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The Secrets Of Word Of Mouth Marketing
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Author :George Silverman Publisher :AMACOM/American Management Association ISBN 13 :9780814470725 Total Pages :278 pages Book Rating :4.4/5 (77 download)
Book Synopsis The Secrets of Word-of-mouth Marketing by : George Silverman
Download or read book The Secrets of Word-of-mouth Marketing written by George Silverman and published by AMACOM/American Management Association. This book was released on 2001 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to harness the awesome power of "word of mouth."
Book Synopsis The Secrets of Word-of-Mouth Marketing by : George Silverman
Download or read book The Secrets of Word-of-Mouth Marketing written by George Silverman and published by AMACOM. This book was released on 2011-02-23 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the widely well-received first edition of The Secrets of Word-of-Mouth Marketing, author George Silverman provided readers step-by-step guidance with his innovative Decision Matrix for constructing a word-of-mouth marketing campaign that exponentially increases revenue. Now, extensively revised to reflect the profound changes in the marketplace--from new attitudes and communication methods, to new ways of relating to increasingly wary web and social media users--the second edition of this groundbreaking book shows readers how they can move beyond traditional approaches to identify potential buyers and compose the kind of message that inspires customers to spread the word about products and services. Featuring enlightening case studies and examples, The Secrets of Word-of-Mouth Marketing simplifies the process of choosing your delivery method, harnessing the power of influencers, and measuring results. Whether you’re wondering how to navigate the latest digital media or interested in learning what Malcolm Gladwell got wrong, this helpful tool is still the ultimate word on word of mouth.
Book Synopsis Secrets of Word-of-mouth Marketing by : George Silverman
Download or read book Secrets of Word-of-mouth Marketing written by George Silverman and published by AMACOM Div American Mgmt Assn. This book was released on 2011 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Positive word of mouth accelerates sales like nothing else. But it doesn't just happen by chance.
Book Synopsis The World's Best-known Marketing Secret by : Ivan R. Misner
Download or read book The World's Best-known Marketing Secret written by Ivan R. Misner and published by Wildcat Publishing Company. This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grow your own business with the oldest, best, and most effective marketing method in the world--word of mouth.
Book Synopsis The World's Best-known Marketing Secret by : Ivan R. Misner
Download or read book The World's Best-known Marketing Secret written by Ivan R. Misner and published by Wildcat Publishing Company. This book was released on 1994 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows you how to grow your business in the toughest of times with the oldest, best and most effective marketing method in the world.
Book Synopsis Word-of-mouth Advertising, Online and Off by : Lynn Thorne
Download or read book Word-of-mouth Advertising, Online and Off written by Lynn Thorne and published by Atlantic Publishing Company. This book was released on 2008 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Word-of-Mouth Marketing, WOMM as it is commonly known, is the least expensive form of advertising and often the most effective. People believe what their friends, neighbors, and online contacts say about you, your products, and services. And they remember it for a long, long time. Word-of-mouth promotion is highly valued. There is no more powerful form of marketing than an endorsement from one of your current customers. A satisfied customer's recommendation has much greater value than traditional advertising because it is coming from someone who is familiar with the quality of your work. The best part is that initiating this form of advertising costs little or no money. For WOMM to increase your business, you need an active plan in place and do what is necessary to create buzz. If your business is on the Web, there are myriads of possibilities for starting a highly successful viral marketing campaign using the Internet, software, blogs, online activists, press releases, discussion forums and boards, affiliate marketing, and product sampling. Technology has dramatically changed traditional marketing programs. This all sounds great, but what is the catch? There really is none, except you must know what you are doing! This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started creating the buzz free publicity about your product or service whether online or off. In this easy to read and comprehensive new book you will learn what WOMM is, how to get people talking about your product or service, how to get your customers to be your sales force, how to get WOMM to spread quickly, how to automate WOMM, how to create a blog, create awareness, and how to amplify it. The entire process is covered here: marketing, dealing with negative customer experience, writing online press releases, creating a customer reference program, bringing together a fan club/loyalist community, naming VIPs, using flogs (photos), and spurring evangelism among influential people. Included are tactics that pertain especially to non-profits, including reputation management. In addition, we have gone the extra mile and spent an unprecedented amount of time researching, interviewing, e-mailing, and communicating with hundreds of today's most successful WOMM marketers. Aside from learning the basics you will be privy to their secrets and proven successful ideas. Instruction is great, but advice from experts is even better, and the experts chronicled in this book are earning millions. If you are interested in learning essentially everything there is to know about WOMM in addition to hundreds of hints, tricks, and secrets on how to put WOMM marketing techniques in place and start earning enormous profits, then this book is for you. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
Book Synopsis Word of Mouth Marketing by : Andy Sernovitz
Download or read book Word of Mouth Marketing written by Andy Sernovitz and published by Greenleaf Book Group. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.
Book Synopsis Word of Mouth Marketing by : Andy Sernovitz
Download or read book Word of Mouth Marketing written by Andy Sernovitz and published by Pressbox. This book was released on 2012-07-01 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Word of Mouth Marketing: The Comic Book By Andy Sernovitz with Cale Johnson. Illustrated by Shane Clester. Quickly learn to get people talking about you in this fast, fun, comic edition of the New York Times bestseller Word of Mouth Marketing: How Smart Companies Get People Talking. The original is the #1 word of mouth marketing book since 2004, translated into 14 languages. This exciting new graphic novel edition makes these fantastically useful ideas even easier to read, implement, and share. The comic edition is a great way to teach word of mouth marketing to teams that need it most but don't have the time to sit down with the complete book. For fans of the full book, the comic makes a great back-pocket guide for your day-to-day marketing. With straightforward advice and humor, Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz. Start using simple techniques that start conversations: Reasons People Talk About You 4 Rules of Word of Mouth Marketing 5 Ts of Word of Mouth Marketing 6 Big Ideas: Deep Stuff That Changes Marketing Forever Learn to use word of mouth marketing to make your company more profitable, how to spend less on marketing, and how to make your customers happier.
Download or read book Presentation Zen written by Garr Reynolds and published by Pearson Education. This book was released on 2009-04-15 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.
Book Synopsis Word of Mouth 2.0 (B/W) by : Adam McClellan
Download or read book Word of Mouth 2.0 (B/W) written by Adam McClellan and published by Lulu.com. This book was released on 2019-03-11 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adam, McClellan, a regional vice president at Vivint Solar knows this firsthand: More than 80 percent of his direct sales come from referrals, and for the first time, he's sharing the secrets of his success with direct sellers outside of his inner circle.
Book Synopsis Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business by : Paul M. Rand
Download or read book Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business written by Paul M. Rand and published by McGraw Hill Professional. This book was released on 2013-10-04 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reach more customers and grow your business with today’s most powerful marketing tool: Word-of-Mouth Highly Recommended shows the impact of customer recommendations on businesses--transforming how people buy, how you reach customers, how you improve products, and ultimately how you can grow your company by leveraging the power of recommendations. It explains why word-of-mouth recommendations are marketing’s “holy grail,” how to get people talking, who gives recommendations, where recommendations occur, what it takes to build a recommendable brand, and how to instill WOM into every aspect of a business and at the center of any marketing mix. Paul M. Rand is the founder, President and CEO of Zócalo Group, one of the world’s leading word of mouth and social media marketing agencies and one of the fastest growing companies inside Omnicom Group, the 2nd largest global advertising and marketing holding company. He also serves at the Chief Digital Officer for Ketchum, a leading global communications firm.
Download or read book Going Viral written by Brent Coker and published by Pearson UK. This book was released on 2016-03-10 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. Everyone wants their voice to be heard above the noise of other brands. But how do you get your messages to spread far and wide? It’s not just down to luck. If you want to make an impact, you need to make your marketing messages magnetic and, in this fascinating book, Brent Coker will show you how. Packed full of practical techniques, expert research and real-life examples, you’ll quickly uncover the nine secrets of irresistible marketing that will work whatever the size of your company. Discover the science behind the world’s most viral ideas, learn how to create messages that people can’t resist sharing and effortlessly build your brand.
Download or read book Building a Buzz written by Peggy Barber and published by American Library Association. This book was released on 2010 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the word about your library within the community.
Book Synopsis Romancing the Brand by : Tim Halloran
Download or read book Romancing the Brand written by Tim Halloran and published by John Wiley & Sons. This book was released on 2014-01-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their brands? In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step,he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer. Along the way, Halloran shares the secrets behind establishing a mutually beneficial “romance.” Drawing on exclusive, in-depth interviews with managers of some of the world’s most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools—such as benefit laddering and word-of-mouth marketing—that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, smartwater, the Atlanta Falcons, Domino’s Pizza, Bounty, Turner Classic Movies, and many more. Ultimately, Romancing the Brand provides marketers with a set of principles for making brands strong, resilient, and beloved—and the insight and confidence to use them.
Book Synopsis The World's Best Known Marketing Secret by : Ivan Misner
Download or read book The World's Best Known Marketing Secret written by Ivan Misner and published by Createspace Independent Publishing Platform. This book was released on 2011-04-02 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hands down. No debate. We all know that word-of-mouth can turn a company, product, or service into a roaring success or a crashing failure. We don't teach business networking in colleges or universities anywhere in the world. This book will teach you what colleges don't. This international best seller is an updated, information-packed 4th edition which offers you a proven model for developing your own referral marketing plan.
Download or read book Contagious written by Jonah Berger and published by Simon and Schuster. This book was released on 2016-05-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Upper Saddle River, N.J. : Creative Homeowner,
Book Synopsis Marketing Management in Turkey by : Selcen Ozturkcan
Download or read book Marketing Management in Turkey written by Selcen Ozturkcan and published by Emerald Group Publishing. This book was released on 2018-07-30 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within one of the fastest growing of the world's emerging economies—namely, the Turkish economy, which according to a recent PWC report could outstrip the Italian economy by 2030 in many areas.
