.

Artificial Intelligence Business

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Author :
Publisher : Przemek Chojecki
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4./5 ( download)

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Book Synopsis Artificial Intelligence Business by : Przemek Chojecki

Download or read book Artificial Intelligence Business written by Przemek Chojecki and published by Przemek Chojecki. This book was released on 2020-07-15 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: ** The concise guide to Artificial Intelligence for business people and commercially oriented data scientists ** We’re living through a revolution. Artificial Intelligence is changing how we operate in the world and how smooth certain processes are. Just think about going on holidays. Multiple services allow you to find the most convenient flights and best hotels, you get personalized suggestions on what you might want to see, you go to the airport via one of the ride-sharing apps. At each of these steps, some AI algorithms are at work for your convenience. With this book, you'll learn everything from what is Artificial Intelligence, to how AI influences our economy and society. We'll talk through trends in Machine Learning and commercial applications of Artificial Intelligence. Table of Contents: Introduction Why Artificial Intelligence Practical AI and how it is done Powering Enterprises with AI Boosting Startups with Artificial Intelligence One person enhanced with AI Trends in Artificial Intelligence AI in retail Manufacturing Logistics Robotics and Autonomous Vehicles Robotic Process Automation Image generation Text generation and Chatbots AI-powered education AI in Healthcare Cybersecurity powered by AI Climate Change Games and Reinforcement Learning Hardware and beyond Machine Learning Trends AI, Politics and Society Future of Artificial Intelligence

Artificial Intelligence in Healthcare

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Author :
Publisher : Academic Press
ISBN 13 : 0128184396
Total Pages : 385 pages
Book Rating : 4.1/5 (281 download)

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Book Synopsis Artificial Intelligence in Healthcare by : Adam Bohr

Download or read book Artificial Intelligence in Healthcare written by Adam Bohr and published by Academic Press. This book was released on 2020-06-21 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Intelligence (AI) in Healthcare is more than a comprehensive introduction to artificial intelligence as a tool in the generation and analysis of healthcare data. The book is split into two sections where the first section describes the current healthcare challenges and the rise of AI in this arena. The ten following chapters are written by specialists in each area, covering the whole healthcare ecosystem. First, the AI applications in drug design and drug development are presented followed by its applications in the field of cancer diagnostics, treatment and medical imaging. Subsequently, the application of AI in medical devices and surgery are covered as well as remote patient monitoring. Finally, the book dives into the topics of security, privacy, information sharing, health insurances and legal aspects of AI in healthcare. - Highlights different data techniques in healthcare data analysis, including machine learning and data mining - Illustrates different applications and challenges across the design, implementation and management of intelligent systems and healthcare data networks - Includes applications and case studies across all areas of AI in healthcare data

Artificial Intelligence in Practice

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Publisher : John Wiley & Sons
ISBN 13 : 1119548985
Total Pages : 220 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Artificial Intelligence in Practice by : Bernard Marr

Download or read book Artificial Intelligence in Practice written by Bernard Marr and published by John Wiley & Sons. This book was released on 2019-04-15 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cyber-solutions to real-world business problems Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success. It is used in areas ranging from banking and finance to social media and marketing. This technology continues to provide innovative solutions to businesses of all sizes, sectors and industries. This engaging and topical book explores a wide range of cases illustrating how businesses use AI to boost performance, drive efficiency, analyse market preferences and many others. Best-selling author and renowned AI expert Bernard Marr reveals how machine learning technology is transforming the way companies conduct business. This detailed examination provides an overview of each company, describes the specific problem and explains how AI facilitates resolution. Each case study provides a comprehensive overview, including some technical details as well as key learning summaries: Understand how specific business problems are addressed by innovative machine learning methods Explore how current artificial intelligence applications improve performance and increase efficiency in various situations Expand your knowledge of recent AI advancements in technology Gain insight on the future of AI and its increasing role in business and industry Artificial Intelligence in Practice: How 50 Successful Companies Used Artificial Intelligence to Solve Problems is an insightful and informative exploration of the transformative power of technology in 21st century commerce.

AI as a Service

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Publisher : Simon and Schuster
ISBN 13 : 1638350434
Total Pages : 326 pages
Book Rating : 4.6/5 (383 download)

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Book Synopsis AI as a Service by : Peter Elger

Download or read book AI as a Service written by Peter Elger and published by Simon and Schuster. This book was released on 2020-09-05 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: AI as a Service is a practical handbook to building and implementing serverless AI applications, without bogging you down with a lot of theory. Instead, you’ll find easy-to-digest instruction and two complete hands-on serverless AI builds in this must-have guide! Summary Companies everywhere are moving everyday business processes over to the cloud, and AI is increasingly being given the reins in these tasks. As this massive digital transformation continues, the combination of serverless computing and AI promises to become the de facto standard for business-to-consumer platform development—and developers who can design, develop, implement, and maintain these systems will be in high demand! AI as a Service is a practical handbook to building and implementing serverless AI applications, without bogging you down with a lot of theory. Instead, you’ll find easy-to-digest instruction and two complete hands-on serverless AI builds in this must-have guide! Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the technology Cloud-based AI services can automate a variety of labor intensive business tasks in areas such as customer service, data analysis, and financial reporting. The secret is taking advantage of pre-built tools like Amazon Rekognition for image analysis or AWS Comprehend for natural language processing. That way, there’s no need to build expensive custom software. Artificial Intelligence (AI), a machine’s ability to learn and make predictions based on patterns it identifies, is already being leveraged by businesses around the world in areas like targeted product recommendations, financial forecasting and resource planning, customer service chatbots, healthcare diagnostics, data security, and more. With the exciting combination of serverless computing and AI, software developers now have enormous power to improve their businesses’ existing systems and rapidly deploy new AI-enabled platforms. And to get on this fast-moving train, you don’t have to invest loads of time and effort in becoming a data scientist or AI expert, thanks to cloud platforms and the readily available off-the-shelf cloud-based AI services! About the book AI as a Service is a fast-paced guide to harnessing the power of cloud-based solutions. You’ll learn to build real-world apps—such as chatbots and text-to-speech services—by stitching together cloud components. Work your way from small projects to large data-intensive applications. What's inside - Apply cloud AI services to existing platforms - Design and build scalable data pipelines - Debug and troubleshoot AI services - Start fast with serverless templates About the reader For software developers familiar with cloud basics. About the author Peter Elger and Eóin Shanaghy are founders and CEO/CTO of fourTheorem, a software solutions company providing expertise on architecture, DevOps, and machine learning. Table of Contents PART 1 - FIRST STEPS 1 A tale of two technologies 2 Building a serverless image recognition system, part 1 3 Building a serverless image recognition system, part 2 PART 2 - TOOLS OF THE TRADE 4 Building and securing a web application the serverless way 5 Adding AI interfaces to a web application 6 How to be effective with AI as a Service 7 Applying AI to existing platforms PART 3 - BRINGING IT ALL TOGETHER 8 Gathering data at scale for real-world AI 9 Extracting value from large data sets with AI

The AI Advantage

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Publisher : MIT Press
ISBN 13 : 0262538008
Total Pages : 243 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis The AI Advantage by : Thomas H. Davenport

Download or read book The AI Advantage written by Thomas H. Davenport and published by MIT Press. This book was released on 2019-08-06 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cutting through the hype, a practical guide to using artificial intelligence for business benefits and competitive advantage. In The AI Advantage, Thomas Davenport offers a guide to using artificial intelligence in business. He describes what technologies are available and how companies can use them for business benefits and competitive advantage. He cuts through the hype of the AI craze—remember when it seemed plausible that IBM's Watson could cure cancer?—to explain how businesses can put artificial intelligence to work now, in the real world. His key recommendation: don't go for the “moonshot” (curing cancer, or synthesizing all investment knowledge); look for the “low-hanging fruit” to make your company more efficient. Davenport explains that the business value AI offers is solid rather than sexy or splashy. AI will improve products and processes and make decisions better informed—important but largely invisible tasks. AI technologies won't replace human workers but augment their capabilities, with smart machines to work alongside smart people. AI can automate structured and repetitive work; provide extensive analysis of data through machine learning (“analytics on steroids”), and engage with customers and employees via chatbots and intelligent agents. Companies should experiment with these technologies and develop their own expertise. Davenport describes the major AI technologies and explains how they are being used, reports on the AI work done by large commercial enterprises like Amazon and Google, and outlines strategies and steps to becoming a cognitive corporation. This book provides an invaluable guide to the real-world future of business AI. A book in the Management on the Cutting Edge series, published in cooperation with MIT Sloan Management Review.

Artificial Intelligence for Business

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119651808
Total Pages : 184 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Artificial Intelligence for Business by : Jason L. Anderson

Download or read book Artificial Intelligence for Business written by Jason L. Anderson and published by John Wiley & Sons. This book was released on 2020-04-09 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Intelligence for Business: A Roadmap for Getting Started with AI will provide the reader with an easy to understand roadmap for how to take an organization through the adoption of AI technology. It will first help with the identification of which business problems and opportunities are right for AI and how to prioritize them to maximize the likelihood of success. Specific methodologies are introduced to help with finding critical training data within an organization and how to fill data gaps if they exist. With data in hand, a scoped prototype can be built to limit risk and provide tangible value to the organization as a whole to justify further investment. Finally, a production level AI system can be developed with best practices to ensure quality with not only the application code, but also the AI models. Finally, with this particular AI adoption journey at an end, the authors will show that there is additional value to be gained by iterating on this AI adoption lifecycle and improving other parts of the organization.

Artificial Intelligence for Business Leaders

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Author :
Publisher : Independently Published
ISBN 13 :
Total Pages : 239 pages
Book Rating : 4.6/5 (687 download)

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Book Synopsis Artificial Intelligence for Business Leaders by : Ajit Jha

Download or read book Artificial Intelligence for Business Leaders written by Ajit Jha and published by Independently Published. This book was released on 2020-07-23 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: ◆◆ "Embrace artificial intelligence or be replaced by it." ◆◆ "AI is a new electricity." Andrew Ng ✓Have you ever thought that if AI is the new electricity, why does it not quickly inspire Managers/Leaders/C-Suites? ✓If business leaders do not act, they must be prepared to lag behind competitors who adopt new technologies. ✓Managers/Leaders/C-Suites and others who are willing to feel the spark of AI, should learn and understand AI immediately to know what AI can do and what it cannot. ✓Did you know that AI is changing our world faster than we think? Artificial intelligence will affect all areas of life in ways we cannot even predict, whether we like it or not. According to research done by PricewaterhouseCoopers (PwC), by 2030, artificial intelligence can contribute up to US$15.7 trillion to the global economy, so the opportunities for implementing and learning AI are huge. ⚠ Companies that do not use AI will soon become obsolete. From making faster and better decisions to automating rote memorization to enabling robots to respond to emotions, artificial intelligence and machine learning have been reshaping business and society. ⚠ Not investing in the organizational and technical requirements of adopting AI may mean that they are far behind and unable to compete in the future. ✓ Business is changing. Will you adapt or fall behind? Accelerate and deepen your understanding of the themes that shape the company's future. ✓ This book is suitable for business executives, business managers, business leaders, senior managers, technical leaders, students, and many people who want to understand artificial intelligence. ✓ It will take you to learn the concepts of machine learning, artificial intelligence and deep learning, more and how to use them to influence your business. ✓✓ Even if you do not have technical knowledge, you will understand AI, ML and its implementation. ◆◆ Key features ◆◆ nbsp; ★ A must book for the business leader to understand AI and its application ★ Understand strategy behind AI implementation ★ Zero coding with simple explanation ★ A straightforward explanation for important algorithms like TensorFlow, NLP, K-Means, Support Vector Machine, Supervised Learning, Unsupervised Learning, Ensemble Techniques, Regression, Clustering, and many more ★★ Grab your copy of this book to build artificial intelligence for business and stand to the best of times!

Artificial Intelligence for Marketing

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119406331
Total Pages : 373 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Artificial Intelligence for Marketing by : Jim Sterne

Download or read book Artificial Intelligence for Marketing written by Jim Sterne and published by John Wiley & Sons. This book was released on 2017-08-14 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.